The Director of Social & Influencer leads Best Buy's Social Center of Excellence (COE), owning the strategy, roadmap, and performance of the company's paid, owned, and earned social ecosystem. This ...
The Director of Social & Influencer leads Best Buy's Social Center of Excellence (COE), owning the strategy, roadmap, and performance of the company's paid, owned, and earned social ecosystem. This ...
The Director of Social & Influencer leads Best Buy's Social Center of Excellence (COE), owning the strategy, roadmap, and performance of the company's paid, owned, and earned social ecosystem. This ...
The Director of Social & Influencer leads Best Buy's Social Center of Excellence (COE), owning the strategy, roadmap, and performance of the company's paid, owned, and earned social ecosystem. This ...
Director, Investment, Social
Chicago, IL · On-site
GENERAL PURPOSE OF JOB The Director, Social Investment is responsible for managing a team of paid social experts that activate and manage social campaigns across all social platforms. You will be ...
Director, Investment, Social
Chicago, IL · On-site
GENERAL PURPOSE OF JOB The Director, Social Investment is responsible for managing a team of paid social experts that activate and manage social campaigns across all social platforms. You will be ...
Director, Investment, Social
West Chicago, IL · On-site +1
GENERAL PURPOSE OF JOB The Director, Social Investment is responsible for managing a team of paid social experts that activate and manage social campaigns across all social platforms. You will be ...
Director, Investment, Social
West Chicago, IL · On-site +1
GENERAL PURPOSE OF JOB The Director, Social Investment is responsible for managing a team of paid social experts that activate and manage social campaigns across all social platforms. You will be ...
Director, Investment, Social
Chicago, IL · On-site +1
GENERAL PURPOSE OF JOB The Director, Social Investment is responsible for managing a team of paid social experts that activate and manage social campaigns across all social platforms. You will be ...
Director, Investment, Social
Chicago, IL · On-site +1
GENERAL PURPOSE OF JOB The Director, Social Investment is responsible for managing a team of paid social experts that activate and manage social campaigns across all social platforms. You will be ...
Director, Investment, Social
West Chicago, IL · On-site +1
GENERAL PURPOSE OF JOB The Director, Social Investment is responsible for managing a team of paid social experts that activate and manage social campaigns across all social platforms. You will be ...
Director, Investment, Social
West Chicago, IL · On-site +1
GENERAL PURPOSE OF JOB The Director, Social Investment is responsible for managing a team of paid social experts that activate and manage social campaigns across all social platforms. You will be ...
Director, Investment, Social
Chicago, IL · On-site +1
GENERAL PURPOSE OF JOB The Director, Social Investment is responsible for managing a team of paid social experts that activate and manage social campaigns across all social platforms. You will be ...
Director, Investment, Social
Chicago, IL · On-site +1
GENERAL PURPOSE OF JOB The Director, Social Investment is responsible for managing a team of paid social experts that activate and manage social campaigns across all social platforms. You will be ...
Director, Investment, Social
Chicago, IL · On-site +1
GENERAL PURPOSE OF JOB The Director, Social Investment is responsible for managing a team of paid social experts that activate and manage social campaigns across all social platforms. You will be ...
Director, Investment, Social
Chicago, IL · On-site +1
GENERAL PURPOSE OF JOB The Director, Social Investment is responsible for managing a team of paid social experts that activate and manage social campaigns across all social platforms. You will be ...
Director, Investment, Social
Chicago, IL · On-site
GENERAL PURPOSE OF JOB The Director, Social Investment is responsible for managing a team of paid social experts that activate and manage social campaigns across all social platforms. You will be ...
Director, Investment, Social
Chicago, IL · On-site
GENERAL PURPOSE OF JOB The Director, Social Investment is responsible for managing a team of paid social experts that activate and manage social campaigns across all social platforms. You will be ...
