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Search Engine Optimization Manager Jobs in Pennsylvania

Seer Interactive

SEO & GEO Associate

Philadelphia, PA · On-site +1

You know that communication isn't 'one size fits all' when it comes to managing client relationships, You customize your approach to adapt to the style of each client * When it comes to SEO trends ...

CMI Media Group

Supervisor, SEM

Wayne, PA · On-site

$70K - $140K/yr

Identify integration opportunities across SEM, SEO, and Social to strengthen full-funnel ... Proven leadership: mentoring, workflow management, quality control, and stakeholder management

CMI Media Group

Supervisor, SEM

Philadelphia, PA

Identify integration opportunities across SEM, SEO, and Social to strengthen full-funnel ... Proven leadership: mentoring, workflow management, quality control, and stakeholder management

CMI Media Group

Supervisor, SEM

Wayne, PA · On-site

Identify integration opportunities across SEM, SEO, and Social to strengthen full-funnel ... Proven leadership: mentoring, workflow management, quality control, and stakeholder management

CMI Media Group

Supervisor, SEM

Philadelphia, PA · On-site

$70K - $140K/yr

Identify integration opportunities across SEM, SEO, and Social to strengthen full-funnel ... Proven leadership: mentoring, workflow management, quality control, and stakeholder management

CMI Media Group

Supervisor, SEM

Philadelphia, PA

$70K - $140K/yr

... optimization roadmaps • Mentor and upskill the team on best practices across SEM, Contextual and ... management, quality control, and stakeholder management • Strong quantitative analysis, web ...

CMI Media Group

Supervisor, SEM

Philadelphia, PA

$70K - $140K/yr

... optimization roadmaps • Mentor and upskill the team on best practices across SEM, Contextual and ... management, quality control, and stakeholder management • Strong quantitative analysis, web ...

CMI Media Group

Supervisor, SEM

Chesterbrook, PA · On-site

$70K - $140K/yr

... optimization roadmaps • Mentor and upskill the team on best practices across SEM, Contextual and ... management, quality control, and stakeholder management • Strong quantitative analysis, web ...

CMI Media Group

Supervisor, SEM

Chesterbrook, PA · On-site

$70K - $140K/yr

... optimization roadmaps • Mentor and upskill the team on best practices across SEM, Contextual and ... management, quality control, and stakeholder management • Strong quantitative analysis, web ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Pennsylvania

Search Engine Optimization Manager information

See Pennsylvania salary details

$40.1K

$86.4K

$134.8K

How much do search engine optimization manager jobs pay per year?

As of Aug 6, 2026, the average yearly pay for search engine optimization manager in Pennsylvania is $86,413.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,200.00 and $97,700.00 per year, depending on experience, location, and employer.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.
More about Search Engine Optimization Manager jobs
What cities in Pennsylvania are hiring for Search Engine Optimization Manager jobs? Cities in Pennsylvania with the most Search Engine Optimization Manager job openings:
What are popular job titles related to Search Engine Optimization Manager jobs in PA? For Search Engine Optimization Manager jobs in PA, the most frequently searched job titles are:
Search Engine Optimization Manager jobs near you
Infographic showing various Search Engine Optimization Manager job openings in Pennsylvania as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $86,413 per year, or $41.5 per hour.

LLM SEO Optimization Specialist

Vanguard Group

Malvern, PA • On-site

Full-time

Re-posted 6 days ago

Vanguard rating

8.7

Company rating: 8.7 out of 10

Based on 64 frontline employees who took The Breakroom Quiz

15th of 150 rated financial services

Job description

The AI SEO & GEO Specialist works to support SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Search Optimization (AISO) initiatives. This role focuses on executing and optimizing programs that improve discoverability across traditional search engines and AI-driven answer platforms, while supporting business growth through organic visibility, citation performance, and actionable insights.
Core Focus Areas
  • Traditional SEO, GEO, AEO, and AI search optimization
  • AI-driven discovery, citation, and answer visibility across platforms such as ChatGPT, Perplexity, Gemini, and Google AI Overviews
  • Structured, semantic, and entity-based content optimization for AI comprehension
  • Performance measurement, experimentation, and reporting across organic and AI visibility channels

Responsibilities
  • Develop and execute on strategy to support SEO, GEO, AEO, and AISO initiatives that improve visibility across traditional search and AI-generated search experiences.
  • Serve as consultative expert for content production teams to ensure website content is optimized for search and AI-driven discoverability, citation and summarization.
  • Apply structured, semantic, and question-led content approaches that improve extractability, clarity, and topical authority.
  • Support technical optimization efforts including structured data, schema, internal linking, and other best practices that enhance search and AI visibility.
  • Track, analyze, and report on organic search performance, AI visibility, share of voice, citations, and related KPIs; turn findings into actionable recommendations.
  • Collaborate with marketing, content, product, analytics, and technical teams to prioritize work, communicate status, and support execution.
  • Collaborate with other divisional SEO/GEO leads to share best practices and ensure coverage for contingency purposes.
  • Proactively stay abreast of ever changing LLM environment.
  • Identify opportunities, risks, and experiments related to search and AI visibility, escalating issues and sharing learnings with stakeholders as needed.
  • Participate in special projects and perform other duties as assigned.

Who we're looking for:
  • Undergraduate degree or equivalent combination of training and experience.
  • 2-3 years of related SEO, digital marketing, content optimization, or search strategy experience.
  • Foundational knowledge of SEO principles, analytics, and content optimization best practices.
  • Working familiarity with tools such as Google Search Console, Conductor, Screaming Frog and other similar platforms.
  • Understanding of structured content, schema, semantic search, and AI-readable content best practices.
  • Strong analytical, communication, and cross-functional collaboration skills.

Preferred skills and experience:
  • Experience with GEO, AEO, LLM-focused SEO, or AI visibility initiatives.
  • Exposure to technical SEO concepts such as crawlability, indexing, structured data, content architecture, core web vitals and performance.
  • Familiarity with NLP concepts, entity optimization, topical authority building, and prompt-led content strategies.
  • Experience in SaaS, software services, technology, or other fast-evolving digital industries is a plus.
  • Interest in experimentation, testing, and developing new metrics for AI search performance.
  • Understanding of Adobe Experience Manager.

Additional information:
This is a hybrid position based in Malvern, PA, with remote work on Mondays and Fridays and in-office collaboration Tuesday through Thursday.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.
About Vanguard
At Vanguard, we don't just have a mission-we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

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