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Sports Activation Manager Jobs (NOW HIRING)

Ilitch

Partnership Activation Manager

Detroit, MI · On-site

As the Partnership Activation Manager, you'll be responsible for the execution of annual 313 ... Bachelor's degree * Minimum 2 years of sports/entertainment sponsorship support experience ...

AEG

Partnership Activation Manager

Detroit, MI · On-site

As the Partnership Activation Manager, you'll be responsible for the execution of annual 313 ... Bachelor's degree * Minimum 2 years of sports/entertainment sponsorship support experience ...

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How much do sports activation manager jobs pay per year?

As of Jun 10, 2026, the average yearly pay for sports activation manager in the United States is $55,952.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $60,000.00 per year, depending on experience, location, and employer.

What is the difference between Sports Activation Manager vs Sports Marketing Coordinator?

AspectSports Activation ManagerSports Marketing Coordinator
CredentialsRelevant marketing or sports management certifications, bachelor's degreeSimilar certifications, often entry-level or mid-level
Work EnvironmentEvent sites, brand activations, sponsorship eventsMarketing campaigns, promotional events, digital marketing
Employer & Industry UsageSports teams, brands, agenciesSports organizations, marketing agencies, brands
Search & Comparison IntentFocus on activation strategies, event managementFocus on campaign planning, marketing execution

The Sports Activation Manager primarily oversees on-the-ground activation events and sponsorship activations, requiring strong event management skills. In contrast, the Sports Marketing Coordinator handles campaign planning and marketing strategies, often supporting activation efforts. Both roles require marketing knowledge and industry experience but differ in scope and focus within the sports marketing field.

What does a Sports Activation Manager do?

A Sports Activation Manager is responsible for planning, coordinating, and executing marketing campaigns and brand activations around sporting events or partnerships. They work closely with brands, sports teams, and event organizers to maximize audience engagement and drive brand awareness through experiential marketing activities. Their role often involves managing budgets, overseeing logistics, and evaluating the success of activations to ensure marketing objectives are met. In addition, Sports Activation Managers liaise with sponsors, vendors, and creative teams to deliver impactful experiences for fans and participants.

What are the key skills and qualifications needed to thrive as a Sports Activation Manager, and why are they important?

To thrive as a Sports Activation Manager, you need expertise in event management, marketing, and partnership activation, often supported by a degree in sports management, marketing, or a related field. Familiarity with project management tools, CRM platforms, and digital marketing systems is typically required. Strong communication, organizational skills, and the ability to build relationships help professionals excel in this role. These abilities are crucial for delivering engaging sports campaigns, maximizing sponsor value, and ensuring seamless execution of events.

What are the most common challenges faced by a Sports Activation Manager when coordinating event sponsorships?

One of the most common challenges for a Sports Activation Manager is ensuring seamless coordination between sponsors, event organizers, and internal teams to deliver engaging brand experiences. Balancing the expectations of multiple stakeholders while adhering to strict timelines and budget constraints requires strong project management and communication skills. Additionally, adapting activation strategies to different audiences and venues, while measuring the effectiveness of each campaign, can be complex but is essential for long-term success in the role.
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Sports Activation Manager jobs near you
Partnership Activation Manager

Partnership Activation Manager

313 Presents

Detroit, MI • On-site

Full-time

Posted 9 days ago

Job description

Job Summary:
As the Partnership Activation Manager, you'll be responsible for the execution of annual 313 Presents sponsorship agreements. In this role, you'll work closely to manage day-to-day sponsorship engagement activities aimed to ensure all agreements are being fulfilled and providing outstanding client service to our corporate partners.
What You'll Be Doing:
  • Acting as a key contact and maintaining day-to-day relationships with assigned Partners (clients)
  • Fulfilling all contractual assets in partner contracts, including but not limited to: season tickets, VIP receptions/experiences, signage, brand activation, web/email ads, social media campaigns, sweepstakes, retail events, etc., and making sure everything is properly executed
  • Tracking all assets with data & analytics for annual partner recaps
  • Working with partners and internal 313 departments to identify clear and measurable business objectives that capture synergistic effectiveness across multiple platforms and mediums
  • Executing partnership activation plans that most effectively leverage our assets and capabilities, builds our partners' business and delivers on objectives
  • Evaluating effectiveness of plans regularly and adjust as needed based off partner and internal feedback
  • Work closely with Sales team to build sponsorship proposals
  • Submitting and tracking sponsorship deals in CRM
  • Responsible for renewing particular client agreements
  • Entertaining and hosting high-level corporate executives
  • Creating, managing and tracking of partner budgets
  • Organization and upkeep of partner email lists and communication
  • Maintaining annual Sponsorship Activation calendar

What We're Looking For:
  • Bachelor's degree
  • Minimum 2 years of sports/entertainment sponsorship support experience preferred
  • Ability to work nights and weekends (concerts & other events)
  • Strong written and verbal communication skills
  • Self-starter with ability to coordinate and prioritize multiple projects
  • Proficient computer skills in Microsoft Office, Outlook, PowerPoint and Excel.
  • Experience in CRM (Microsoft Dynamics/Kore) and Archtics Ticketing (preferred but not mandatory)
  • Sense of urgency paired with excellent customer service skills and judgment
  • Excellent interpersonal and organizational skills

Disclaimer:
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements.
All items listed above are illustrative and not comprehensive. They are not contractual in nature and are subject to change at the discretion of 313 Presents.
313 Presents is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested.
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