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Segment Marketing Manager Jobs (NOW HIRING)

UMB Financial

Segment Marketing Manager

Kansas City, MO · On-site

$69K - $109K/yr

The Segment Marketing Manager position is a mid-level position that actively develops and drives specific segment(s) plans with oversight from Senior Segment Marketing Manager. This person partners ...

RELX Group plc

Segment Marketing Manager

Raleigh, NC · On-site

$78K - $131K/yr

This role will partner closely with Segment General Management, Sales, GTM, Sales Enablement, and cross-functional marketing teams to develop materials that support sales conversations and marketing ...

LexisNexis

Segment Marketing Manager

Raleigh, NC

$78K - $131K/yr

This role will partner closely with Segment General Management, Sales, GTM, Sales Enablement, and cross-functional marketing teams to develop materials that support sales conversations and marketing ...

LexisNexis

Segment Marketing Manager

Raleigh, NC · On-site

$78K - $131K/yr

This role will partner closely with Segment General Management, Sales, GTM, Sales Enablement, and cross-functional marketing teams to develop materials that support sales conversations and marketing ...

RELX

Segment Marketing Manager

Raleigh, NC · On-site

$78K - $131K/yr

This role will partner closely with Segment General Management, Sales, GTM, Sales Enablement, and cross-functional marketing teams to develop materials that support sales conversations and marketing ...

LexisNexis

Segment Marketing Manager

Raleigh, NC · On-site

$78K - $131K/yr

This role will partner closely with Segment General Management, Sales, GTM, Sales Enablement, and cross-functional marketing teams to develop materials that support sales conversations and marketing ...

Qnity

Segment Marketing Manager

Marlborough, MA · On-site

Prior product line, segment marketing, or P&L leadership experience. * Experience managing innovation portfolios and commercialization pipelines. * Proficiency with Salesforce, SAP, Power BI, or ...

Promega

Sr Segment Marketing Manager

CT · Remote

Translate and coordinate Product Management and Product Marketing goals and strategies into successful global market segment marketing plans and activities that achieve business objectives. Work ...

Cintas

Segment Marketing Manager L2

Mason, OH · On-site

Requisition Number: 233785 Cintas is seeking a Segment Marketing Manager to join our team and create impactful marketing strategies, campaigns, and materials aimed at raising awareness and ...

Cintas

Segment Marketing Manager L2

Mason, OH · On-site

Requisition Number: 233785 Cintas is seeking a Segment Marketing Manager to join our team and create impactful marketing strategies, campaigns, and materials aimed at raising awareness and ...

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Segment Marketing Manager information

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$54K

$97.8K

$136K

How much do segment marketing manager jobs pay per year?

As of Sep 8, 2026, the average yearly pay for segment marketing manager in the United States is $97,817.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $117,000.00 per year, depending on experience, location, and employer.

What is a segment marketing manager?

A Segment Marketing Manager is responsible for developing and executing marketing strategies tailored to specific customer segments or market groups. They analyze market trends, identify target audiences, and create campaigns that resonate with those segments to drive engagement and growth. Their work often involves close collaboration with sales, product, and analytics teams to ensure marketing efforts align with business goals. By focusing on the unique needs of each segment, they help organizations maximize the effectiveness of their marketing investments.

How does a segment marketing manager typically collaborate with sales and product teams to achieve business objectives?

A Segment Marketing Manager works closely with both sales and product teams to ensure marketing strategies align with overall business goals. They often facilitate regular meetings to share insights about customer segments, market trends, and campaign performance. This collaboration helps refine product offerings, tailor messaging for target audiences, and develop sales enablement materials. By maintaining open communication and coordinating cross-functional initiatives, Segment Marketing Managers drive stronger go-to-market strategies and support revenue growth.

What are the key skills and qualifications needed to thrive as a segment marketing manager, and why are they important?

