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Segment Marketing Manager Jobs (NOW HIRING)

FMG Suite

Segment Marketing Manager/AR (Remote)

Sandy, UT · On-site +1

$80K - $90K/yr

... Revolution) segment. In this role, you'll be responsible for turning marketing strategy into ... Manage conference and event marketing activities, including campaign setup, pre- and post-event ...

FMG

Segment Marketing Manager/AR (Remote)

Midvale, UT · Remote

$80K - $90K/yr

... Revolution) segment. In this role, you'll be responsible for turning marketing strategy into ... Manage conference and event marketing activities, including campaign setup, pre- and post-event ...

Globe Telecom, Inc.

Segment Marketing Intern

Globe, AZ

$14.25 - $19/hr

The Segment Marketing Intern will support the Segment Manager in gathering valuable industry insights through research, interviews, and customer or partner engagements. These insights will help the ...

ARM

Senior Manager, Segment Marketing

San Jose, CA · Hybrid

$211K - $286K/yr

In this high-impact role, Senior Manager, Segment Marketing - Storage, you will be part of the worldwide edge computing segment marketing team, defining and implementing segment strategies, working ...

ARM

Senior Manager, Segment Marketing

San Jose, CA · On-site

$211K - $286K/yr

In this high-impact role, Senior Manager, Segment Marketing - Storage , you will be part of the worldwide edge computing segment marketing team, defining and implementing segment strategies, working ...

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Segment Marketing Manager information

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$54K

$97.8K

$136K

How much do segment marketing manager jobs pay per year?

As of Jul 3, 2026, the average yearly pay for segment marketing manager in the United States is $97,817.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $117,000.00 per year, depending on experience, location, and employer.

What does a segment marketing manager do?

A segment marketing manager develops and implements marketing strategies targeted at specific customer segments to increase engagement and sales. They analyze market data, coordinate campaigns, and collaborate with sales and product teams, often using tools like CRM software. Strong analytical skills and knowledge of market segmentation are essential for this role.

What are the key skills and qualifications needed to thrive as a Segment Marketing Manager, and why are they important?

To excel as a Segment Marketing Manager, you typically need a background in marketing or business, strong analytical skills, and experience in market segmentation and campaign development. Familiarity with CRM platforms, marketing automation tools, and analytics software—such as Salesforce, HubSpot, and Google Analytics—is highly valuable. Outstanding communication, project management, and cross-functional collaboration skills help you effectively target and engage specific customer segments. These abilities are vital for creating tailored marketing strategies that drive growth and maximize ROI within targeted market segments.

How does a Segment Marketing Manager typically collaborate with sales and product teams to achieve business objectives?

A Segment Marketing Manager works closely with both sales and product teams to ensure marketing strategies align with overall business goals. They often facilitate regular meetings to share insights about customer segments, market trends, and campaign performance. This collaboration helps refine product offerings, tailor messaging for target audiences, and develop sales enablement materials. By maintaining open communication and coordinating cross-functional initiatives, Segment Marketing Managers drive stronger go-to-market strategies and support revenue growth.

What is the highest salary for a marketing manager?

The highest salary for a marketing manager can exceed $150,000 annually, especially in large corporations or senior roles with extensive experience, strategic responsibilities, and advanced skills in data analysis and digital marketing tools. Top earners often hold executive titles such as Director or Vice President of Marketing, which can include additional bonuses and stock options.

What are the 4 types of marketing management?

Marketing management involves four main types: strategic, operational, project, and functional management. A Segment Marketing Manager typically focuses on strategic and operational marketing to develop plans and oversee campaign execution, requiring skills in planning, analysis, and team coordination.

What is a Segment Marketing Manager?

A Segment Marketing Manager is responsible for developing and executing marketing strategies tailored to specific customer segments or market groups. They analyze market trends, identify target audiences, and create campaigns that resonate with those segments to drive engagement and growth. Their work often involves close collaboration with sales, product, and analytics teams to ensure marketing efforts align with business goals. By focusing on the unique needs of each segment, they help organizations maximize the effectiveness of their marketing investments.

What is the typical salary for a marketing manager?

The average salary for a marketing manager varies by location and experience but generally ranges from $65,000 to $135,000 annually. Segment marketing managers, in particular, may earn salaries within this range, often supplemented by bonuses and benefits, depending on the industry and company size.

What is the difference between Segment Marketing Manager vs Product Marketing Manager?

AspectSegment Marketing ManagerProduct Marketing Manager
Primary FocusTargeting specific customer segments and tailoring marketing strategies accordinglyPromoting specific products, including positioning, messaging, and launch strategies
Required SkillsMarket segmentation, customer insights, campaign managementProduct knowledge, competitive analysis, go-to-market strategies
Work EnvironmentMarketing teams, customer research, data analysisProduct teams, sales, customer support
Common UsageUsed across industries to reach niche markets effectivelyUsed to drive product adoption and sales

The main difference is that Segment Marketing Managers focus on identifying and targeting specific customer segments, while Product Marketing Managers concentrate on promoting and positioning individual products. Both roles require marketing expertise but serve different strategic purposes within organizations.

