As part of the Social Media & Influencer team, the Senior Social Media Manager executes Raising Cane's social media strategy across all social platforms. This role is responsible for overseeing ...
As part of the Social Media & Influencer team, the Senior Social Media Manager executes Raising Cane's social media strategy across all social platforms. This role is responsible for overseeing ...
Sr. Social Media Manager
Plano, TX · On-site
As part of the Social Media & Influencer team, the Senior Social Media Manager executes Raising Cane's social media strategy across all social platforms. This role is responsible for overseeing ...
Sr. Social Media Manager
Plano, TX · On-site
As part of the Social Media & Influencer team, the Senior Social Media Manager executes Raising Cane's social media strategy across all social platforms. This role is responsible for overseeing ...
As part of the Social Media & Influencer team, the Senior Social Media Manager executes Raising Cane's social media strategy across all social platforms. This role is responsible for overseeing ...
As part of the Social Media & Influencer team, the Senior Social Media Manager executes Raising Cane's social media strategy across all social platforms. This role is responsible for overseeing ...
Senior Social Media Manager
Atlanta, GA · On-site
Senior Social Media Manager Architectural Products Group Atlanta, Georgia, United States Job ID: 522713 Oldcastle, a CRH company, is reinventing what's possible in building solutions. We are the ...
Senior Social Media Manager
Atlanta, GA · On-site
Senior Social Media Manager Architectural Products Group Atlanta, Georgia, United States Job ID: 522713 Oldcastle, a CRH company, is reinventing what's possible in building solutions. We are the ...
Sr. Social Media Manager
Plano, TX · On-site
As part of the Social Media & Influencer team, the Senior Social Media Manager executes Raising Cane's social media strategy across all social platforms. This role is responsible for overseeing ...
Sr. Social Media Manager
Plano, TX · On-site
As part of the Social Media & Influencer team, the Senior Social Media Manager executes Raising Cane's social media strategy across all social platforms. This role is responsible for overseeing ...
As part of the Social Media & Influencer team, the Senior Social Media Manager executes Raising Cane's social media strategy across all social platforms. This role is responsible for overseeing ...
As part of the Social Media & Influencer team, the Senior Social Media Manager executes Raising Cane's social media strategy across all social platforms. This role is responsible for overseeing ...
About You The Senior Social Media Manager plays a key role in shaping Nutrafol's organic social presence across both @nutrafol and @nutrafolmen. In partnership with the other Senior Social Media ...
About You The Senior Social Media Manager plays a key role in shaping Nutrafol's organic social presence across both @nutrafol and @nutrafolmen. In partnership with the other Senior Social Media ...
Senior Social Media Manager
Manhattan, NY · On-site
$119.90 - $183.43/hr
The senior social media manager must work across strategy, execution, and measurement, from driving overall engagement strategy to working with our creative team to develop compelling content, to ...
Senior Social Media Manager
Manhattan, NY · On-site
$119.90 - $183.43/hr
The senior social media manager must work across strategy, execution, and measurement, from driving overall engagement strategy to working with our creative team to develop compelling content, to ...
Job Summary The Senior Social Media Manager is a strategic and hands-on leader responsible for elevating the organization's presence across all social channels. This role oversees a team of two ...
Job Summary The Senior Social Media Manager is a strategic and hands-on leader responsible for elevating the organization's presence across all social channels. This role oversees a team of two ...
Senior Social Media Manager
Atlanta, GA · On-site
Job Summary The Senior Social Media Manager is a strategic and hands-on leader responsible for elevating the organization's presence across all social channels. This role oversees a team of two ...
Senior Social Media Manager
Atlanta, GA · On-site
Job Summary The Senior Social Media Manager is a strategic and hands-on leader responsible for elevating the organization's presence across all social channels. This role oversees a team of two ...
