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School Marketing Manager Jobs (NOW HIRING)

HCAOA

Marketing Manager

Nashville, TN · On-site

Marketing Manager Knowledge, Skills, and Abilities • High school graduate or equivalent with two years of business experience. • Basic office and computer skills and organizational abilities.

Smart City Locating

Marketing Manager

Phoenix, AZ

The Marketing Manager is responsible for developing content that supports the company's lead ... High School Diploma or equivalent is required * Associates or Bachelor's Degree in marketing ...

Concordia Publishing House

$134K/yr

Meaningful impact on churches, schools, and families * Competitive benefits and work-life balance What You'll Do As Product Marketing Manager, you will: * Collaborate with editorial and creative ...

Tetra Tech

MARKETING MANAGER

Ithaca, NY · On-site

Marketing Manager Tetra Tech is adding a Marketing Manager to our team based in Ithaca, NY. At ... Our clients include K-12 public schools, local governments, federal government agencies, and higher ...

Smart City Locating

Marketing Manager

Phoenix, AZ · On-site

The Marketing Manager is responsible for developing content that supports the company's lead ... High School Diploma or equivalent is required * Associates or Bachelor's Degree in marketing ...

Smart City Locating

Marketing Manager

Phoenix, AZ · On-site

The Marketing Manager is responsible for developing content that supports the company's lead ... High School Diploma or equivalent is required * Associates or Bachelor's Degree in marketing ...

Covista

Marketing Manager

Chicago, IL · Hybrid

Covista is the parent company of American University of the Caribbean School of Medicine ... The Marketing Manager leads both short- and long-term marketing initiatives, partnering across ...

Team JCK LLC

Marketing Manager

Eugene, OR · On-site

Marketing Manager Be the Voice. Build the Brand. Drive the Growth. Are you someone who can build ... with schools, nonprofits, Chambers of Commerce, local businesses, and community organizations.

New

Covista

Marketing Manager

Chicago, IL · On-site

Covista is the parent company of American University of the Caribbean School of Medicine ... The Marketing Manager leads both short- and long-term marketing initiatives, partnering across ...

InfoWest

Marketing Manager

Saint George, UT · On-site

$70K/yr

Marketing Manager InfoWest | St. George, Utah | Full-Time Description: InfoWest is seeking a ... Build and maintain strong relationships with schools, cities, towns, community groups, nonprofits ...

Ono Hawaiian BBQ

Marketing Manager

Diamond Bar, CA · On-site

$92K - $110K/yr

Marketing Manager Salary Range: $92,000 - $110,000 Job Type: Full Time, Exempt Department ... Build partnerships with local organizations, schools, and businesses to drive community presence

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School Marketing Manager information

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$33K

$83.5K

$145.5K

How much do school marketing manager jobs pay per year?

As of Aug 15, 2026, the average yearly pay for school marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a school marketing manager, and why are they important?

To thrive as a School Marketing Manager, you need expertise in marketing strategy, digital communications, and brand management, often supported by a degree in marketing or communications. Familiarity with tools like social media platforms, email marketing systems, website content management, and analytics software is typically expected. Outstanding interpersonal skills, creativity, and the ability to adapt messaging for diverse audiences help someone excel in this position. These skills are crucial for effectively promoting the school's brand, attracting prospective students, and fostering community engagement.

What is the difference between School Marketing Manager vs School Admissions Coordinator?

AspectSchool Marketing ManagerSchool Admissions Coordinator
Primary FocusPromoting the school to attract prospective students and familiesManaging the application process and enrollment of students
Required SkillsMarketing strategies, branding, communicationCustomer service, organization, communication
Work EnvironmentMarketing departments, school officesAdmissions offices, school campuses
Common CertificationsMarketing certifications, education backgroundCustomer service or administrative certifications

The School Marketing Manager focuses on promoting the school and attracting new students through marketing efforts, while the School Admissions Coordinator handles the application process and enrollment. Both roles require strong communication skills but differ in their primary responsibilities and daily tasks.

How does a school marketing manager typically collaborate with faculty and administration to develop effective marketing campaigns?

A School Marketing Manager works closely with faculty and administration to ensure marketing campaigns align with the school's values, goals, and academic programs. This often involves regular meetings to gather input on upcoming events, unique school achievements, and program highlights. Collaboration ensures that marketing materials accurately reflect the school's culture and offerings, while also complying with any guidelines regarding student privacy and branding. By fostering open communication and feedback loops, the marketing manager can create campaigns that resonate with both internal and external audiences.

What does a school marketing manager do?

A School Marketing Manager is responsible for developing and implementing strategies to promote a school's brand, increase enrollment, and engage the community. They oversee advertising campaigns, manage social media, organize events, and collaborate with staff to ensure the school's message is effectively communicated. Their role often involves market research, analyzing trends, and working closely with admissions teams to attract prospective students.

What cities are hiring for School Marketing Manager jobs?

Cities with the most School Marketing Manager job openings:

What are the most commonly searched types of School Marketing jobs?

The most popular types of School Marketing jobs are:

What states have the most School Marketing Manager jobs?

