Bigelow Tea is the number one specialty tea company in the United States. We are a family-owned and operated business and a Certified B Corporation. Being a certified B Corp officially recognizes a commitment that has been part of the company's DNA since it was founded 80 years ago. Our purpose has always been about much more than making profits. We are committed to good citizenship, ethical business practices, accountability, transparency, protecting the environment, sustainability and supporting our communities. We pride ourselves in caring about each and every one of our employees. We have a long-term outlook and are constantly working to create an environment that inspires people to make positive contributions every day. Bigelow is currently looking for a select, talented individual, that shares our values, to join our growing team.SUMMARYThis position reports to the VP of Sales and operates cross functionally as a key member of the Sales & Marketing team. The International Sales Manager is responsible for developing and executing global sales strategies to expand the Bigelow brand internationally. This role drives growth in existing markets while identifying and building new market opportunities (with focus on the America's), establishing strong distributor and retail partnerships, and ensuring alignment with overall company objectives.
JOB DESCRIPTIONINTERNATIONAL SALES STRATEGY & MARKET DEVELOPMENTโข Develops and executes international sales strategies aligned with corporate growth objectives
โข Evaluates and prioritizes existing markets to drive sustainable growth and increased market share
โข Identifies and assesses new market opportunities based on strategic criteria and brand alignment
โข Builds and presents business cases and go-to-market strategies for expansion into emerging markets
โข Establishes clear market entry strategies, including distribution, pricing, and promotional plans
ACCOUNT MANAGEMENT & BUSINESS DEVELOPMENTโข Builds and strengthens relationships with international distributors, brokers, and retail partners
โข Leads sales presentations, business reviews, and negotiations with key partners
โข Drives execution of trade and consumer initiatives to support brand growth in international markets
โข Provides tea education and brand storytelling to customers and partners to enhance brand positioning
SALES ANALYSIS, REPORTING & FORECASTINGโข Monitors and analyzes sales performance across international markets to identify trends and opportunities
โข Provides regular reporting and actionable insights to senior leadership
โข Develops and maintains sales forecasts, incorporating market trends, distributor feedback, and internal data
โข Tracks key performance indicators to evaluate effectiveness of strategies and initiatives
OPERATIONAL MANAGEMENT & CROSS-FUNCTIONAL COLLABORATIONโข Partners with internal teams manage international documentation, logistics, and export requirements
โข Partners with internal teams to ensure compliance with legal, regulatory, and tariff requirements across markets
โข Monitors currency trends and assesses potential business impacts
โข Collaborates with Sales Support, Supply Chain, Finance, and Marketing to ensure seamless execution of international business
SKILLS REQUIREDโข Strong strategic thinking with the ability to translate insights into actionable plans
โข Proven ability to analyze sales data and identify growth opportunities
โข Excellent communication and presentation skills, with the ability to influence internal and external stakeholders
โข Strong relationship-building and negotiation skills across diverse markets and cultures
โข Highly organized with strong planning and prioritization capabilities
โข Self-starter with the ability to work independently and drive initiatives forward
โข Problem-solving mindset with a proactive, solutions-oriented approach
โข Proficiency in Microsoft Office (Excel, PowerPoint, Word)
โข Multilingual skills are required (English & Spanish)
DIRECT REPORTING POSITIONSEDUCATION and/or EXPERIENCE- Bachelor's degree in Business, Marketing, or related field
- 7-10 years of experience in CPG international sales
- Demonstrated success in expanding U.S. brands into international markets
TRAVEL REQUIREMENTS- Approximately 50% International travel
Equal Opportunity Employer
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