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Senior Qualitative Research Jobs (NOW HIRING)

HP IQ

Senior Product Design Producer

San Francisco, CA · Hybrid

$160K - $200K/yr

About the Role HP IQ is looking for a highly organized Senior Product Design Producer to support ... This position also manages product pilots and qualitative research schedules. Our ideal candidate ...

Syneoshealth

Senior Research Associate

OR · On-site +1

Senior Research Associate Syneos Health is a leading fully-integrated life sciences services ... Participate in qualitative research activities, including patient interviews, to generate ...

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How much do senior qualitative research jobs pay per year?

As of Aug 15, 2026, the average yearly pay for senior qualitative research in the United States is $105,259.00, according to ZipRecruiter salary data. Most workers in this role earn between $84,500.00 and $127,500.00 per year, depending on experience, location, and employer.

How does a senior qualitative researcher typically collaborate with cross-functional teams during a research project?

As a Senior Qualitative Researcher, you'll frequently collaborate with cross-functional teams, including product managers, designers, data analysts, and marketing professionals. You'll be responsible for communicating research objectives, sharing insights, and ensuring that findings are integrated into decision-making processes. Effective collaboration involves facilitating workshops, presenting research findings in accessible ways, and possibly mentoring junior researchers. This collaborative approach ensures that research drives user-centered design and strategy across the organization.

Is senior qualitative research in high demand?

Senior qualitative research roles are in steady demand across industries such as marketing, healthcare, and technology, as organizations seek in-depth insights into consumer behavior and market trends. Professionals with strong analytical skills, experience with interview techniques, and familiarity with data analysis tools are particularly sought after. The demand is expected to grow as companies increasingly prioritize customer-centric strategies.

What is a senior qualitative researcher?

A Senior Qualitative Researcher is an experienced professional who designs, conducts, and analyzes qualitative research studies to gain insights into human behaviors, attitudes, and experiences. They use methods such as interviews, focus groups, and ethnography to collect non-numerical data. Senior Qualitative Researchers often lead research projects, mentor junior staff, and collaborate with stakeholders to translate findings into actionable recommendations. Their work is essential in fields like market research, social sciences, and user experience design.

What are the key skills and qualifications needed to thrive as a senior qualitative researcher, and why are they important?

To thrive as a Senior Qualitative Researcher, you need expertise in research design, data collection (such as interviews and focus groups), and analysis, often supported by an advanced degree in social sciences or related fields. Familiarity with qualitative data analysis software like NVivo or Atlas.ti and experience adhering to research ethics are typically required. Strong communication, critical thinking, and project management skills help in presenting findings and leading research teams effectively. These skills ensure the delivery of rigorous, insightful research that informs decision-making and drives organizational or academic impact.
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Senior Qualitative Research jobs near you
Infographic showing various Senior Qualitative Research job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 87% Full Time, 9% Part Time, and 2% Contract. Highlights an 87% Physical, 4% Hybrid, and 9% Remote job distribution, with an average salary of $105,259 per year, or $50.6 per hour.

Sr. Manager - Marketing Research

Visa

San Francisco, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 9 days ago

Visa rating

8.6

Company rating: 8.6 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

5th of 21 rated payment service providers

Job description

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.
Job Description
Visa is seeking a Senior Research Manager, Marketing Insights to join the North America Insights & Analytics team supporting North America Marketing Services.
As an individual contributor reporting to the Director of NA Insights & Analytics, this role will partner with Visa clients - including financial institutions, merchants, fintechs, and other ecosystem partners - to deliver marketing insights that inform client strategy, campaign development, activations, and performance measurement. The Senior Research Manager will work directly with external clients, internal Marketing Services stakeholders, and research vendors to design and deliver research that drives decision-making.
The ideal candidate is a seasoned market research professional with strong quantitative and qualitative research experience, excellent presentation skills, and the ability to translate insights into clear, actionable marketing recommendations. This person should be comfortable working in a client-facing environment, managing multiple projects, and building trusted relationships with both clients and internal partners.
Key Responsibilities:
Client Insights & Strategic Advisory:
  • Partner directly with Visa clients and internal stakeholders to understand business objectives, marketing priorities, campaign goals, and research needs.
  • Translate client business questions into research plans that inform marketing strategy, campaign development, audience understanding, messaging, channel planning, and activations.
  • Build strong relationships with client stakeholders by demonstrating credibility, responsiveness, curiosity, and business acumen.

Research Design & Execution:
  • Lead quantitative and qualitative research initiatives, including campaign effectiveness studies, brand lift, creative testing, positioning and messaging testing, concept testing, journey research, experiential research, audience insights/segmentation, and brand and competitive positioning.
  • Develop research briefs, questionnaires, discussion guides, sample plans, analysis plans, and reporting frameworks in partnership with vendors and internal stakeholders.
  • Ensure research is methodologically sound, aligned to client business objectives, and designed to produce actionable recommendations.
  • Manage external research vendors from scoping and proposal review through execution, analysis, reporting, and final presentation.

Insight Storytelling & Stakeholder Partnership:
  • Synthesize complex findings into clear, compelling narratives that connect insights, implications, and recommended actions.
  • Develop executive-ready presentations and present findings confidently to clients, internal teams, and senior stakeholders.
  • Collaborate with Marketing Services, strategy, creative, media, analytics, and account teams to shape insight-led recommendations for clients.
  • Contribute to the broader Insights & Analytics agenda by identifying opportunities to improve research processes, share learnings, and scale insights across clients.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications
Basic Qualifications:
  • 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications:
  • 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD.
  • 8+ years of relevant professional experience, with the majority in market research, consumer insights, or a related insights function.
  • Demonstrated experience designing and executing both quantitative and qualitative research.
  • Experience using research to support marketing strategy, campaign development, brand strategy, customer experience, or consumer behavior analysis.
  • Strong experience managing external research vendors (or direct vendor side experience) and overseeing research projects from brief through final presentation.
  • Proven ability to translate research findings into actionable business and marketing recommendations.
  • Excellent written, verbal, visual communication, and presentation skills.
  • Strong interpersonal skills with the ability to build rapport and credibility with clients, internal stakeholders, and cross-functional partners.
  • Ability to manage multiple projects simultaneously in a fast-paced, client-focused environment.
  • High attention to detail, intellectual curiosity, and comfort working with ambiguity.
  • Experience working at a market research agency, insights consultancy, or similar client-service environment.
  • Experience in financial services, payments, retail, commerce, technology, or consumer marketing.
  • Familiarity with campaign effectiveness, brand lift, creative testing, message testing, segmentation, and consumer/B2B journey research.
  • Experience working in a matrixed organization with multiple internal and external stakeholders.

U.S. Applicants Only
The estimated salary range for this position is $180,600.00 to $ 289,300.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Work Hours
Varies upon the needs of the department.
Travel Requirements
This position requires travel 5-10% of the time.
Mental/Physical Requirements
This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

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About Visa

Sourced by ZipRecruiter

Visa is a global leader in digital payments, facilitating over 215 billion transactions annually across more than 200 countries and territories. Our mission is to connect the world through an innovative, reliable, and secure payments network, empowering individuals, businesses, and economies to thrive. When you become a part of Visa, you join a purpose-driven culture that values growth, embraces diversity, and recognizes the significance of your contributions. We believe in creating inclusive economies that uplift everyone, everywhere. Your work at Visa will directly impact billions of people worldwide, enabling access to financial services and shaping the future of money movement.

Industry

Finance and insurance

Company size

10,000+ Employees

Headquarters location

San Francisco, CA, US

Year founded

1958

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