States with the most job openings for School Marketing Manager jobs include:

What job categories do people searching School Marketing Manager jobs look for?

The top searched job categories for School Marketing Manager jobs are:

School Marketing Manager jobs near you
Infographic showing various School Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 20% Part Time, 1% Temporary, 2% Contract, and 1% Nights. Highlights an 98% Physical, and 2% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Field Marketing Manager

Primrose School

Nashville, TN • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 23 days ago

Primrose Schools rating

5.5

Company rating: 5.5 out of 10

Based on 473 frontline employees who took The Breakroom Quiz

17th of 24 rated private schools and tutoring

Job description

Benefits:
  • Health insurance
  • 401(k)
  • 401(k) matching
  • Dental insurance

FIELD MARKETING MANAGER
WHAT A DIFFERENCE
At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know.
We believe who YOU are is as important as what you know We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.
WHAT YOU WILL DO
As the Field Marketing Manager, you will serve as the primary local marketing partner for a regional portfolio of Primrose Schools franchise school locations. You will work directly with Franchise Owners to build effective annual marketing plans, make smart use of their required local marketing investment, and execute programs that drive enrollment growth in their communities. In this role, you will blend marketing expertise, relationship management, and accountability to ensure Franchise Owners have the guidance, tools, and support needed to grow their schools while maintaining brand standards. This role reports to the Senior Manager, Field Marketing.
Franchisee Advisory & Plan Management
  • Support a regional portfolio of franchise schools as the primary day-to-day local marketing resource and trusted advisor.
  • Consult Franchise Owners on how to allocate their local marketing investment across digital, social media, community events, local advertising, public relations, referral generation, and grassroots outreach.
  • Review and approve annual and ongoing local marketing plans, ensuring strategies are market-appropriate, channel-effective, and aligned with brand expectations.
  • Monitor marketing spend pacing across assigned schools and proactively address underinvestment or off-track activity before compliance issues arise.
  • Deliver seasonal recommendations, campaign toolkits, and educational resources that keep Franchise Owners informed, engaged, and positioned for success throughout the year.

Brand Compliance & Channel Quality
  • Ensure local marketing activity across the assigned portfolio meets brand standards, franchise agreement requirements, and established marketing guidelines.
  • Review Franchise Owner-submitted creative assets, vendor selections, and event plans prior to launch, providing timely and constructive feedback.
  • Identify and escalate recurring concerns, brand misuse, or compliance risks to leadership and cross-functional partners in accordance with established processes.
  • Maintain accurate approval records, plan documentation, and compliance tracking in partnership with internal operations and support teams.

Franchise Owner Relationship Management
  • Build strong, trusted relationships with Franchise Owners by becoming a proactive marketing partner they rely on for guidance and support.
  • Conduct regular touchpoints through calls, virtual meetings, and periodic in-market visits to strengthen engagement and drive results.
  • Respond to Franchise Owner questions and requests with urgency and professionalism, engaging subject matter experts when specialized support is needed.
  • Partner with Franchise Business Consultant to drive school performance and address business needs.
  • Gather and share field feedback, local market insights, and successful practices with the broader marketing team to improve programs and resources systemwide.

WHO WE ARE LOOKING FOR
  • 8+ years of marketing experience, ideally in local marketing, field marketing, franchising, or a multi-location business environment.
  • Strong understanding of local digital marketing channels including paid search, paid social, local SEO, Google Business Profile, and social media strategy.
  • Demonstrated ability to build credibility and strong working relationships with business owners, operators, or client partners.
  • Excellent communication and consultation skills, with the ability to translate marketing strategy into clear, practical recommendations.
  • Strong organizational skills with the ability to manage a high-volume portfolio, multiple priorities, and competing deadlines.
  • Comfort interpreting marketing performance data and using insights to guide decisions and improve outcomes.
  • Self-directed, proactive mindset with strong ownership and accountability for assigned markets and relationships.
  • Ability to travel up to 30% of the time within the assigned region for school visits, owner meetings, and local events.
  • Bachelor's degree in Marketing, Communications, Business, or a related field.

WHAT YOU WILL GET
  • Commission or bonuses based on personal and company performance
  • 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
  • Full-time team members are eligible for health, dental and vision insurance
  • 401k with company matching up to 3.5% and company provided life insuranc
  • Employee Assistance Program

This is a remote position.
At our headquarters, which we call the Support Center, and in regional support roles throughout the country, we seek to build teams of individuals who establish trusted relationships, demonstrate accountability, have a service mindset, and exhibit agility and curiosity.
We are proud to have a team bringing thought leadership and guidance through marketing, operations, education, information technology, real estate, franchise development, finance, accounting, legal, franchise administration and human resources.

What Primrose Schools employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About Primrose Schools

Sourced by ZipRecruiter

The Rigley Primrose Schools are accredited private preschools that provides a premier educational child care experience. We partner with parents to help children build the right foundation for future learning and life, and offer an environment that helps children have fun while nurturing Active Minds, Healthy Bodies and Happy Hearts®.

Industry

Education, education programs administration and elementary and secondary schools

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US

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