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Retail Development Manager Jobs in California (NOW HIRING)

POSITION PURPOSE The Franchise Development Manager owns lead targeting strategy, candidate ... retail operations. License/Certifications CA driver's license required. Knowledge, Skills, and ...

The ideal candidate has extensive experience in children's apparel, understands retailer compliance ... Manage development calendars, ensuring all samples, approvals, and submissions meet key milestones ...

New

... The Customer Development Manager is a strategic leader responsible for accelerating profitable ... It serves as a key connector between internal functions, broker partners, and retail customers to ...

As a Market Development Manager, you and your team will play a pivotal role in our success story ... retail promotions. * Volume Objectives: Help achieve sales objectives for brands according to the ...

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Retail Development Manager information

See California salary details

$20

$35

$73

How much do retail development manager jobs pay per hour?

As of Aug 20, 2026, the average hourly pay for retail development manager in California is $35.23, according to ZipRecruiter salary data. Most workers in this role earn between $23.70 and $42.21 per hour, depending on experience, location, and employer.

What is a retail development manager?

A Retail Development Manager is a professional responsible for driving the growth and expansion of a retail business. They identify new market opportunities, develop strategies to increase sales, and work on improving the overall performance of retail stores. Their role often includes building relationships with vendors, overseeing the rollout of new store locations, and ensuring that retail standards are met. They collaborate closely with marketing, merchandising, and operations teams to achieve business objectives. Ultimately, their goal is to maximize profitability and ensure a strong retail presence.

What are the key skills and qualifications needed to thrive as a retail development manager?

To thrive as a Retail Development Manager, you need expertise in sales strategy, market analysis, and retail operations, often supported by a degree in business or marketing. Familiarity with CRM software, data analytics tools, and retail management systems is commonly required. Outstanding interpersonal, negotiation, and leadership skills help build strong partnerships and drive store performance. These capabilities are essential for identifying growth opportunities, executing retail expansions, and achieving revenue targets in a competitive market.

How does a retail development manager typically collaborate with store teams and external partners?

A Retail Development Manager works closely with store managers and sales teams to implement retail strategies, optimize store layouts, and boost sales performance. They also liaise with external partners such as vendors, marketing agencies, and merchandising consultants to coordinate product launches, promotions, and in-store events. Regular communication and relationship-building are key aspects, as the role often requires aligning various stakeholders toward common business objectives while ensuring brand consistency across locations.

What is the difference between Retail Development Manager vs Retail Store Manager?

AspectRetail Development ManagerRetail Store Manager
Primary FocusBusiness growth, expansion, and new store developmentDaily store operations and staff management
Required SkillsStrategic planning, market analysis, project managementCustomer service, team leadership, sales management
Work EnvironmentCorporate offices, site visits, planning meetingsRetail store floor, staff supervision
Common EmployerRetail chains, real estate developersIndividual retail stores, franchise locations

The Retail Development Manager primarily focuses on expanding the company's retail footprint through strategic planning and new store openings, while the Retail Store Manager handles daily store operations and staff management. Both roles require strong leadership skills, but their core responsibilities differ significantly in scope and focus.

What are the most commonly searched types of Retail Development jobs in California?

The most popular types of Retail Development jobs in California are:

What are popular job titles related to Retail Development Manager jobs in California?

For Retail Development Manager jobs in California, the most frequently searched job titles are:

What job categories do people searching Retail Development Manager jobs in California look for?

The top searched job categories for Retail Development Manager jobs in California are:

What cities in California are hiring for Retail Development Manager jobs?

Cities in California with the most Retail Development Manager job openings:

Infographic showing various Retail Development Manager job openings in California as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 11% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $73,285 per year, or $35.2 per hour.

Manager, Retail Marketing, Amazon

Paramount

Los Angeles, CA • On-site

$75K - $110K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 29 days ago


Paramount Senior Living rating

5.3

Company rating: 5.3 out of 10

Based on 19 frontline employees who took The Breakroom Quiz


Job description

#WeAreParamount on a mission to unleash the power of content... you in?
We've got the brands, we've got the stars, we've got the power to achieve our mission to entertain the planet - now all we're missing is... YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter - both for our audiences and our employees - and aim to leave a positive mark on culture.

Overview
You are the "Digital Architect" of the Paramount ecosystem on Amazon. Your goal is to own the "Flywheel"-using Paramount's massive content library to drive traffic, which drives sales, which improves search ranking. You ensure that when a customer searches for "Star Trek" or "SpongeBob," they are met with a curated, high-conversion brand experience that seamlessly blends Paramount+ streaming, Physical Media, and Consumer Products.

Responsibilities

  • The "Digital Flywheel" Strategy

    • Lead cross-category initiatives that leverage Paramount's media milestones (theatrical/streaming) to boost retail sales

    • You ensure that a "Top Gun: Maverick" streaming peak on Prime Video channels translates into immediate "Buy Box" wins for Apparel, Home, and Toys.

  • Joint Business Planning (JBP) & Vendor Management

    • Partner with Retail Development team and Amazon Entertainment and Character team to secure "premium activations in support of key beats digital real estate" 

    • You are responsible for negotiating top tier programs to secure high-impact placements like Gateway Placements, Deal of the Day (DOTD), and "New Release" category takeovers

  • Full-Funnel Advertising (Amazon Ads/DSP)

    • Strategize and execute complex campaigns using Amazon Marketing Cloud (AMC) and DSP

    • You develop and manage a diversified budget to target fans at every stage-from high-funnel "awareness" video ads to bottom-funnel "Sponsored Product" ads that maximize conversion

  • Cross Functional Collaboration

    • Work across internal Retail Development, category and Brand teams as well as manufacture partners and retailers to ensure support of key priorities  

  • Strategic Planning

    • Build strategic marketing plans to maximize priorities incorporating relevant media mix, budget development, program development and deployment followed by ongoing measurement and adjustment based on performance

  • Brand Store & A+ Content Management

    • Own the "Paramount Brand Store." You oversee the design and optimization of sub-stores for major franchises (Yellowstone, PAW Patrol), ensuring all product detail pages (PDPs) feature Mobile-Ready Hero Images, SEO-optimized bullets, and high-quality video content

  • Omnichannel Integration (Paramount+ & Physical)

    • Work closely with the Amazon Prime Video teams to create "Watch & Shop" opportunities

    • You manage the studio's "Digital Shelf" health, monitoring OOS (Out of Stock) rates and LBB (Lost Buy Box) to ensure marketing spend isn't wasted on unavailable products

  • Data-Driven Optimization (Brand Analytics)

    • Use Amazon Brand Analytics and Vendor Central data to track shopper behavior

    • You analyze "Search Frequency Rank" and "Market Basket Analysis" to determine which franchises are trending and where to shift marketing investment in real-time 

Basic Qualifications

  • 5-8+ years in retail, shopper, or channel marketing, specifically managing a high-volume, multi-category retail account

  • Deep understanding of various retail lifecycles (e.g., the fast-paced nature of Apparel vs. the seasonal peaks of Toys)

  • Proven ability to act as the "connective tissue" between internal licensing category managers and external retail merchants and marketing leads

  • Ability to think and act strategically, finding opportunities to place products in unconventional aisles to capture "cross-basket" sales

Paramount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

ADDITIONAL INFORMATION

Hiring Salary Range: $75,000.00 - 110,000.00. 

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.  

What We Offer:
  • Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
  • Generous paid time off.
  • An exciting and fulfilling opportunity to be part of one of Paramount's most dynamic teams.
  • Opportunities for both on-site and virtual engagement events.
  • Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
  • Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.


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