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Retail Media Jobs (NOW HIRING)

Manager, Retail Media

New York, NY · On-site

$134K - $140K/yr

Role Summary & Impact The Manager, Retail Media will leverage their retail media expertise to drive excellence in campaign activation, optimization, and day-to-day management across retailer media ...

Mood Media is the world's leading experiential media company, optimizing on-premise retail customer experience and driving significant value for businesses and brands worldwide. With the most ...

Role Summary & Impact The Senior Associate, Retail Media will assist in tactical activation and overall day-to-day media management of retail media-based activations. You will be heavily involved in ...

PetIQ is seeking a Retail Media Analyst to support media campaigns across Amazon, Walmart, Chewy, Petco, PetSmart, and other key retail partners. In this role, you'll help plan, execute, optimize ...

Retail Media Buyer

Manhattan, NY · Remote

$60K - $76K/yr

Retail Media Buyer About the Role: Beam is looking for a data-driven Retail Media Buyer to own and scale our Amazon advertising, Instacart and Retail Media accounts. This is a high-impact, high ...

The Retail Media Specialist is responsible for supporting the development & owning the execution of Crayola's retail media plans to meet brand and e-commerce targets in alignment with key business ...

Retail Media Buyer

Syracuse, NY · Remote

$65K - $80K/yr

Retail Media Buyer (This role will be based out of our Syracuse, New York or Rochester, New York offices, or remote within the United States) Position Overview Pinckney Hugo Group is seeking a Retail ...

Retail Media Buyer

Manhattan, NY · On-site +1

$64K - $82K/yr

Retail Media Buyer About the Role: Beam is looking for a data-driven Retail Media Buyer to own and scale our Amazon advertising, Instacart and Retail Media accounts. This is a high-impact, high ...

Retail Media Buyer

Syracuse, NY · On-site +1

$65K - $80K/yr

Retail Media Buyer (This role will be based out of our Syracuse, New York or Rochester, New York offices, or remote within the United States) Position Overview Pinckney Hugo Group is seeking a Retail ...

Retail Media Specialist Remote GENERAL SUMMARY: The Retail Media Specialist is responsible for supporting the development & owning the execution of Crayola's retail media plans to meet brand and e ...

Retail Media Specialist Remote GENERAL SUMMARY: The Retail Media Specialist is responsible for supporting the development & owning the execution of Crayola's retail media plans to meet brand and e ...

Retail Media Specialist Remote GENERAL SUMMARY: The Retail Media Specialist is responsible for supporting the development & owning the execution of Crayola's retail media plans to meet brand and e ...

Retail media plays a vital role in unlocking business and omni-channel growth objectives and winning in this environment requires strong expertise in media, understanding of omni-channel commerce ...

Retail Media & Shopper Marketing * Administration & Back Office Management * Retail Media is a strategic extension of our capabilities, designed to amplify performance across the shelf (physical and ...

Retail Media Analyst

Totowa, NJ · On-site

$70K - $80K/yr

Role Overview The Retail Media Analyst will play a key role in driving performance across our retail media ecosystem. This role is responsible for hands-on campaign management, optimization, and ...

Retail Media Manager

Chicago, IL · On-site

$87K - $128K/yr

Retail media plays a vital role in unlocking business and omni-channel growth objectives and winning in this environment requires strong expertise in media, understanding of omni-channel commerce ...

Lead Hasbro's global Retail Media Center of Excellence (COE), driving strategic vision, investment strategy, operational excellence, capability development, and business growth across Amazon, Walmart ...

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Retail Media information

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How much do retail media jobs pay per hour?

As of Aug 19, 2026, the average hourly pay for retail media in the United States is $15.77, according to ZipRecruiter salary data. Most workers in this role earn between $14.66 and $16.83 per hour, depending on experience, location, and employer.

What is retail media?

Retail media refers to advertising opportunities that exist on a retailer’s digital platforms, such as their website, app, or even in-store displays. Brands purchase these ads to reach shoppers while they are actively browsing or buying products. Retail media networks, like those from Amazon, Walmart, or Target, allow advertisers to target specific audiences based on purchase data and shopper behavior. This approach helps brands increase product visibility and drive sales directly at the point of purchase.

How does a retail media specialist typically collaborate with brand partners and internal teams to execute successful campaigns?

In a Retail Media role, collaboration is key to delivering effective campaigns. Professionals frequently work with brand partners to understand their marketing goals, provide data-driven recommendations, and align campaign strategies. Internally, they coordinate with analytics, creative, and sales teams to develop assets, set up targeting, and measure performance. This cross-functional teamwork ensures campaigns are tailored, on-brand, and optimized for maximum impact within the retailer's ecosystem.

What are the key skills and qualifications needed to thrive as a retail media specialist, and why are they important?

To thrive as a Retail Media Specialist, you need expertise in digital marketing, data analysis, and campaign management, often supported by a relevant bachelor’s degree. Familiarity with retail media platforms (such as Amazon Advertising, Walmart Connect), demand-side platforms (DSPs), and analytics tools like Google Analytics is essential. Strong communication, creativity, and problem-solving skills help you collaborate with brands and optimize campaigns for maximum impact. These skills are crucial for driving sales growth and ensuring brands achieve high visibility and ROI in a competitive retail environment.

