An SEO executive is responsible for developing search engine optimization (SEO) strategies to increase site traffic to a webpage. In this role, you might work for a marketing firm or in the marketing department of a company with a significant web presence. Your job duties include developing content protocols for improving your clients’ search page rankings, creating content that fits these protocols, and developing a holistic digital marketing strategy. As an SEO executive, you most likely have a team of copywriters, so you should have ample career experience leading a large staff. Additional qualifications include a bachelor’s degree in marketing and leadership skills. You must be familiar with search analytical tools and basic web design as well.