Senior Social Media Manager
North Charleston, SC · On-site
$90 - $120/hr
We are seeking a Senior Social Media Manager who is passionate about storytelling, aesthetics, and digital engagement to bring our brands to life across social platforms. This role owns the day-to ...
Senior Social Media Manager
North Charleston, SC · On-site
$90 - $120/hr
We are seeking a Senior Social Media Manager who is passionate about storytelling, aesthetics, and digital engagement to bring our brands to life across social platforms. This role owns the day-to ...
The Senior Social Media Manger must work across strategy, execution, and measurement, from driving overall engagement strategy to working with our creative team to develop compelling content, to ...
The Senior Social Media Manger must work across strategy, execution, and measurement, from driving overall engagement strategy to working with our creative team to develop compelling content, to ...
Senior Social Media Manager
Miami, FL · On-site
How You Will Make an Impact Frida is looking for a Senior Social Media Manager to join our marketing team based in Miami, FL. Reporting to the Senior Director of Social and Content, the selected ...
Senior Social Media Manager
Miami, FL · On-site
How You Will Make an Impact Frida is looking for a Senior Social Media Manager to join our marketing team based in Miami, FL. Reporting to the Senior Director of Social and Content, the selected ...
Senior Social Media Manager
Miami, FL · On-site
$90 - $130/hr
How You Will Make an Impact Frida is looking for a Senior Social Media Manager to join our marketing team based in Miami, FL. Reporting to the Senior Director of Social and Content, the selected ...
Senior Social Media Manager
Miami, FL · On-site
$90 - $130/hr
How You Will Make an Impact Frida is looking for a Senior Social Media Manager to join our marketing team based in Miami, FL. Reporting to the Senior Director of Social and Content, the selected ...
Senior Social Media Manager
Fallston, NC · On-site +1
We are looking for a Senior Social Media Manager with a full-funnel and integrated vision of Social Media to lead major accounts and enhance the value of Social Media by contributing to brands ...
Senior Social Media Manager
Fallston, NC · On-site +1
We are looking for a Senior Social Media Manager with a full-funnel and integrated vision of Social Media to lead major accounts and enhance the value of Social Media by contributing to brands ...
The Role We are searching for a creative and strategic Senior Social Media Manager to lead and execute Bloomerang's organic social media strategy. You will be responsible for developing, managing ...
The Role We are searching for a creative and strategic Senior Social Media Manager to lead and execute Bloomerang's organic social media strategy. You will be responsible for developing, managing ...
Senior Social Media Manager
Miami, FL · On-site
How You Will Make an Impact Frida is looking for a Senior Social Media Manager to join our marketing team based in Miami, FL. Reporting to the Senior Director of Social and Content, the selected ...
Senior Social Media Manager
Miami, FL · On-site
How You Will Make an Impact Frida is looking for a Senior Social Media Manager to join our marketing team based in Miami, FL. Reporting to the Senior Director of Social and Content, the selected ...
Senior Social Media Manager
Fallston, NC · On-site +1
Overview We are looking for a Senior Social Media Manager with a full-funnel and integrated vision of Social Media to lead major accounts and enhance the value of Social Media by contributing to ...
Senior Social Media Manager
Fallston, NC · On-site +1
Overview We are looking for a Senior Social Media Manager with a full-funnel and integrated vision of Social Media to lead major accounts and enhance the value of Social Media by contributing to ...
Senior Social Media Manager
Miami, FL · On-site
How You Will Make an Impact Frida is looking for a Senior Social Media Manager to join our marketing team based in Miami, FL. Reporting to the Senior Director of Social and Content, the selected ...
Senior Social Media Manager
Miami, FL · On-site
How You Will Make an Impact Frida is looking for a Senior Social Media Manager to join our marketing team based in Miami, FL. Reporting to the Senior Director of Social and Content, the selected ...
Social Media Manager
New York, NY · Hybrid
You'll report to our Senior Group Manager of Corporate Communications, while working in close partnership with the Senior Social Media Manager and the rest of the Corporate Communications team. This ...
