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Macy's

Search Engine Marketing Specialist

Manhattan, NY · On-site

$81K - $135K/yr

Job Overview The Specialist will be responsible for managing SEM campaigns for the Macy's business. Your role would involve creating, managing, and optimizing SEM campaigns across various search ...

Mouser

SEM Specialist II

Mansfield, TX · On-site

$60 - $80/hr

Perform administrative duties with the SEM department including (but not limited to) scheduling meetings, organizing presentations, researching and evaluating new opportunities, and coordinating ...

Macy's

Search Engine Marketing Specialist

Manhattan, NY

$81K - $135K/yr

Job Overview The Specialist will be responsible for managing SEM campaigns for the Macy's business. Your role would involve creating, managing, and optimizing SEM campaigns across various search ...

Suno, Inc.

SEM Manager

Manhattan, NY · On-site

$125 - $150/hr

As our SEM Manager, you'll own paid search acquisition strategy, signaling, and testing across Google, Bing, and Apple Search Ads while joining our Growth Marketing team at a time when speed and ...

PMG

SEM Lead

Dallas, TX

Our SEM team partners closely with media, creative, and analytics groups to uncover fresh opportunities and drive innovation. We're committed to fostering an environment where every team member can ...

Refuel Agency

SEM Consultant/Specialist

New York, NY · Remote

$1.5K - $5.0K/mo

Job Summary The SEM Consultant is responsible for developing, managing, optimizing, and reporting on paid search campaigns across Google Ads, Microsoft Ads, and other search platforms. This role ...

Hearst Newspapers

SEM Strategist

Amherst, NY · On-site

$38K/yr

IMS Search Engine Marketing Strategist As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries.

Hearst

SEM Strategist

Amherst, NY · Remote

$38K/yr

IMS Search Engine Marketing Strategist As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries.

Hearst

SEM Strategist

Amherst, NY · Remote

$38K/yr

IMS Search Engine Marketing Strategist As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries.

Hearst Newspapers

SEM Strategist

Amherst, NY · Remote

$38K/yr

IMS Search Engine Marketing Strategist As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries.

Hearst

SEM Strategist

Amherst, NY · Remote

$38K/yr

IMS Search Engine Marketing Strategist As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries.

Hearst Newspapers

SEM Strategist

Amherst, NY · Remote

$38K/yr

IMS Search Engine Marketing Strategist As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries.

Refuel Agency

Be Seen First

SEM Consultant/Specialist

Dallas, TX · Remote

$1.5K - $5.0K/mo

Job Summary The SEM Consultant is responsible for developing, managing, optimizing, and reporting on paid search campaigns across Google Ads, Microsoft Ads, and other search platforms. This role ...

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How much do sem jobs pay per year?

As of Sep 7, 2026, the average yearly pay for sem in the United States is $124,999.00, according to ZipRecruiter salary data. Most workers in this role earn between $120,000.00 and $130,000.00 per year, depending on experience, location, and employer.

What is a SEM specialist?

SEM specialists, or Search Engine Marketing specialists, are professionals who manage and optimize paid advertising campaigns on search engines like Google and Bing. Their main goal is to increase website visibility and drive targeted traffic by using strategies such as pay-per-click (PPC) advertising, keyword research, and ad copywriting. SEM specialists analyze campaign performance, adjust bids and budgets, and ensure ads reach the right audience. They often work closely with SEO and digital marketing teams to maximize return on investment (ROI) and achieve marketing objectives.

What are the key skills and qualifications needed to thrive as a SEM specialist?

To thrive as an SEM Specialist, you need expertise in digital marketing strategies, keyword research, campaign management, and typically a bachelor's degree in marketing or a related field. Familiarity with platforms such as Google Ads, Bing Ads, Google Analytics, and relevant certifications (e.g., Google Ads Certification) are crucial. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart. These skills are vital for optimizing ad performance, maximizing ROI, and ensuring campaigns align with business objectives.

What are some common challenges faced by SEM specialists when managing multiple campaigns across different platforms?

SEM specialists often encounter challenges such as balancing budget allocations, maintaining consistent messaging, and keeping up with rapidly changing algorithms across platforms like Google Ads and Bing Ads. Managing multiple campaigns requires strong organizational skills to monitor performance metrics, optimize keywords, and ensure compliance with each platform's policies. Additionally, effective communication with clients or other departments is essential to align SEM strategies with broader marketing goals.

What is the difference between Sem vs SEO Specialist?

AspectSemSEO Specialist
Required CredentialsMarketing certifications, digital advertising experienceSEO certifications, web analytics knowledge
Work EnvironmentPaid advertising campaigns, PPC managementWebsite optimization, organic search strategies
Employer & Industry UsageAdvertising agencies, digital marketing firmsBusinesses with online presence, marketing agencies
Search & Comparison IntentPaid search, advertising strategiesOrganic search, website ranking improvements

Sem (Search Engine Marketing) focuses on paid advertising campaigns like PPC, while SEO Specialist concentrates on organic search optimization to improve website rankings. Both roles are essential in digital marketing but differ in methods and tools used.

