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Overview
Senior Manager, Marketing Operations
Integrated Marketing Organization
Role Purpose
The Senior Manager, Marketing Operations & Governance is the operational backbone of the Integrated Marketing organization, responsible for orchestrating how marketing work gets prioritized, planned, governed, and delivered across the enterprise. This role ensures the organization operates with clarity, discipline, and speed - connecting strategic priorities to flawless execution across all marketing initiatives.
This leader owns the end-to-end marketing operating model, including intake, prioritization, campaign governance, integrated planning, executive alignment, and master calendar management. They serve as the central point of coordination across strategy, media, creative, merchandising, loyalty, stores, digital, and enterprise business teams to ensure marketing initiatives are executed within clearly defined priorities, timelines, and decision frameworks.
As the steward of marketing governance, this role operationalizes the integrated marketing tier model and creates the structure, accountability, and processes that enable teams to scale efficiently while protecting strategic focus and resource allocation integrity.
This role is critical to evolving the organization from a reactive service model into a proactive, growth-led integrated marketing function.
Key Responsibilities
Marketing Operations & Governance Leadership
• Own the end-to-end operational framework for Integrated Marketing across campaign planning, prioritization, governance, and execution.
• Lead the development and management of the enterprise master marketing calendar, ensuring alignment to seasonal retail priorities, campaigns, floorsets, and key business milestones.
• Establish and manage escalation pathways, approval processes, decision rights, and accountability frameworks across marketing initiatives.
• Drive organizational rigor around timelines, dependencies, resourcing, and delivery expectations.
Integrated Planning & Workflow Management
• Serve as the operational lead connecting Consumer Engagement Strategy, Commercial Planning, Paid Media, Owned Media, Creative, and Enterprise stakeholders.
• Translate seasonal marketing strategies into executable plans with clear milestones, owners, dependencies, and delivery timelines.
• Lead cross-functional planning cadences, intake processes, status reviews, and prioritization meetings.
• Manage competing priorities and make informed tradeoff recommendations to leadership.
Process Design & Ways of Working
• Design and continuously improve scalable marketing operations processes that increase speed-to-market, organizational clarity, and executional consistency.
• Standardize workflows, briefing templates, approvals, handoffs, intake procedures, and campaign governance documentation.
• Build repeatable operating rhythms that support the seasonal retail drumbeat and enterprise planning cycles.
• Ensure operational excellence across integrated campaign management from briefing through post-campaign review.
Governance, Accountability & Performance Management
• Track adherence to integrated marketing guardrails, governance standards, and campaign prioritization frameworks.
• Lead post-campaign reviews, operational retrospectives, and continuous improvement initiatives.
• Develop reporting frameworks and dashboards that provide leadership visibility into delivery status, risks, bottlenecks, and operational effectiveness.
• Identify process inefficiencies, organizational gaps, and execution risks early and proactively drive solutions.
• Facilitate enterprise alignment on key decisions, changes, and prioritization shifts.
Cross-Functional Leadership
• Act as the central operational connector across marketing skill teams and cross functional partners
• Create clarity around ownership, accountability, and decision-making through RACI frameworks and governance models.
• Partner closely with executive leadership to support strategic planning, organizational prioritization, and business readiness.
• Foster a culture of accountability, transparency, collaboration, and operational excellence.
• Develop operational best practices that strengthen enterprise integration and marketing effectiveness.
Qualifications
• 6-8+ years of experience in marketing operations, integrated marketing, PMO, creative operations, campaign management, or enterprise marketing leadership.
• Proven experience managing complex, cross-functional marketing workflows in a large-scale retail, consumer, or omnichannel organization.
• Strong understanding of integrated marketing planning across paid, owned, digital, store, promotional, loyalty, and brand activations.
• Experience building governance frameworks, operational processes, and scalable marketing workflows.
• Demonstrated ability to lead prioritization, influence executive stakeholders, and manage competing business demands.
• Exceptional organizational, communication, facilitation, and stakeholder management skills.
• Strong analytical and operational problem-solving capabilities.
• Experience with project management, workflow, calendar management, DAM, or marketing operations platforms (e.g., monday.com, Workfront, Asana, Jira, Airtable, Smartsheet).
• Ability to thrive in fast-paced, matrixed environments with high levels of ambiguity and change.
What you get:
We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney, Aeropostal, Lucky, Nautica and Brooks Brothers merchandise.
Pay Range
USD $97,200.00 - USD $162,000.00 /Yr.