Director, Investment, Social
Chicago, IL · On-site +1
GENERAL PURPOSE OF JOB The Director, Social Investment is responsible for managing a team of paid social experts that activate and manage social campaigns across all social platforms. You will be ...
Director, Investment, Social
Chicago, IL · On-site +1
GENERAL PURPOSE OF JOB The Director, Social Investment is responsible for managing a team of paid social experts that activate and manage social campaigns across all social platforms. You will be ...
Director, Social Commerce
New York, NY · On-site
We are seeking a Director of Social Commerce to build, lead, and scale our social commerce department across TikTok Shops and Live Shopping. Reporting directly to the SVP of Digital Commerce, you ...
Director, Social Commerce
New York, NY · On-site
We are seeking a Director of Social Commerce to build, lead, and scale our social commerce department across TikTok Shops and Live Shopping. Reporting directly to the SVP of Digital Commerce, you ...
Director, Investment, Social
Chicago, IL · On-site +1
GENERAL PURPOSE OF JOB The Director, Social Investment is responsible for managing a team of paid social experts that activate and manage social campaigns across all social platforms. You will be ...
Director, Investment, Social
Chicago, IL · On-site +1
GENERAL PURPOSE OF JOB The Director, Social Investment is responsible for managing a team of paid social experts that activate and manage social campaigns across all social platforms. You will be ...
Director, Investment, Social
Chicago, IL · On-site +1
GENERAL PURPOSE OF JOB The Director, Social Investment is responsible for managing a team of paid social experts that activate and manage social campaigns across all social platforms. You will be ...
Director, Investment, Social
Chicago, IL · On-site +1
GENERAL PURPOSE OF JOB The Director, Social Investment is responsible for managing a team of paid social experts that activate and manage social campaigns across all social platforms. You will be ...
Director, Investment, Social
North Chicago, IL · On-site +1
GENERAL PURPOSE OF JOB The Director, Social Investment is responsible for managing a team of paid social experts that activate and manage social campaigns across all social platforms. You will be ...
Director, Investment, Social
North Chicago, IL · On-site +1
GENERAL PURPOSE OF JOB The Director, Social Investment is responsible for managing a team of paid social experts that activate and manage social campaigns across all social platforms. You will be ...
Social Creative Director
Plano, TX · On-site
The Social Creative Director leads the strategy, creative vision, and execution of Raising Cane's social media presence to drive brand affinity, engagement, cultural relevance, and meaningful ...
Social Creative Director
Plano, TX · On-site
The Social Creative Director leads the strategy, creative vision, and execution of Raising Cane's social media presence to drive brand affinity, engagement, cultural relevance, and meaningful ...
Assistant Director, Social Work
Far Rockaway, NY · On-site
$130K - $140K/yr
The Assistant Director also assists in staff development, program evaluation, and resource management. Responsibilities: * Supervise, train, and support social work team, approving schedules to ...
Assistant Director, Social Work
Far Rockaway, NY · On-site
$130K - $140K/yr
The Assistant Director also assists in staff development, program evaluation, and resource management. Responsibilities: * Supervise, train, and support social work team, approving schedules to ...
The Director of Social & Influencer leads Best Buy's Social Center of Excellence (COE), owning the strategy, roadmap, and performance of the company's paid, owned, and earned social ecosystem. This ...
The Director of Social & Influencer leads Best Buy's Social Center of Excellence (COE), owning the strategy, roadmap, and performance of the company's paid, owned, and earned social ecosystem. This ...
Senior Director, Paid Social
Clayton, MO · On-site
Summary Nerdy is looking for a Senior Director, Paid Social with DTC / consumer marketing experience to join our team. In this role you will own paid social acquisition for our consumer business end ...
Quick apply
Senior Director, Paid Social
Clayton, MO · On-site
Summary Nerdy is looking for a Senior Director, Paid Social with DTC / consumer marketing experience to join our team. In this role you will own paid social acquisition for our consumer business end ...
