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Sales Lead Generator Jobs (NOW HIRING)

South Inc

Sales Lead Generator

Nashville, TN

$18 - $30/hr

Sales Lead Generator / Appointment Setter NOT A CALL CENTER POSITION NOT REMOTE, FACE TO FACE INTERACTION WITH POTENTIAL CUSTOMERS We are looking for competitive individuals who have GREAT energy and ...

South Inc

Sales Lead Generator

Nashville, TN · On-site

$18 - $30/hr

Sales Lead Generator / Appointment Setter NOT A CALL CENTER POSITION NOT REMOTE, FACE TO FACE INTERACTION WITH POTENTIAL CUSTOMERS We are looking for competitive individuals who have GREAT energy and ...

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How much do sales lead generator jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for sales lead generator in the United States is $22.20, according to ZipRecruiter salary data. Most workers in this role earn between $15.38 and $24.76 per hour, depending on experience, location, and employer.

What is a sales lead generator?

A Sales Lead Generator is a professional responsible for identifying and qualifying potential customers for a company's products or services. They research target markets, reach out to prospects through various channels such as email, phone calls, and social media, and gather information to determine if a lead is a good fit for the business. Their efforts help sales teams focus on high-potential opportunities, ultimately increasing sales efficiency and revenue. Sales Lead Generators play a critical role in building and maintaining a healthy sales pipeline.

What are the key skills and qualifications needed to thrive as a sales lead generator, and why are they important?

To thrive as a Sales Lead Generator, you need strong communication skills, persistence, and a solid understanding of sales principles, often supported by some experience in sales or customer service. Familiarity with CRM systems, lead generation tools, and data analysis platforms is typically required. Outstanding interpersonal skills, resilience, and the ability to quickly build rapport help top performers stand out in this role. These abilities are crucial for consistently identifying high-quality leads and driving business growth through effective prospecting.

What are some common challenges faced by sales lead generators, and how can they be overcome?

Sales Lead Generators often face challenges such as reaching decision-makers, handling rejection, and maintaining motivation in a high-volume outreach environment. To overcome these obstacles, it's helpful to research prospects thoroughly, tailor messaging to their needs, and develop resilience through consistent practice and feedback. Collaboration with sales and marketing teams can also enhance lead quality and conversion rates, making it easier to achieve targets and contribute to team success.

What is the difference between Sales Lead Generator vs Sales Development Representative?

AspectSales Lead GeneratorSales Development Representative
Primary RoleIdentify and generate potential sales leadsQualify leads and set appointments for sales teams
Required SkillsResearch, prospecting, communicationProspecting, qualification, communication
Work EnvironmentOutbound calling, email outreach, online researchOutbound calls, meetings, CRM management
Common CertificationsSales or marketing certifications often preferredSales certifications, CRM training

While both roles focus on generating sales opportunities, a Sales Lead Generator primarily identifies potential leads, whereas a Sales Development Representative qualifies those leads and advances them through the sales funnel. Both roles require strong communication skills and familiarity with sales tools, but SDRs typically engage more directly with prospects to assess their needs and readiness to buy.

Is sales lead generation a good career?

Sales lead generation is a viable career that involves identifying potential customers and qualifying prospects for sales teams. It often requires strong communication skills, familiarity with customer relationship management (CRM) tools, and the ability to work in target-driven environments. The role can offer opportunities for advancement and commissions based on performance.
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Sales Lead Generator jobs near you
Infographic showing various Sales Lead Generator job openings in the United States as of August 2026, with employment types broken down into 81% Full Time, 18% Part Time, and 1% Contract. Highlights an 77% Physical, 1% Hybrid, and 22% Remote job distribution, with an average salary of $46,178 per year, or $22.2 per hour.

Sales Lead Generator at SBM Management Services Saint Louis, MO

Fairweather, LLC

Saint Louis, MO • On-site

$70 - $80/hr

Other

Posted yesterday

New

Job description

Sales Lead Generator job at SBM Management Services. Saint Louis, MO.

Title:

Sales Lead Generator

Job Description:

Compensation: $70,000-$80,000 per year

The Sales Lead Generator is responsible for identifying, developing, and qualifying new sales opportunities through targeted lead generation activities. This role will focus on prospecting, researching potential customers, and helping drive the sales pipeline. The ideal candidate will have strong communication skills, a keen understanding of the sales process, and the ability to build relationships with prospects. This position will be expected to increase the number of outbound leads driven to the sales team and may be required to qualify in-bound leads.

Roles & Responsibilities
  • Identifies Your Target Audience, Create a Sales Funnel
  • Attract new clients and create sales pipelines
  • Manage a database of leads and capture and add new leads for sales cycles.
  • Contact prospective clients via outbound email and cold calling and discuss the value of a product or service to establish interest.
  • Coordinate sales team by managing schedules, filing important documents, and communicating relevant information
  • Ensure the adequacy of sales-related equipment or material
  • Arrange and ship sales materials for trade shows or conferences.
  • Handle the processing of all orders with accuracy and timeliness
  • Inform clients of unforeseen delays or problems
  • Support sales teams around the country
  • Assist in the preparation and organizing of promotional material or events
  • Sales Lead Generator to answer phone calls and emails about sales questions or concerns.
  • Sales Lead Generator might follow up with sales representatives.
  • Ensure adherence to laws and policies
Qualification

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Education and/or Experience:

BSc/BA in business administration or relevant field; certification in sales or marketing will be an asset Proven experience in sales; experience as a Sales Lead Generator. Work experience in a similar setting, preferably with customer service, sales, or office administration

Knowledge, Skills, and Abilities:

Familiarity with CRM, Salesforce software Strong knowledge of Microsoft Office applications, such as PowerPoint and Excel Proficiency in English Well-organized and responsible with an aptitude in problem-solving Excellent verbal and written communication skills A team player with a high level of dedication Must be able to meet deadlines in a fast-paced, sometimes high-stress work environment.

Supervisory Responsibilities

This position carries no supervisory responsibilities.

Physical Demands & Work Environment
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit. The employee is frequently required to walk and use hands to finger, handle, or feel. The employee is occasionally required to stand.
  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually quiet.
Benefits:

SBM offers comprehensive benefit packages. For information about SBM's benefits, please visit SBM's website at: Careers - SBM SBM Management Services, LP and its affiliates are proud to be equal opportunity workplaces. We are committed to equal employment opportunity regardless of race, sex, color, ancestry, religion, national origin, sexual orientation, citizenship, age, marital status, disability, gender identity, Veteran status, or other legally protected status.

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