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Plastic Surgery Studios

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SEO/SEM Specialist

Rancho Cucamonga, CA · On-site

$50K - $65K/yr

As an SEM/SEO Specialist at Plastic Surgery Studios, you will work with our Digital Marketing Manager to develop and continually refine the SEO and SEM strategies across all digital channels for our ...

MOTA

SEO / PPC Expert

Sunnyvale, CA · On-site

... SEM / SEO activities including new product launch initiatives, site enhancements, content development, link building campaigns, and all associated reporting & analysis. * Manage freelancers for ...

Petal and Pup

SEM Performance Lead

San Francisco, CA · On-site

About the role As our SEM Performance Lead , you'll take ownership of our search performance strategy across Australia and the United States, driving profitable customer acquisition while supporting ...

Collabera

SEM Specialist

Sunnyvale, CA · On-site

Stay informed of industry trends and best practices Experience: * 3+ years PPC/SEM optimization experience for AdWords, or Bing * Works well independently on assigned tasks, as well as team at large

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How much do freelance sem jobs pay per hour?

As of Sep 8, 2026, the average hourly pay for freelance sem in California is $47.08, according to ZipRecruiter salary data. Most workers in this role earn between $23.94 and $60.96 per hour, depending on experience, location, and employer.

What is a freelance SEM?

A Freelance SEM (Search Engine Marketing) job involves managing paid online advertising campaigns to drive traffic and conversions for businesses. Freelance SEM specialists create and optimize ads on platforms like Google Ads and Bing Ads, conduct keyword research, analyze performance data, and adjust strategies for better results. They work independently, often with multiple clients, to help improve ad visibility and ROI. This role requires expertise in PPC (pay-per-click) campaigns, budget management, and digital marketing trends.

What are the key skills and qualifications needed to thrive as a freelance SEM?

To thrive as a Freelance SEM (Search Engine Marketing) specialist, you need a solid understanding of PPC advertising platforms like Google Ads and Bing Ads, keyword research, analytics, and campaign optimization, usually supported by relevant digital marketing experience or certifications such as Google Ads Certification. Familiarity with tools such as Google Analytics, SEMrush, and ad management dashboards is essential for analyzing and improving campaign performance. Exceptional communication, project management, and problem-solving skills help build client relationships and deliver consistent results. These abilities are crucial for managing multiple clients, staying up to date with industry changes, and driving measurable ROI.

What are some common challenges faced by freelance SEM specialists and how can they overcome them?

Freelance SEM specialists often face challenges such as keeping up with frequent changes in advertising platform algorithms, managing multiple client campaigns simultaneously, and demonstrating clear ROI to clients. To overcome these, it’s important to set aside time for ongoing learning and certification updates, use project management and automation tools to stay organized, and establish transparent reporting processes. Additionally, proactively communicating with clients about campaign goals, results, and industry shifts can build trust and long-term partnerships. By staying adaptable and data-driven, Freelance SEM professionals can effectively navigate the dynamic landscape and deliver consistent value.

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Infographic showing various Freelance Sem job openings in California as of September 2026, with employment types broken down into 56% Full Time, 27% Part Time, 1% Temporary, and 16% Contract. Highlights an 72% Physical, 2% Hybrid, and 26% Remote job distribution, with an average salary of $97,931 per year, or $47.1 per hour.

SEO/SEM Specialist

Plastic Surgery Studios

Rancho Cucamonga, CA • On-site

$50K - $65K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 11 days ago

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Key responsibilities

  • Develop and refine SEO and SEM strategies across digital channels to increase website traffic and conversion rates.

  • Assist in setting up, analyzing, and optimizing PPC campaigns, including keyword research, ad copy development, and performance monitoring.

  • Work with the marketing team to strategize and optimize clients' digital marketing programs, including SEO, content marketing, and local optimization.

Job description

Overview

Since 1999, Plastic Surgery Studios has been a leader in online digital marketing almost exclusively for plastic surgeons, cosmetic surgeons, dermatologists, cosmetic dentists, and other medical professionals worldwide. We manage the internet presence of several hundred customers, from their website design to unique content marketing, pay-per-click ads, and social media marketing. As an SEM/SEO Specialist at Plastic Surgery Studios, you will work with our Digital Marketing Manager to develop and continually refine the SEO and SEM strategies across all digital channels for our clients to increase their website traffic and conversion rates. The following are some of the core responsibilities you will have as our full-time SEM/SEO Specialist.

Responsibilities

SEO Tasks and Responsibilities

  • Provide a positive marketing experience for our clients
  • Identify objectives and key goals for marketing clients’ practices
  • Assist the Marketing Director in the development, execution, and management of marketing strategies
  • Work with the marketing team to strategize and optimize clients' digital marketing programs, which may include: SEO, lead generation, local optimization, content marketing
  • Utilize various SEO tools including Google Search Console, SEMRush, aHrefs, Sitebulb, ScreamingFrog, etc.
  • Establish website optimization programs such as metadata optimization, content optimization, image optimization, A/B testing, and content targeting
  • Set up, analyze, measure, and track the progress of marketing programs with Google Analytics and key metrics to provide actionable insights and communicate results to clients
  • Drive campaign success by being proactive and identifying key opportunities to grow and scale
  • Maintain quality control to ensure marketing strategies are up to company standards

SEM/PPC Tasks and Responsibilities

  • Assist the Digital Marketing Manager is setting up new PPC Campaigns and Landing Pages for Google Ads Platform
  • Conduct PPC Keyword research to target based on procedures and selected regions per client
  • Develop Ad copy and provide recommendations to improve CTR and Conversions
  • Monitor campaign performance and adjust bidding and budget to capture leads at a lower CPL
  • Ensure lead data is being transmitted to client via integrations along with call data
  • Work with marketing manager on developing paid social campaigns on Facebook and Instagram (remarketing and targeted ads)

Qualifications

  • Bachelor’s degree in marketing, business administration, or related field, or 3 years of Digital Marketing experience in lieu of a degree
  • Ability to work effectively in a fast-paced, innovative, and collaborative environment
  • Approachable and flexible attitude while handling multiple projects at the same time
  • Ability to remain energetic and positive
  • Self-motivated problem solver and team player
  • Sales and results oriented
  • The desire to have fun and engage in company activities

Company Description

Plastic Surgery Studios has been a leader in internet marketing since 1999. Our dedication to individualized care, total transparency, and credibility has helped us cultivate strong, lasting relationships with each of our clients. We emphasize the importance of personable and accessible customer service to deliver top-of-the-line, customized results. Not only do we produce visually stimulating pages and eloquently written content, but we also strive to help our clients improve their online presence utilizing the most advanced marketing techniques available. As a full-service digital marketing agency, we specialize in website design, content development and marketing, digital marketing, social media management and print marketing.

We offer our employees:
Full benefits (medical, dental, 401K)
Casual work environment
Flexible work hours

Plastic Surgery Studios exhibits a lively and exciting company culture that celebrates holidays, birthdays, and national days with fun activities. Snacks and beverages are provided in our café (break room). We value continuing education and strive to keep our employees up to date on the latest developments in the industry. We are looking for a talented and dynamic individual who shares our mission and core values.