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Sem Jobs in Berkeley, CA (NOW HIRING)

The Growth Marketing Manager, SEM will support Thumbtack's efforts to capture customer demand for local services, while working with Data Science to calculate lifetime value targets, partnering with ...

About the role As our SEM Performance Lead , you'll take ownership of our search performance strategy across Australia and the United States, driving profitable customer acquisition while supporting ...

SEM Technician 3

Fremont, CA · On-site

$23.56 - $46.63/hr

Knowledge of SEM image optimization for a variety of materials. * Ability to contribute to the development of Best Known Methods (BKM) for SEM imaging of new applications. * Ability to perform SEM ...

SEM Account Manager

Oakland, CA · On-site

  • Medical

  • Dental

The SEM Account Manager will be join our team primarily working in and on client accounts, this means getting your hands dirty as well as potentially presenting to the clients. We have clients across ...

SEM Account Manager

Oakland, CA · On-site

  • Medical

  • Dental

The SEM Account Manager will be join our team primarily working in and on client accounts, this means getting your hands dirty as well as potentially presenting to the clients. We have clients across ...

SEO Specialist

San Rafael, CA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Company Description Chrisad has been the leader in dental marketing for over 36 years, providing ... Chrisad is looking for a results-driven SEO Specialist, to maximize the volume of inbound organic ...

SEO Specialist

San Rafael, CA

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Company Description Chrisad has been the leader in dental marketing for over 36 years, providing ... Chrisad is looking for a results-driven SEO Specialist, to maximize the volume of inbound organic ...

SEO Director

San Francisco, CA · Hybrid

  • Medical

  • Dental

  • Vision

  • PTO

Upgrow is seeking an organized, motivated, and creative SEO Director to lead our growing digital marketing agency in San Francisco, CA. You will oversee and manage SEO projects involving research ...

SEO Director

San Francisco, CA · On-site

  • Medical

  • Dental

  • Vision

  • PTO

Upgrow is seeking an organized, motivated, and creative SEO Director to lead our growing digital marketing agency in San Francisco, CA. You will oversee and manage SEO projects involving research ...

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Showing results 1-20

Sem information

See Berkeley, CA salary details

$140.2K

$153.1K

$163.5K

How much do sem jobs pay per year?

As of Aug 15, 2026, the average yearly pay for sem in Berkeley, CA is $153,054.00, according to ZipRecruiter salary data. Most workers in this role earn between $146,900.00 and $159,200.00 per year, depending on experience, location, and employer.

What is the difference between Sem vs SEO Specialist?

AspectSemSEO Specialist
Required CredentialsMarketing certifications, digital advertising experienceSEO certifications, web analytics knowledge
Work EnvironmentPaid advertising campaigns, PPC managementWebsite optimization, organic search strategies
Employer & Industry UsageAdvertising agencies, digital marketing firmsBusinesses with online presence, marketing agencies
Search & Comparison IntentPaid search, advertising strategiesOrganic search, website ranking improvements

Sem (Search Engine Marketing) focuses on paid advertising campaigns like PPC, while SEO Specialist concentrates on organic search optimization to improve website rankings. Both roles are essential in digital marketing but differ in methods and tools used.

What is a SEM specialist?

SEM specialists, or Search Engine Marketing specialists, are professionals who manage and optimize paid advertising campaigns on search engines like Google and Bing. Their main goal is to increase website visibility and drive targeted traffic by using strategies such as pay-per-click (PPC) advertising, keyword research, and ad copywriting. SEM specialists analyze campaign performance, adjust bids and budgets, and ensure ads reach the right audience. They often work closely with SEO and digital marketing teams to maximize return on investment (ROI) and achieve marketing objectives.

What are some common challenges faced by SEM specialists when managing multiple campaigns across different platforms?

