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Sem Jobs in Minnesota (NOW HIRING)

Graco, Inc.

Paid Search Specialist

Rogers, MN · On-site

The Search Marketing Specialist will manage and optimize our paid search and marketplace campaign ... Work closely with the SEO team to provide regular insights on conversion trends and performance ...

Collabera

SEO Specialist

Eagan, MN · On-site

Title: SEO Specialist (PPC Strategist) Location: Eagan, MN Duration: 4 month (may extend ... The candidate should have at least 3+ years of hands-on experience in online marketing with a heavy ...

Bio-Techne

Social Media Marketing Manager

Minneapolis, MN · On-site

$87K - $144K/yr

Partner with SEO, Content Marketing, Product Marketing, Corporate Communications and Brand teams to shape and amplify social content strategies * Influence content development through audience ...

Shipt

Senior Product Manager

Minneapolis, MN

AEO, SEO, SEM, ASO & Guest Experience. This role owns the front door of the platform. This role defines how our same-day delivery ecosystem is discovered, indexed, and cited across the entire digital ...

Bio-Techne

Social Media Marketing Manager

Minneapolis, MN · On-site

$87K - $144K/yr

Partner with SEO, Content Marketing, Product Marketing, Corporate Communications and Brand teams to shape and amplify social content strategies * Influence content development through audience ...

Shipt, Inc.

Senior Product Manager

Minneapolis, MN · On-site

AEO, SEO, SEM, ASO & Guest Experience. This role owns the front door of the platform. This role defines how our same-day delivery ecosystem is discovered, indexed, and cited across the entire digital ...

RAZR Marketing, Inc.

Marketing Manager

Minnetonka, MN · On-site

Build and optimize digital marketing efforts, including SEO, SEM, paid search, paid social, and website performance. * Direct RAZR's participation in conferences, trade shows, webinars, and company ...

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Showing results 21-40

All JobsSem JobsSem Jobs in Minnesota

Sem information

See Minnesota salary details

$112.1K

$122.4K

$130.8K

How much do sem jobs pay per year?

As of Aug 6, 2026, the average yearly pay for sem in Minnesota is $122,426.00, according to ZipRecruiter salary data. Most workers in this role earn between $117,500.00 and $127,300.00 per year, depending on experience, location, and employer.

What is the difference between Sem vs SEO Specialist?

AspectSemSEO Specialist
Required CredentialsMarketing certifications, digital advertising experienceSEO certifications, web analytics knowledge
Work EnvironmentPaid advertising campaigns, PPC managementWebsite optimization, organic search strategies
Employer & Industry UsageAdvertising agencies, digital marketing firmsBusinesses with online presence, marketing agencies
Search & Comparison IntentPaid search, advertising strategiesOrganic search, website ranking improvements

Sem (Search Engine Marketing) focuses on paid advertising campaigns like PPC, while SEO Specialist concentrates on organic search optimization to improve website rankings. Both roles are essential in digital marketing but differ in methods and tools used.

What is a SEM specialist?

SEM specialists, or Search Engine Marketing specialists, are professionals who manage and optimize paid advertising campaigns on search engines like Google and Bing. Their main goal is to increase website visibility and drive targeted traffic by using strategies such as pay-per-click (PPC) advertising, keyword research, and ad copywriting. SEM specialists analyze campaign performance, adjust bids and budgets, and ensure ads reach the right audience. They often work closely with SEO and digital marketing teams to maximize return on investment (ROI) and achieve marketing objectives.

What are some common challenges faced by SEM specialists when managing multiple campaigns across different platforms?

SEM specialists often encounter challenges such as balancing budget allocations, maintaining consistent messaging, and keeping up with rapidly changing algorithms across platforms like Google Ads and Bing Ads. Managing multiple campaigns requires strong organizational skills to monitor performance metrics, optimize keywords, and ensure compliance with each platform's policies. Additionally, effective communication with clients or other departments is essential to align SEM strategies with broader marketing goals.

What are the key skills and qualifications needed to thrive as a SEM specialist?

To thrive as an SEM Specialist, you need expertise in digital marketing strategies, keyword research, campaign management, and typically a bachelor's degree in marketing or a related field. Familiarity with platforms such as Google Ads, Bing Ads, Google Analytics, and relevant certifications (e.g., Google Ads Certification) are crucial. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart. These skills are vital for optimizing ad performance, maximizing ROI, and ensuring campaigns align with business objectives.
What are the most commonly searched types of Sem jobs in Minnesota? The most popular types of Sem jobs in Minnesota are:
What are popular job titles related to Sem jobs in Minnesota? For Sem jobs in Minnesota, the most frequently searched job titles are:
What job categories do people searching Sem jobs in Minnesota look for? The top searched job categories for Sem jobs in Minnesota are:
What cities in Minnesota are hiring for Sem jobs? Cities in Minnesota with the most Sem job openings:
Sem jobs near you
Infographic showing various Sem job openings in Minnesota as of August 2026, with employment types broken down into 92% Full Time, 4% Part Time, 1% Temporary, and 3% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution, with an average salary of $122,426 per year, or $58.9 per hour.