Director, Paid Social
New York, NY · On-site
You will also be responsible for the development of strong Paid Social teams leading the execution of world-class Social programs. The Director encourages teams to think outside the box, work closely ...
Director, Paid Social
New York, NY · On-site
You will also be responsible for the development of strong Paid Social teams leading the execution of world-class Social programs. The Director encourages teams to think outside the box, work closely ...
Director, Social & Influencer
Springfield, IL · On-site
$121K - $216K/yr
The Director of Social & Influencer leads Best Buy's Social Center of Excellence (COE), owning the strategy, roadmap, and performance of the company's paid, owned, and earned social ecosystem. This ...
Director, Social & Influencer
Springfield, IL · On-site
$121K - $216K/yr
The Director of Social & Influencer leads Best Buy's Social Center of Excellence (COE), owning the strategy, roadmap, and performance of the company's paid, owned, and earned social ecosystem. This ...
Social Director information
See salary details
$31.5K - $42.3K
2% of jobs
$42.3K - $53K
1% of jobs
$53K - $63.8K
2% of jobs
$63.8K - $74.6K
13% of jobs
$78.7K is the 25th percentile. Wages below this are outliers.
$74.6K - $85.4K
18% of jobs
The median wage is $95.4K / yr.
$85.4K - $96.1K
15% of jobs
$96.1K - $106.9K
11% of jobs
$106.9K - $117.7K
9% of jobs
$122.1K is the 75th percentile. Wages above this are outliers.
$117.7K - $128.5K
12% of jobs
$128.5K - $139.2K
9% of jobs
$139.2K - $150K
10% of jobs
$31.5K
$102.2K
$150K
How much do social director jobs pay per year?
As of Sep 10, 2026, the average yearly pay for social director in the United States is $102,220.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,000.00 and $126,000.00 per year, depending on experience, location, and employer.
What is a social director?
A social director or social media director is a multi-faceted position that is in charge of developing content for the social media of a company. You use your branding skills to ensure that your employer’s accounts are performing adequately. As the social media director, you may not write or post any of the content directly. Instead, you have a team of social media managers and content producers that you supervise. On a typical day, your job duties include going over materials from others on their team to decide what should go up and what should wait. You must research information on current social media trends to ensure you are taking full advantage of these outlets. This is a career for a customer-minded and creative individual, but because it is versatile, candidates may need a variety of experience levels and qualifications.
How does a social director typically collaborate with other departments to plan successful events?
A Social Director regularly works alongside marketing, facilities, and communications teams to coordinate and execute events that align with the organization's goals. This collaboration involves brainstorming event themes, managing logistics, and ensuring consistent communication across departments. The role often requires balancing creative ideas with practical constraints, making teamwork and adaptability essential for delivering memorable and effective events. Clear communication and regular check-ins with other departments are key to addressing challenges and ensuring smooth event execution.
What are the key skills and qualifications needed to thrive as a social director, and why are they important?
To thrive as a Social Director, you need strong event planning, organizational, and leadership abilities, typically supported by a degree in hospitality, communications, or a related field. Familiarity with event management software, budgeting tools, and social media platforms is often required. Exceptional interpersonal skills, creativity, and problem-solving abilities help build engaging programs and positive relationships. These skills ensure successful events, foster community engagement, and enhance the overall experience for participants.
What is the difference between Social Director vs Event Coordinator?
| Aspect | Social Director | Event Coordinator |
|---|---|---|
| Required Credentials | High school diploma or equivalent; experience in social or community programs | High school diploma or equivalent; experience in event planning |
| Work Environment | Community centers, clubs, organizations, or hospitality settings | Event venues, hotels, corporate offices, or nonprofit organizations |
| Employer & Industry Usage | Used in social clubs, community organizations, hospitality | Common in event planning, hospitality, corporate events |
The main difference is that a Social Director focuses on managing social programs and community engagement, while an Event Coordinator specializes in planning and executing specific events. Both roles require strong organizational skills, but Social Directors often oversee ongoing social activities, whereas Event Coordinators handle individual events from start to finish.
