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Search Engine Optimization Manager Jobs in Lancaster, PA

RV Value Mart

Growth Marketing Specialist

Manheim, PA · On-site

... SEO * Identify and execute opportunities to increase high-quality organic traffic * Monitor keyword performance and adjust strategy accordingly Website Management & Optimization * Make routine ...

ExtensisHR

Sales Lead

Lancaster, PA · On-site

$37 - $42/hr

We work across websites, SEO, paid media, content, local visibility, email, CRM, and broader digital strategy. Our best-fit clients value long-term partnership, clear communication, practical ...

E-Impact Marketing

Sales Lead

Lancaster, PA · On-site

$37 - $42/hr

We work across websites, SEO, paid media, content, local visibility, email, CRM, and broader digital strategy. Our best-fit clients value long-term partnership, clear communication, practical ...

E-Impact Marketing

Sales Lead

Lancaster, PA

$37 - $42/hr

We work across websites, SEO, paid media, content, local visibility, email, CRM, and broader digital strategy. Our best-fit clients value long-term partnership, clear communication, practical ...

E-Impact Marketing

Sales Lead

Lancaster, PA

$37 - $42/hr

We work across websites, SEO, paid media, content, local visibility, email, CRM, and broader digital strategy. Our best-fit clients value long-term partnership, clear communication, practical ...

Shipley Energy

Marketing Specialist

York, PA · Hybrid

You'll manage email campaigns, social media, website updates, SEO content, and online reviews across a handful of regional brands. You get to determine, run, measure, and continually improve ...

Shipley Energy

Marketing Specialist

York, PA · On-site

You'll manage email campaigns, social media, website updates, SEO content, and online reviews across a handful of regional brands. You get to determine, run, measure, and continually improve ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Lancaster, PA

Search Engine Optimization Manager information

See Lancaster, PA salary details

$38.9K

$83.8K

$130.7K

How much do search engine optimization manager jobs pay per year?

As of Aug 3, 2026, the average yearly pay for search engine optimization manager in Lancaster, PA is $83,779.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,000.00 and $94,800.00 per year, depending on experience, location, and employer.

Is SEO dead or evolving in 2026?

As a Search Engine Optimization Manager, understanding that SEO is continuously evolving is essential. Search engines update algorithms regularly, emphasizing quality content, user experience, and technical optimization, making SEO an ongoing process rather than a static practice.

How much do SEO managers get paid?

SEO managers typically earn a median annual salary ranging from $60,000 to $100,000, depending on experience, location, and company size. Salaries can increase with certifications, advanced skills in analytics and content strategy, and leadership responsibilities.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

What does a Search Engine Optimization (SEO) Manager do?

A Search Engine Optimization (SEO) Manager is responsible for developing and implementing strategies to increase a website’s visibility on search engines like Google. They analyze website performance, conduct keyword research, optimize website content, and track metrics to improve rankings and drive organic traffic. SEO Managers also stay updated on search engine algorithm changes and collaborate with content creators, web developers, and marketing teams to ensure best practices are followed.

What is SEO Manager salary?

The salary for an SEO Manager typically ranges from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those in high-demand markets may offer higher compensation, and proficiency with tools like Google Analytics and SEO best practices can influence pay levels.

What are some common challenges faced by Search Engine Optimization Managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

Is SEO a high paying skill?

Search Engine Optimization (SEO) management is considered a well-paying skill within digital marketing, with salaries often increasing with experience, certifications, and expertise in tools like Google Analytics and SEMrush. SEO managers who develop strong analytical and technical skills can command higher salaries, especially in competitive industries or larger organizations.

What Does a Search Engine Optimization Manager Do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization Manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.
More about Search Engine Optimization Manager jobs
What cities near Lancaster, PA are hiring for Search Engine Optimization Manager jobs? Cities near Lancaster, PA with the most Search Engine Optimization Manager job openings:
Search Engine Optimization Manager jobs near you

Growth Marketing Specialist

RV Value Mart Inc

Manheim, PA • On-site

Other

Re-posted 27 days ago

Job description

Description

Job Summary:

We are seeking a results-driven Marketing Performance & Growth Specialist to strengthen our digital presence, increase website traffic, and improve lead conversion. This role is focused on SEO, analytics, and website performance, working alongside our creative/brand lead to create a fully connected and high-performing marketing engine.

Supervisory Responsibilities:

None

Duties/Responsibilities:

SEO & Search Visibility

  • Improve search engine rankings and overall online visibility 
  • Optimize website pages, content, and structure for SEO 
  • Identify and execute opportunities to increase high-quality organic traffic 
  • Monitor keyword performance and adjust strategy accordingly 

Website Management & Optimization

  • Make routine website updates without reliance on outside developers 
  • Improve site performance, speed, and user experience 
  • Create and optimize landing pages for promotions, inventory, and campaigns 
  • Conduct A/B testing on pages and calls-to-action to improve conversion rates 

Analytics & Reporting

  • Track performance across: 
  • Website traffic (Google Analytics or similar) 
  • Social media channels 
  • Email and SMS campaigns 
  • Paid advertising efforts 
  • Turn data into clear, actionable insights and recommendations 
  • Provide consistent, easy-to-understand reporting to leadership 
  • Identify what's working, what's not, and where to invest 

Marketing Strategy & Funnel Optimization

  • Connect marketing channels into a cohesive customer journey 
  • Improve conversion paths from first interaction to lead/sale 
  • Collaborate with creative/brand lead to align messaging and execution 
  • Support long-term growth strategy with data-backed recommendations

Requirements

Required Skills and Qualifications:

  • Proven experience in digital marketing, SEO, or growth marketing 
  • Strong understanding of SEO best practices and tools 
  • Experience with Google Analytics (or similar platforms) 
  • Ability to interpret data and translate it into actionable strategies 
  • Experience managing or updating websites 
  • Strong problem-solving and analytical thinking skills 
  • Ability to work independently and prioritize high-impact initiatives 

Preferred Qualifications

  • Experience with website platforms
  • Basic understanding of HTML/CSS or web performance optimization
  • Experience with A/B testing tools and CRO (conversion rate optimization)
  • Familiarity with paid media performance tracking
  • Experience integrating marketing platforms (CRM, email, etc.)

Physical Requirements:

  • Ability to sit and work at a computer for extended periods of time
  • Ability to use standard office equipment including computers, phones, and printers
  • Ability to occasionally stand, walk, bend, and lift up to 25 pounds
  • Ability to travel occasionally for events, trade shows, or company functions if needed
  • Ability to visually review digital content, reports, and website materials
  • Ability to communicate effectively in person, by phone, and electronically

Other duties:

Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.


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