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Segment Marketing Manager jobs near you
Director Segment Marketing

Director Segment Marketing

Zymo Research Corporation

Tustin, CA • On-site

$130K - $140K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 29 days ago

Job description

Job Summary:
Zymo Research is seeking an experienced, data-driven Director of Segment Marketing to lead strategic marketing efforts across our key customer segments - Academic & Government, Clinical, Pharma & Biotechnology, and Applied Markets. This individual will oversee a team of marketing managers and be responsible for building and executing integrated marketing strategies that drive growth, differentiation, and market penetration across each segment.
You will own the go-to-market strategy, positioning, and customer engagement model for each segment, ensuring alignment across product, sales, and corporate marketing to meet commercial goals globally.
Join us in making a meaningful impact!
Essential Duties and Responsibilities:
Key Responsibilities:
Strategic Leadership
  • Develop and execute comprehensive segment marketing strategies aligned with corporate goals and revenue targets.
  • Partner with product management, regional sales, and corporate marketing to define and prioritize target markets, customers, and value propositions.
  • Translate market insights into actionable plans - including segment-level messaging, campaigns, and customer experience initiatives.
  • Establish KPIs and ROI frameworks to measure impact of marketing programs by segment.

Team Management
  • Lead, mentor, and develop a team of Segment Marketing Managers - fostering ownership, accountability, and cross-functional excellence.
  • Create an environment that drives innovation, market responsiveness, and continuous improvement.
  • Manage workload and priorities to ensure balanced support across all business segments.
  • Develop clear metrics for team success, team member growth, and team expansion.

Market and Customer Insights
  • Drive deep understanding of market dynamics, emerging trends, and customer needs within each segment.
  • Leverage data, competitive intelligence, and voice-of-customer programs to guide positioning and investments.
  • Build business cases for new opportunities or repositioning strategies within key markets.

Integrated Marketing Execution
  • Oversee development of segment-specific campaigns, content, and enablement tools.
  • Partner with digital and field marketing teams to deliver targeted programs that drive awareness, lead generation, and sales conversion.
  • Align messaging and campaigns globally while enabling regional adaptation.

Qualifications:
  • 10+ years of experience in life sciences marketing
  • Proven success developing and executing segment-based marketing strategies across multiple verticals.
  • Strong leadership and team development skills - able to inspire and hold teams accountable to measurable results.
  • Deep understanding of one or more of the following markets: academic research, clinical diagnostics, biotechnology/pharma, or applied industrial applications.
  • Experience collaborating cross-functionally with product, commercial, and operations teams in a matrixed global organization.
  • Excellent analytical, communication, and executive presentation skills.
  • Bachelor's degree required; advanced degree in life sciences, business, or marketing preferred.

What Success Looks Like:
  • Clear and differentiated go-to-market positioning for each segment.
  • Consistent revenue growth and pipeline contribution driven by targeted marketing programs.
  • A high-performing, aligned marketing team that executes with speed and precision.
  • Strong collaboration with commercial and product stakeholders globally.

About Us:
Since its inception in 1994, Zymo Research has been proudly serving the scientific community by providing innovative, reliable, and high-quality research tools and products. Whether it's DNA, RNA, epigenetics, microbiomics, protein, or yeast-based research, our philosophy remains the same: To provide the highest quality products in the industry while ensuring they are both simple to use and reliable in their performance.
Recognized as a Top Workplace by the Orange County Register in 2021, 2022, and named a Top Workplace USA in 2023, Zymo Research continues to be a vibrant community where employees thrive, feel connected, and are inspired by their work. If you are passionate about contributing to scientific advancement and want to be part of an exceptional team in a dynamic, growing company, we'd love to hear from you!
Compensation, Benefits, and Perks:
The estimated base compensation range for this position is $130,000-$140,000 annually (plus bonus plan) at the time of posting. Actual compensation details will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors.
Zymo Research also offers competitive benefits and perks including:
  • Medical, Dental, Vision, and Life Insurance Coverages
  • EAP Sessions
  • Vacation Time plus Company Holidays
  • Paid Sick Leave
  • Generous 401(K) with matching
  • Employee Referral Bonus
  • Complimentary fruit, snacks, and beverages
  • Complimentary catered lunches on Thursdays
  • Complimentary EV Charging
  • Cell phone stipend

Equal Employment Opportunity Employer:
Zymo Research welcomes candidates of all backgrounds. These include sex, age, color, race, religion, marital status, national origin, ancestry, sexual orientation, gender, gender identity, gender expression, physical & mental disability, medical condition, genetic information, military and veteran status, or any other protected status as defined by federal, state, or local law.
Location:
Onsite - Zymo Research Operations - 2961 Dow Ave., Tustin, CA 92780
Disclaimer:
At Zymo, we take the integrity of our hiring process seriously. Please be aware of fraudulent recruitment activities that may use our name to deceive job seekers. We will never ask for payment, sensitive personal information, or financial details during the recruitment process.
All legitimate communications will come from an official Zymo or TriNet Hiring email address. If you are contacted by anyone claiming to represent us using a free email service (e.g., Gmail, Yahoo, Hotmail) or asking for payment, please treat this as fraudulent and report it immediately to jobs@zymoresearch.com

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