Marketing Operations Program Manager
We are seeking a Marketing Operations Program Manager to join our Marketing Operations team. In this role, you will drive the operational backbone of our marketing strategy-connecting data, systems, and processes to enable efficient execution and informed decision-making. You will operationalize key frameworks such as ICP and Marketing Qualified Accounts (MQA), lead cross-functional initiatives, and scale the processes that power a high-performing, account-centric marketing organization.
You Will:- Operationalize Ping's Ideal Customer Profile (ICP) across systems, segmentation, territory design, and target account strategy
- Define, implement, and scale the Marketing Qualified Account (MQA) framework in partnership with Analytics, RevOps, and IS
- Support the evolution from lead-based to account- and buying group-centric marketing across platforms such as Salesforce, Marketo, and 6sense
- Lead end-to-end execution of high-impact, cross-functional strategic initiatives (e.g., ICP refinement, MQA rollout, lead-to-ARR improvements, data governance, GTM pilots)
- Act as an internal consultant to Marketing, taking on ambiguous, high-priority projects and driving them to completion
- Design and optimize end-to-end marketing processes (intake build QA launch reporting) across tools like Asana and Helpdesk
You Have:- 5-8 years of experience in marketing operations, strategy, or a similar role within Enterprise B2B SaaS
- Strong understanding of the lead-to-revenue lifecycle, including ICP, account-based marketing, and qualification frameworks (MQL, MQA, etc.)
- Proven ability to lead complex, cross-functional initiatives end-to-end
- Experience working with marketing and sales technologies such as Salesforce, Marketo, and 6sense
- The ability to navigate the organization and influence priority calls using clear, data-backed evidence.
- A knack for solving ambiguity and creating structure where the path forward isn't always clear.
Bonus Points:- Experience building or scaling account-based marketing or MQA frameworks
- Background in marketing analytics, RevOps, or GTM strategy
- Experience improving marketing data governance and quality
- Familiarity with project management tools such as Asana
- Deep technical familiarity with Marketo, Salesforce, and 6Sense.
- Experience with Asana for enterprise-level process design.
Salary Range $100,000 - $120,000
In accordance with Colorado's Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.