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Sales Lead Generator Jobs in Wisconsin (NOW HIRING)

Inside Sales Are you a results-driven individual with a knack for identifying and nurturing new business opportunities? Do you thrive in a fast-paced environment and have a keen interest in the ...

The Customer Service/Sales position types may include Department Sales, Lead Generator, Pro Account Sales, Sales Specialist, Special Services, and Customer Order Specialist.

The Customer Service/Sales position types may include Department Sales, Lead Generator, Pro Account Sales, Sales Specialist, Special Services, and Customer Order Specialist.

The Customer Service/Sales position types may include Department Sales, Lead Generator, Pro Account Sales, Sales Specialist, Special Services, and Customer Order Specialist.

The Customer Service/Sales position types may include Department Sales, Lead Generator, Pro Account Sales, Sales Specialist, Special Services, and Customer Order Specialist.

The Customer Service/Sales position types may include Department Sales, Lead Generator, Pro Account Sales, Sales Specialist, Special Services, and Customer Order Specialist.

The Customer Service/Sales position types may include Department Sales, Lead Generator, Pro Account Sales, Sales Specialist, Special Services, and Customer Order Specialist.

The Customer Service/Sales position types may include Department Sales, Lead Generator, Pro Account Sales, Sales Specialist, Special Services, and Customer Order Specialist.

The Customer Service/Sales position types may include Department Sales, Lead Generator, Pro Account Sales, Sales Specialist, Special Services, and Customer Order Specialist.

The Customer Service/Sales position types may include Department Sales, Lead Generator, Pro Account Sales, Sales Specialist, Special Services, and Customer Order Specialist.

The Customer Service/Sales position types may include Department Sales, Lead Generator, Pro Account Sales, Sales Specialist, Special Services, and Customer Order Specialist.

The Customer Service/Sales position types may include Department Sales, Lead Generator, Pro Account Sales, Sales Specialist, Special Services, and Customer Order Specialist.

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Sales Lead Generator information

See Wisconsin salary details

$9

$22

$50

How much do sales lead generator jobs pay per hour?

As of Sep 3, 2026, the average hourly pay for sales lead generator in Wisconsin is $22.41, according to ZipRecruiter salary data. Most workers in this role earn between $15.53 and $25.00 per hour, depending on experience, location, and employer.

What is a sales lead generator?

A Sales Lead Generator is a professional responsible for identifying and qualifying potential customers for a company's products or services. They research target markets, reach out to prospects through various channels such as email, phone calls, and social media, and gather information to determine if a lead is a good fit for the business. Their efforts help sales teams focus on high-potential opportunities, ultimately increasing sales efficiency and revenue. Sales Lead Generators play a critical role in building and maintaining a healthy sales pipeline.

What are the key skills and qualifications needed to thrive as a sales lead generator, and why are they important?

To thrive as a Sales Lead Generator, you need strong communication skills, persistence, and a solid understanding of sales principles, often supported by some experience in sales or customer service. Familiarity with CRM systems, lead generation tools, and data analysis platforms is typically required. Outstanding interpersonal skills, resilience, and the ability to quickly build rapport help top performers stand out in this role. These abilities are crucial for consistently identifying high-quality leads and driving business growth through effective prospecting.

What are some common challenges faced by sales lead generators, and how can they be overcome?

Sales Lead Generators often face challenges such as reaching decision-makers, handling rejection, and maintaining motivation in a high-volume outreach environment. To overcome these obstacles, it's helpful to research prospects thoroughly, tailor messaging to their needs, and develop resilience through consistent practice and feedback. Collaboration with sales and marketing teams can also enhance lead quality and conversion rates, making it easier to achieve targets and contribute to team success.

What is the difference between Sales Lead Generator vs Sales Development Representative?

AspectSales Lead GeneratorSales Development Representative
Primary RoleIdentify and generate potential sales leadsQualify leads and set appointments for sales teams
Required SkillsResearch, prospecting, communicationProspecting, qualification, communication
Work EnvironmentOutbound calling, email outreach, online researchOutbound calls, meetings, CRM management
Common CertificationsSales or marketing certifications often preferredSales certifications, CRM training

While both roles focus on generating sales opportunities, a Sales Lead Generator primarily identifies potential leads, whereas a Sales Development Representative qualifies those leads and advances them through the sales funnel. Both roles require strong communication skills and familiarity with sales tools, but SDRs typically engage more directly with prospects to assess their needs and readiness to buy.

