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School Marketing Manager Jobs (NOW HIRING)

Primrose School

Senior Manager, Field Marketing

Denver, CO · On-site

$104K - $129K/yr

SENIOR MANAGER, FIELD MARKETING WHAT A DIFFERENCE At Primrose, our mission - to forge a path that ... Serve as the senior marketing resource for a portfolio of schools in your designated region ...

Boston Ballet

School Marketing Specialist

Boston, MA · Hybrid

$25 - $26/hr

The School Marketing Specialist is a full-time, non-exempt position, working in a hybrid ... Ability to manage multiple priorities with excellent attention to detail and work well in a fast ...

Boston Ballet

School Marketing Specialist

Boston, MA · On-site

The School Marketing Specialist is a full-time, non-exempt position, working in a hybrid ... project management tools to ensure projects remain on schedule. The role will create and share ...

Boston Ballet

School Marketing Specialist

Boston, MA · Hybrid

$25 - $26/hr

The School Marketing Specialist is a full-time, non-exempt position, working in a hybrid ... Ability to manage multiple priorities with excellent attention to detail and work well in a fast ...

Boston Ballet

School Marketing Specialist

Boston, MA · Hybrid

The School Marketing Specialist is a full-time, non-exempt position, working in a hybrid ... Ability to manage multiple priorities with excellent attention to detail and work well in a fast ...

Boston Ballet

School Marketing Specialist

Boston, MA · On-site

$25 - $26/hr

The School Marketing Specialist is a full-time, non-exempt position, working in a hybrid ... Ability to manage multiple priorities with excellent attention to detail and work well in a fast ...

Snapology

Marketing Manager

Lancaster, PA · On-site

$2.5K/mo

Bonus based on performance Marketing Manager Marketing Manager Marketing Manager Marketing Manager ... Middle School while allowing children to progress and explore at their own pace. We provide ...

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School Marketing Manager information

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$83.5K

$145.5K

How much do school marketing manager jobs pay per year?

As of Jul 27, 2026, the average yearly pay for school marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a School Marketing Manager, and why are they important?

To thrive as a School Marketing Manager, you need expertise in marketing strategy, digital communications, and brand management, often supported by a degree in marketing or communications. Familiarity with tools like social media platforms, email marketing systems, website content management, and analytics software is typically expected. Outstanding interpersonal skills, creativity, and the ability to adapt messaging for diverse audiences help someone excel in this position. These skills are crucial for effectively promoting the school's brand, attracting prospective students, and fostering community engagement.

What is the difference between School Marketing Manager vs School Admissions Coordinator?

AspectSchool Marketing ManagerSchool Admissions Coordinator
Primary FocusPromoting the school to attract prospective students and familiesManaging the application process and enrollment of students
Required SkillsMarketing strategies, branding, communicationCustomer service, organization, communication
Work EnvironmentMarketing departments, school officesAdmissions offices, school campuses
Common CertificationsMarketing certifications, education backgroundCustomer service or administrative certifications

The School Marketing Manager focuses on promoting the school and attracting new students through marketing efforts, while the School Admissions Coordinator handles the application process and enrollment. Both roles require strong communication skills but differ in their primary responsibilities and daily tasks.

How does a School Marketing Manager typically collaborate with faculty and administration to develop effective marketing campaigns?

A School Marketing Manager works closely with faculty and administration to ensure marketing campaigns align with the school's values, goals, and academic programs. This often involves regular meetings to gather input on upcoming events, unique school achievements, and program highlights. Collaboration ensures that marketing materials accurately reflect the school's culture and offerings, while also complying with any guidelines regarding student privacy and branding. By fostering open communication and feedback loops, the marketing manager can create campaigns that resonate with both internal and external audiences.

What does a School Marketing Manager do?

A School Marketing Manager is responsible for developing and implementing strategies to promote a school's brand, increase enrollment, and engage the community. They oversee advertising campaigns, manage social media, organize events, and collaborate with staff to ensure the school's message is effectively communicated. Their role often involves market research, analyzing trends, and working closely with admissions teams to attract prospective students.
What cities are hiring for School Marketing Manager jobs? Cities with the most School Marketing Manager job openings:
What are the most commonly searched types of School Marketing jobs? The most popular types of School Marketing jobs are:
What states have the most School Marketing Manager jobs? States with the most job openings for School Marketing Manager jobs include:
What job categories do people searching School Marketing Manager jobs look for? The top searched job categories for School Marketing Manager jobs are:
School Marketing Manager jobs near you
Infographic showing various School Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 86% Full Time, 13% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.
Senior Manager, Field Marketing

