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Sports Activation Manager Jobs (NOW HIRING)

Turnkey DOT, LLC

$60 - $90/hr

RESPONSIBILITIES The Senior Account Manager is responsible for supporting the sponsorship activation efforts of one of Tur nkey's clients, a sports betting company . The recognizable national brand ...

New

Turnkey DOT, LLC

NY · On-site

$60 - $90/hr

RESPONSIBILITIES The Senior Account Manager is responsible for supporting the sponsorship activation efforts of one of Tur nkey's clients, a sports betting company . The recognizable national brand ...

New

AEG

Partner Activation Manager

Los Angeles, CA · On-site

Company Information For more than 20 years, AEG has played a pivotal role in transforming sports ... Job Summary The Partnership Activation Manager will be responsible for managing and supporting ...

Ilitch

Partnership Activation Manager

Detroit, MI · On-site

As the Partnership Activation Manager, you'll be responsible for the execution of annual 313 ... Bachelor's degree * Minimum 2 years of sports/entertainment sponsorship support experience ...

Socket.dev

Partner Activation Manager

Los Angeles, CA · On-site

$85 - $124/hr

Company Information For more than 20 years, AEG has played a pivotal role in transforming sports ... Job Summary The Partnership Activation Manager will be responsible for managing and supporting ...

New

AEG

Marketing & Partnership Activation Manager

Newark, NJ · On-site

$75K - $80K/yr

Position Summary The Marketing & Partnership Activation Manager drives brand awareness, ticket ... Bachelor's degree in marketing, communications, sports business, or related field * 2-3 years of ...

AEG

Sponsorship and Activation Manager

Lansing, MI · On-site

Bachelor's degree in marketing, Communications, Business, Sports Management, or a related field preferred * 1-3 years of experience in sponsorship, partnerships, event marketing, or brand activation ...

ASM Global-SMG

NY · On-site

$65 - $95/hr

Bachelor's degree in marketing, Communications, Business, Sports Management, or a related field preferred * 1-3 years of experience in sponsorship, partnerships, event marketing, or brand activation ...

New

Newbridge Marketing

Brand Ambassador

State College, PA · On-site

$30/hr

... manage materials, and support the field team. ✅ REQUIREMENTS * Previous street team, promotional marketing, or experiential marketing experience * Sports activation experience strongly preferred

Burton

Events and Activation Manager

Burlington, VT · On-site

$90 - $140/hr

We fight for the future of our people, planet, and sport. We aim to maximize our positive social ... impact internal activations that support the Go-To-Market process. Strategy, Management ...

Burton

$90 - $140/hr

We fight for the future of our people, planet, and sport. We aim to maximize our positive social ... impact internal activations that support the Go-To-Market process. Strategy, Management ...

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Sports Activation Manager information

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How much do sports activation manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for sports activation manager in the United States is $55,952.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $60,000.00 per year, depending on experience, location, and employer.

What does a sports activation manager do?

A Sports Activation Manager is responsible for planning, coordinating, and executing marketing campaigns and brand activations around sporting events or partnerships. They work closely with brands, sports teams, and event organizers to maximize audience engagement and drive brand awareness through experiential marketing activities. Their role often involves managing budgets, overseeing logistics, and evaluating the success of activations to ensure marketing objectives are met. In addition, Sports Activation Managers liaise with sponsors, vendors, and creative teams to deliver impactful experiences for fans and participants.

What are the key skills and qualifications needed to thrive as a sports activation manager?

To thrive as a Sports Activation Manager, you need expertise in event management, marketing, and partnership activation, often supported by a degree in sports management, marketing, or a related field. Familiarity with project management tools, CRM platforms, and digital marketing systems is typically required. Strong communication, organizational skills, and the ability to build relationships help professionals excel in this role. These abilities are crucial for delivering engaging sports campaigns, maximizing sponsor value, and ensuring seamless execution of events.

What are the most common challenges faced by a sports activation manager when coordinating event sponsorships?

One of the most common challenges for a Sports Activation Manager is ensuring seamless coordination between sponsors, event organizers, and internal teams to deliver engaging brand experiences. Balancing the expectations of multiple stakeholders while adhering to strict timelines and budget constraints requires strong project management and communication skills. Additionally, adapting activation strategies to different audiences and venues, while measuring the effectiveness of each campaign, can be complex but is essential for long-term success in the role.

What is the difference between Sports Activation Manager vs Sports Marketing Coordinator?

AspectSports Activation ManagerSports Marketing Coordinator
CredentialsRelevant marketing or sports management certifications, bachelor's degreeSimilar certifications, often entry-level or mid-level
Work EnvironmentEvent sites, brand activations, sponsorship eventsMarketing campaigns, promotional events, digital marketing
Employer & Industry UsageSports teams, brands, agenciesSports organizations, marketing agencies, brands
Search & Comparison IntentFocus on activation strategies, event managementFocus on campaign planning, marketing execution

The Sports Activation Manager primarily oversees on-the-ground activation events and sponsorship activations, requiring strong event management skills. In contrast, the Sports Marketing Coordinator handles campaign planning and marketing strategies, often supporting activation efforts. Both roles require marketing knowledge and industry experience but differ in scope and focus within the sports marketing field.

