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Route Sales Representative Jobs in Virginia (NOW HIRING)

Route Sales Representative: As a Route Sales Representative with MOC Products Group (MOC Mid-Atlantic), you will service your own route and customer base. You will have the freedom to run your route ...

Route Sales Professional

Lynchburg, VA · On-site

$43K - $55K/yr

Route Sales Professional (RSP) - this position will operate a route in the Lynchburg, VA area using the Lynchburg, VA Distribution Center as a home base. The Route Sales Professional (RSP) operates ...

Route Sales Professional

Lynchburg, VA

$43K - $55K/yr

Route Sales Professional (RSP) - this position will operate a route in the Lynchburg, VA area using the Lynchburg, VA Distribution Center as a home base. The Route Sales Professional (RSP) operates ...

Sales Representative

Lynchburg, VA · On-site

$55K - $65K/yr

Sales Representative State Role Title: Hiring Range: $55,000 - $65,000 Pay Band: UG Agency ... Additional Considerations -Bachelor's Degree -Previous route sales & territory management ...

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Showing results 1-20

Route Sales Representative information

See Virginia salary details

$29.7K

$55.9K

$68.4K

How much do route sales representative jobs pay per year?

As of Sep 4, 2026, the average yearly pay for route sales representative in Virginia is $55,945.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,100.00 and $56,500.00 per year, depending on experience, location, and employer.

What is a route sales representative?

Route Sales Representatives are professionals responsible for selling and delivering products along designated routes, typically for companies in the food, beverage, or consumer goods industries. They build relationships with customers, restock shelves, take orders, and ensure that displays are properly maintained. In addition to driving and delivering products, they often seek opportunities to increase sales and resolve customer issues. Their role combines elements of sales, customer service, and logistics, requiring strong communication and organizational skills.

What does a route sales representative do?

The responsibilities of a route sales representative include selling and delivering products to clients using company vehicles, loading from the warehouse and unloading at their homes as needed. In this career, you must develop new leads in the field, monitor customer feedback, and handle problems experienced by clients related to the products in a friendly and efficient manner. Other job duties include ensuring on-time delivery, making sure the orders are correct, and communicating throughout all aspects of the transaction, offering support when issues arise. As a route sales representative, you are expected to meet sales goals and promote overall route growth as well.

What are the key skills and qualifications needed to thrive as a route sales representative, and why are they important?

To thrive as a Route Sales Representative, you need strong sales abilities, a valid driver's license, and experience in customer service or route delivery. Familiarity with handheld point-of-sale systems, inventory management software, and route optimization tools is typically required. Excellent communication, time management, and relationship-building skills help you engage customers and efficiently manage your route. These competencies are crucial for driving sales growth, maintaining customer satisfaction, and ensuring timely and accurate deliveries.

What are some common challenges route sales representatives face in managing their delivery routes?

Route Sales Representatives often encounter challenges such as optimizing delivery schedules to avoid traffic delays, managing inventory levels to meet customer demand, and maintaining excellent customer relationships while handling multiple stops each day. Additionally, unexpected issues like vehicle breakdowns or last-minute order changes can require quick thinking and adaptability. Success in this role often depends on strong organizational skills, effective time management, and the ability to resolve customer concerns promptly.

What is the difference between Route Sales Representative vs Delivery Driver?

AspectRoute Sales RepresentativeDelivery Driver
CredentialsHigh school diploma; sales experience often preferredHigh school diploma; valid driver’s license
Work EnvironmentCustomer locations, sales calls, inventory managementOn-road deliveries, vehicle operation
Employer & IndustryFood, beverage, consumer goods companiesLogistics, courier, retail distribution

While both roles involve driving and delivery, a Route Sales Representative focuses on sales, customer interaction, and inventory management, whereas a Delivery Driver primarily handles transportation and delivery without sales responsibilities. Understanding these differences helps job seekers find the role that best matches their skills and career goals.

What are popular job titles related to Route Sales Representative jobs in Virginia?

For Route Sales Representative jobs in Virginia, the most frequently searched job titles are:

What cities in Virginia are hiring for Route Sales Representative jobs?

Cities in Virginia with the most Route Sales Representative job openings:

What are popular job titles related to Route Sales Representative jobs in VA?

