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Sign Salesman Jobs (NOW HIRING)

McCain Inc,

Director of Sign Sales

Vista, CA · On-site

$140K - $150K/yr

The Director of Sign Sales will mentor and develop the sales team, build strong customer relationships, and work cross-functionally to expand the Company's presence in target markets. Duties ...

SWARCO McCain, Inc

Director of Sign Sales

Vista, CA · On-site

$140K - $150K/yr

The Director of Sign Sales will mentor and develop the sales team, build strong customer relationships, and work cross-functionally to expand the Company's presence in target markets. Duties ...

SWARCO McCain, Inc

Director of Sign Sales

Vista, CA

$140K - $150K/yr

The Director of Sign Sales will mentor and develop the sales team, build strong customer relationships, and work cross-functionally to expand the Company's presence in target markets. Duties ...

White Sign Company LLC

Be Seen First

Outside Salesman

Sanford, FL · On-site

$45K - $75K/yr

The Outside Salesman plays a critical role in driving revenue growth by targeting and acquiring new ... Bachelor's Degree in Business, Marketing, or related field Company Description White Sign Company ...

White Sign Company LLC

Be Seen First

Outside Salesman

Sanford, FL · On-site

$45K - $75K/yr

The Outside Salesman plays a critical role in driving revenue growth by targeting and acquiring new ... Bachelor's Degree in Business, Marketing, or related field Company Description White Sign Company ...

YESCO

Custom Sign Sales

Phoenix, AZ

Custom Sign Sales Job Title Custom Sales Account Executive Company Overview YESCO is North America's largest sign company, with over 100 years of experience designing, manufacturing, and installing ...

hmart

Vinyl Installer/ Applicator

Lyndhurst, NJ

$18.25 - $24/hr

Interior sign production for new stores such as category sign, department sign, sale sign and banner. * Print different signs as requested. Requirements: * Must be able to work Monday - Friday 8am ...

hmart

Vinyl Installer/ Applicator

Lyndhurst, NJ · On-site

$18.25 - $24/hr

Interior sign production for new stores such as category sign, department sign, sale sign and banner. * Print different signs as requested. Requirements: * Must be able to work Monday - Friday 8am ...

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All JobsSign Salesman Jobs

Sign Salesman information

See salary details

$13.5K

$54.6K

$109.5K

How much do sign salesman jobs pay per year?

As of Jul 6, 2026, the average yearly pay for sign salesman in the United States is $54,620.00, according to ZipRecruiter salary data. Most workers in this role earn between $33,500.00 and $60,000.00 per year, depending on experience, location, and employer.

What is the difference between Sign Salesman vs Sign Installer?

AspectSign SalesmanSign Installer
Required CredentialsHigh school diploma, sales experience, sometimes industry-specific certificationsHigh school diploma, technical skills, safety certifications
Work EnvironmentOffice, client meetings, sales callsConstruction sites, installation locations, outdoor settings
Employer & Industry UsageSign companies, advertising firms, sales agenciesSign manufacturing companies, construction firms, signage contractors
Common Search & ComparisonOften compared for sales roles in signage industryCompared for installation and technical skills in signage

The Sign Salesman primarily focuses on selling signage products, working closely with clients and managing sales processes. In contrast, the Sign Installer is responsible for physically installing signs at various locations, requiring technical skills and safety knowledge. Both roles are essential in the signage industry but differ in responsibilities, work environment, and skill sets.

What are the key skills and qualifications needed to thrive as a Sign Salesman, and why are they important?

To thrive as a Sign Salesman, you need strong sales acumen, knowledge of sign products, and typically a high school diploma or equivalent. Familiarity with customer relationship management (CRM) software and digital design tools like Adobe Illustrator or CorelDRAW is often required. Excellent communication, negotiation skills, and a customer-focused attitude help build lasting client relationships and close deals. These skills ensure you can effectively identify client needs, present solutions, and drive business growth in a competitive market.

What does a Sign Salesman do?

A Sign Salesman is responsible for selling various types of signs, such as banners, digital displays, and storefront signage, to businesses and individuals. They consult with clients to understand their needs, provide recommendations on sign types and designs, and prepare sales quotes or proposals. Sign Salesmen often coordinate with production teams to ensure orders are completed accurately and on time, and may also assist with installation arrangements. Their role combines sales skills with product knowledge and customer service.

What are some common challenges faced by a Sign Salesman, and how can they be overcome?

