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Seo Jobs in Alberta (NOW HIRING)

Black & White Zebra

Off-Page SEO Manager

Calgary, AB · On-site +1

CA$80K - CA$100K/yr

BWZ is looking for an Off-Page SEO Manager to build our link-acquisition engine from the ground up. We're investing in a more diversified, sustainable authority acquisition strategy. You'll manage ...

Omnicom

Search Strategist

Calgary, AB · Hybrid

Your growing passion for SEO and data-driven thinking will help elevate marketing campaigns and enhance user experiences across a variety of client engagements. You understand that today's user ...

Digital

Lead Account Director

Edmonton, AB · On-site

Coordinate multidisciplinary teams across Digital Marketing, SEO, Paid Media, Web Development, Design, Email & CRM. * Manage project scope, priorities, timelines, budgets, and resource allocation.

Sidetrade

VP, Demand Generation

Calgary, AB · On-site +1

Build and lead a high-performing demand generation team, covering digital marketing, content, field events, paid media, SEO/SEM and marketing operations * Partner closely with Sales leadership to ...

EventMobi

Head of Content & Campaigns

Calgary, AB · Remote

CA$120K - CA$150K/yr

Content, SEO/AEO, campaigns, product launches: the stuff that actually moves EventMobi's pipeline forward, not just sits on a slide. Here's the best part: you'll be marketing a product tens of ...

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$64.2K

$119K

How much do seo jobs pay per year?

As of Aug 28, 2026, the average yearly pay for seo in Alberta is $64,172.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,000.00 and $76,000.00 per year, depending on experience, location, and employer.

What is SEO?

SEO or search engine optimization is the process of generating marketing results for a company or website through various forms of paid and non paid advertising. While the actual marketing content takes a variety of shapes, ranging from blogs and how-to guides to infographics, videos, product pages, and anything else that may be relevant to a company, SEO focuses on improving the ranking of this material in organic search results. SEO also involves using analytics software to determine which advertising techniques are most successful. Once a company has this information, it can start producing more content of that type, with the ultimate goal of improving its advertisements over time.

What does an SEO specialist do?

An SEO (Search Engine Optimization) specialist is responsible for improving a website's visibility in search engine results pages. They analyze, review, and implement changes to websites to optimize them for search engines like Google. This involves researching keywords, creating quality content, optimizing website structure, building backlinks, and monitoring performance metrics. The goal is to drive more organic (unpaid) traffic to the site and improve its ranking in search results.

What are the key skills and qualifications needed to thrive as an SEO specialist, and why are they important?

To thrive as an SEO Specialist, you need expertise in keyword research, on-page and off-page optimization, analytics, and a solid understanding of search engine algorithms, usually backed by experience or certifications in digital marketing. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console is essential for monitoring and improving website performance. Strong analytical skills, attention to detail, and effective communication make an SEO professional stand out. These abilities are vital for driving organic traffic, improving search rankings, and delivering measurable results to clients or organizations.

What are some common challenges faced by SEO specialists when working with cross-functional teams?

SEO specialists often collaborate with web developers, content creators, and marketing teams, which can present communication and alignment challenges. For example, implementing technical SEO recommendations may require developers to prioritize tasks that compete with other projects. Additionally, aligning content strategy with SEO goals sometimes involves negotiating with writers and editors to balance creativity and keyword optimization. Building strong relationships and clearly communicating the value of SEO can help overcome these obstacles and drive better results for the organization.

What is the difference between Seo vs Content Writer?

AspectSeoContent Writer
Primary FocusOptimizing websites for search enginesCreating engaging written content
Skills NeededKeyword research, SEO tools, technical SEOWriting, editing, storytelling
Work EnvironmentDigital marketing teams, agenciesContent agencies, marketing teams
CertificationsSEO certifications, Google AnalyticsWriting courses, journalism degrees

Seo specialists focus on improving website visibility through search engine optimization techniques, while content writers craft compelling content to engage audiences. Both roles often collaborate but serve different core purposes within digital marketing strategies.

Is SEO a good career?

SEO is a viable career that involves optimizing websites to improve search engine rankings, requiring skills in analytics, content creation, and technical understanding. It offers opportunities for remote work, freelance projects, and continuous learning as search engine algorithms evolve. Success in SEO often depends on staying updated with industry tools and best practices.

What does a search engine optimization (SEO) job do?

An SEO job involves optimizing websites to improve their visibility in search engine results. This includes keyword research, on-page and off-page optimization, analyzing website performance, and using tools like Google Analytics to increase organic traffic and rankings.
More about Seo jobs

What are the most commonly searched types of Seo jobs in Alberta?

The most popular types of Seo jobs in Alberta are:

What are popular job titles related to Seo jobs in Alberta?

For Seo jobs in Alberta, the most frequently searched job titles are:

What job categories do people searching Seo jobs in Alberta look for?

The top searched job categories for Seo jobs in Alberta are:

What cities in Alberta are hiring for Seo jobs?

Cities in Alberta with the most Seo job openings:

Seo jobs near you
Infographic showing various Seo job openings in Alberta as of August 2026, with employment types broken down into 7% Internship, 80% Full Time, 9% Part Time, and 4% Temporary. Highlights an 67% In-person, and 33% Remote job distribution, with an average salary of $64,172 per year, or $30.9 per hour.

