Social Director
New York, NY · Hybrid
NewGen US - Social Strategist / Director (Senior / Lead level) Location: NYC Office Hybrid: Tuesday, Wednesday and Thursday in the office At NewGen, we're a global social creative and creator agency ...
Social Director
New York, NY · Hybrid
NewGen US - Social Strategist / Director (Senior / Lead level) Location: NYC Office Hybrid: Tuesday, Wednesday and Thursday in the office At NewGen, we're a global social creative and creator agency ...
Social Director
New York, NY · On-site
$120K - $150K/yr
NewGen US - Social Strategist / Director (Senior / Lead level) Location: NYC Office Hybrid: Tuesday, Wednesday and Thursday in the office At NewGen, we're a global social creative and creator agency ...
Social Director
New York, NY · On-site
$120K - $150K/yr
NewGen US - Social Strategist / Director (Senior / Lead level) Location: NYC Office Hybrid: Tuesday, Wednesday and Thursday in the office At NewGen, we're a global social creative and creator agency ...
As a Paid Social Director, you'll lead groundbreaking strategies for a client at the forefront of social innovation. You'll be part of a team that values curiosity, continuous learning, and teamwork.
Quick apply
As a Paid Social Director, you'll lead groundbreaking strategies for a client at the forefront of social innovation. You'll be part of a team that values curiosity, continuous learning, and teamwork.
As a Paid Social Director, you'll lead groundbreaking strategies for a client at the forefront of social innovation. You'll be part of a team that values curiosity, continuous learning, and teamwork.
As a Paid Social Director, you'll lead groundbreaking strategies for a client at the forefront of social innovation. You'll be part of a team that values curiosity, continuous learning, and teamwork.
Paid Social Director
Dallas, TX · On-site
As a Paid Social Director, you'll lead groundbreaking strategies for a client at the forefront of social innovation. You'll be part of a team that values curiosity, continuous learning, and teamwork.
Paid Social Director
Dallas, TX · On-site
As a Paid Social Director, you'll lead groundbreaking strategies for a client at the forefront of social innovation. You'll be part of a team that values curiosity, continuous learning, and teamwork.
Paid Social Director
$135K/yr
Bachelor's degree in Marketing or related major required. * 5+ years of performance marketing experience in social is required. * Highly knowledgeable with automation tools (bidding and targeting ...
Paid Social Director
$135K/yr
Bachelor's degree in Marketing or related major required. * 5+ years of performance marketing experience in social is required. * Highly knowledgeable with automation tools (bidding and targeting ...
... social; holds the team accountable for meeting objectives. Engages members in creative and ... Partners with the Executive Director to create the annual budget for the department; overseas ...
... social; holds the team accountable for meeting objectives. Engages members in creative and ... Partners with the Executive Director to create the annual budget for the department; overseas ...
Director, Paid Social
Philadelphia, PA · On-site
$97K - $139K/yr
Overview The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the ...
Director, Paid Social
Philadelphia, PA · On-site
$97K - $139K/yr
Overview The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the ...
Director, Paid Social
Chicago, IL · On-site
$97K - $139K/yr
The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the planning ...
Director, Paid Social
Chicago, IL · On-site
$97K - $139K/yr
The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the planning ...
Director, Paid Social
Philadelphia, PA · On-site
$75K - $107K/yr
Overview The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the ...
Director, Paid Social
Philadelphia, PA · On-site
$75K - $107K/yr
Overview The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the ...
Director, Paid Social
Chicago, IL · On-site
$75K - $107K/yr
Overview The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the ...
Director, Paid Social
Chicago, IL · On-site
$75K - $107K/yr
Overview The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the ...
Director, Paid Social
New York, NY · On-site
$97K - $139K/yr
Overview The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the ...
Director, Paid Social
New York, NY · On-site
$97K - $139K/yr
Overview The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the ...
Director, Paid Social
Chicago, IL · On-site
$97K - $139K/yr
Overview The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the ...