SEM specialists often encounter challenges such as balancing budget allocations, maintaining consistent messaging, and keeping up with rapidly changing algorithms across platforms like Google Ads and Bing Ads. Managing multiple campaigns requires strong organizational skills to monitor performance metrics, optimize keywords, and ensure compliance with each platform's policies. Additionally, effective communication with clients or other departments is essential to align SEM strategies with broader marketing goals.

What are the key skills and qualifications needed to thrive as a SEM specialist?

To thrive as an SEM Specialist, you need expertise in digital marketing strategies, keyword research, campaign management, and typically a bachelor's degree in marketing or a related field. Familiarity with platforms such as Google Ads, Bing Ads, Google Analytics, and relevant certifications (e.g., Google Ads Certification) are crucial. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart. These skills are vital for optimizing ad performance, maximizing ROI, and ensuring campaigns align with business objectives.

What job categories do people searching Sem jobs in Berkeley, CA look for?

The top searched job categories for Sem jobs in Berkeley, CA are:

What cities near Berkeley, CA are hiring for Sem jobs?

Cities near Berkeley, CA with the most Sem job openings:

Infographic showing various Sem job openings in Berkeley, CA as of August 2026, with employment types broken down into 92% Full Time, 5% Part Time, and 3% Contract. Highlights an 85% Physical, 5% Hybrid, and 10% Remote job distribution, with an average salary of $153,054 per year, or $73.6 per hour.

Search Engine Marketing (PPC) Specialist

Search Nurture

Oakland, CA • On-site

Full-time

Medical, Dental

Re-posted 28 days ago


Job description

Company Description

We're a small, agile, and growing digital marketing agency in Downtown Oakland. Our company may be small, but our vision is big. Our mission as a company is to change the way marketing works by making it better and more accessible for everyone involved. What does that mean?

One example is we have Search Nurture Academy, which is designed to train new employees and help companies staff in house marketing teams. If a client is looking to bring their team in house, we'll actually help them. We put our money where our mouth is in trying to change the way marketing works today with big plans for the future.

Our agency prides itself on providing maximum value to our customers, and we're always looking for new ways to do that whether it's innovative ideas or coming up with new strategies to make our agency work the highest value out there.

Job Description

The SEM Speicalist will be join our team primarily working in and on client accounts, this means getting your hands dirty as well as potentially presenting to the clients. We have clients across multiple networks, but primarily in Google AdWords with some work in Bing, and Amazon Marketing Services (AMS). We want quick learners who take pride in their work. We believe the best way to grow a company is to grow our employees, so a thirst for learning and a good attitude are a must.
 

Day to Day functions of the role:

Managing paid channels and communicating with clients.

Provide recommendations and execute strategies for keyword opportunities, campaign structuring targeting, display network, and other facets of paid search in accordance with client goals.

Provide creative copy suggestions and graphical ad templates.

Generate weekly and monthly client reporting showing the customer the metrics that are important to them.

Keep pace with search engine and PPC industry trends and developments, and help implement those learnings into the Search Nurture process.

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

Communication to company on project development, timelines, and results.

Work closely with the other team members to surpass client goals and help everyone get better at what they do.

Qualifications

Minimum of 1 years of experience in AdWords, Bing or Amazon AMS. 2 years or more welcome.

Agency experience a strong plus

Helpful Skills:

A passion to succeed and innovate. We're always improving our process and work.

Understanding and demonstrated experience in paid search (PPC), including keyword research, ad copy development, bid management platforms and optimizations.

Attention to detail and quality execution are are core to our services.

Ability to clearly and effectively articulate thoughts and points.
High levels of integrity, autonomy, and self-motivation.

Excellent analytical, organizational, project management and time management skills. We'll help you with these!

A deep caring about the quality of work delivered and the success of your clients

Additional Information

Fully Employer Covered Benefits for Health, Dental, and Eye Exams.

We have an office in the Port Workspaces downtown. This includes bicycle parking, 24 hour access, unlimited tea, coffee and beer. Maintained kitchens, bathrooms, lots of space to work, and many different types of rooms to work from.

Finally, a workplace that encourages growth, not just in marketing, but personally, and throughout the company.