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Sem Jobs in Alberta (NOW HIRING)

Medium

$255.35 - $283.73/hr

Build and own the multi-channel demand engine: SEO/SEM, Paid Social, Email, and emerging channels. Set targets and own the resourcing plan and outcomes behind them * Develop creative campaigns and ...

7-ELEVEN

Web and Digital Experience Manager

Calgary, AB · On-site +1

Embed SEO/SEM best practices into content development, campaign briefs, and digital initiatives. * Ensure that online store listings are kept up-to-date and optimized. * Partner with internal and ...

Sidetrade

VP, Demand Generation

Calgary, AB · On-site +1

Build and lead a high-performing demand generation team, covering digital marketing, content, field events, paid media, SEO/SEM and marketing operations * Partner closely with Sales leadership to ...

The Brick

Ecommerce Content Specialist

Edmonton, AB · On-site

Product Content Creation - Write persuasive, SEO-friendly product descriptions and romance copy ... Experience with email marketing platforms (Klaviyo, Listrak, Mailchimp, etc.) is a plus.

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Sem information

What is the difference between Sem vs SEO Specialist?

AspectSemSEO Specialist
Required CredentialsMarketing certifications, digital advertising experienceSEO certifications, web analytics knowledge
Work EnvironmentPaid advertising campaigns, PPC managementWebsite optimization, organic search strategies
Employer & Industry UsageAdvertising agencies, digital marketing firmsBusinesses with online presence, marketing agencies
Search & Comparison IntentPaid search, advertising strategiesOrganic search, website ranking improvements

Sem (Search Engine Marketing) focuses on paid advertising campaigns like PPC, while SEO Specialist concentrates on organic search optimization to improve website rankings. Both roles are essential in digital marketing but differ in methods and tools used.

What are SEM specialists?

SEM specialists, or Search Engine Marketing specialists, are professionals who manage and optimize paid advertising campaigns on search engines like Google and Bing. Their main goal is to increase website visibility and drive targeted traffic by using strategies such as pay-per-click (PPC) advertising, keyword research, and ad copywriting. SEM specialists analyze campaign performance, adjust bids and budgets, and ensure ads reach the right audience. They often work closely with SEO and digital marketing teams to maximize return on investment (ROI) and achieve marketing objectives.

What are some common challenges faced by SEM specialists when managing multiple campaigns across different platforms?

SEM specialists often encounter challenges such as balancing budget allocations, maintaining consistent messaging, and keeping up with rapidly changing algorithms across platforms like Google Ads and Bing Ads. Managing multiple campaigns requires strong organizational skills to monitor performance metrics, optimize keywords, and ensure compliance with each platform's policies. Additionally, effective communication with clients or other departments is essential to align SEM strategies with broader marketing goals.

What are the key skills and qualifications needed to thrive as a SEM Specialist, and why are they important?

To thrive as an SEM Specialist, you need expertise in digital marketing strategies, keyword research, campaign management, and typically a bachelor's degree in marketing or a related field. Familiarity with platforms such as Google Ads, Bing Ads, Google Analytics, and relevant certifications (e.g., Google Ads Certification) are crucial. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart. These skills are vital for optimizing ad performance, maximizing ROI, and ensuring campaigns align with business objectives.
What are popular job titles related to Sem jobs in Alberta? For Sem jobs in Alberta, the most frequently searched job titles are:
What job categories do people searching Sem jobs in Alberta look for? The top searched job categories for Sem jobs in Alberta are:
What cities in Alberta are hiring for Sem jobs? Cities in Alberta with the most Sem job openings:
Sem jobs near you
Infographic showing various Sem job openings in Alberta as of July 2026, with employment types broken down into 90% Full Time, 7% Part Time, 1% Temporary, and 2% Contract. Highlights an 85% Physical, 5% Hybrid, and 10% Remote job distribution.
SEO & GEO Specialist

SEO & GEO Specialist

Keysight Technologies, Inc.

Edmonton, AB

Other

Posted 12 days ago

Keysight Technologies rating

8.1

Company rating: 8.1 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

49th of 156 rated electronics manufacturers

Job description

Overview

Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

About the Role

We are seeking a highly motivated SEO & GEO Specialist to help drive our digital discoverability across both traditional search engines and emerging AI-powered search experiences.

As search continues to evolve beyond Google rankings into AI-generated answers, this role will play a critical part in ensuring our content is visible, cited, and recommended across platforms such as ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and other Large Language Model (LLM)-powered search experiences.