Director, Paid Social
Chicago, IL · On-site
$97K - $139K/yr
Overview The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the ...
Director, Paid Social
$75K - $107K/yr
The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the planning ...
Director, Paid Social
$75K - $107K/yr
The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the planning ...
Director, Paid Social
Chicago, IL · On-site
$97K - $139K/yr
Overview The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the ...
Director, Paid Social
Chicago, IL · On-site
$97K - $139K/yr
Overview The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the ...
Director, Paid Social
Chicago, IL · On-site
$75K - $107K/yr
The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the planning ...
Director, Paid Social
Chicago, IL · On-site
$75K - $107K/yr
The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the planning ...
Director, Paid Social
$75K - $107K/yr
The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the planning ...
Director, Paid Social
$75K - $107K/yr
The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the planning ...
Director, Paid Social
$97K - $139K/yr
The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the planning ...
Director, Paid Social
$97K - $139K/yr
The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the planning ...
Director, Social
Culver City, CA · On-site
Director, Social Location: Culver City, CA / Hybrid Engagement Type: Fulltime, Perm Reports to: SVP, Social Salary Range: XX,000 to XX,000 UNFOLD is an award-winning digital creative agency based in ...
Director, Social
Culver City, CA · On-site
Director, Social Location: Culver City, CA / Hybrid Engagement Type: Fulltime, Perm Reports to: SVP, Social Salary Range: XX,000 to XX,000 UNFOLD is an award-winning digital creative agency based in ...
Director, Paid Social
$97K - $139K/yr
The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the planning ...
Director, Paid Social
$97K - $139K/yr
The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the planning ...
Social Director information
See salary details
$31.5K - $42.3K
2% of jobs
$42.3K - $53K
1% of jobs
$53K - $63.8K
2% of jobs
$63.8K - $74.6K
13% of jobs
$78.7K is the 25th percentile. Wages below this are outliers.
$74.6K - $85.4K
18% of jobs
The median wage is $95.4K / yr.
$85.4K - $96.1K
15% of jobs
$96.1K - $106.9K
11% of jobs
$106.9K - $117.7K
9% of jobs
$122.1K is the 75th percentile. Wages above this are outliers.
$117.7K - $128.5K
12% of jobs
$128.5K - $139.2K
9% of jobs
$139.2K - $150K
10% of jobs
$31.5K
$102.2K
$150K
How much do social director jobs pay per year?
As of Jul 8, 2026, the average yearly pay for social director in the United States is $102,220.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,000.00 and $126,000.00 per year, depending on experience, location, and employer.
What is the difference between Social Director vs Event Coordinator?
| Aspect | Social Director | Event Coordinator |
|---|---|---|
| Required Credentials | High school diploma or equivalent; experience in social or community programs | High school diploma or equivalent; experience in event planning |
| Work Environment | Community centers, clubs, organizations, or hospitality settings | Event venues, hotels, corporate offices, or nonprofit organizations |
| Employer & Industry Usage | Used in social clubs, community organizations, hospitality | Common in event planning, hospitality, corporate events |
The main difference is that a Social Director focuses on managing social programs and community engagement, while an Event Coordinator specializes in planning and executing specific events. Both roles require strong organizational skills, but Social Directors often oversee ongoing social activities, whereas Event Coordinators handle individual events from start to finish.
Can you make $200,000 as a social worker?
Social Directors and senior social workers in leadership roles can potentially earn $200,000 or more annually, especially with extensive experience, advanced certifications, and working in high-paying organizations or regions. Entry-level or standard social worker positions typically have lower salaries, often ranging from $40,000 to $70,000 per year. Salary growth depends on experience, specialization, and the scope of responsibilities.
What are Social Directors?
Social Directors are professionals responsible for planning, organizing, and overseeing social events and activities within an organization, community, or recreational facility. Their role involves coordinating gatherings, managing event logistics, and fostering a positive and inclusive environment. Social Directors often work in settings like resorts, cruise ships, senior living communities, or clubs to enhance the social experience of guests or members. They need strong communication and organizational skills to ensure events run smoothly and participants are engaged.
