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Market Research Fieldwork Jobs (NOW HIRING)

Market Research Manager

Chicago, IL · On-site

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... fieldwork, analysis, and reporting (both qualitative and quantitative). * Cultivates and extends ...

Market Research Manager

Chicago, IL · On-site

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... fieldwork, analysis, and reporting (both qualitative and quantitative). * Cultivates and extends ...

Market Research Manager

Chicago, IL · On-site +1

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... fieldwork, analysis, and reporting (both qualitative and quantitative). * Cultivates and extends ...

Guidepoint's Market Research Team is seeking a Senior Market Research Analyst to help oversee ... Coordinate and collaborate with other quantitative survey operational staff (fieldwork, survey ...

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Market Research Fieldwork information

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How much do market research fieldwork jobs pay per hour?

As of Jul 13, 2026, the average hourly pay for market research fieldwork in the United States is $16.83, according to ZipRecruiter salary data. Most workers in this role earn between $15.62 and $18.03 per hour, depending on experience, location, and employer.

What are some common challenges faced during market research fieldwork, and how can they be managed?

Market research fieldwork often involves coordinating with diverse participants, managing tight deadlines, and adapting to changing on-ground realities. Common challenges include respondent no-shows, language or cultural barriers, and logistical issues like travel or weather disruptions. These can be managed by thorough pre-fieldwork planning, building strong communication with local partners, and having contingency plans for unexpected situations. Successful fieldworkers remain adaptable and resourceful, ensuring data quality while maintaining positive participant experiences.

What is the difference between Market Research Fieldwork vs Market Research Analyst?

AspectMarket Research FieldworkMarket Research Analyst
CredentialsTypically requires a high school diploma or equivalent; some roles may prefer a degree in marketing or social sciencesUsually requires a bachelor's degree in marketing, statistics, or related fields
Work EnvironmentField-based, involving data collection, surveys, and interviewsOffice-based, focusing on data analysis, reporting, and strategy development
Employer & Industry UsageUsed by market research firms, advertising agencies, and corporations for data collectionEmployed across industries for interpreting data and providing insights

Market Research Fieldwork involves collecting data directly from respondents through surveys and interviews in the field, while Market Research Analysts analyze this data to generate insights. Both roles are essential in the research process but focus on different stages: data collection versus data analysis.

What is market research fieldwork?

Market research fieldwork refers to the process of collecting primary data directly from sources such as consumers, businesses, or other stakeholders, usually outside an office setting. This can involve activities like surveys, interviews, focus groups, product testing, or observations conducted in-person, by telephone, or online. The goal of fieldwork is to gather firsthand insights into consumer behaviors, preferences, and opinions to inform business strategies and decision-making. Fieldwork is a critical stage in market research, ensuring that findings are based on real-world evidence rather than assumptions.

What are the key skills and qualifications needed to thrive in Market Research Fieldwork, and why are they important?

To thrive in Market Research Fieldwork, you need strong analytical skills, attention to detail, and typically a background in marketing, business, or social sciences. Familiarity with survey design tools, data collection software, and statistical analysis programs like SPSS or Qualtrics is often required. Excellent communication, adaptability, and organizational skills help build rapport with respondents and manage field logistics effectively. These skills ensure accurate data gathering, meaningful insights, and successful research outcomes for clients.
More about Market Research Fieldwork jobs
What cities are hiring for Market Research Fieldwork jobs? Cities with the most Market Research Fieldwork job openings:
What are the most commonly searched types of Market Research Fieldwork jobs? The most popular types of Market Research Fieldwork jobs are:
What states have the most Market Research Fieldwork jobs? States with the most job openings for Market Research Fieldwork jobs include:
Manager, Market Research (IC)

Manager, Market Research (IC)

Capital One

New York, NY • On-site

Full-time

Re-posted 9 days ago


Capital One rating

7.8

Company rating: 7.8 out of 10

Based on 143 frontline employees who took The Breakroom Quiz

76th of 149 rated banks


Job description

Manager, Market Research (IC)

Manager, Market Research

As a Manager, Market Research supporting Brand Tech Marketing, you will be a strategic leader on the Capital One Brand Insights Team driving consumer insights that shape brand strategy, marketing, and advertising, directly positioning Capital One as a leader in technology and attracting global top tech talent. This action-oriented role requires proven expertise in designing and managing primary research, including brand health tracking, ad and creative testing, and custom B2C/B2B studies across global markets to deliver high-impact business outcomes.

WHAT YOU'LL DO

  • Translate complex business needs into clear and actionable research objectives. Provide ongoing research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisions

  • As an individual contributor, lead research design, execution and delivery of insights utilizing a variety of brand measurement sources, including brand health and communications trackers, creative pre-testing, in-market advertising and media effectiveness studies, and custom qualitative and quantitative studies. This entails effectively working with and managing third-party research partners

  • Leverage data and insights across a variety of primary, secondary and syndicated sources to bolster insights and recommendations delivered to internal partners

  • Partner with marketing leads to develop an annual brand strategy, advertising, and media learning agenda to address knowledge gaps and test assertions

  • Present brand and marketing insights to internal partners, peers and senior leaders, influencing others through story-telling and impactful insights that drive discussion and business action

  • Continually update your knowledge of evidence-based marketing to inform and influence your team's work as applicable

WHO YOU ARE

  • Your curiosity is endless. There's always something else to learn.

  • You're flexible and not afraid of change-in fact you welcome the challenge.

  • You share your point of view, but seek out what might be missing and listen.

  • You have big ideas and know the best ones are driven by proof, persistence and patience.

  • You're a storyteller. You simplify the complex and compel your audience to act.

  • You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.

  • You care-about the work, your team and the customers you serve.

BASIC QUALIFICATIONS

  • Bachelor's Degree or Military experience.

  • At least 5 years of experience in a market research role.

PREFERRED QUALIFICATIONS

  • Bachelor Degree in market research, marketing, business, sociology, psychology, behavioral economics, or biology

  • Advanced degree, such as an MBA or an MS (business, marketing research, consumer psychology, management consulting, or related field)

  • Experience leading brand health and communications tracking research.

  • Experience leading creative and media effectiveness research

  • Experience with B2B and international research

  • Experience in Employer Brand research

  • 3+ years experience in a market research role on the client side

  • 2+ years of experience at a Fortune 500 company or a company well-known for the marketing and market research disciplines

  • 2+ years of experience working with analytical tools such as Python, R, SAS, SPSS, SQL or similar relational database tools

  • 2+ years experience in a marketing strategy role

  • 1+ year of experience managing advertising campaigns for Fortune 500 brands

  • Familiarity with technologists and technology subject matter.

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $151,900 - $173,400 for Manager, Market Research


Chicago, IL: $138,100 - $157,700 for Manager, Market Research


New York, NY: $165,700 - $189,200 for Manager, Market Research


Richmond, VA: $138,100 - $157,700 for Manager, Market Research








Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).


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