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Segment Marketing Manager Jobs (NOW HIRING)

Granicus

Senior Marketing Manager - Federal

Washington, DC · On-site

  • Medical

  • Life

  • Retirement

  • PTO

S. federal government segment (civilian and defense). This role blends strategic planning with ... Manage segment marketing budget with accuracy and discipline. * Optimize investments across ...

BNY

VP, Segment Marketing

New York, NY · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Develop a deep understanding of the Alternatives, Investment Managers, Insurance, Banks and Broker Dealers, etc segments, including their needs, pain points, buying centers, and decision-making ...

BNY Mellon

VP, Segment Marketing

New York, NY · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Develop a deep understanding of the Alternatives, Investment Managers, Insurance, Banks and Broker Dealers, etc segments, including their needs, pain points, buying centers, and decision-making ...

Mid-Atlantic Builders II Inc

Marketing Manager

Rockville, MD · Remote

$90K - $110K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Ensure OSC and onsite sales teams clearly understand our buyer segmentation, marketing strategy ... Manage, coach, and develop the OSC, Homebuyer Journey Specialist, and Marketing Coordinator ...

New

Pentair

Strategic Marketing Manager - Commercial

Golden Valley, MN · On-site

$98K - $120K/yr

  • Medical

  • Life

  • Retirement

  • PTO

The Strategic Marketing Manager will work closely with the General Manager, Sales, Product Line ... This position will report to the Segment Marketing & Strategy Leader. You will: * Develop and ...

Pentair

Strategic Marketing Manager - Commercial

Golden Valley, MN · On-site

$98K - $120K/yr

  • Medical

  • Life

  • Retirement

  • PTO

The Strategic Marketing Manager will work closely with the General Manager, Sales, Product Line ... This position will report to the Segment Marketing & Strategy Leader. You will: * Develop and ...

Pentair

Strategic Marketing Manager - Municipal

Golden Valley, MN · On-site

$98K - $120K/yr

  • Medical

  • Life

  • Retirement

  • PTO

The Strategic Marketing Manager will work closely with the General Manager, Sales, Product Line ... This position will report to the Segment Marketing & Strategy Leader. You will: * Develop and ...

Goodhue Boat Company

Marketing Manager

Wolfeboro, NH · On-site

  • Medical

  • Dental

  • Vision

  • PTO

... segment marketing database of both existing and potential relationships. • Digital marketing ... • Manage approved budget expenditures and include in reporting processes. • Report on ...

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Segment Marketing Manager information

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$54K

$97.8K

$136K

How much do segment marketing manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for segment marketing manager in the United States is $97,817.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $117,000.00 per year, depending on experience, location, and employer.

What is a segment marketing manager?

A Segment Marketing Manager is responsible for developing and executing marketing strategies tailored to specific customer segments or market groups. They analyze market trends, identify target audiences, and create campaigns that resonate with those segments to drive engagement and growth. Their work often involves close collaboration with sales, product, and analytics teams to ensure marketing efforts align with business goals. By focusing on the unique needs of each segment, they help organizations maximize the effectiveness of their marketing investments.

How does a segment marketing manager typically collaborate with sales and product teams to achieve business objectives?

A Segment Marketing Manager works closely with both sales and product teams to ensure marketing strategies align with overall business goals. They often facilitate regular meetings to share insights about customer segments, market trends, and campaign performance. This collaboration helps refine product offerings, tailor messaging for target audiences, and develop sales enablement materials. By maintaining open communication and coordinating cross-functional initiatives, Segment Marketing Managers drive stronger go-to-market strategies and support revenue growth.

What are the key skills and qualifications needed to thrive as a segment marketing manager, and why are they important?

To excel as a Segment Marketing Manager, you typically need a background in marketing or business, strong analytical skills, and experience in market segmentation and campaign development. Familiarity with CRM platforms, marketing automation tools, and analytics software—such as Salesforce, HubSpot, and Google Analytics—is highly valuable. Outstanding communication, project management, and cross-functional collaboration skills help you effectively target and engage specific customer segments. These abilities are vital for creating tailored marketing strategies that drive growth and maximize ROI within targeted market segments.

What is the difference between Segment Marketing Manager vs Product Marketing Manager?