For Route Sales Representative jobs in VA, the most frequently searched job titles are:

Infographic showing various Route Sales Representative job openings in Virginia as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 84% Physical, 1% Hybrid, and 15% Remote job distribution, with an average salary of $55,945 per year, or $26.9 per hour.

Route Sales Representative

Ole Mexican Foods Inc

Charlottesville, VA • On-site

$50K - $60K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 23 days ago


Key responsibilities

  • Build and maintain strong relationships with store managers, retail partners, Independent Operators, and key decision-makers

  • Grow sales volume and increase product visibility within assigned territory

  • Conduct regular store visits to ensure proper product rotation and merchandising execution


Job description

Route Sales Representative (DSD Territory Sales)

At Olé Mexican Foods, our mission is to provide families with authentic Mexican-inspired products made with quality, freshness, and care. As one of the nation’s leading Hispanic food brands, we continue to grow through strong customer partnerships, outstanding field execution, and passionate team members who take pride in their work.

We are currently seeking a hands-on, motivated, and relationship-driven Route Sales Representative to support and grow retail territory sales within our DSD (Direct Store Delivery) network.

This is an excellent opportunity for candidates with experience in:

  • Route Sales 
  • DSD Sales 
  • Grocery or Retail Sales 
  • Beverage or Snack Distribution 
  • Merchandising 
  • Territory Sales 
  • Food & CPG Sales 

Position Summary

The Route Sales Representative is responsible for driving territory sales growth, strengthening retail customer relationships, supporting Independent Operators (IOs), and increasing product visibility across assigned retail accounts.

This role is highly field-based and requires a candidate who is comfortable working independently, visiting stores regularly, supporting route execution, solving problems quickly, and maintaining strong communication with leadership and customers.

Key Responsibilities

  • Build and maintain strong relationships with store managers, retail partners, Independent Operators, and key decision-makers 
  • Grow sales volume and increase product visibility within assigned territory 
  • Identify opportunities for additional displays, shelf space, and promotional placement 
  • Conduct regular store visits to ensure proper product rotation and merchandising execution 
  • Review and address Out-of-Stock (OOS) opportunities to maximize sales performance 
  • Support and communicate regularly with Division Sales Management regarding territory performance, goals, and customer updates 
  • Assist with route organization, route coverage planning, and operational support when needed 
  • Ensure assigned IOs maintain proper warehouse, vehicle, and equipment standards 
  • Prospect and develop new business opportunities within assigned territory 
  • Maintain accurate communication and follow all company procedures and expectations 
  • Support territory execution during planned or unplanned route disruptions 

Qualifications

  • 1+ years of experience in Route Sales, DSD, Retail Sales, Merchandising, Territory Sales, or Field Sales preferred 
  • Experience within Food & Beverage, Grocery, CPG, Distribution, or Retail environments highly preferred 
  • Strong relationship-building and communication skills 
  • Self-motivated with the ability to work independently in a fast-paced environment 
  • Comfortable working in the field and visiting multiple customer locations daily 
  • Ability to problem solve, prioritize tasks, and manage territory responsibilities effectively 
  • Bilingual Spanish candidates are encouraged to apply 

Requirements

  • Must be at least 23 years of age 
  • College Degree is preferred but not required
  • Valid driver’s license with clean driving record (MVR) 
  • Ability to lift and carry 20–40 pounds 
  • Ability to support route operations when necessary 
  • Willingness to travel throughout assigned territory 
  • Basic computer and smartphone proficiency required 

Preferred Skills

  • Route Sales Experience 
  • DSD / Direct Store Delivery Experience 
  • Retail Merchandising 
  • Grocery Store Sales 
  • Territory Management 
  • Customer Relationship Management 
  • Time Management & Organization 
  • Problem Solving & Communication Skills 

Benefits

  • Competitive Compensation 
  • 401(k) + Company Match 
  • Medical, Dental, and Vision Insurance 
  • Life Insurance 
  • Paid Time Off 
  • Career Growth Opportunities


Candidates from companies such as Pepsi, Coca-Cola, Frito-Lay, Mission Foods, Bimbo Bakeries, beer/wine distributors, beverage companies, bread routes, or grocery merchandising environments are strongly encouraged to apply.