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Retail Advisor Jobs in California (NOW HIRING)

Equinox

Style Advisors, Newport Beach

Newport Beach, CA · On-site

$17.25/hr

The Style Advisors takes direction from the Shop MOD on business strategy and action plans to ... Experience in a customer service business; preferably in retail * Hardworking and diligent ...

Chula Vista Honda

Service Advisor

Chula Vista, CA · On-site

  • Retirement

A Service Advisor, you will own our customer's experience in the service drive. You are the first ... Increase profitability by maximizing sales & execute retail promotions. * Responsible for ...

Chula Vista Honda

Service Advisor

Chula Vista, CA

  • Retirement

A Service Advisor, you will own our customer's experience in the service drive. You are the first ... Increase profitability by maximizing sales & execute retail promotions. * Responsible for ...

Chula Vista Honda

Service Advisor

Chula Vista, CA · On-site

  • Retirement

A Service Advisor, you will own our customer's experience in the service drive. You are the first ... Increase profitability by maximizing sales & execute retail promotions. * Responsible for ...

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All JobsRetail Advisor JobsRetail Advisor Jobs in California

Retail Advisor information

See California salary details

$11

$14

$16

How much do retail advisor jobs pay per hour?

As of Aug 13, 2026, the average hourly pay for retail advisor in California is $14.23, according to ZipRecruiter salary data. Most workers in this role earn between $13.51 and $14.23 per hour, depending on experience, location, and employer.

What is the difference between Retail Advisor vs Sales Associate?

AspectRetail AdvisorSales Associate
Required CredentialsHigh school diploma; customer service skillsHigh school diploma; basic sales skills
Work EnvironmentRetail stores, customer-facing rolesRetail stores, customer-facing roles
Employer & Industry UsageFashion, electronics, specialty storesVariety of retail sectors
Common Search & ComparisonCustomer service, product knowledge, sales supportBasic sales, cashiering, stock management

Retail Advisors focus on providing personalized customer service and product expertise, often building long-term relationships. Sales Associates handle daily sales transactions and assist customers with purchases. While both roles work in retail environments, Retail Advisors typically require stronger product knowledge and customer engagement skills, making them more specialized in customer experience.

What is a retail advisor?

Retail Advisors are professionals who assist customers in retail stores by providing product information, answering questions, and helping them make purchasing decisions. They also handle transactions, restock shelves, and ensure the store is clean and well-organized. Retail Advisors play a key role in delivering excellent customer service and supporting sales goals. Their expertise and friendly approach help create a positive shopping experience for customers.

What are some common challenges retail advisors face when balancing customer service with sales targets?

Retail Advisors often juggle the dual responsibilities of providing excellent customer service while meeting sales targets. A common challenge is ensuring that customers feel valued and not pressured by sales tactics, which requires strong communication and empathy. Additionally, during busy periods or promotions, maintaining product knowledge and keeping up with inventory can be demanding. Successful Retail Advisors develop time management skills and build rapport with customers to naturally drive sales through trust and product expertise.

What are the key skills and qualifications needed to thrive as a retail advisor, and why are they important?

To thrive as a Retail Advisor, you need strong customer service skills, product knowledge, and basic sales abilities, often supported by a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems, inventory management tools, and basic computer applications is typically required. Excellent communication, active listening, and problem-solving skills help you connect with customers and create a positive shopping experience. These skills are crucial for driving sales, ensuring customer satisfaction, and contributing to the overall success of the retail environment.

What are popular job titles related to Retail Advisor jobs in CA?

For Retail Advisor jobs in CA, the most frequently searched job titles are:

Retail Advisor jobs near you
Infographic showing various Retail Advisor job openings in California as of August 2026, with employment types broken down into 68% Full Time, 29% Part Time, 2% Temporary, and 1% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $29,607 per year, or $14.2 per hour.

PARTS - retail advisor

ROYAL AUTO GROUP OF SAN FRANCISCO

San Francisco, CA

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 5 days ago

Job description

Retail Parts Advisor - Royal Automotive Group

Location: San Francisco, CA

Schedule: Monday - Friday (No Weekends)

Position Type: Full-Time

Tired of working weekends at a job with no clear path forward? Swap the retail burnout for a career with stability, a Monday-through-Friday schedule, and full professional training. We aren't just looking to fill a position; we are looking for the right person to grow with us and move up within our company.

About the Role

Royal Automotive Group is seeking a dependable, detail-oriented Retail Parts Advisor to join our San Francisco team. In this role, you will be the backbone of our parts counter operations, ensuring our retail customers, wholesale accounts, and internal service technicians get the exact components they need efficiently.

If you appreciate a structured, professional environment, thrive on solving technical puzzles, and want a company where your ambition is rewarded with advancement opportunities, this is the place for you. Prior automotive parts experience is a plus, but it is not required-if you have the right work ethic, we will fully train you.

Key Responsibilities

  • Counter Service: Assist retail and wholesale customers via phone, email, and in-person requests with accuracy and a professional demeanor.

  • Inventory Control: Receive, log, and organize incoming parts shipments; maintain strict inventory control and tracking protocols.

  • Interdepartmental Support: Collaborate closely with service advisors and technicians to fulfill parts orders quickly and minimize vehicle downtime.

  • Catalog Mastery: Use electronic parts catalogs (EPC) to precisely identify components and handle order routing (we will train you on this).

What We Are Looking For

  • Growth Mindset: A strong desire to learn the business from the ground up and advance into higher-level positions within the organization.

  • Experience Level: Experience with Audi, Volkswagen, Volvo, or Mazda parts catalogs is good but not needed. We are ready to invest in training the right person.

  • Technical Aptitude: Comfort learning new software, including electronic parts catalogs (EPC) and dealership management systems (DMS). Basic proficiency with Microsoft Excel is a plus.

  • Communication: Clear, direct communication skills to streamline operations and documentation between the parts counter, the service desk, and the body shop.

  • Work Ethic: Strong organizational skills, a high attention to detail, and a reliable, teachable attitude.

Benefits & Compensation

  • Career Advancement: Clear pathways and development opportunities to move up within the company.

  • Paid Training: Comprehensive, hands-on training on our systems and manufacturer catalogs.

  • Competitive Pay: Based on experience.

  • Work-Life Balance: Monday through Friday schedule-enjoy your weekends off.

  • Comprehensive Benefits: Medical, Dental, and Vision coverage.

  • Retirement: 401(k) program.

  • Time Off: Paid Time Off (PTO) and holiday pay.

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