SEO & GEO Specialist

Edmonton, AB

Keysight Technologies, Inc.
Electrical Equipment, Appliance, and Component Manufacturing • 10K+ employees

8.1

Company rating: 8.1 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

50th of 159 rated electronics manufacturers

People enjoy working here

Good employer

Recommended by parents

Learn more about Keysight Technologies, Inc.external

Full-time

Re-posted 14 days ago

Job description

Overview

Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

About the Role

We are seeking a highly motivated SEO & GEO Specialist to help drive our digital discoverability across both traditional search engines and emerging AI-powered search experiences.

As search continues to evolve beyond Google rankings into AI-generated answers, this role will play a critical part in ensuring our content is visible, cited, and recommended across platforms such as ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and other Large Language Model (LLM)-powered search experiences.

Working closely with Product Marketing, Brand, Content, Web, and Analytics teams, you will develop and execute SEO and GEO strategies that increase organic visibility, improve AI citations, strengthen topical authority, and support business growth.

This position is ideal for someone passionate about the future of search who enjoys combining data analysis, technical SEO, content strategy, and AI-driven optimization.


Responsibilities
Search & AI Visibility Strategy
  • Develop and execute SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Search Optimization (AISO) strategies that improve discoverability across traditional search engines and AI-powered search platforms.
  • Lead increased brand visibility, citations, and answer inclusion across AI experiences including ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
  • Identify high-value keyword and prompt opportunities based on customer search behavior and AI-generated search trends relative to Keysight focus area.
  • Develop content optimization roadmaps that improve topical authority and search performance.
  • Partner with Product Marketing, Brand, Web, and Content teams to optimize existing content and develop new content aligned with SEO and AI search best practices.
  • Recommend improvements that increase content clarity, authority, citation potential, and answer relevance.
  • Collaborate on AI content gap analyses and competitive research to identify opportunities for new pages, FAQs, comparison pages, technical articles, and educational content.
Analytics & Performance Measurement
  • Monitor and analyze organic search performance, keyword rankings, AI citations, share of voice, website traffic, and conversion metrics.
  • Develop dashboards and reports that measure SEO and GEO performance.
  • Translate insights into actionable recommendations that improve discoverability and business outcomes.
  • Track emerging AI search metrics and recommend new KPIs as search behavior evolves.
Cross-functional Collaboration
  • Serve as an internal SEO and GEO subject matter expert for marketing and product teams.
  • Partner with Product Marketing to identify high-value customer questions and AI search prompts that should be addressed through content.
  • Collaborate with Brand teams to ensure messaging aligns with search optimization opportunities.
  • Work closely with analytics, web, and technical teams to prioritize optimization initiatives.
  • Share SEO and GEO best practices across marketing organizations and collaborate with divisional SEO leads to ensure alignment and knowledge sharing.
Innovation & Continuous Improvement
  • Stay current with developments in search engine algorithms, AI-powered search experiences, and Large Language Models.
  • Evaluate new tools, technologies, and methodologies related to SEO, GEO, AI search, and content optimization.
  • Design and execute experiments to improve AI citations, answer visibility, and organic performance.
  • Identify emerging risks and opportunities within the rapidly evolving AI search landscape.

Qualifications
Required Qualifications
  • Bachelor's degree in Marketing, Communications, Digital Marketing, Computer Science, Business, or a related field, or equivalent work experience.
  • 3 to 5+ years of experience in SEO, digital marketing, content optimization, or organic search strategy.
  • Hands-on experience with Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or AI Search Optimization.
  • Experience optimizing content for AI-generated search platforms and LLM-powered experiences.
  • Strong understanding of:
    • On-page SEO
    • Technical SEO
    • Keyword research
    • Content optimization
    • Search intent
    • Organic performance measurement
  • Experience using enterprise SEO platforms such as:
    • BrightEdge
    • Conductor
    • SEMrush
    • Screaming Frog
    • Google Search Console
    • Google Analytics (GA4)
  • Strong analytical skills with experience interpreting SEO and website performance data.
  • Excellent communication and stakeholder management skills.
  • Ability to manage multiple priorities in a fast-paced environment.

Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***

Qualifications:Required Qualifications
  • Bachelor's degree in Marketing, Communications, Digital Marketing, Computer Science, Business, or a related field, or equivalent work experience.
  • 3 to 5+ years of experience in SEO, digital marketing, content optimization, or organic search strategy.
  • Hands-on experience with Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or AI Search Optimization.
  • Experience optimizing content for AI-generated search platforms and LLM-powered experiences.
  • Strong understanding of:
    • On-page SEO
    • Technical SEO
    • Keyword research
    • Content optimization
    • Search intent
    • Organic performance measurement
  • Experience using enterprise SEO platforms such as:
    • BrightEdge
    • Conductor
    • SEMrush
    • Screaming Frog
    • Google Search Console
    • Google Analytics (GA4)
  • Strong analytical skills with experience interpreting SEO and website performance data.
  • Excellent communication and stakeholder management skills.
  • Ability to manage multiple priorities in a fast-paced environment.

Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***

Education:UNAVAILABLEEmployment Type: UNAVAILABLE

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