Is sales lead generation a good career?

Sales lead generation is a viable career that involves identifying potential customers and qualifying prospects for sales teams. It often requires strong communication skills, familiarity with customer relationship management (CRM) tools, and the ability to work in target-driven environments. The role can offer opportunities for advancement and commissions based on performance.

What are popular job titles related to Sales Lead Generator jobs in WI?

For Sales Lead Generator jobs in WI, the most frequently searched job titles are:

Infographic showing various Sales Lead Generator job openings in Wisconsin as of August 2026, with employment types broken down into 81% Full Time, 18% Part Time, and 1% Contract. Highlights an 76% Physical, 1% Hybrid, and 23% Remote job distribution, with an average salary of $46,610 per year, or $22.4 per hour.

Business Development Lead Generator

Wintrust

Menomonee Falls, WI

$42K - $55K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 9 days ago


Wintrust rating

8.0

Company rating: 8.0 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

72nd of 174 rated banks


Job description

Wintrust provides community and commercial banking, specialty finance and wealth management services through its 16 bank charters and nine non-bank businesses. Wintrust delivers the sophisticated solutions of a large bank while staying true to the relationship-focused, personalized service of our community banking roots. We serve clients in all 50 states with more than 200 branch banking locations in Illinois, southwestern Florida, northwestern Indiana, west Michigan and southern Wisconsin and commercial banking offices in Chicago, Denver, Milwaukee, Grand Rapids, Mich., and in key branch banking locations throughout Illinois. Our people are the heart of our business and we are proud to rank consistently as a top place to work. Wintrust is a $66 billion financial institution based in Rosemont, Illinois, and listed on the NASDAQ Global Select Market under the symbol "WTFC."

TRICOM, Inc. is a top provider of staffing administrative and financial services for employment agencies. We are seeking an enthusiastic professional to join our collaborative team as a Business Development/Lead Generator. In this entry-level role, you'll have opportunities for growth and the ability to make a great impact on the organization.

Why join us?

  • An award-winning culture! We are rated a Top Workplace by the Chicago Tribune (past 8 years) and Employee Recommended award by the Globe & Mail (past 6 years)

  • Competitive hourly rate including additional commission pay

  • Comprehensive benefit package including medical, dental, vision, life, a 401k plan with a generous company match and tuition reimbursement to name a few

  • Family-friendly work hours

  • Promote from within culture

What you'll do:

The Business Development Lead Generator is responsible for driving new client revenue through innovative lead generation, strategic outreach and a consultative sales approach. This individual will identify and engage prospective clients, uncover business needs, and bring in internal resources to guide advanced conversations and close new business. They will also play a key role in developing a robust sales funnel through creative strategy and targeted prospecting efforts.

  • Using a consultative approach, cold call and prospect new clients to generate interest and set appointments for account managers

  • Effectively utilize social media and other internet resources to attract and identify prospects for contact.

  • Build and manage prospect database, keeping accurate record and notes of contact information and prospect activity.

  • Follow-up with Sales staff on status of calls and sales funnel.

Qualifications:

  • 1-2 years of experience in a sales position

  • Experience utilizing social media (Twitter, Instagram, Facebook, etc.) to prospect new clients and enhance sales

  • Detailed oriented to a document prospect calls in CRM database

  • Strong written and verbal communication skills

  • No travel required

Benefits:

Medical Insurance Dental Vision Life insurance Accidental death and dismemberment Short-term and long term Disability Insurance Parental Leave Employee Assistance Program (EAP) Traditional and Roth 401(k) with company match Flexible Spending Account (FSA) Employee Stock Purchase Plan at 5% discount Critical Illness Insurance Accident Insurance Transportation and Commuting Benefits Banking Benefits Pet Insurance

Compensation:

The estimated annual salary range for this role is $42,000-$55,000, along with eligibility to earn an annual bonus. Actual salaries may vary based on several factors, such as a candidate's qualifications, skills, and experience.

#LI-Onsite

From our first day in business, Wintrust has been proud to serve a variety of unique communities and people from all walks of life. To build a company that reflects the communities we serve, we believe that fostering a unique and inclusive workplace where everyone feels valued and empowered to succeed will support our ongoing success. Wintrust Financial Corporation, including community banking and financial services subsidiaries, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.


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