How to become a search engine marketing specialist?

To become a search engine marketing (SEM) specialist, you should gain knowledge of digital marketing, learn how to use tools like Google Ads and analytics platforms, and develop skills in keyword research, ad copywriting, and campaign management. Earning certifications such as Google Ads Certification can enhance credibility, and gaining hands-on experience through internships or personal projects is valuable for building expertise.

What is a search engine marketing job?

A search engine marketing (SEM) job involves creating and managing paid advertising campaigns on search engines like Google and Bing to increase website visibility. SEM professionals use tools such as Google Ads and Bing Ads, analyze performance metrics, and optimize campaigns to improve return on investment.
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Infographic showing various Sem job openings in the United States as of August 2026, with employment types broken down into 95% Full Time, 3% Part Time, and 2% Contract. Highlights an 85% Physical, 4% Hybrid, and 11% Remote job distribution, with an average salary of $124,999 per year, or $60.1 per hour.

Search Engine Marketing Specialist

Macy's

Manhattan, NY • On-site

$81K - $135K/yr

Full-time

Medical, Retirement, PTO

Posted 18 days ago

Key responsibilities

  • Develop and implement SEM campaigns across various platforms including Google Ads and Bing.

  • Conduct keyword research, analyze campaign performance data, and optimize campaigns for better results.

  • Monitor, analyze, and adjust campaigns to improve performance metrics such as ROAS and conversion rates.

Macy's rating

6.2

Company rating: 6.2 out of 10

Based on 865 frontline employees who took The Breakroom Quiz

8th of 21 rated department stores

Job description


Be part of an amazing story
Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.
Job Overview
The Specialist will be responsible for managing SEM campaigns for the Macy's business. Your role would involve creating, managing, and optimizing SEM campaigns across various search engine partners. Key duties may include conducting keyword research, analyzing campaign performance data, writing and implementing ad copy. It would involve managing complex bid strategies to ensure maximum ROAS. Strong analytical, communication, and problem-solving skills are essential for success in this role.
What You Will Do
  • Develop and implement successful SEM campaign across various platforms, including Google Ads, Bing, and other platforms
  • Conduct keyword research and analysis to identify valuable keywords and optimize campaigns for better performance
  • Write compelling ad copy and recommend effective landing pages to improve click-through and conversion rates
  • Monitor and analyze campaign performance data to identify areas of improvement and adjust campaigns accordingly
  • Stay up to date with industry trends new advertising platforms, and changes to advertising policies to ensure compliance and maximize campaign success
  • Collaborate with other marketing team members, such as comms planning, marketing effectiveness, site-merchandisers
  • Provide regular reports on campaign performance and communicate insights and recommendations to stakeholders
  • Manage SEM budgets and allocate spending to maximize ROAS
  • Available during Peak holiday season to ensure campaign performance
  • Conduct testing and other experiments to improve campaign performance and identify best practices
  • Continuously optimize campaigns to improve performance metrics, such as conversion rates, ROAS
  • This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.

Who You Are
  • Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply. 1 -3 years experience.
  • Experience in keyword research, ad creation, and landing page optimization.
  • Proficiency in analytic tools such as Google / Adobe Analytics to analyze campaign performance and make data-driven decisions.
  • Knowledge of bidding strategies and budget management to maximize key metrics and KPIs such as conversation rate, CPCs, ROI, ROAS.
  • Proven track record of successful SEM campaign management and achieving business goals.
  • Hands on experience with Skai platform (formerly Kenshoo), and shopping feed management tools like ProductsUp.
  • Certification such as Google Ads and Google Analytics are highly desirable.
  • Experience in testing and experimenting with different ad formats or hypotheses to optimize campaign performance.
  • Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner.
  • Excellent communication and interpersonal skills, with the ability to work across functional lines and at many levels.
  • Ability to think creatively, strategically, and technically.
  • Ability to work a flexible schedule based on department and Company needs.

What We Can Offer You
Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
Some additional benefits we offer include:
  • Merchandise discounts
  • Performance-based incentives
  • Annual merit review
  • Employee Assistance Program with mental health counseling and legal/financial advice
  • Tuition reimbursement

Access the full menu of benefits offerings here.
About Us
This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.
Join us and help write the next chapter in our story - Apply Today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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About Macy's

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Macy's is proudly America's Department Store. There's a reason we've been around for 160 years. Customers come to us for fashion, value and celebration. Macy's is also known for giving back to our communities. The magic of Macy's ultimately comes alive in our stores, and our store colleagues are the ones making it happen. They provide outstanding customer service, create a memorable shopping experience, and drive sales results.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

New York, NY, US

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