Working closely with Product Marketing, Brand, Content, Web, and Analytics teams, you will develop and execute SEO and GEO strategies that increase organic visibility, improve AI citations, strengthen topical authority, and support business growth.

This position is ideal for someone passionate about the future of search who enjoys combining data analysis, technical SEO, content strategy, and AI-driven optimization.


Responsibilities
Search & AI Visibility Strategy
  • Develop and execute SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Search Optimization (AISO) strategies that improve discoverability across traditional search engines and AI-powered search platforms.
  • Lead increased brand visibility, citations, and answer inclusion across AI experiences including ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
  • Identify high-value keyword and prompt opportunities based on customer search behavior and AI-generated search trends relative to Keysight focus area.
  • Develop content optimization roadmaps that improve topical authority and search performance.
  • Partner with Product Marketing, Brand, Web, and Content teams to optimize existing content and develop new content aligned with SEO and AI search best practices.
  • Recommend improvements that increase content clarity, authority, citation potential, and answer relevance.
  • Collaborate on AI content gap analyses and competitive research to identify opportunities for new pages, FAQs, comparison pages, technical articles, and educational content.
Analytics & Performance Measurement
  • Monitor and analyze organic search performance, keyword rankings, AI citations, share of voice, website traffic, and conversion metrics.
  • Develop dashboards and reports that measure SEO and GEO performance.
  • Translate insights into actionable recommendations that improve discoverability and business outcomes.
  • Track emerging AI search metrics and recommend new KPIs as search behavior evolves.
Cross-functional Collaboration
  • Serve as an internal SEO and GEO subject matter expert for marketing and product teams.
  • Partner with Product Marketing to identify high-value customer questions and AI search prompts that should be addressed through content.
  • Collaborate with Brand teams to ensure messaging aligns with search optimization opportunities.
  • Work closely with analytics, web, and technical teams to prioritize optimization initiatives.
  • Share SEO and GEO best practices across marketing organizations and collaborate with divisional SEO leads to ensure alignment and knowledge sharing.
Innovation & Continuous Improvement
  • Stay current with developments in search engine algorithms, AI-powered search experiences, and Large Language Models.
  • Evaluate new tools, technologies, and methodologies related to SEO, GEO, AI search, and content optimization.
  • Design and execute experiments to improve AI citations, answer visibility, and organic performance.
  • Identify emerging risks and opportunities within the rapidly evolving AI search landscape.

Qualifications
Required Qualifications
  • Bachelor's degree in Marketing, Communications, Digital Marketing, Computer Science, Business, or a related field, or equivalent work experience.
  • 3 to 5+ years of experience in SEO, digital marketing, content optimization, or organic search strategy.
  • Hands-on experience with Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or AI Search Optimization.
  • Experience optimizing content for AI-generated search platforms and LLM-powered experiences.
  • Strong understanding of:
    • On-page SEO
    • Technical SEO
    • Keyword research
    • Content optimization
    • Search intent
    • Organic performance measurement
  • Experience using enterprise SEO platforms such as:
    • BrightEdge
    • Conductor
    • SEMrush
    • Screaming Frog
    • Google Search Console
    • Google Analytics (GA4)
  • Strong analytical skills with experience interpreting SEO and website performance data.
  • Excellent communication and stakeholder management skills.
  • Ability to manage multiple priorities in a fast-paced environment.

Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***

Qualifications:Required Qualifications
  • Bachelor's degree in Marketing, Communications, Digital Marketing, Computer Science, Business, or a related field, or equivalent work experience.
  • 3 to 5+ years of experience in SEO, digital marketing, content optimization, or organic search strategy.
  • Hands-on experience with Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or AI Search Optimization.
  • Experience optimizing content for AI-generated search platforms and LLM-powered experiences.
  • Strong understanding of:
    • On-page SEO
    • Technical SEO
    • Keyword research
    • Content optimization
    • Search intent
    • Organic performance measurement
  • Experience using enterprise SEO platforms such as:
    • BrightEdge
    • Conductor
    • SEMrush
    • Screaming Frog
    • Google Search Console
    • Google Analytics (GA4)
  • Strong analytical skills with experience interpreting SEO and website performance data.
  • Excellent communication and stakeholder management skills.
  • Ability to manage multiple priorities in a fast-paced environment.

Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***

Education:UNAVAILABLEEmployment Type: UNAVAILABLE

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