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SEO/SEM Specialist

Rancho Cucamonga, CA · On-site

$50K - $65K/yr

As an SEM/SEO Specialist at Plastic Surgery Studios, you will work with our Digital Marketing Manager to develop and continually refine the SEO and SEM strategies across all digital channels for our ...

About the role As our SEM Performance Lead , you'll take ownership of our search performance strategy across Australia and the United States, driving profitable customer acquisition while supporting ...

Stay informed of industry trends and best practices Experience: * 3+ years PPC/SEM optimization experience for AdWords, or Bing * Works well independently on assigned tasks, as well as team at large

Manage day-to-day SEM / SEO activities including new product launch initiatives, site enhancements, content development, link building campaigns, and all associated reporting & analysis. * Manage ...

SEM Technician 3

Fremont, CA · On-site

$23.56 - $46.63/hr

Knowledge of SEM image optimization for a variety of materials. * Ability to contribute to the development of Best Known Methods (BKM) for SEM imaging of new applications. * Ability to perform SEM ...

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Sem information

See California salary details

$113K

$123.4K

$131.8K

How much do sem jobs pay per year?

As of Jul 28, 2026, the average yearly pay for sem in California is $123,363.00, according to ZipRecruiter salary data. Most workers in this role earn between $118,400.00 and $128,300.00 per year, depending on experience, location, and employer.

What is the difference between Sem vs SEO Specialist?

AspectSemSEO Specialist
Required CredentialsMarketing certifications, digital advertising experienceSEO certifications, web analytics knowledge
Work EnvironmentPaid advertising campaigns, PPC managementWebsite optimization, organic search strategies
Employer & Industry UsageAdvertising agencies, digital marketing firmsBusinesses with online presence, marketing agencies
Search & Comparison IntentPaid search, advertising strategiesOrganic search, website ranking improvements

Sem (Search Engine Marketing) focuses on paid advertising campaigns like PPC, while SEO Specialist concentrates on organic search optimization to improve website rankings. Both roles are essential in digital marketing but differ in methods and tools used.

What are SEM specialists?

SEM specialists, or Search Engine Marketing specialists, are professionals who manage and optimize paid advertising campaigns on search engines like Google and Bing. Their main goal is to increase website visibility and drive targeted traffic by using strategies such as pay-per-click (PPC) advertising, keyword research, and ad copywriting. SEM specialists analyze campaign performance, adjust bids and budgets, and ensure ads reach the right audience. They often work closely with SEO and digital marketing teams to maximize return on investment (ROI) and achieve marketing objectives.

What are some common challenges faced by SEM specialists when managing multiple campaigns across different platforms?

SEM specialists often encounter challenges such as balancing budget allocations, maintaining consistent messaging, and keeping up with rapidly changing algorithms across platforms like Google Ads and Bing Ads. Managing multiple campaigns requires strong organizational skills to monitor performance metrics, optimize keywords, and ensure compliance with each platform's policies. Additionally, effective communication with clients or other departments is essential to align SEM strategies with broader marketing goals.

What are the key skills and qualifications needed to thrive as a SEM Specialist, and why are they important?

To thrive as an SEM Specialist, you need expertise in digital marketing strategies, keyword research, campaign management, and typically a bachelor's degree in marketing or a related field. Familiarity with platforms such as Google Ads, Bing Ads, Google Analytics, and relevant certifications (e.g., Google Ads Certification) are crucial. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart. These skills are vital for optimizing ad performance, maximizing ROI, and ensuring campaigns align with business objectives.
What are the most commonly searched types of Sem jobs in California? The most popular types of Sem jobs in California are:
What job categories do people searching Sem jobs in California look for? The top searched job categories for Sem jobs in California are:
What cities in California are hiring for Sem jobs? Cities in California with the most Sem job openings:
Infographic showing various Sem job openings in California as of July 2026, with employment types broken down into 92% Full Time, 7% Part Time, and 1% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $123,363 per year, or $59.3 per hour.
SEO/SEM Specialist

SEO/SEM Specialist

Plastic Surgery Studios

Rancho Cucamonga, CA • On-site

$50K - $65K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 28 days ago

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Job description

Overview

Since 1999, Plastic Surgery Studios has been a leader in online digital marketing almost exclusively for plastic surgeons, cosmetic surgeons, dermatologists, cosmetic dentists, and other medical professionals worldwide. We manage the internet presence of several hundred customers, from their website design to unique content marketing, pay-per-click ads, and social media marketing. As an SEM/SEO Specialist at Plastic Surgery Studios, you will work with our Digital Marketing Manager to develop and continually refine the SEO and SEM strategies across all digital channels for our clients to increase their website traffic and conversion rates. The following are some of the core responsibilities you will have as our full-time SEM/SEO Specialist.

Responsibilities

SEO Tasks and Responsibilities

  • Provide a positive marketing experience for our clients
  • Identify objectives and key goals for marketing clients’ practices
  • Assist the Marketing Director in the development, execution, and management of marketing strategies
  • Work with the marketing team to strategize and optimize clients' digital marketing programs, which may include: SEO, lead generation, local optimization, content marketing
  • Utilize various SEO tools including Google Search Console, SEMRush, aHrefs, Sitebulb, ScreamingFrog, etc.
  • Establish website optimization programs such as metadata optimization, content optimization, image optimization, A/B testing, and content targeting
  • Set up, analyze, measure, and track the progress of marketing programs with Google Analytics and key metrics to provide actionable insights and communicate results to clients
  • Drive campaign success by being proactive and identifying key opportunities to grow and scale
  • Maintain quality control to ensure marketing strategies are up to company standards

SEM/PPC Tasks and Responsibilities

  • Assist the Digital Marketing Manager is setting up new PPC Campaigns and Landing Pages for Google Ads Platform
  • Conduct PPC Keyword research to target based on procedures and selected regions per client
  • Develop Ad copy and provide recommendations to improve CTR and Conversions
  • Monitor campaign performance and adjust bidding and budget to capture leads at a lower CPL
  • Ensure lead data is being transmitted to client via integrations along with call data
  • Work with marketing manager on developing paid social campaigns on Facebook and Instagram (remarketing and targeted ads)

Qualifications

  • Bachelor’s degree in marketing, business administration, or related field, or 3 years of Digital Marketing experience in lieu of a degree
  • Ability to work effectively in a fast-paced, innovative, and collaborative environment
  • Approachable and flexible attitude while handling multiple projects at the same time
  • Ability to remain energetic and positive
  • Self-motivated problem solver and team player
  • Sales and results oriented
  • The desire to have fun and engage in company activities

Company Description

Plastic Surgery Studios has been a leader in internet marketing since 1999. Our dedication to individualized care, total transparency, and credibility has helped us cultivate strong, lasting relationships with each of our clients. We emphasize the importance of personable and accessible customer service to deliver top-of-the-line, customized results. Not only do we produce visually stimulating pages and eloquently written content, but we also strive to help our clients improve their online presence utilizing the most advanced marketing techniques available. As a full-service digital marketing agency, we specialize in website design, content development and marketing, digital marketing, social media management and print marketing.
We offer our employees:
Full benefits (medical, dental, 401K)
Casual work environment
Flexible work hours
Plastic Surgery Studios exhibits a lively and exciting company culture that celebrates holidays, birthdays, and national days with fun activities. Snacks and beverages are provided in our café (break room). We value continuing education and strive to keep our employees up to date on the latest developments in the industry. We are looking for a talented and dynamic individual who shares our mission and core values.