Senior Manager, Field Marketing

Primrose School

Denver, CO • On-site

$104K - $129K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 15 days ago

Primrose Schools rating

5.5

Company rating: 5.5 out of 10

Based on 471 frontline employees who took The Breakroom Quiz

17th of 23 rated private schools and tutoring

Job description

SENIOR MANAGER, FIELD MARKETING
WHAT A DIFFERENCE
At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know.
We believe who YOU are is as important as what you know We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.
WHAT YOU WILL DO
As the Senior Manager, Field Marketing, you will serve as the senior local marketing leader for a regional portfolio of Primrose Schools franchise school locations. You will provide advanced strategic guidance to Franchise Owners, elevate the quality and consistency of local marketing execution, and help drive enrollment growth across your region.
In this role, you will combine deep marketing expertise, consultative partnership, and operational leadership to strengthen franchise performance, ensure brand compliance, and improve the overall effectiveness of the Local School Marketing function. While you may provide guidance and mentorship to team members, this role is primarily focused on owning regional outcomes, solving complex challenges, and serving as a senior subject matter expert. This role is remote reporting to the Director of Field Marketing. In this role, the Senior Manager will manage their assigned Field Marketing Manager for their region.
Franchise Owner Advisory & Enablement
  • Serve as the senior marketing resource for a portfolio of schools in your designated region, providing expert counsel on local marketing strategy, channel mix, and investment allocation.
  • Consult Franchise Owners on how to plan and deploy their required local marketing investment for maximum impact across digital, social media, community events, local advertising, public relations, referral generation, and grassroots outreach.
  • Review, approve, and provide substantive feedback on annual local marketing plans submitted by Franchise Owners in your region.
  • Track spend pacing and proactively identify schools that are underinvesting, misallocating funds, or at risk of non-compliance early enough to course-correct.
  • Deliver ongoing education, coaching, and seasonal guidance through individual consultations, group sessions, and scalable resources such as playbooks and toolkits.

Brand Compliance & Standards
  • Ensure local marketing activity across the region meets brand standards, approved channel guidelines, and franchise agreement requirements.
  • Identify and escalate patterns of non-compliance or brand risk to leadership and cross-functional partners, handling exceptions with sound judgment and urgency.
  • Champion brand consistency in local markets while respecting the need for localization and community relevance.

Performance & Insights
  • Monitor local marketing performance across the regional portfolio, identifying high-performing schools worth spotlighting and underperforming schools needing intervention.
  • Use data to guide Franchise Owner conversations by connecting local marketing activity to inquiries, enrollment outcomes, and competitive positioning.
  • Partner with paid media and internal specialists to ensure digital campaigns in your region are set up, optimized, and aligned to strategy.
  • Capture and share successful practices, trends, and market insights with the broader team to strengthen systemwide results.

Strategic Projects & Team Support
  • Manage Field Marketing Managers in building core skills across marketing execution, Franchise Owner partnership, and day-to-day decision-making.
  • Provide guidance on managing school-level marketing plans, strengthening Franchise Owner relationships, and identifying opportunities to improve performance across assigned locations. Lead special projects, pilot programs, or new school opening support as assigned by leadership.
  • Represent the Local School Marketing function in cross-functional initiatives involving operations, brand, training, and paid media.
  • Partner with internal learning teams or Centers of Excellence to support local marketing training through content development and facilitation.

WHO WE ARE LOOKING FOR
  • 10+ years of marketing experience, with strong depth in local marketing, field marketing, franchise marketing, or multi-location brand environments.
  • Deep expertise in advising business owners, operators, or franchisees and navigating complex stakeholder relationships.
  • Strong knowledge of local digital marketing channels including paid search, paid social, local SEO, Google Business Profile, and social media, along with offline local marketing tactics.
  • Experience in a franchise system or multi-location retail, service, or consumer brand environment strongly preferred.
  • Exceptional communication and relationship-building skills with the ability to influence across levels and functions without direct authority.
  • Strong business acumen and analytical skills, with the ability to interpret data, identify trends, and turn insights into action.
  • Demonstrated ability to lead initiatives, improve processes, and drive results in a complex, distributed organization.
  • Highly organized and self-directed, with the ability to manage multiple priorities, stakeholders, and deadlines.
  • Willingness to travel regularly within the assigned region for school visits, Franchise Owner meetings, and key events.
  • Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.

WHAT YOU WILL GET
  • Commission or bonuses based on personal and company performance
  • 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
  • Full-time team members are eligible for health, dental and vision insurance
  • 401k with company matching up to 3.5% and company provided life insurance
  • Employee Assistance Program

Flexible work from home options available.
Compensation: $104,000.00 - $129,000.00 per year
At our headquarters, which we call the Support Center, and in regional support roles throughout the country, we seek to build teams of individuals who establish trusted relationships, demonstrate accountability, have a service mindset, and exhibit agility and curiosity.
We are proud to have a team bringing thought leadership and guidance through marketing, operations, education, information technology, real estate, franchise development, finance, accounting, legal, franchise administration and human resources.

What Primrose Schools employees say

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About Primrose Schools

Sourced by ZipRecruiter

The Rigley Primrose Schools are accredited private preschools that provides a premier educational child care experience. We partner with parents to help children build the right foundation for future learning and life, and offer an environment that helps children have fun while nurturing Active Minds, Healthy Bodies and Happy Hearts®.

Industry

Education, education programs administration and elementary and secondary schools

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US

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