Social Media Manager
New York, NY · Hybrid
You'll report to our Senior Group Manager of Corporate Communications, while working in close partnership with the Senior Social Media Manager and the rest of the Corporate Communications team. This ...
Senior Social Media Manager information
See salary details
$24K - $31.2K
6% of jobs
$31.2K - $38.5K
14% of jobs
$41.1K is the 25th percentile. Wages below this are outliers.
$38.5K - $45.7K
14% of jobs
$45.7K - $52.9K
15% of jobs
The median wage is $53.6K / yr.
$52.9K - $60.1K
17% of jobs
$65.7K is the 75th percentile. Wages above this are outliers.
$60.1K - $67.4K
13% of jobs
$67.4K - $74.6K
8% of jobs
$74.6K - $81.8K
4% of jobs
$81.8K - $89K
4% of jobs
$89K - $96.3K
2% of jobs
$96.3K - $103.5K
3% of jobs
$24K
$57.9K
$103.5K
How much do senior social media manager jobs pay per year?
As of Aug 27, 2026, the average yearly pay for senior social media manager in the United States is $57,928.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,000.00 and $68,000.00 per year, depending on experience, location, and employer.
What does a senior social media manager do?
A Senior Social Media Manager oversees and develops a company's social media strategy to enhance brand presence, engage audiences, and drive business goals. They lead social media campaigns, analyze performance metrics, manage content calendars, and often supervise a team of social media specialists. This role also involves staying updated with the latest trends and best practices in digital marketing to ensure the brand remains competitive online. Additionally, they collaborate with other departments to ensure social media aligns with overall marketing and communication objectives.
What are the key skills and qualifications needed to thrive as a senior social media manager, and why are they important?
To thrive as a Senior Social Media Manager, you need expertise in digital marketing strategies, content creation, analytics, and a bachelor's degree in marketing, communications, or a related field. Familiarity with social media management platforms (like Hootsuite or Sprout Social), analytics tools (such as Google Analytics), and relevant certifications (e.g., Facebook Blueprint) is highly beneficial. Strong leadership, creativity, and communication skills help drive engagement and effectively manage teams and campaigns. These skills and qualities are crucial for building brand presence, fostering community, and achieving measurable business results across multiple platforms.
What are some typical challenges a senior social media manager faces when leading a team across multiple platforms?
A Senior Social Media Manager often encounters challenges such as maintaining a consistent brand voice while tailoring content to different platforms, managing a high volume of real-time engagement, and staying updated with rapidly changing algorithms. Balancing strategic planning with day-to-day execution, especially when leading a team, requires strong communication and project management skills. Additionally, coordinating with other departments—like marketing, customer service, and design—is crucial to ensure unified campaigns and effective crisis management.
Is a senior social media manager a high paying job?
A senior social media manager typically earns a higher salary compared to entry-level roles, with compensation often reflecting experience, industry, and location. They usually have advanced skills in content strategy, analytics, and platform management, which contribute to their higher pay scale.
What is the difference between a senior social media manager and a social media manager?
A senior social media manager typically has more experience, strategic responsibilities, and leadership duties compared to a social media manager. They often oversee larger campaigns, manage teams, and develop long-term social media strategies, while social media managers focus on executing daily content and engagement tasks.
More about Senior Social Media Manager jobs
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Cities with the most Senior Social Media Manager job openings:
What states have the most Senior Social Media Manager jobs?