AspectSegment Marketing ManagerProduct Marketing Manager
Primary FocusTargeting specific customer segments and tailoring marketing strategies accordinglyPromoting specific products, including positioning, messaging, and launch strategies
Required SkillsMarket segmentation, customer insights, campaign managementProduct knowledge, competitive analysis, go-to-market strategies
Work EnvironmentMarketing teams, customer research, data analysisProduct teams, sales, customer support
Common UsageUsed across industries to reach niche markets effectivelyUsed to drive product adoption and sales

The main difference is that Segment Marketing Managers focus on identifying and targeting specific customer segments, while Product Marketing Managers concentrate on promoting and positioning individual products. Both roles require marketing expertise but serve different strategic purposes within organizations.

Is a segment marketing manager a high paying job?

A segment marketing manager typically earns a competitive salary that varies by industry, location, and experience level. In general, marketing management roles tend to offer higher compensation compared to entry-level positions, especially for those with specialized skills in data analysis, market segmentation, and strategic planning.

What's the average salary of a segment marketing manager?

The average salary of a segment marketing manager typically ranges from $70,000 to $120,000 annually, depending on experience, industry, and location. Senior roles or those in larger companies may offer higher compensation, often including bonuses and benefits.
More about Segment Marketing Manager jobs

What cities are hiring for Segment Marketing Manager jobs?

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What states have the most Segment Marketing Manager jobs?

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What job categories do people searching Segment Marketing Manager jobs look for?

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Segment Marketing Manager jobs near you
Infographic showing various Segment Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $97,817 per year, or $47 per hour.

Director Consumer Segment Marketing (Hybrid)

First Citizens Bank

Raleigh, NC • On-site

Other

This job post has expired today. Applications are no longer accepted.

First Citizens Bank rating

7.4

Company rating: 7.4 out of 10

Based on 106 frontline employees who took The Breakroom Quiz

106th of 171 rated banks

Job description

Overview

This is a hybrid role, with the expectation that time working will regularly take place inside and outside of a company office. This role will be located in Charlotte or Raleigh, NC.

At First Citizens Bank, we believe great marketing creates meaningful relationships. We are seeking a Director of Consumer Segment Marketing to lead the strategy, growth, and client engagement agenda across our consumer and wealth client segments.
This is a highly visible leadership role responsible for defining and accelerating marketing strategies that attract, deepen, and retain relationships across the client lifecycle-from mass affluent consumers to high-net-worth and private banking clients. The role leads a team of marketers and serves as a key partner to business, wealth, sales, product, analytics, regional, and enterprise marketing leaders.

The successful candidate will combine strategic vision, client-centric thinking, data-driven decision making, and strong people leadership to drive measurable business growth. This leader will help shape how First Citizens serves clients at every stage of their financial journey while building integrated marketing programs that increase acquisition, engagement, share of wallet, and lifetime value.


Responsibilities
  • Marketing Strategy - Develops, implements, and manages the overall marketing strategy, business unit sponsorship strategy, channel strategy, customer engagement strategy, and content strategy across business units. Ensures all strategies are aligned with the Bank, business units, and regulatory requirements.
  • Collaboration - Partner with senior leaders and COE's across business units to develop opportunities to deepen client relationships across lines of business, highlighting the benefits of a broader First Citizens relationship.
  • Reporting & Analytics - Set and own goals/ key performance metrics to ensure business objectives are being met. Continually updating business leaders and stakeholders on performance and providing guidance for areas of improvement.
  • Managerial Functions - Leads a team. Establishes and monitors expectations to achieve company and department goals. Makes appropriate changes to team policies, procedures, and efficiencies in order to meet objectives. Manages the performance, training, and evaluation of assigned staff.

Qualifications

Bachelor's Degree and 8 years of experience in Segment Marketing

OR

High School Diploma or GED and 12 years of experience in Segment Marketing

Preferred Qualifications:

  • Advance degree in Marketing, Business, or Communications.
  • Minimum of 8 years of progressive experience in marketing, customer growth, segment marketing, lifecycle marketing, or related disciplines in consumer or wealth banking.
  • Minimum of 3 years of people leadership experience with responsibility for team development and performance.
  • Experience developing growth strategies and integrated marketing programs tied to measurable business outcomes.
  • Strong analytical and strategic planning capabilities.
  • Exceptional communication, presentation, and stakeholder management skills.

Benefits are an integral part of total rewards and First Citizens Bank is committed to providing a competitive, thoughtfully designed and quality benefits program to meet the needs of our associates. More information can be found at https://jobs.firstcitizens.com/benefits.

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