To excel as a Segment Marketing Manager, you typically need a background in marketing or business, strong analytical skills, and experience in market segmentation and campaign development. Familiarity with CRM platforms, marketing automation tools, and analytics software—such as Salesforce, HubSpot, and Google Analytics—is highly valuable. Outstanding communication, project management, and cross-functional collaboration skills help you effectively target and engage specific customer segments. These abilities are vital for creating tailored marketing strategies that drive growth and maximize ROI within targeted market segments.

What is the difference between Segment Marketing Manager vs Product Marketing Manager?

AspectSegment Marketing ManagerProduct Marketing Manager
Primary FocusTargeting specific customer segments and tailoring marketing strategies accordinglyPromoting specific products, including positioning, messaging, and launch strategies
Required SkillsMarket segmentation, customer insights, campaign managementProduct knowledge, competitive analysis, go-to-market strategies
Work EnvironmentMarketing teams, customer research, data analysisProduct teams, sales, customer support
Common UsageUsed across industries to reach niche markets effectivelyUsed to drive product adoption and sales

The main difference is that Segment Marketing Managers focus on identifying and targeting specific customer segments, while Product Marketing Managers concentrate on promoting and positioning individual products. Both roles require marketing expertise but serve different strategic purposes within organizations.

Is a segment marketing manager a high paying job?

A segment marketing manager typically earns a competitive salary that varies by industry, location, and experience level. In general, marketing management roles tend to offer higher compensation compared to entry-level positions, especially for those with specialized skills in data analysis, market segmentation, and strategic planning.

What's the average salary of a segment marketing manager?

The average salary of a segment marketing manager typically ranges from $70,000 to $120,000 annually, depending on experience, industry, and location. Senior roles or those in larger companies may offer higher compensation, often including bonuses and benefits.
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Segment Marketing Manager jobs near you
Infographic showing various Segment Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $97,817 per year, or $47 per hour.

Segment Marketing Manager

Performance Health

Watertown, SD • On-site

$80 - $100/hr

Other

Posted 6 days ago

Job description

Pivotal Health Solutions is seeking a Segment Marketing Manager to join our team in Watertown, SD. In this role, you will be responsible for developing and executing comprehensive downstream marketing strategies that accelerate growth for Pivotal Health Solutions. This role serves as the commercial marketing leader for the business, translating business objectives into actionable marketing initiatives that generate demand, strengthen customer engagement, increase market share, and support profitable revenue growth. Working cross-functionally with Product Management, Sales, Operations, and Engineering, this individual owns the commercialization strategy for existing products and new product launches throughout the product lifecycle. The Segment Marketing Manager becomes an internal expert with customers, competitors, clinical applications, and buying behaviors, ensuring Pivotal Health Solutions maintains a leadership position within its target markets.

Essential Job Duties & ResponsibilitiesDownstream Marketing Strategy
  • Develop and execute annual downstream marketing plans aligned with revenue and profitability objectives.
  • Own the go-to-market strategy for all Pivotal products
  • Build commercialization plans for new product introductions, product refreshes, and lifecycle management initiatives.
  • Develop market segmentation strategies that prioritize high-value customers and growth opportunities.
  • Create annual marketing calendars supporting product launches, promotions, digital campaigns, trade shows, and customer events.
Commercial Execution
  • Drive demand generation programs that create qualified leads for the sales organization.
  • Develop integrated marketing campaigns utilizing digital marketing, email automation, social media, print, video, webinars, and industry publications.
  • Develop promotional programs that increase customer acquisition, retention, and product utilization.
  • Measure campaign effectiveness and continuously optimize marketing ROI.
Sales Enablement
  • Equip the sales team with best-in-class selling tools including: Product presentations Competitive comparison guides Product brochures Conduct regular product and market training for the sales organization.
  • Gather feedback from Sales to continuously improve marketing effectiveness.
Product Commercialization
  • Partner closely with Product Management to: Support product launches Develop launch messaging Create launch kits Build sales training materials Execute post-launch performance reviews
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