More about Social Director jobs
What cities are hiring for Social Director jobs?
Cities with the most Social Director job openings:
What are the most commonly searched types of Social jobs?
The most popular types of Social jobs are:
Who are the top companies hiring for Social Director jobs?
The top employers for Social Director jobs are:
What states have the most Social Director jobs?
States with the most job openings for Social Director jobs include:
What are popular job titles related to Social Director jobs?
For Social Director jobs, the most frequently searched job titles are:
Director, Social & Influencer
Manhattan, NY • On-site
Best Buy
• Retail • 10K+ employees10,000+ employees
Full-time
Retirement, PTO
Posted 28 days ago
Key responsibilities
Lead the strategy, roadmap, and performance of Best Buy's social and influencer programs across paid, owned, and earned channels.
Build, scale, and optimize social and influencer advertising offerings across multiple platforms to drive revenue.
Manage and develop a team of social and influencer professionals, and oversee strategic relationships with platform partners, agencies, and stakeholders.
Best Buy rating
6.8
Based on 1,797 frontline employees who took The Breakroom Quiz
Job description
The Director of Social & Influencer leads Best Buy's Social Center of Excellence (COE), owning the strategy, roadmap, and performance of the company's paid, owned, and earned social ecosystem. This role drives customer engagement and incremental advertising revenue through innovative social media and influencer programs, while leading a high-performing team, developing scalable social advertising solutions, and cultivating strategic relationships with platform partners, agencies, and key stakeholders.
This role is hybrid, which means you will be required to work on site Monday through Thursday at the Best Buy corporate office in NYC. You can work virtually from home or another non-Best Buy location on Friday. The recruiter or hiring manager will provide more details during the hiring process.
What you'll do
- Lead Best Buy's social and influencer strategy across paid and channels, establishing the vision and roadmap for social engagement and advertising growth.
- Build and scale social and influencer advertising offerings across Meta, TikTok, Pinterest, YouTube, and emerging platforms to drive incremental revenue.
- Lead, develop, and coach a team of social and influencer professionals, building capabilities that support content, community management, and advertising objectives.
- Oversee the activation and optimization of RMN and enterprise paid social campaigns through internal and agency partners while integrating influencer and organic social strategies.
- Manage strategic relationships with platform partners, agencies, and executive stakeholders to drive innovation, business planning, and social performance results.
Basic qualifications
- 10+ years of social media, influencer marketing, digital media, or advertising experience.
- 5+ years of direct and/or indirect leadership experience.
- 5+ years experience developing paid, owned, and earned social strategies.
- 5+ years managing social advertising across major social platforms.
- 5+ years leading cross-functional teams and external partnerships.
Preferred qualifications
- Experience building social, influencer, or retail media advertising products.
- Experience in retail media networks, ecommerce, or digital advertising.
- Strong knowledge of social commerce and influencer marketing.
- Experience managing platform and agency partnerships.
- Experience presenting strategy and performance insights to executive leaders.
What's in it for you
We're committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.
Our benefits include:
- Competitive pay
- Great employee discount
- Financial savings and retirement resources
- Support for your physical and mental well-being
Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.
Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.
For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.
About us
As part of the Best Buy team, you'll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life - in our stores, online and in customers' homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We're committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™
Best Buy is an equal opportunity employer.
Application deadline: Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page.
Benefits
Best Buy offers a range of benefits to support your overall well-being, as outlined in the Benefits Guide. Eligibility may vary.
About BEST BUY
Sourced by ZipRecruiter
As part of the Best Buy team, you'll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life -- in our stores, online and in customers' homes. Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We're committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™
Industry
Retail
Company size
10,000+ Employees
Headquarters location
Richfield, MN, US
Year founded
1966