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Market Research Fieldwork Jobs (NOW HIRING)

Yamaha

Market Research Manager

Kennesaw, GA · On-site

Yamaha is seeking fill a Market Research Manager role for our Marietta, GA location. This role ... BA/BS degree in Marketing, Statistics, Business, Economics or a related field * 3-5years ...

STAHL

Market Research Support

Washington, DC

Market Research Support WHO WE ARE: STAHL Companies provides the Program Management for its Channel ... Bachelor's degree in a field relevant to the PWS task requirements. o Note: Greater levels of ...

Prophet

Insights Associate

Chicago, IL

$80K - $95K/yr

Manage external market research vendors on research fieldwork, data collection, and data processing * Work simultaneously on multiple projects with tight deadlines and navigate ambiguity * Pursue ...

Prophet

Insights Associate

Austin, TX · On-site

$80K - $95K/yr

Manage external market research vendors on research fieldwork, data collection, and data processing * Work simultaneously on multiple projects with tight deadlines and navigate ambiguity * Pursue ...

Prophet

Insights Associate

Chicago, IL · On-site

$80K - $95K/yr

Manage external market research vendors on research fieldwork, data collection, and data processing * Work simultaneously on multiple projects with tight deadlines and navigate ambiguity * Pursue ...

Apple

Market Research Data Analyst

Cupertino, CA · On-site

Apple's Market Research and Analytics team, part of Worldwide Product Marketing, is looking for a ... Bachelor's degree in a quantitative or human-behavior field (e.g., Statistics, Economics, CS ...

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Market Research Fieldwork information

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How much do market research fieldwork jobs pay per hour?

As of Jul 11, 2026, the average hourly pay for market research fieldwork in the United States is $16.83, according to ZipRecruiter salary data. Most workers in this role earn between $15.62 and $18.03 per hour, depending on experience, location, and employer.

What are some common challenges faced during market research fieldwork, and how can they be managed?

Market research fieldwork often involves coordinating with diverse participants, managing tight deadlines, and adapting to changing on-ground realities. Common challenges include respondent no-shows, language or cultural barriers, and logistical issues like travel or weather disruptions. These can be managed by thorough pre-fieldwork planning, building strong communication with local partners, and having contingency plans for unexpected situations. Successful fieldworkers remain adaptable and resourceful, ensuring data quality while maintaining positive participant experiences.

What is the difference between Market Research Fieldwork vs Market Research Analyst?

AspectMarket Research FieldworkMarket Research Analyst
CredentialsTypically requires a high school diploma or equivalent; some roles may prefer a degree in marketing or social sciencesUsually requires a bachelor's degree in marketing, statistics, or related fields
Work EnvironmentField-based, involving data collection, surveys, and interviewsOffice-based, focusing on data analysis, reporting, and strategy development
Employer & Industry UsageUsed by market research firms, advertising agencies, and corporations for data collectionEmployed across industries for interpreting data and providing insights

Market Research Fieldwork involves collecting data directly from respondents through surveys and interviews in the field, while Market Research Analysts analyze this data to generate insights. Both roles are essential in the research process but focus on different stages: data collection versus data analysis.

What is market research fieldwork?

Market research fieldwork refers to the process of collecting primary data directly from sources such as consumers, businesses, or other stakeholders, usually outside an office setting. This can involve activities like surveys, interviews, focus groups, product testing, or observations conducted in-person, by telephone, or online. The goal of fieldwork is to gather firsthand insights into consumer behaviors, preferences, and opinions to inform business strategies and decision-making. Fieldwork is a critical stage in market research, ensuring that findings are based on real-world evidence rather than assumptions.

What are the key skills and qualifications needed to thrive in Market Research Fieldwork, and why are they important?

To thrive in Market Research Fieldwork, you need strong analytical skills, attention to detail, and typically a background in marketing, business, or social sciences. Familiarity with survey design tools, data collection software, and statistical analysis programs like SPSS or Qualtrics is often required. Excellent communication, adaptability, and organizational skills help build rapport with respondents and manage field logistics effectively. These skills ensure accurate data gathering, meaningful insights, and successful research outcomes for clients.
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Market Research Fieldwork jobs near you

Market Research Manager

Yamaha Motor Corporation, U.S.A.

Kennesaw, GA • On-site

Full-time

Posted 11 days ago

Job description

Yamaha is seeking fill a Market Research Manager role for our Marietta, GA location. This role performs professional-level market research and data analysis to develop insights, recommendations, and reporting that support product planning, customer experience initiatives, marketing effectiveness, and Marine Business Unit strategy. The position independently manages defined research activities and recurring reporting processes while partnering with internal stakeholders, senior team members, and external vendors on more complex projects.
What you'll be doing:
  • Plan, coordinate, and execute defined quantitative and qualitative market research projects, including survey development, programming, data collection, quality control, analysis, reporting, and presentation development; apply professional judgment to identify trends, summarize findings, and recommend next steps.
  • Support and administer the Yamaha Marine Customer Experience Program, including day-to-day program coordination, vendor meetings, data monitoring, stakeholder reporting, quarterly reporting, town hall materials, and identification of program issues or opportunities for improvement.
  • Coordinate assigned activities with external market research agencies to ensure project milestones, deliverables, costs, and research objectives are met; communicate risks, budget concerns, or scope changes to research leadership and help translate business needs into actionable research requirements.
  • Complete ad hoc research, analysis, and special projects for Marine Business Unit divisions and subsidiaries by gathering requirements, evaluating available data, developing clear outputs, and escalating complex or ambiguous issues as appropriate.
  • Develop actionable research reports, dashboards, presentations, and summaries that accurately address business objectives, communicate insights in a clear and concise manner, and support informed decision-making by stakeholders and management.
  • This role works with moderate independence to manage assigned research activities, recurring reporting, and defined project deliverables. The position applies professional knowledge, analytical judgment, and established research practices to resolve routine to moderately complex issues, prioritize work, recommend improvements, and determine when to escalate project risks, budget concerns, data limitations, or strategic questions to the department manager or senior team members.
  • Ability to independently support research projects from intake through reporting, including clarifying objectives, coordinating tasks, analyzing results, and preparing stakeholder-ready deliverables.
  • Experience reporting, presenting, and explaining research findings to business stakeholders in a clear, concise, and actionable manner.
  • Working knowledge of advanced analytical methods, such as MaxDiff, conjoint analysis, key driver analysis, correspondence mapping, segmentation, or similar research approaches.
  • Strong curiosity, critical thinking, and problem-solving skills with the ability to ask effective questions and identify implications within research findings.
  • Ability to analyze data, identify the underlying story, and translate findings into practical business insights and recommendations.
  • Proficiency developing professional PowerPoint reports, dashboards, visual summaries, and other communication materials for internal stakeholders.
  • Strong written, verbal, interpersonal, and stakeholder communication skills, including the ability to manage competing priorities and follow through on assigned deliverables.

What you need to be successful:
  • BA/BS degree in Marketing, Statistics, Business, Economics or a related field
  • 3-5 years of professional market research, consumer insights, data analysis, or related business analytics experience is required.

OR
  • Advanced degree (MA/MS/PHD) in Market Research, Statistics, Business, Economics, or related field
  • 1-3 years of professional market research, insights, or relevant data/analytical experience.
  • Experience using survey platforms, analytical tools, and data visualization tools is desired, such as Qualtrics, SurveyMonkey, SPSS, SAS, Tableau, Power BI, Python, or similar tools.
  • Experience and proficiency with MS Office
  • 5 - 10% travel required.

Don't meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms, as such we are dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
Reports to: Market Research Manager III
Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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