ZipRecruiter

Log In

1

Segment Marketing Manager Jobs (NOW HIRING)

Merck Group

Segment Marketing Lead

Burlington, MA · On-site

As a Segment Marketing Lead, you are the strategic owner of a market segment (e.g., pharma ... years in management consulting with a focus on the life sciences or biotechnology sectors.

Athenahealth

Payer Marketing Manager

$96K - $164K/yr

Position Summary The Payer Marketing Manager is responsible for developing and executing the payer ... This role serves as the strategic marketing lead for the payer segment, translating market insights ...

BNY

VP, Segment Marketing

New York, NY · On-site

Develop a deep understanding of the Alternatives, Investment Managers, Insurance, Banks and Broker Dealers, etc segments, including their needs, pain points, buying centers, and decision-making ...

TVH Group

WI · On-site

$100 - $125/hr

This part of the role will represent the majority of your time as you manage and own these projects ... marketing campaigns across EMEA/APAC targeting specific customer segments (e.g., rental, churned ...

BNY Mellon

VP, Segment Marketing

New York, NY · On-site

Develop a deep understanding of the Alternatives, Investment Managers, Insurance, Banks and Broker Dealers, etc segments, including their needs, pain points, buying centers, and decision-making ...

previous page

Showing results 41-60

All JobsBusiness JobsMarketing JobsChannel Marketing Manager JobsSegment Marketing Manager Jobs

Segment Marketing Manager information

See salary details

$54K

$97.8K

$136K

How much do segment marketing manager jobs pay per year?

As of Sep 9, 2026, the average yearly pay for segment marketing manager in the United States is $97,817.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $117,000.00 per year, depending on experience, location, and employer.

What is a segment marketing manager?

A Segment Marketing Manager is responsible for developing and executing marketing strategies tailored to specific customer segments or market groups. They analyze market trends, identify target audiences, and create campaigns that resonate with those segments to drive engagement and growth. Their work often involves close collaboration with sales, product, and analytics teams to ensure marketing efforts align with business goals. By focusing on the unique needs of each segment, they help organizations maximize the effectiveness of their marketing investments.

How does a segment marketing manager typically collaborate with sales and product teams to achieve business objectives?

A Segment Marketing Manager works closely with both sales and product teams to ensure marketing strategies align with overall business goals. They often facilitate regular meetings to share insights about customer segments, market trends, and campaign performance. This collaboration helps refine product offerings, tailor messaging for target audiences, and develop sales enablement materials. By maintaining open communication and coordinating cross-functional initiatives, Segment Marketing Managers drive stronger go-to-market strategies and support revenue growth.

What are the key skills and qualifications needed to thrive as a segment marketing manager, and why are they important?

To excel as a Segment Marketing Manager, you typically need a background in marketing or business, strong analytical skills, and experience in market segmentation and campaign development. Familiarity with CRM platforms, marketing automation tools, and analytics software—such as Salesforce, HubSpot, and Google Analytics—is highly valuable. Outstanding communication, project management, and cross-functional collaboration skills help you effectively target and engage specific customer segments. These abilities are vital for creating tailored marketing strategies that drive growth and maximize ROI within targeted market segments.

What is the difference between Segment Marketing Manager vs Product Marketing Manager?

AspectSegment Marketing ManagerProduct Marketing Manager
Primary FocusTargeting specific customer segments and tailoring marketing strategies accordinglyPromoting specific products, including positioning, messaging, and launch strategies
Required SkillsMarket segmentation, customer insights, campaign managementProduct knowledge, competitive analysis, go-to-market strategies
Work EnvironmentMarketing teams, customer research, data analysisProduct teams, sales, customer support
Common UsageUsed across industries to reach niche markets effectivelyUsed to drive product adoption and sales

The main difference is that Segment Marketing Managers focus on identifying and targeting specific customer segments, while Product Marketing Managers concentrate on promoting and positioning individual products. Both roles require marketing expertise but serve different strategic purposes within organizations.

Is a segment marketing manager a high paying job?

A segment marketing manager typically earns a competitive salary that varies by industry, location, and experience level. In general, marketing management roles tend to offer higher compensation compared to entry-level positions, especially for those with specialized skills in data analysis, market segmentation, and strategic planning.

