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Sem Jobs in Calgary, AB (NOW HIRING)

7-ELEVEN

Web and Digital Experience Manager

Calgary, AB · On-site +1

Embed SEO/SEM best practices into content development, campaign briefs, and digital initiatives. * Ensure that online store listings are kept up-to-date and optimized. * Partner with internal and ...

Sidetrade

VP, Demand Generation

Calgary, AB · On-site +1

Build and lead a high-performing demand generation team, covering digital marketing, content, field events, paid media, SEO/SEM and marketing operations * Partner closely with Sales leadership to ...

Sidetrade

VP, Demand Generation

Calgary, AB · Remote

Build and lead a high-performing demand generation team, covering digital marketing, content, field events, paid media, SEO/SEM and marketing operations * Partner closely with Sales leadership to ...

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All JobsSem JobsSem Jobs in Calgary, AB

Sem information

See Calgary, AB salary details

$24K

$67.2K

$123K

How much do sem jobs pay per year?

As of Jul 28, 2026, the average yearly pay for sem in Calgary, AB is $67,197.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $79,500.00 per year, depending on experience, location, and employer.

What is the difference between Sem vs SEO Specialist?

AspectSemSEO Specialist
Required CredentialsMarketing certifications, digital advertising experienceSEO certifications, web analytics knowledge
Work EnvironmentPaid advertising campaigns, PPC managementWebsite optimization, organic search strategies
Employer & Industry UsageAdvertising agencies, digital marketing firmsBusinesses with online presence, marketing agencies
Search & Comparison IntentPaid search, advertising strategiesOrganic search, website ranking improvements

Sem (Search Engine Marketing) focuses on paid advertising campaigns like PPC, while SEO Specialist concentrates on organic search optimization to improve website rankings. Both roles are essential in digital marketing but differ in methods and tools used.

What are SEM specialists?

SEM specialists, or Search Engine Marketing specialists, are professionals who manage and optimize paid advertising campaigns on search engines like Google and Bing. Their main goal is to increase website visibility and drive targeted traffic by using strategies such as pay-per-click (PPC) advertising, keyword research, and ad copywriting. SEM specialists analyze campaign performance, adjust bids and budgets, and ensure ads reach the right audience. They often work closely with SEO and digital marketing teams to maximize return on investment (ROI) and achieve marketing objectives.

What are some common challenges faced by SEM specialists when managing multiple campaigns across different platforms?

SEM specialists often encounter challenges such as balancing budget allocations, maintaining consistent messaging, and keeping up with rapidly changing algorithms across platforms like Google Ads and Bing Ads. Managing multiple campaigns requires strong organizational skills to monitor performance metrics, optimize keywords, and ensure compliance with each platform's policies. Additionally, effective communication with clients or other departments is essential to align SEM strategies with broader marketing goals.

What are the key skills and qualifications needed to thrive as a SEM Specialist, and why are they important?

To thrive as an SEM Specialist, you need expertise in digital marketing strategies, keyword research, campaign management, and typically a bachelor's degree in marketing or a related field. Familiarity with platforms such as Google Ads, Bing Ads, Google Analytics, and relevant certifications (e.g., Google Ads Certification) are crucial. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart. These skills are vital for optimizing ad performance, maximizing ROI, and ensuring campaigns align with business objectives.
What are popular job titles related to Sem jobs in Calgary, AB? For Sem jobs in Calgary, AB, the most frequently searched job titles are:
What job categories do people searching Sem jobs in Calgary, AB look for? The top searched job categories for Sem jobs in Calgary, AB are:
Sem jobs near you
Infographic showing various Sem job openings in Calgary, AB as of July 2026, with employment types broken down into 95% Full Time, 4% Part Time, and 1% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $67,197 per year, or $32.3 per hour.
Senior Digital Growth Marketing Manager

Senior Digital Growth Marketing Manager

TELUS

Calgary, AB

Other

Posted 5 days ago

TELUS rating

8.2

Company rating: 8.2 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

24th of 96 rated telecommunications companies

Job description

Description

Build something that matters for Canadian businesses.

