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Search Engine Optimization Manager Jobs in Pennsylvania

CMI Media Group

Supervisor, SEM

Philadelphia, PA · On-site

$70K - $140K/yr

... optimization roadmaps • Mentor and upskill the team on best practices across SEM, Contextual and ... management, quality control, and stakeholder management • Strong quantitative analysis, web ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Pennsylvania

Search Engine Optimization Manager information

See Pennsylvania salary details

$40.1K

$86.4K

$134.8K

How much do search engine optimization manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for search engine optimization manager in Pennsylvania is $86,413.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,200.00 and $97,700.00 per year, depending on experience, location, and employer.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.
More about Search Engine Optimization Manager jobs
What cities in Pennsylvania are hiring for Search Engine Optimization Manager jobs? Cities in Pennsylvania with the most Search Engine Optimization Manager job openings:
What are popular job titles related to Search Engine Optimization Manager jobs in PA? For Search Engine Optimization Manager jobs in PA, the most frequently searched job titles are:
Search Engine Optimization Manager jobs near you
Infographic showing various Search Engine Optimization Manager job openings in Pennsylvania as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $86,413 per year, or $41.5 per hour.

Supervisor, SEM

CMI Media Group

Philadelphia, PA • On-site

$70K - $140K/yr

Full-time

Re-posted 17 days ago

Job description

Description
Position at CMI Media Group
Step into a role where your expertise shapes the future of health media. As Supervisor, SEM, you'll architect high-impact omnichannel strategies-spanning SEM, YouTube, and Contextual-to elevate brand performance and directly influence patient outcomes. This is your opportunity to lead a talented team, drive innovation, and turn sophisticated data into meaningful, measurable results.
What You'll Do
• Own strategy and performance for SEM, YouTube, Contextual and emerging channels; set KPIs aligned to brand goals
• Lead client strategy and reporting discussions; tell a clear results story with insights and next best actions
• Direct junior team workflow and QA deliverables to hit deadlines and exceed performance targets
• Analyze statistically significant data sets; drive optimizations that improve CPA, ROAS, CTR, and qualified conversions
• Partner with analytics and media teams to design measurement plans and dashboards
• Collaborate with partner agencies to align on strategy, activation, and optimization roadmaps
• Mentor and upskill the team on best practices across SEM, Contextual and YouTube; support onboarding
• When needed, execute keyword research, write ad copy, and fine-tune campaigns hands-on
• Contribute thought leadership on marketplace shifts, privacy, and platform updates impacting clients and CMI
• Identify integration opportunities across SEM, SEO, and Social to strengthen full-funnel performance
• Evolve processes, capabilities, and deliverables across SEM & Emerging Media
What You'll Bring
• 4+ years leading Paid Search campaigns; deep platform fluency (Google Ads, Bing, SA360)
• Proven leadership: mentoring, workflow management, quality control, and stakeholder management
• Strong quantitative analysis, web analytics proficiency (Google Analytics, Adobe/Omniture), and advanced Excel (pivot tables, v-lookups)
• Expert communication and presentation skills; concise storytelling for technical and non-technical audiences
• Experience defining KPIs, building measurement plans, and making data-driven decisions
• Contextual, video/YouTube, and programmatic experience; organic SEO knowledge is a plus
• Healthcare/pharma experience or strong aptitude for regulated markets and privacy-first practices
The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.

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