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Sem Jobs in Minnesota (NOW HIRING)

Collabera

SEO Specialist

Eagan, MN

This role will be working with a large number of accounts in a task based, high production environment and implement best practices for Search Engine Marketing (SEO) as it applies to Local ...

Collabera

SEO Specialist

Eagan, MN

Bachelors degree preferred Experience/Knowledge : 1+ year search engine marketing experience Experience providing consultation and guidance to internal and external partners Understanding of internet ...

Ovative group

Manager, SEO

Minneapolis, MN · On-site

Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to optimization of search at Ovative Group can't be ...

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Sem information

See Minnesota salary details

$112.1K

$122.4K

$130.8K

How much do sem jobs pay per year?

As of Aug 6, 2026, the average yearly pay for sem in Minnesota is $122,426.00, according to ZipRecruiter salary data. Most workers in this role earn between $117,500.00 and $127,300.00 per year, depending on experience, location, and employer.

What is the difference between Sem vs SEO Specialist?

AspectSemSEO Specialist
Required CredentialsMarketing certifications, digital advertising experienceSEO certifications, web analytics knowledge
Work EnvironmentPaid advertising campaigns, PPC managementWebsite optimization, organic search strategies
Employer & Industry UsageAdvertising agencies, digital marketing firmsBusinesses with online presence, marketing agencies
Search & Comparison IntentPaid search, advertising strategiesOrganic search, website ranking improvements

Sem (Search Engine Marketing) focuses on paid advertising campaigns like PPC, while SEO Specialist concentrates on organic search optimization to improve website rankings. Both roles are essential in digital marketing but differ in methods and tools used.

What is a SEM specialist?

SEM specialists, or Search Engine Marketing specialists, are professionals who manage and optimize paid advertising campaigns on search engines like Google and Bing. Their main goal is to increase website visibility and drive targeted traffic by using strategies such as pay-per-click (PPC) advertising, keyword research, and ad copywriting. SEM specialists analyze campaign performance, adjust bids and budgets, and ensure ads reach the right audience. They often work closely with SEO and digital marketing teams to maximize return on investment (ROI) and achieve marketing objectives.

What are some common challenges faced by SEM specialists when managing multiple campaigns across different platforms?

SEM specialists often encounter challenges such as balancing budget allocations, maintaining consistent messaging, and keeping up with rapidly changing algorithms across platforms like Google Ads and Bing Ads. Managing multiple campaigns requires strong organizational skills to monitor performance metrics, optimize keywords, and ensure compliance with each platform's policies. Additionally, effective communication with clients or other departments is essential to align SEM strategies with broader marketing goals.

What are the key skills and qualifications needed to thrive as a SEM specialist?

To thrive as an SEM Specialist, you need expertise in digital marketing strategies, keyword research, campaign management, and typically a bachelor's degree in marketing or a related field. Familiarity with platforms such as Google Ads, Bing Ads, Google Analytics, and relevant certifications (e.g., Google Ads Certification) are crucial. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart. These skills are vital for optimizing ad performance, maximizing ROI, and ensuring campaigns align with business objectives.
What are the most commonly searched types of Sem jobs in Minnesota? The most popular types of Sem jobs in Minnesota are:
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What job categories do people searching Sem jobs in Minnesota look for? The top searched job categories for Sem jobs in Minnesota are:
What cities in Minnesota are hiring for Sem jobs? Cities in Minnesota with the most Sem job openings:
Sem jobs near you
Infographic showing various Sem job openings in Minnesota as of July 2026, with employment types broken down into 91% Full Time, 6% Part Time, 1% Temporary, and 2% Contract. Highlights an 87% Physical, 4% Hybrid, and 9% Remote job distribution, with an average salary of $122,426 per year, or $58.9 per hour.

Manager, Paid Search (SEM)

Ovative group

Minneapolis, MN • Remote

Full-time

Medical, Retirement, PTO

Re-posted 4 days ago

Job description

About Ovative Group:

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

About the Role:

Digital Marketing is a critical part of everyconsumerjourney, but many companies only measure its impact on their digital outcomes. Our approach to paid search optimization atOvativeGroupcan'tbe found anywhere else. We measure andoptimizesearch marketing campaigns at the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality.

