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Sem Jobs in Alberta (NOW HIRING)

Digital Coordinator

Banff, AB ยท On-site

CA$25/hr

Marketing & Agency Support * Help coordinate day-to-day communication for the company's external marketing agency. * Support digital campaigns, SEO, advertising, and seasonal promotions. * Provide ...

Digital Coordinator

Banff, AB ยท On-site

$25/hr

Marketing & Agency Support * Help coordinate day-to-day communication for the company's external marketing agency. * Support digital campaigns, SEO, advertising, and seasonal promotions. * Provide ...

A solid understanding of common marketing agency services -- social media, content, paid ads, SEO, branding, web, email, etc. You don't need to do the work, but you need to know what good looks like ...

Strong knowledge of digital marketing channels, including social media, SEO, PPC, and email marketing We offer all employees 3% RRSP contributions on an annual basis, benefits with a Health Spending ...

Strong knowledge of digital marketing channels, including social media, SEO, PPC, and email marketing We offer all employees 3% RRSP contributions on an annual basis, benefits with a Health Spending ...

Showing results 41-56

Sem information

What is a SEM specialist?

SEM specialists, or Search Engine Marketing specialists, are professionals who manage and optimize paid advertising campaigns on search engines like Google and Bing. Their main goal is to increase website visibility and drive targeted traffic by using strategies such as pay-per-click (PPC) advertising, keyword research, and ad copywriting. SEM specialists analyze campaign performance, adjust bids and budgets, and ensure ads reach the right audience. They often work closely with SEO and digital marketing teams to maximize return on investment (ROI) and achieve marketing objectives.

What are the key skills and qualifications needed to thrive as a SEM specialist?

To thrive as an SEM Specialist, you need expertise in digital marketing strategies, keyword research, campaign management, and typically a bachelor's degree in marketing or a related field. Familiarity with platforms such as Google Ads, Bing Ads, Google Analytics, and relevant certifications (e.g., Google Ads Certification) are crucial. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart. These skills are vital for optimizing ad performance, maximizing ROI, and ensuring campaigns align with business objectives.

What are some common challenges faced by SEM specialists when managing multiple campaigns across different platforms?

SEM specialists often encounter challenges such as balancing budget allocations, maintaining consistent messaging, and keeping up with rapidly changing algorithms across platforms like Google Ads and Bing Ads. Managing multiple campaigns requires strong organizational skills to monitor performance metrics, optimize keywords, and ensure compliance with each platform's policies. Additionally, effective communication with clients or other departments is essential to align SEM strategies with broader marketing goals.

What is the difference between Sem vs SEO Specialist?

AspectSemSEO Specialist
Required CredentialsMarketing certifications, digital advertising experienceSEO certifications, web analytics knowledge
Work EnvironmentPaid advertising campaigns, PPC managementWebsite optimization, organic search strategies
Employer & Industry UsageAdvertising agencies, digital marketing firmsBusinesses with online presence, marketing agencies
Search & Comparison IntentPaid search, advertising strategiesOrganic search, website ranking improvements

Sem (Search Engine Marketing) focuses on paid advertising campaigns like PPC, while SEO Specialist concentrates on organic search optimization to improve website rankings. Both roles are essential in digital marketing but differ in methods and tools used.

How to become a search engine marketing specialist?

To become a search engine marketing (SEM) specialist, you should gain knowledge of digital marketing, learn how to use tools like Google Ads and analytics platforms, and develop skills in keyword research, ad copywriting, and campaign management. Earning certifications such as Google Ads Certification can enhance credibility, and gaining hands-on experience through internships or personal projects is valuable for building expertise.

What is a search engine marketing job?

A search engine marketing (SEM) job involves creating and managing paid advertising campaigns on search engines like Google and Bing to increase website visibility. SEM professionals use tools such as Google Ads and Bing Ads, analyze performance metrics, and optimize campaigns to improve return on investment.

What job categories do people searching Sem jobs in Alberta look for?

The top searched job categories for Sem jobs in Alberta are:

What cities in Alberta are hiring for Sem jobs?

Cities in Alberta with the most Sem job openings:

Infographic showing various Sem job openings in Alberta as of August 2026, with employment types broken down into 89% Full Time, 9% Part Time, and 2% Contract. Highlights an 85% Physical, 4% Hybrid, and 11% Remote job distribution.

Contract Senior Website Content Strategist & Copywriter (Remote - Canada, PT)

Kanopi

Edmonton, AB โ€ข Remote

CA$50 - CA$70/hr

Contractor

Posted 18 days ago


Job description

This is a contract position open exclusively to candidates who are located in and legally authorized to provide services in Canada. Applications from candidates located outside of Canada will not be considered.

About Our Company

Kanopi Studios is a Design, Development & Support Agency with a fully distributed team of experts in Drupal & WordPress.

Our clients are mission-driven - and so are we. We design, build, and support websites that help their missions thrive.

We believe the people behind the work matter just as much as the work itself. That's why we're deeply committed to supporting our team's growth, well-being, and success. When our people thrive, our clients do too - and together, we build a web that works better for everyone.

As Kanopi continues to grow, we're looking to engage a Contract Senior Website Content Strategist & Copywriter on a contract basis.

About The Job

Kanopi Studios is seeking a Contract Senior Website Content Strategist & Copywriter who can turn research and data into clear, effective website content experiences. This is a website content strategy and copywriting role - not a marketing, social media, or campaign position.

The ideal candidate is equally comfortable developing content strategy and writing the final copy. They can take a project from discovery and research through strategy, content development and implementation. They should be able to clearly communicate and demonstrate the rationale behind their recommendations to internal and client teams.

Core Accountabilities

Champion User-Centered Content Strategy

  • Be a vocal advocate for user-first content practices within our internal and client teams.
  • Ensure content decisions are rooted in user research, accessibility best practices, and business goals.
  • Guide clients in understanding how content impacts navigation, usability, and conversions.

Craft Strategic, Accessible Copy

  • Write engaging copy that:
    • Aligns to the overall content strategy and project goals.
    • Meets established accessibility standards
    • Is SEO and AEO ready

Lead Content Discovery and Strategy

  • Plan, create, and present a range of deliverables including (but not limited to):
    • Content Audits & Map/Gap Analyses
    • User Journeys, Personas & User Flows
    • Keyword, SEO & AEO Research and Recommendations
    • Content Maps
    • Copy Guidelines, Voice/Tone Frameworks & UX Copywriting
    • Content governance documentation

Contribute to Kanopi's Brand and Sales Presence

  • Support the internal teams by contributing to thought leadership and promotional initiatives such as:
    • Being an active participant and voice for creative services in client pitch meetings
    • Webinars, case studies, and speaking engagements
    • Writing blog posts or participating in video content
    • Representing Kanopi at conferences or industry events
About the Compensation and Work Requirements

This is an independent contractor engagement. Work is project-based, hours will vary, and no minimum hours are guaranteed. Contractors invoice at their contracted hourly rate. The expected hourly rate range for this role is $50 - $70 CAD, depending on experience and skills. Please note the top of this range is firm and non-negotiable.

This is a 100% remote role. Applicants must be legally authorized to work in Canada, reside in British Columbia, Alberta, Yukon, or the Northwest Territories, and be available for regular collaboration during Pacific Time business hours. We are not able to provide visa sponsorship for this position.

Applications will be accepted on an ongoing basis until the position is filled.

Now, let's talk about you!