A common challenge for Sign Salesmen is addressing the unique needs of diverse clients, which requires tailoring solutions to fit different businesses and industries. Additionally, staying updated on the latest signage technology and materials is essential to provide informed recommendations. Effective communication and collaboration with design and production teams are also key, as these ensure that client expectations are met from concept to installation. Building long-term client relationships and consistently following up on leads can help overcome these challenges and contribute to success in the role.
More about Sign Salesman jobs
What job categories do people searching Sign Salesman jobs look for? The top searched job categories for Sign Salesman jobs are:
Sign Salesman jobs near you
Infographic showing various Sign Salesman job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, and 99% Full Time. Highlights an 95% Physical, and 5% Remote job distribution, with an average salary of $54,620 per year, or $26.3 per hour.
Director of Sign Sales

Director of Sign Sales

McCain Inc,

Vista, CA • On-site

$140K - $150K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 14 days ago

Job description

Job Type
Full-time
Description
We are seeking a dynamic and results-driven Director of Signs Sales to lead the Company's Sign Sales team and is responsible for developing and executing strategic sales initiatives that drive growth across the organization's full line of Sign products, including Dynamic Message Signs, Blank-Out Signs and Illuminated Street Name Signs.
This role oversees sales performance, customer acquisition, and key account management within the State and Local Government market while ensuring the team meets defined revenue goals, growth targets, and margin objectives. The Director of Sign Sales will mentor and develop the sales team, build strong customer relationships, and work cross-functionally to expand the Company's presence in target markets.
Duties / Responsibilities
  1. Partner with the VP of Signs to develop and execute regional sales strategies aligned with corporate growth objectives. This includes direct sales engagement, collaboration with select channel partners, and a hands-on approach to closing strategic business opportunities.
  2. Lead and manage the Sign Sales team, providing strategic direction, coaching, and performance management to drive consistent revenue growth and team development.
  3. Develop and execute comprehensive sales strategies to expand market share and increase revenue across the company's full portfolio of Sign products, including Dynamic Message Signs, Blank-Out Signs, and Illuminated Street Name Signs.
  4. Establish and monitor sales goals, quotas, and performance metrics to ensure achievement of revenue, growth, and margin targets.
  5. Develop long-term market expansion strategies to increase the company's presence in transportation infrastructure and intelligent transportation systems (ITS) markets.
  6. Identify and pursue new business opportunities within the State and Local Government market, while strengthening relationships with existing customers and strategic partners.
  7. Build, maintain, and expand key customer relationships with transportation agencies, municipalities, contractors, and other stakeholders.
  8. Collaborate with marketing, product management, engineering, and operations teams to align sales initiatives with product capabilities, market demand, and organizational objectives.
  9. Oversee pipeline development, forecasting, and reporting to ensure visibility into sales performance and market opportunities.
  10. Mentor and develop sales team members to improve selling skills, product knowledge, and overall performance.
  11. Support major project pursuits and strategic accounts, including participation in high-value proposals, presentations, and negotiations.
  12. Monitor market trends, competitor activity, and emerging technologies to identify opportunities for growth and innovation.
  13. Represent the company at industry events, conferences, and customer meetings to strengthen market presence and brand recognition.
  14. Ensure compliance with company policies, contract requirements, and government procurement processes.

Requirements
  1. Bachelor's degree in business, marketing, engineering, or a related field, or equivalent industry experience.
  2. 8+ years of progressive sales experience, with a strong record of driving revenue growth in technical, infrastructure, or transportation-related industries.
  3. Proven leadership experience managing and developing high-performing sales teams.
  4. Strong knowledge of transportation infrastructure products and solutions, including Dynamic Message Signs, Blank-Out Signs, Illuminated Street Name Signs, or related ITS technologies.
  5. Demonstrated success selling to State and Local Government agencies, municipalities, or transportation authorities.
  6. Experience navigating government procurement processes, RFPs, and contract negotiations.
  7. Strong strategic planning and business development skills with the ability to identify and capitalize on market opportunities.
  8. Excellent communication, presentation, and relationship-building skills with both internal stakeholders and external customers.
  9. Ability to analyze sales performance metrics, forecast revenue, and manage pipeline development.
  10. Strong leadership, coaching, and team development capabilities.
  11. Valid driver's license with a good driving record required.
  12. Ability to travel as needed to support customers, projects, and industry events.
  13. Proficiency with CRM systems, Microsoft Office Suite, and sales reporting tools.

Physical Conditions / Requirements
  • No unusual physical requirements and work is typically performed in a comfortable indoor facility.
  • Occasional - Routine deadlines; usually sufficient lead time; variance in work volume involves occasional exposure to demands and pressures from persons other than immediate supervisor.
  • Job frequently requires standing, sitting, lifting to 10 lbs., bending, and handling objects with hands.
  • Vision requirements - Ability to see information in print and/or electronically.
  • Occasionally talking on the phone with internal and external customers. Ability to read, hear, and verbally communicate in English.
  • Hearing requirements: Ability to hear people over the telephone and in person.
  • Job frequently requires domestic travel up to 50% by car or air.

As a member of our team, you will enjoy
  • A GREAT work environment with fun, friendly, knowledgeable and helpful team members.
  • Benefits package to support you and your family's health. From medical, dental, and vision, to flexible spending accounts for both health and dependent care.
  • Educational reimbursement to help keep your career updated.
  • Save money on tickets to the San Diego Zoo, other amusement parks, movies, indoor skydiving and so much more with our employee discount program.
  • Paid time off, holidays, company-matched 401(k) plan and more!

Join SWARCO McCain. We look forward to receiving your resume. SWARCO McCain is an equal opportunity employer and participates in E-Verify. #ITS
Salary Description
$140k - $150k per year, depending on experience

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