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LFD DIRECTOR OF SALES

DEPT: LEADERSHIP FORMATION DIVISION

HOURS: 40 PER WEEK

PT/FT/TEMP: FULL-TIME

EXEMPT STATUS: EXEMPT

LOCATION: PASADENA, CA OR REMOTE WITHIN THE US

REPORTS TO: CHIEF OF LEADERSHIP FORMATION

Brief Description

The Director of Sales is a B2B and client sales-first role, responsible for executing LFD’s sales strategy, and annual plans for driving revenue and impact by identifying, cultivating, managing, and expanding Equip and LFD center customers and clients. 
The Sales Director will work with potential, new, and existing clients and users—such as denominations, networks, nonprofits, churches, and Fuller alumni—to understand their needs and match them with ready-to-sell resources from across Fuller Equip and LFD’s Centers. Through relationship, networking, and internal operations oversight, the Director of Sales will steward key relationships toward long-term collaboration.  

About the Leadership Formation Division

The Leadership Formation Division (LFD) at Fuller Seminary consists of five Centers (Center for Spiritual Formation, Church Planting Initiative, De Pree Center, Fuller Youth Institute, and Thrive Center), the TENx10 Collaboration initiative, as well as FULLER Equip (an online non-degree training platform for Christian leaders) that collectively provide research-based resources and training to those who want to learn from Fuller, but are not currently pursuing a degree. Collectively, LFD serves approximately 250,000 learners per year and has approximately 80 full-time staff.

The Sales Director reports to the Chief of Leadership Formation.  

Essential Functions

The Sales Director has three primary areas of responsibility. 

1. Sales and Revenue Growth 

2. LFD Representation 

3. LFD Team Coordination and Systems Oversight

Sales & Revenue Growth 

• Drive acquisition of new customers and clients, including high-potential leads currently untapped (including, but not limited to, Fuller alumni, large churches, and repeat buyers).

• Play a key “middle” of the pipeline role to advance leads initiated by LFD senior leaders (e.g., the Chief of Leadership Formation), progressing these leads to near-completion with a handoff to the appropriate senior leader.

• Develop and deliver proposals that articulate value, impact, and alignment with partners’/customers’ missions.

• Own and achieve annual revenue targets through sales of products and services.

Fuller Leadership Formation Representation 

• Travel regularly to denominational gatherings, regional conferences, alumni events, and other relevant spaces.

• Offering compelling communication about LFD’s offerings (e.g., host booths, lead workshops) to best represent the needs and opportunities of LFD. 

• Identify and execute external strategic opportunities for increasing audience awareness of LFD (e.g., identifying key podcasts for the Sales Director or LFD leaders to be guests, writing guest articles for major publications). 

LFD Team Coordination and Systems Oversight 

• Collaborate with the appropriate LFD staff, and the Senior Director of Branding & Marketing, to establish and continually refine the packaging of LFD’s core services, resources, product packaging, and pricing.

• Coordinate with sales roles across LFD to enable smooth, consistent sales acquisition and expansion.

• Coordinate with LFD senior leaders, and partnership and sales roles across LFD, when potential sales clients want customized resources that extend beyond sales.

• Provide guidance, operational coordination, and maintain the operational health of division-wide CRM use, particularly as it pertains to developing and executing a sales and partnership pipeline.

• Supervise and develop the Partnership Operations Manager, who oversees internal processes, workflows, tools, templates, data, and tracking across LFD.  

• Bachelor’s degree in communications, business, marketing, public relations, or a related field required. Master’s degree preferred

• 5+ years of relevant sales and/or partnerships-related experience in a nonprofit, theological education, and/or church context. Strong preference for candidates with additional experience in church or related ministry contexts

• Demonstrated excellence in leading partnership and/or sales efforts, activities, and messaging that reflect inclusion and equity in a diverse setting

• Exceptional interpersonal and coalition-building skills, including listening and interpretive skills and expertise in working effectively and creatively with a wide variety of individuals and groups

• Ability to represent Fuller with theological robustness, relational savvy, and strategic foresight with foundations, donors, the marketplace, and within the Fuller ecosystem

• Demonstrated ability to think strategically and to implement policies and procedures that support institutional and divisional goals

• Ability to integrate a cohesive LFD partnerships approach with the dynamics of multiple center teams with distinct teams, brands, and specific audiences–finding win/win opportunities

• Excellent communication skills required, by phone, email, social media, and in person. Ability to write clearly and effectively an absolute must.

• Experience in customer relationship management. Broad computer and Internet knowledge and skills required; experience with HubSpot CRM software, and implementing AI tools strongly preferred.

• Ability to multitask and meet deadlines in a fast-paced environment

• Passionate about new and emerging media trends and practices

Additional Remarks:

• Must be willing to abide by Fuller Community Standards

• This position is available for remote work within the United States, subject to payroll state tax approval by Fuller Seminary 

Pay Scale:

• Annual salary the seminary expects to pay: $80,000 - $90,000 annually USD

Fuller Theological Seminary is an Equal Employment Opportunity/Affirmative Action employer. To the extent required by law, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status. As a religious institution, Fuller Theological Seminary is permitted and reserves the right to prefer employees or prospective employees for certain positions on the basis of religion. All positions must agree to Fuller\'s Community Standards for conduct, and certain positions must fully accept Fuller\'s Statement of Faith. Women and minorities strongly encouraged to apply.

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