TheOvativeGroup Manager, Paid Search (SEM) position is an opportunity for an experienced candidate to take the next step in a leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidatedemonstrates,phenomenal client management, inspiring team leadership, great critical thinking, and sophisticated understanding of the digital media landscape. Their role will play a pivotal role in helpingOvativebuild and drive new capabilities toward measuring andoptimizingpaid media to the true enterprise impact, not solely ecommerce impacts.

Responsibilities of a Paid Search Manager:

  • Client relationship management:

  • Own, manage and grow the overall relationship and performance of some ofOvativeGroup's largest clients

  • Lead day-to-day management of client paid search programs including:

  • Clearly defining programobjectives, tactics and KPIs

  • Developing and delivering client communication

  • Effectively manage client relationship andestablishtrust and credibility

  • Effectively influence client stakeholders to evolve strategies and measurement approach to drive enterprise impact through paid search channel

  • Team leadership and employee development:

  • Recruit,trainand manage newOvativeteam members

  • Foster a culture of open communication and 360-degree feedback

  • Inspire your team and direct reports to reach their quarterly, annual, and long-term goalswith strong coaching and development aligned to their interests and goals

  • Cross-functional strategy & thought leadership:

  • Act as a subject matter expert for Paid Search strategies by continually evolvingOvative'sapproach to best practices; vetting and partnering withnew technologycompanies; managing planning and execution tools, and staying on top of emerging trends

  • Partner with SEO, retail media, and upper- funnel teams to drive holistic searchstrategiesand impact

  • Develop and drive forward multi-channel digital media strategies and roadmaps aligned with client program growth goals

  • Support higher level, cross-functional marketing strategy projects by providing deep mediaexpertise

  • Performance media management & execution:

  • Guide, manage, and QA optimization and management of client paid searchprograms including:

  • Strategy and campaign planning, integrated with allOvativeservices

  • Campaign tactics and segmentation strategy, with a customer first mindset

  • Algorithmic bid platform and manual bidding strategy and optimization tooptimizeto enterpriseresults

  • Strategic partner management (Google,Microsoft, SA360, etc.)

  • Activelyidentifynew test and learn opportunities within paid search to build onexpertiseand unlock new capabilities

  • Custom analysis,reportingand insights that can scale across the channel

  • Plan and activate as a true AI and Holistic search expert

  • Partner with internal and external SEOpartnersto drive holistic program growth across platforms

  • Adopt and scale internal best practices that best align to client goals

  • Test andadoptionof AI-driven search capabilities (AI Max, emerging AI platforms, etc.) thatimprove business outcomes for our clients

Requirements:

  • 5-6+ years of experiencedirectly responsiblefor enterprise-level paid search marketing (SEM) programs

  • Proventrack recordof success driving strong positive results through paid search marketing programs

  • Proven mastery of the following:

  • Performance-based, direct-response search marketing programs

  • Execution with paid search technologies tools (Google Ads, Microsoft Ads, Search Ads 360, etc.)

  • External partner management (Google, Microsoft, technology partners, etc.)

  • Previousexperience in performance marketing, retail, eCommerce, etc. preferred

  • Experience managing direct reports

Pay Transparency

AtOvative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus.Actualoffers are made with consideration for relevant experience andanticipatedimpact.Additionalbenefits information is provided below.

For ourManagerpositions, our compensation ranges from $90,000to $132,000, which is inclusive of a 20% bonus.

Benefits of Working at Ovative Group:

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

Culture:

Culture matters and we've been recognized as a Top Workplace for tenyears running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We're open in communication and floor plan. We're flat - our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.

Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment-for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.

Compensation and Insurance:

We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.

We're rewarded fairly and when the company performs well, we all benefit.

Tangible amenities we enjoy:

  • Access to all office spaces in MSP, NYC, and CHI

  • Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams

  • Generous paid vacation policy

  • 401k match program

  • Top-notch health insurance options, inclusive of same sex partners

  • Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs

  • Monthly stipend for your mobile phone and data plan

  • Sabbatical program

  • Charitable giving via our time and a financial match program

  • Shenanigan's Day

Working at Ovative won't be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it'll be the most rewarding job you'll ever have. If you think you can make us better, we want to hear from you!

Apply