More about Sports Activation Manager jobs

What cities are hiring for Sports Activation Manager jobs?

Cities with the most Sports Activation Manager job openings:

What states have the most Sports Activation Manager jobs?

States with the most job openings for Sports Activation Manager jobs include:

What job categories do people searching Sports Activation Manager jobs look for?

The top searched job categories for Sports Activation Manager jobs are:

Sports Activation Manager jobs near you
Infographic showing various Sports Activation Manager job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $55,952 per year, or $26.9 per hour.

Senior Sports Activation Lead

Turnkey DOT, LLC

On-site

$60 - $90/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 3 days ago

New

Key responsibilities

  • Support the sponsorship activation efforts of a sports betting client, including planning, implementation, and post-event reporting.

  • Oversee on-site activation activities, manage account team members, and serve as the key on-site contact for sponsorship events.

  • Manage program budgets, coordinate with vendors, and communicate results and updates to clients.

Job description

Skip to the content

Senior ACCOUNT MANAGERFLorida

Reports To: Group Account Director
Start Date: Immediately
Location: Florida

OVERVIEW

Turnkey , a full-service experiential marketing agency based in Chicago that works with some of the largest and most respected brands in the country, is seeking a qualified candidate to serve as a Senior Account Manager servicing a n online sports betting client. The role will be based in Florida.

RESPONSIBILITIES

The Senior Account Manager is responsible for supporting the sponsorship activation efforts of one of Tur nkey’s clients, a sports betting company . The recognizable national brand has six current high profile partnerships and an ever expanding portfolio.

General

  • Become an expert on and immersed in the brand,ultimately becomingan extension of the client team.
  • Work directly with clientson a daily basis to understand needs, KPIs, and what you can do to help drive their business forward.

Planning

  • Together with the rest of the Turnkey Account Team,help lead the planning for activations across the calendar year and across multiple properties, including idea generation, fabrication, sourcing,staffingand implementationplanning.
  • Identifyconsistent threads that can weave through activations across different genres and different cities, making the brand instantly recognizable.
  • Oversee a team of two Account Executivesthat will lead all activation on-site.
  • Develop a relationship with property contactsthat can drive the client’s business forward and build a collaborativerelationship between property-agency-brand.
  • Together with the Group Account Director, manage the creative processthatultimately leadsto engaging, breakthrough concepts being delivered to the client.
  • Manage an overall yearly calendar that includes all activations in multiple cities, assigning a responsible party to each one.
  • Work with vendors such as fabricators or premium products companiesto help produce elementsrequiredfor the consumer experience.
  • Overcommunicate to clients in a way that they feel informed and educated on all plans and brand activity.

Implementation

  • Oversee Account Executives andassistthem in managing all on-siteeffortsas necessary.
  • Based on scheduling conflicts, be prepared to be the on-site lead when necessary.
  • Take abroadermore strategicview of on-site execution,identifyingelements tooptimizeand processes that can better servethe client,propertyand internal agency team.Serve as thekey on-site contact for various sponsorship activations atsports and entertainment properties.
  • Creatively solve problems as they arise on-site.

Post-Event

  • Manage allresultstracking in a comprehensive system or document, providingtimelyreporting to the clients.
  • Update clients daily on results, problems, solutions, staffperformanceand any other important nuances.
  • Ensureall elements are properly transported and stored in a way that they will be ready for the next activation.

Other

  • Manage overall program budgets across multipleproperties and projects, sendingregular,timelyupdates to clients so they are fully informed.
  • Continually deliver strategic thinking and points of view to the client,identifyingmoments to take advantageof,pieces of culture to tap into, or innovative newwayto engage their targets.
  • Work cross functionally with client social,contentor loyalty teams to ensure the activations areimpactingasmany parts of the business as possible, beyond our day-to-day sponsorship clients.
  • Drive a proactive culture among the entire account team, ensuring members arebringing solutions and ideas to the client as opposed to simply being told what to do.
  • This role requiresregulartravel.Nearly all of that travel will be within the state of Florida.
  • Workhand-in-handwith Turnkey Finance, Legal and HR business units on all pertinent matters.
  • Be willing to work nights andweekendsas necessary.

QUALIFICATIONS

Senior Account Manager qualifications include:

  • 4-7years experiencein sponsorship activation, sponsor servicing, sportsmarketingor relatedfield.Agency,teamor brand experience is preferred.
  • Highly organized with strong attention to detail.
  • Proactive and able to focus on several different projects at once.
  • Experience with brand activations, includingon-siteimplementation.
  • Ability to worknon-traditional hours, asrequired.
  • Ability to meet deadlines fortime sensitiveprojects.
  • Comfortable with client communication on the phone,via videoconference or in person.
  • Ability to build positive relationships with clients.
  • Ability to work within a team setting.
  • Bachelor’sdegreerequired.
ADDITIONAL INFORMATION
Position will offer a competitive salary and bonus program, commensurate with experience. In addition, Turnkey offers a robust benefit package including Medical + Prescription Drug, Dental, Vision, Paid Time Off, Company Holidays, 401K, Life STD/LTD, and more.

Turnkey is an Equal Opportunity Employer.

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