What is the difference between Retail Media vs Digital Advertising Specialist?

AspectRetail MediaDigital Advertising Specialist
Required CredentialsMarketing or advertising degree, familiarity with retail platformsMarketing, advertising, or related degree, certifications like Google Ads
Work EnvironmentRetail companies, e-commerce platforms, media networksAdvertising agencies, brands, digital marketing firms
Employer & Industry UsagePrimarily retail and e-commerce sectorsVarious industries including retail, tech, consumer goods
Search & Comparison IntentUnderstanding retail-specific advertising strategiesGeneral digital ad campaigns and skills

Retail Media focuses on advertising within retail platforms and e-commerce sites, leveraging retail data for targeted ads. Digital Advertising Specialists create and manage online ad campaigns across multiple digital channels. While both roles involve online advertising, Retail Media is more specialized in retail environments, whereas Digital Advertising Specialists work across diverse industries and platforms.

More about Retail Media jobs

What cities are hiring for Retail Media jobs?

Cities with the most Retail Media job openings:

What states have the most Retail Media jobs?

States with the most job openings for Retail Media jobs include:

Infographic showing various Retail Media job openings in the United States as of August 2026, with employment types broken down into 65% Full Time, 34% Part Time, and 1% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $32,808 per year, or $15.8 per hour.

Manager, Retail Media

WPP Media

New York, NY • On-site

$134K - $140K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 21 days ago


WPP Media rating

8.8

Company rating: 8.8 out of 10

Based on 14 frontline employees who took The Breakroom Quiz

6th of 76 rated media


Job description

About WPP Media
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary & Impact
The Manager, Retail Media will leverage their retail media expertise to drive excellence in campaign activation, optimization, and day-to-day management across retailer media networks. This role will lead audience strategy, campaign planning, execution, optimization, reporting, and performance analysis across a variety of retail media channels, including sponsored search, sponsored display, and programmatic media where applicable.
This position will support media activations across leading retailer media networks, including but not limited to Amazon Ads, Walmart Connect, Criteo, CitrusAd, Roundel, Instacart, Kroger Precision Marketing, and The Trade Desk. The Manager will develop a strong understanding of each retailer's media capabilities, measurement solutions, and activation models while partnering directly with retailer media teams and clients to maximize campaign performance and business outcomes.
Working closely with the Director, Retail Media, this individual will help shape retail media strategy, optimize investments, and identify opportunities for growth across client accounts. An entrepreneurial mindset, strong analytical skills, and a collaborative approach are essential for success in this fast-paced environment.
Skills & Experience
  • Manage a team of direct reports while supporting their professional growth and career development.
  • Lead retail media campaign execution across multiple retailer media networks and platforms, including Amazon Ads, Walmart Connect, Criteo, CitrusAd, Instacart, Roundel, Kroger Precision Marketing, and other emerging retail media platforms.
  • Execute campaign setup, optimization, budgeting, bid recommendations, and performance management to ensure client objectives are achieved.
  • Utilize retail media technology and bid management platforms such as Pacvue, Skai, and Epsilo where applicable.
  • Build and maintain strong relationships with retailer media partners and client stakeholders to maximize campaign performance and promotional opportunities.
  • Ensure campaigns adhere to WPP Media best practices, operational standards, and platform guidelines.
  • Develop testing frameworks and optimization strategies across retail media channels.
  • Prepare weekly, monthly, and quarterly performance reports, delivering actionable insights and strategic recommendations.
  • Analyze campaign data to identify trends, opportunities, and optimization strategies that improve business outcomes.
  • Troubleshoot campaign delivery and platform issues as needed.
  • Stay informed on evolving retail media capabilities, ad products, measurement solutions, and industry trends.
  • Oversee campaign reconciliation, invoicing, trafficking, and data management within internal campaign management systems.
Qualifications
  • Bachelor's degree in Business, Marketing, Communications, Advertising, Analytics, or equivalent professional experience.
  • 3+ years of experience in retail media, paid search, paid eCommerce, or biddable media, with experience activating campaigns across retailer media platforms.
  • Experience managing or mentoring direct reports preferred.
  • Strong proficiency with Microsoft Office Suite, particularly Excel and PowerPoint.
  • Understanding of retail fundamentals, including merchandising, inventory, forecasting, demand planning, and how they influence media strategy.
  • Strong understanding of the retail media ecosystem and how retail media integrates with broader digital marketing channels.
  • Passion for commerce marketing and staying current with retail media innovations.
  • Experience with retail media management platforms such as Pacvue, Skai, or similar technologies.
  • Experience managing campaigns across retailer media platforms such as Amazon Ads, Walmart Connect, Target Roundel, Instacart, Kroger Precision Marketing, Criteo, Google, Meta, and other commerce media solutions.
  • Excellent communication, collaboration, and stakeholder management skills.
  • Self-starter with the ability to thrive in a fast-paced, client-focused environment.
  • Strong organizational and project management skills with the ability to manage multiple priorities across cross-functional teams.

Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
US Pay Range
$60,000-$140,000 USD
Please read our Privacy Notice for more information on how we process the information you provide.

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