What Is a Social Director?
A social director or social media director is a multi-faceted position that is in charge of developing content for the social media of a company. You use your branding skills to ensure that your employer’s accounts are performing adequately. As the social media director, you may not write or post any of the content directly. Instead, you have a team of social media managers and content producers that you supervise. On a typical day, your job duties include going over materials from others on their team to decide what should go up and what should wait. You must research information on current social media trends to ensure you are taking full advantage of these outlets. This is a career for a customer-minded and creative individual, but because it is versatile, candidates may need a variety of experience levels and qualifications.
What does a director of social work do?
A director of social work oversees social service programs, manages staff, develops policies, and ensures compliance with regulations. They often coordinate with community organizations, handle budgets, and provide leadership in social service settings such as hospitals, schools, or government agencies.
How to become a social director?
To become a social director, candidates typically need experience in event planning, public relations, or hospitality, along with strong communication and organizational skills. A bachelor's degree in marketing, communications, or a related field is often preferred, and proficiency with social media platforms and event management tools can be beneficial.
How does a Social Director typically collaborate with other departments to plan successful events?
A Social Director regularly works alongside marketing, facilities, and communications teams to coordinate and execute events that align with the organization's goals. This collaboration involves brainstorming event themes, managing logistics, and ensuring consistent communication across departments. The role often requires balancing creative ideas with practical constraints, making teamwork and adaptability essential for delivering memorable and effective events. Clear communication and regular check-ins with other departments are key to addressing challenges and ensuring smooth event execution.
What are the key skills and qualifications needed to thrive as a Social Director, and why are they important?
To thrive as a Social Director, you need strong event planning, organizational, and leadership abilities, typically supported by a degree in hospitality, communications, or a related field. Familiarity with event management software, budgeting tools, and social media platforms is often required. Exceptional interpersonal skills, creativity, and problem-solving abilities help build engaging programs and positive relationships. These skills ensure successful events, foster community engagement, and enhance the overall experience for participants.
What is the role of a social director?
A social director is responsible for planning, organizing, and managing social events and activities to promote community engagement and enhance member experience. They often coordinate with teams, handle logistics, and use communication tools to ensure successful events. Strong organizational and interpersonal skills are essential for this role.
More about Social Director jobs
What cities are hiring for Social Director jobs? Cities with the most Social Director job openings:
What are the most commonly searched types of Social jobs? The most popular types of Social jobs are:
Who are the top companies hiring for Social Director jobs? The top employers for Social Director jobs are:
What states have the most Social Director jobs? States with the most job openings for Social Director jobs include:
Full-time
Medical, Dental, Vision, Retirement, PTO
Re-posted 3 days ago
Job description
NewGen US - Social Strategist / Director (Senior / Lead level)
Location: NYC Office
Hybrid: Tuesday, Wednesday and Thursday in the office
At NewGen, we're a global social creative and creator agency made up of over 100 talented people worldwide, with offices in London (UK), Manchester (UK), and New York (USA). We partner with leading brands to shape culture, tell stories that matter, and harness the power of social-first creative and creators to drive meaningful impact.
We're not an advertising agency. We live social, move at the speed of culture, and build strategies that are designed to perform where people actually spend their time - feeds, fandoms, communities, and comment sections.
The Role
We're looking for a Social Strategist with deep platform fluency, strong influencer/creator strategy experience, and a passion for data-led thinking. This role sits at the intersection of insight, creativity, and execution - shaping how brands show up socially, how creators are activated, and how campaigns are structured to drive real impact.
You'll lead strategic thinking across social and influencer workstreams, turning research and data into clear, inspiring strategic platforms that creative, social, and influencer teams can build from. You'll also play a key role in mentoring junior team members and helping raise the strategic bar across the agency.
This is a hands-on role for someone who loves briefing, brainstorming, pressure-testing ideas, and shaping work in real time - not just writing decks.