States with the most job openings for Senior Social Media Manager jobs include:
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The top searched job categories for Senior Social Media Manager jobs are:
Sr. Social Media Manager
Plano, TX
Raising Cane's •
Food Services and Drinking Places • 10K+ employees10,000+ employees
6.9
Based on 1,552 frontline employees who took The Breakroom Quiz
9th of 107 rated fast food restaurants
Free food
People enjoy working here
Recommended by students
Recommended by parents
Respectful managers
Full-time
Posted 15 days ago
Job description
Company Description
At Raising Cane's Chicken Fingers, we serve only the most Craveable Chicken Finger Meals - it's our ONE LOVE. What began as a dream by our Owner and Founder, Todd Graves, has grown into one of the fastest-growing chicken concepts, with over 1,000 Restaurants worldwide. Known for our great Crew and cool Culture, we live by a Work Hard, Have Fun philosophy. As we continue to grow across the U.S. and internationally, including Restaurants in the U.K. and Mexico, every Crewmember plays an important role in our success. Now is your chance to join the team and help establish Cane's in the U.K!
Job Description
As part of the Social Media & Influencer team, the Senior Social Media Manager executes Raising Cane's social media strategy across all social platforms. This role is responsible for overseeing content calendars, social publishing, content creation and ideation, community management, monitoring trends and brand mentions, and social media performance reporting. The Senior Social Media Manager collaborates with cross-functional teams to support marketing campaigns and initiatives and provides evening, weekend, and holiday support as business needs require.
Your Impact and Responsibilities:
- Lead daily publishing across all brand social media platforms, including Facebook, Instagram, Threads, TikTok, X, and YouTube
- Oversee brand and founder content calendars and drive ongoing updates
- Develop social media copy that aligns with brand and founder voice and messaging
- Partner with Creative Services to develop and execute content, including trend-based, food-focused, and culturally relevant social content
- Prepare weekly, monthly, and quarterly social media performance reports and provide strategic analysis
- Oversee social media channel maintenance, including profile updates, social media bio links, and platform information pages
- Evaluate potential partnerships through a social media and brand reputation lens and demonstrate an understanding of cultural and consumer trends
- Lead community engagement activities, including monitoring sentiment across social platforms, responding to Customer interactions, identifying user-generated content opportunities, and securing permissions for use across brand social channels
- Monitor emerging trends and escalate potential social media issues in partnership with the Customer Relations team
- Execute surprise-and-delight initiatives, manage communications with contest and giveaway winners, and support social media requests from local teams, including post amplification and event page creation
Travel Requirements:
- Up to 30%
Qualifications
- 5+ years of social media management experience supporting a major consumer-facing brand
- 3+ years of agency or client-side social media management experience
- Bachelor's degree in Marketing, Advertising, or related field
- Strong knowledge of social media platforms, including Facebook, Instagram, TikTok, X, YouTube, and emerging channels, with experience using social media scheduling, analytics, and reporting tools such as Sprinklr
- Strong written, verbal, and interpersonal communication skills, including experience with social media copywriting and brand voice development
- Exceptional organizational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced environment
- Flexibility to work weekends, holidays, early mornings, and evenings, as business needs require
Additional Information
All your information will be kept confidential according to EEO guidelines.
Terms of Use
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Candidate Privacy Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
About Raising Cane's
Sourced by ZipRecruiter
Todd personifies the entrepreneurial spirit - the promise that with dedication, drive, hard work and a great concept, dreams can be achieved. Only 24 years old when he began his journey, Todd and his Crew have grown Raising Cane’s from a single campus Restaurant to one of the fastest-growing large restaurant brands in the U.S. As CO-CEO, Todd remains actively involved with all aspects of the brand, making Raising Cane’s one of the few founder-led restaurant companies of its size. What does it mean to be a part of our Crew? Whether you are working in a Restaurant or a Support Office, we’re one team - each contributing our own unique personalities, skills and talents toward making the most craveable Chicken Finger meals and growing Restaurants all over the world. And all that growth equals a lot of opportunity! If this sounds like your kind of place, we’d love to have you as a part of our Crew.
Industry
Food services and drinking places and retail
Company size
10,000+ Employees
Headquarters location
Baton Rouge, LA, US
Website
What Raising Cane's Chicken Fingers employees say
Pay
Benefits
Hours and flexibility
Workplace
Get the full story on Breakroom