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Sem Jobs in Charleston, SC (NOW HIRING)

Directive

SEO Strategist (Remote US)

Charleston, SC · Remote

Directive Consulting is the leading B2B marketing agency for brands that are serious about the ... Please note: internally, this role is titled Account Strategist, Content & SEO. What You'll Do:

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Team Velocity

Website Performance Manager

Charleston, SC · On-site

$65K - $80K/yr

Demonstrated working knowledge of digital marketing strategy for websites and advertising (SEM, display, SEO, Google Ads, Bing, etc.), required * Google certifications (Ads, Analytics, Video, Mobile ...

Team Velocity

Website Performance Manager

Charleston, SC · Remote

$65K - $80K/yr

Demonstrated working knowledge of digital marketing strategy for websites and advertising (SEM, display, SEO, Google Ads, Bing, etc.), required * Google certifications (Ads, Analytics, Video, Mobile ...

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All JobsSem JobsSem Jobs in Charleston, SC

Sem information

See Charleston, SC salary details

$107.2K

$117K

$124.9K

How much do sem jobs pay per year?

As of Sep 7, 2026, the average yearly pay for sem in Charleston, SC is $116,977.00, according to ZipRecruiter salary data. Most workers in this role earn between $112,300.00 and $121,700.00 per year, depending on experience, location, and employer.

What is a SEM specialist?

SEM specialists, or Search Engine Marketing specialists, are professionals who manage and optimize paid advertising campaigns on search engines like Google and Bing. Their main goal is to increase website visibility and drive targeted traffic by using strategies such as pay-per-click (PPC) advertising, keyword research, and ad copywriting. SEM specialists analyze campaign performance, adjust bids and budgets, and ensure ads reach the right audience. They often work closely with SEO and digital marketing teams to maximize return on investment (ROI) and achieve marketing objectives.

What are the key skills and qualifications needed to thrive as a SEM specialist?

To thrive as an SEM Specialist, you need expertise in digital marketing strategies, keyword research, campaign management, and typically a bachelor's degree in marketing or a related field. Familiarity with platforms such as Google Ads, Bing Ads, Google Analytics, and relevant certifications (e.g., Google Ads Certification) are crucial. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart. These skills are vital for optimizing ad performance, maximizing ROI, and ensuring campaigns align with business objectives.

What are some common challenges faced by SEM specialists when managing multiple campaigns across different platforms?

SEM specialists often encounter challenges such as balancing budget allocations, maintaining consistent messaging, and keeping up with rapidly changing algorithms across platforms like Google Ads and Bing Ads. Managing multiple campaigns requires strong organizational skills to monitor performance metrics, optimize keywords, and ensure compliance with each platform's policies. Additionally, effective communication with clients or other departments is essential to align SEM strategies with broader marketing goals.

What is the difference between Sem vs SEO Specialist?

AspectSemSEO Specialist
Required CredentialsMarketing certifications, digital advertising experienceSEO certifications, web analytics knowledge
Work EnvironmentPaid advertising campaigns, PPC managementWebsite optimization, organic search strategies
Employer & Industry UsageAdvertising agencies, digital marketing firmsBusinesses with online presence, marketing agencies
Search & Comparison IntentPaid search, advertising strategiesOrganic search, website ranking improvements

Sem (Search Engine Marketing) focuses on paid advertising campaigns like PPC, while SEO Specialist concentrates on organic search optimization to improve website rankings. Both roles are essential in digital marketing but differ in methods and tools used.

How to become a search engine marketing specialist?

To become a search engine marketing (SEM) specialist, you should gain knowledge of digital marketing, learn how to use tools like Google Ads and analytics platforms, and develop skills in keyword research, ad copywriting, and campaign management. Earning certifications such as Google Ads Certification can enhance credibility, and gaining hands-on experience through internships or personal projects is valuable for building expertise.

What is a search engine marketing job?

A search engine marketing (SEM) job involves creating and managing paid advertising campaigns on search engines like Google and Bing to increase website visibility. SEM professionals use tools such as Google Ads and Bing Ads, analyze performance metrics, and optimize campaigns to improve return on investment.

What job categories do people searching Sem jobs in Charleston, SC look for?

The top searched job categories for Sem jobs in Charleston, SC are:

What cities near Charleston, SC are hiring for Sem jobs?

Cities near Charleston, SC with the most Sem job openings:

Sem jobs near you
Infographic showing various Sem job openings in Charleston, SC as of August 2026, with employment types broken down into 91% Full Time, 7% Part Time, and 2% Contract. Highlights an 84% Physical, 4% Hybrid, and 12% Remote job distribution, with an average salary of $116,977 per year, or $56.2 per hour.

Digital Marketing Manager

Harmony Senior Services

Charleston, SC • Remote

Full-time

Retirement

Re-posted yesterday

Harmony Senior Services rating

4.0

Company rating: 4.0 out of 10

Based on 17 frontline employees who took The Breakroom Quiz

Job description

34 Broad Street, Charleston, South Carolina 29401Job DescriptionThe Digital Marketing Manager is responsible for driving online growth through the development, execution, and continuous optimization of data-driven digital marketing strategies. This role manages digital channels, oversees website and vendor relationships, analyzes campaign performance, and supports brand consistency across digital platforms. The Digital Marketing Manager collaborates with internal teams to align digital marketing initiatives with business goals, increase engagement, improve conversions, and support new development and community-level marketing strategies.

Digital Marketing Strategy & Campaign Management

  • Develop and implement comprehensive digital marketing and advertising strategies.
  • Drive search engine optimization (SEO), email acquisition, social media campaigns, and SEM initiatives.
  • Create and manage paid video, display, and paid search campaigns across Google Ads, YouTube, Facebook, Instagram, and LinkedIn and other digital channels.
  • Edit videos and photos for digital advertising.
  • Develop SEM campaigns, keyword strategies, display advertising, pixel retargeting, and Google Tag Manager maintenance.
  • Conduct bid management analysis and make adjustments based on performance data.
  • Manage campaign budget tracking, optimization, and performance reporting.
  • Create and implement growth strategies through digital marketing initiatives.
  • Assist and collaborate in media planning recommendations.

Website, Content & Digital Platforms

  • Oversee website updates and manage vendor relationships.
  • Update website content and escalate website fixes with vendors as needed.
  • Manage website landing pages and the Virtual Sales Assistant (VSA).
  • Manage marketing phone numbers and routing to appropriate locations.
  • Manage and maintain all social media accounts related to advertising.
  • Act as the brand identity gatekeeper across all digital platforms.
  • Collaborate with team for creative concepts and messaging with internal creative teams.
  • Implement and manage audience nurturing lists and develop marketing automation strategies for communities.

Analytics, Reputation & Listing Management

  • Use Google Analytics and other reporting tools to analyze and evaluate digital marketing campaign performance.
  • Identify trends and optimize spend and performance based on data insights.
  • Manage ratings and reviews through the organization's reputation management platform.
  • Oversee reputation management and respond daily to online reviews.
  • Conduct audits for senior living directories.
  • Manage listings for third-party referrers and Google Business Profile listings.
  • Support marketing and digital strategies for new development projects.
  • Collaborate on cross-departmental marketing projects.

Other:

  • Other duties as assigned.
Why Harmony?

  • 401k + Fulltime & Part-time Benefits Packages

  • Training, Development & Career Laddering

  • Great work-life balance

  • Flexible Scheduling

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