What You'll Do
Lead Social & Influencer Strategy
- Lead strategic ideation across social, influencer/creator, and go-to-market initiatives for key client accounts
- Develop social-first strategic platforms that clearly define audience, role of channels, creative territories, and success metrics
- Act as a strategic lead within cross-functional teams, partnering closely with creative, influencer, account, production, and D&I teams to shape integrated social responses
- Translate strategic platforms into practical outputs, including:
- Social & channel strategies
- Influencer/creator strategies
- Messaging frameworks
- Campaign structures & always-on planning
- Creative and content strategies
Data-Led Audience & Insight Development
- Define audience targets using primary research (surveys, interviews) and syndicated tools (e.g. GWI)
- Partner with the Data & Insights team to:
- Brief research needs clearly and early
- Translate research findings into actionable insights and strategic implications
- Lead strategic research projects such as:
- Concept & message testing
- Social listening
- Trend spotting
- Audience segmentation & need-state mapping
Briefing, Brainstorms & Creative Shaping
- Own the development of clear, inspiring creative briefs for social and influencer work - setting direction, not just background
- Lead structured, well-facilitated brainstorms that help teams arrive at stronger, more social-native ideas
- Review creative work, content calendars, and influencer outputs consistently to ensure:
- Strategic alignment
- Platform relevance
- Cultural and social credibility
Measurement & Performance Strategy
- Define KPIs and measurement frameworks aligned to social and influencer objectives (not just vanity metrics)
- Partner with analytics and account teams to:
- Analyse campaign and full-year performance
- Identify learnings and optimisation opportunities
- Make clear, data-backed strategic recommendations
- Review and approve monthly performance reports, ensuring insights are meaningful and actionable
New Business
- Support and help lead new business pitches, spearheading social and influencer strategy
- Brief creative, social, and influencer teams during pitches to ensure strategic clarity
Team Leadership & Collaboration
- Help establish and evolve social-first strategic principles and best practices across the agency, setting a clear standard for how social and influencer strategy is developed and delivered
- Play an active role in shaping how the strategy function grows, contributing to ways of working, templates, frameworks, and shared approaches as the team scales
- Be a trusted strategic voice internally, able to challenge work constructively, align stakeholders, and keep social strategy focused, practical, and culturally relevant
Social-First Mindset
Being socially native is non-negotiable. You should be deeply fluent in platform behaviors, creator dynamics, and internet culture - understanding not just what's trending, but why it's resonating and how brands can participate authentically.
It's okay to be chronically online.
We'd Love You To Have
- 6-9+ years of experience in social strategy, digital strategy, or integrated strategy roles
- Deep expertise across major social platforms (TikTok, Instagram, YouTube, X, Reddit, Discord etc.)
- Strong experience developing influencer and creator strategies
- Comfort building data-led strategies using research and performance insights
- Proven experience briefing creative teams and shaping social-first ideas
- Experience leading brainstorms and strategic workstreams independently
- Ability to balance big-picture thinking with practical execution
- Strong presentation and storytelling skills
- Experience mentoring or managing junior strategists
- Agency experience, ideally in a fast-paced, social-first environment
- Knowledge of gaming and creator culture is a plus
What We Value at NewGen
- Energy - You bring ideas, opinions, and momentum
- Quality - You care deeply about the work and push it to be better
- Collaboration - No egos, just smart people building together
- Creativity - You think in ideas, not formats
- Partnership - You show up as a true partner to clients and teammates
Benefits
- Highly competitive 30 Days Holiday (not including Federal Holidays), inclusive of reset below
- Reset policy - Up to 10 additional non-contractual rest days (full details in the Reset Policy; may be amended or withdrawn at any time)
- Birthday leave - An additional paid day off on your birthday
- Holiday shutdown - Company-wide closure at year-end; some annual leave may be reserved to cover the period, though the Company may also grant discretionary additional paid leave
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Paid Time Off (Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Training & Development
Salary range: $120,000-$150,000