What's the average salary of a segment marketing manager?

The average salary of a segment marketing manager typically ranges from $70,000 to $120,000 annually, depending on experience, industry, and location. Senior roles or those in larger companies may offer higher compensation, often including bonuses and benefits.
More about Segment Marketing Manager jobs

What cities are hiring for Segment Marketing Manager jobs?

Cities with the most Segment Marketing Manager job openings:

What states have the most Segment Marketing Manager jobs?

States with the most job openings for Segment Marketing Manager jobs include:

What are popular job titles related to Segment Marketing Manager jobs?

For Segment Marketing Manager jobs, the most frequently searched job titles are:

Segment Marketing Manager jobs near you
Infographic showing various Segment Marketing Manager job openings in the United States as of September 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $97,817 per year, or $47 per hour.

Marketing Manager, Prospect Segment

Owings Mills, MD • Remote

Mondo
See more jobs at Mondoexternal

$45 - $52/hr

Contractor

Medical, Dental, Vision, Retirement

Re-posted 2 days ago

Job description

Job Title: Marketing Manager, Prospect Segment Location-Type: Hybrid (Owings Mills, MD – 4 Days Onsite, Fridays Remote) Start Date Is: ASAP (Target Start: 8/17) Duration: 6-Month Contract (Potential Extension/Conversion) Compensation Range: $45/hr – $52/hr W2 Benefits: Eligible for Health, Dental, Vision, 401K Must be authorized to work in the U.S. This position is not eligible for sponsorship.

Job Description:

Seeking a Marketing Manager, Prospect Segment to support acquisition-focused marketing initiatives by owning audience strategy, messaging, offer development, and lead nurture programs. This individual will serve as the business owner for prospect marketing campaigns, partnering closely with the Global Brand and Paid Media teams to ensure campaigns align with business objectives and drive measurable conversion outcomes.

This is not a hands-on paid media role. Instead, the ideal candidate will bring expertise in audience segmentation, full-funnel marketing strategy, analytics, and cross-functional campaign leadership.

Day-to-Day Responsibilities:

  • Define and prioritize target audiences for prospect acquisition and conversion campaigns
  • Develop audience-specific messaging and offer strategies to improve engagement and conversion
  • Partner with Global Brand and Paid Media teams by providing audience insights, messaging direction, and campaign feedback
  • Own lead nurture strategy across the customer journey to move prospects through the marketing funnel
  • Manage and prioritize marketing investments of $5M while tracking campaign performance and ROI
  • Analyze campaign performance, customer insights, and business outcomes to optimize future marketing strategies
  • Collaborate with Creative teams to ensure campaign assets align with audience needs and messaging strategy
  • Work closely with analytics and cross-functional marketing partners to support campaign planning and execution
  • Monitor campaign performance metrics including conversion rates, pipeline growth, and marketing effectiveness

Minimum Requirements:

  • Bachelor's degree in Marketing, Business, or a related field
  • 5–10 years of marketing experience with a stable employment history
  • Experience owning audience segmentation, messaging strategy, and offer development for acquisition or conversion-focused marketing campaigns
  • Strong understanding of full-funnel marketing, including awareness, consideration, conversion, and lead nurture strategies
  • Experience partnering with paid media teams while owning business strategy (not hands-on media buying or campaign execution)
  • Strong analytical skills with the ability to translate campaign performance and customer insights into business recommendations
  • Experience managing marketing budgets of $5M
  • Experience working with Adobe marketing platforms (Adobe Campaign, Adobe Experience Manager (AEM), Adobe Analytics, or similar Adobe solutions)
  • Excellent communication and stakeholder management skills with the ability to collaborate across marketing, analytics, creative, and business teams

Preferred Qualifications:

  • Experience supporting acquisition, lifecycle, customer, segment, or growth marketing initiatives
  • Experience developing customer personas, audience segmentation, and lead nurture strategies
  • Experience working within enterprise or matrixed organizations
  • Financial services, asset management, B2B, or other highly regulated industry experience is a plus
  • Collaborative, positive, and confident communicator who builds trust quickly and thrives in a team-oriented environment