Our Team and what we'll accomplish together

We are the Marketing & Base Management team, an entrepreneurial squad on the Enterprise and Public Business team focused on driving growth, engagement, and customer success. As our mandate evolves, we are accelerating our digital transformation.

We're looking for a Senior Digital Growth Marketing Manager who will be the strategic architect of our digital demand generation engine. You will blend analytical performance marketing with content optimization to turn our website and digital channels into high-volume lead generation machines.

You'll have the autonomy to shape our digital strategy, run sophisticated paid and organic campaigns, and partner with top-tier vendors and platforms like LinkedIn to execute hyper-targeted Account-Based Marketing (ABM) campaigns.

As a senior member of the Digital & Content Marketing pod, you will work closely with our content strategists to maximize the reach, ranking, and conversion of our marketing assets.


What you'll do

  • Own digital acquisition strategy: You'll own the end-to-end digital acquisition strategy for our portfolio, defining how we capture search intent, scale paid acquisition, and optimize our digital touchpoints to dramatically scale high-quality lead volume
  • Lead digital acquisition and search strategy: Own the end-to-end strategy, execution, and performance tracking of our SEM (Google Ads) and SEO initiatives to maximize visibility and capture high-intent buyers
  • Drive targeted ABM campaigns: Partner directly with platform vendors (such as LinkedIn) and internal stakeholders to build, execute, and scale high-converting Account-Based Marketing campaigns targeted at key accounts
  • Enhance website conversion: Optimize website content structures, landing pages, and CTAs through strategic content placement and technical SEO enhancements to drive measurable lead volume
  • Build closed-loop attribution and performance dashboards: Solve our end-to-end tracking challenges by connecting digital campaign data with Salesforce CRM. Build comprehensive performance dashboards that monitor the full funnel-from keyword click to lead capture, sales response time (speed-to-lead), and ultimate revenue pipeline-ensuring every marketing dollar spent ties directly to business results
  • Collaborate on content amplification: Partner with our content strategy team to ensure thought leadership and brand assets are technically optimized for search engines and strategically distributed across paid channels.
  • Act as an AI-native marketer: Use advanced AI tools and platforms to accelerate content scaling, automate campaign workflows, conduct rapid competitive keyword analysis, and improve time-to-quality delivery across our digital operations
Qualifications

What you bring

  • 5+ years of experience in digital marketing, performance marketing, or growth marketing, with a proven track record of managing B2B demand generation and digital acquisition campaigns
  • Deep technical expertise in SEO and SEM: Proven success in scaling organic search rankings and managing high-performing paid search budgets
  • Paid Social & ABM mastery: Hands-on experience executing hyper-targeted campaign strategies via LinkedIn Campaign Manager and other B2B platforms
  • MarTech & CRM Proficiency: Advanced experience with Salesforce and marketing automation platforms. You have a proven track record of solving multi-touch attribution problems (e.g., tracking UTM parameters from ad click to lead routing) and building pipeline reports
  • Obsession with full-funnel accountability: A data-first mindset where you look beyond just "cost-per-lead" to monitor sales velocity, rep follow-up times, and pipeline conversion to prove marketing's direct impact on revenue.
  • Hands-on experience using AI tools to boost productivity, scale asset variations, optimize ad copy, or perform data analysis
  • Excellent communication and vendor management skills: Ability to orchestrate third-party agencies and platform partners to achieve core KPIs

Great to have

  • Experience in B2B tech, SaaS, telecom, or high-growth industries
  • Familiarity with B2B sales motions, lead routing architectures, and CRM integrations (e.g., Salesforce)
  • Bilingualism (English and French)
  • Bachelor's Degree in Marketing, Business, or a related field

What TELUS employees say

Pay

Hours and flexibility

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