Paid Search Specialist

Graco, Inc.

Rogers, MN • On-site

Full-time

Medical, Dental, Retirement

Re-posted 10 days ago

Graco rating

8.5

Company rating: 8.5 out of 10

Based on 24 frontline employees who took The Breakroom Quiz

81st of 487 rated machine equipment manufacturers

Job description

Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life.
The Search Marketing Specialist will manage and optimize our paid search and marketplace campaign. This role will focus on developing data-driven campaign strategies that drive brand visibility, lead generation, and sales growth. Work closely with various teams to ensure that our paid search efforts align with our SEO strategies and business objectives.
What You Will Do at Graco
Strategic Digital Advertising Budget Management
  • Manage and optimize significant media budgets across multiple social media channels and campaign types.

  • Work closely with the SEO team to provide regular insights on conversion trends and performance metrics to leadership.

  • Make data-driven recommendations for budget shifts and reallocations to maximize ROI.

  • Develop and maintain a flexible budget strategy that can quickly adapt to changes in campaign performance.

Full-Funnel Campaign Management
  • Design and execute comprehensive campaigns that address all stages of the purchase journey-awareness, consideration, purchase, and post-purchase retention-while optimizing each campaign to meet desired KPIs.

  • Tailor strategies and tactics to ensure effective messaging and engagement at each stage, utilizing a mix of digital channels.

  • Perform in-depth keyword research, create compelling ad copy, and configure campaigns to enhance overall effectiveness.

  • Conduct thorough analysis of historical performance data to determine optimal budget allocation across the funnel, ensuring that resources are directed where they will have the greatest impact.

  • Utilize attribution modeling to assess the impact of various marketing activities on final conversions, adjusting budget allocations based on insights gained from multi-channel interactions.

  • Regularly review campaign performance and adjust budget allocations based on changing business objectives and overall campaign effectiveness.

  • Develop audience segments for targeted messaging at each stage of the funnel.

  • Manage Graco's marketplace campaigns (Amazon) along with providing vendor direction, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.

  • Research and propose additional paid media investment opportunities with anticipated ROI.

Performance Analysis and Optimization
  • Conduct in-depth analysis of campaign performance across all funnel stages and channels.

  • Identify trends, opportunities, and areas for improvement in conversion rates.

  • Provide regular performance reports and actionable insights to Graco management.

  • Conduct in-platform experiments to improve conversion rates and cost per conversion metrics.

SEO and Content Alignment
  • Collaborate with SEO and content teams to ensure alignment between paid and organic strategies.

  • Incorporate keyword research and search intent data into paid campaign strategies.

  • Optimize landing pages and ad copy to improve quality scores and ad relevance.

  • Other duties as assigned.

What You Will Bring to Graco
  • Bachelor's degree in Marketing, Business, or a related field.

  • 3+ years of experience in digital advertising or performance marketing, with a proven track record of managing large media budgets.

  • Strong analytical skills with experience in data-driven decision-making and budget optimization.

  • In-depth understanding of full-funnel marketing strategies and tactics.

  • Expertise in managing campaigns on Google Ads, Microsoft Ads and programmatic advertising channels.

  • Experience with CRM platforms.

  • Strong communication skills for presenting complex data and strategies to senior management.

Accelerators
  • Global industrial manufacturing experience and knowledge.

#LI-Hybrid
Applicants must be legally authorized to work in the United States. This role is not eligible for immigration sponsorship now or in the future (e.g., H-1B, TN, F-1 OPT).
At Graco, you truly make a difference. Your unique talents contribute to our organizational growth and future. Not only do you make a difference, but Graco's culture empowers employees to create their own career path. Whether you choose to advance within your current department or explore new opportunities in different divisions, you have the ability to build your future. Our managers are here to provide support and guidance as you continue to grow within your career.
Graco has excellent opportunities available to individuals who want to be part of a fast-moving, growing company that is committed to quality, innovation and solving fluid handling problems for our customers. Graco is proud to be named a Best Place to Work by Fortune Magazine in 2016, 2018, 2019, 2021 & 2022. Graco offers attractive compensation, benefits and career development opportunities. Graco's comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more.
Our company uses E-Verify to confirm the employment and eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
The base pay range for this position is listed below, exclusive of fringe benefits or other compensation. If you are hired, your final base hourly rate will be determined based on factors such as geographic location, skills, competencies, education, and/or experience. In addition to those factors, we will also consider internal equity of our current employees. Please keep in mind that the range provided is the full base salary range for the role. Hiring at or near the maximum of the range would not be typical to allow for future and continued salary growth.
$64,600.00 - $113,100.00

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