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Resort Sales Manager Jobs (NOW HIRING)

Lake Austin Spa Resort

Sales Manager

Austin, TX · On-site

Lake Austin Spa Resort is seeking an experienced Sales Manager to generate new group business and expand relationships within key market segments. This position is responsible for identifying ...

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Resort Sales Manager information

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$27.5K

$75.8K

$142.5K

How much do resort sales manager jobs pay per year?

As of Sep 7, 2026, the average yearly pay for resort sales manager in the United States is $75,848.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $96,500.00 per year, depending on experience, location, and employer.

What does a resort sales manager do?

A Resort Sales Manager is responsible for promoting and selling a resort's services and facilities to potential clients, such as event organizers, travel agents, and corporate groups. Their duties include developing sales strategies, building relationships with clients, negotiating contracts, and meeting revenue targets. They work closely with other departments, like marketing and operations, to ensure guest satisfaction and maximize bookings. Resort Sales Managers also attend trade shows and industry events to generate leads and stay updated on market trends.

What are the key skills and qualifications needed to thrive as a resort sales manager, and why are they important?

To thrive as a Resort Sales Manager, you need expertise in sales strategies, hospitality management, and a proven track record in meeting revenue targets, often supported by a degree in hospitality, business, or a related field. Familiarity with customer relationship management (CRM) software, property management systems (PMS), and sales analytics tools is essential. Outstanding interpersonal skills, negotiation abilities, and adaptability set top performers apart in this role. These skills are crucial for building strong client relationships, maximizing bookings, and ensuring the resort's revenue and reputation grow in a competitive market.

What are some common challenges faced by resort sales managers, and how can they be addressed?

Resort Sales Managers often face challenges such as seasonality fluctuations, meeting ambitious sales targets, and balancing the demands of group and individual bookings. To address these, it's important to develop strong relationships with travel partners, leverage data to forecast demand, and coordinate closely with marketing and operations teams to maximize occupancy and guest satisfaction. Flexibility, creative problem-solving, and outstanding communication skills are key to thriving in this dynamic environment.

What is the difference between Resort Sales Manager vs Sales Coordinator?

AspectResort Sales ManagerSales Coordinator
ResponsibilitiesOversees sales strategies, manages sales team, develops client relationshipsSupports sales team, schedules appointments, handles administrative tasks
Required CredentialsSales experience, hospitality or resort industry knowledge, sometimes a degreeEntry-level sales or administrative experience, good communication skills
Work EnvironmentResort or hospitality setting, leadership roleOffice or resort environment, support role

The Resort Sales Manager focuses on leading sales efforts and building client relationships, while the Sales Coordinator provides administrative support to the sales team. Both roles require hospitality industry knowledge, but the manager has more strategic responsibilities. Understanding these differences helps job seekers find the right position in the resort industry.

How do you become a resort sales manager?

To become a resort sales manager, candidates typically need a bachelor's degree in hospitality, business, or a related field, along with several years of experience in sales or hospitality management. Strong communication, negotiation skills, and knowledge of the resort industry are essential, and some roles may require familiarity with customer relationship management (CRM) tools. Gaining relevant certifications or training in sales or hospitality can also enhance prospects.
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Cities with the most Resort Sales Manager job openings:

What states have the most Resort Sales Manager jobs?

States with the most job openings for Resort Sales Manager jobs include:

What job categories do people searching Resort Sales Manager jobs look for?

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Resort Sales Manager jobs near you
Infographic showing various Resort Sales Manager job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $75,848 per year, or $36.5 per hour.

Resort Sales Manager (Group Sales & Hospitality) - Full-Time

Lake Lawn Resort

Delavan, WI • On-site

Full-time

Re-posted 8 days ago

Job description

Description

Lake Lawn Resort is seeking a driven and relationship-focused Resort Sales Manager to join our Sales team. This role is responsible for generating and managing group business, building strong client relationships, and driving revenue through meetings, events, and group lodging opportunities. The ideal candidate is a proactive hospitality sales professional with strong negotiation skills and a passion for resort and hotel sales.


Position Details

  • Employment Type: Full-Time
  • Shift: Flexible / As Needed (Days, Evenings, Weekends, Holidays)
  • Department: Sales & Marketing / Group Sales

What You'll Do

  • Prospect, network, and develop new group business opportunities for the resort.
  • Analyze existing group business and create strategies to expand assigned markets.
  • Qualify leads, prepare proposals, and present competitive group sales solutions.
  • Negotiate contracts and close group business in alignment with revenue goals.
  • Maintain accurate and up-to-date client records in the sales database/CRM system.
  • Build and maintain strong relationships with clients to encourage repeat business and referrals.
  • Collaborate with the Director of Sales and Senior Sales Manager on marketing strategies for group accounts.
  • Prepare and manage group contracts, room blocks, and event documentation.
  • Coordinate seamless handoff of group details to conference services and operations teams.
  • Support billing and credit application processes for group accounts.
  • Maximize group revenue by optimizing room blocks, function space, and rate strategies.
  • Maintain knowledge of competitive set, market trends, and resort offerings.
  • Represent Lake Lawn Resort through tours, client meetings, and sales presentations.
  • Perform additional duties as assigned by Sales Leadership.

Requirements

What We're Looking For

  • Previous hotel sales, resort sales, hospitality sales, group sales, or catering sales experience preferred.
  • Strong negotiation, communication, and relationship-building skills.
  • Experience working with corporate clients, group bookings, or event planning preferred.
  • Proficiency in Microsoft Word and Excel required.
  • Experience with Versa and Amadeus.
  • Ability to work independently and meet sales goals.
  • High School Diploma required; college degree or equivalent experience preferred.
  • Valid driver's license required.
  • Ability to work flexible hours including evenings, weekends, and holidays as needed.

Physical Requirements

  • Ability to sit, stand, and walk for extended periods.
  • Occasional lifting up to 25 pounds.
  • Frequent use of hands for computer work and documentation.
  • Ability to conduct property tours and walk guest areas.
  • Visual and auditory ability to interact with clients and review documents.

Work Environment

  • Indoor office and resort environment.
  • High-traffic hospitality setting with frequent guest and client interaction.
  • Combination of desk work, meetings, and on-property tours.
  • Moderate noise levels in a busy sales and operations environment.

About Lake Lawn Resort

Located on Delavan Lake, Lake Lawn Resort is a premier hospitality destination known for exceptional service and a strong team culture. Whether you're starting your career or looking for a steady role, this is a great place to grow.


Disclaimer

This role includes a variety of responsibilities to support daily operations.

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