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Exhibit Sales Manager information

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$27.5K

$75.8K

$142.5K

How much do exhibit sales manager jobs pay per year?

As of Jul 15, 2026, the average yearly pay for exhibit sales manager in the United States is $75,848.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $96,500.00 per year, depending on experience, location, and employer.

What is the difference between Exhibit Sales Manager vs Exhibit Coordinator?

AspectExhibit Sales ManagerExhibit Coordinator
Primary RoleLeads sales efforts, develops client relationships, and closes deals for exhibit spacesAssists with exhibit setup, logistics, and on-site coordination
Required SkillsSales, negotiation, client managementOrganization, communication, event logistics
Work EnvironmentOffice-based with client meetings and trade showsOn-site at event venues during setup and show days
Common CertificationsSales or event management certifications often preferredEvent planning or coordination certifications beneficial

While both roles support trade show and exhibit events, the Exhibit Sales Manager focuses on sales and client acquisition, whereas the Exhibit Coordinator handles logistical support and event execution. Understanding these differences helps in choosing the right career path or job search focus within the exhibit industry.

What are some common challenges faced by Exhibit Sales Managers when securing new clients for trade shows?

Exhibit Sales Managers often encounter challenges such as intense competition from other venues and events, meeting diverse client needs, and navigating budget constraints. Success in this role requires balancing aggressive sales targets with building long-term client relationships and providing creative solutions to stand out. Additionally, coordinating closely with marketing, event planning, and operations teams is essential to ensure that client expectations are met and that the event runs smoothly.

What are the key skills and qualifications needed to thrive as an Exhibit Sales Manager, and why are they important?

To thrive as an Exhibit Sales Manager, you need a solid background in sales, event planning, and relationship management, often supported by a degree in business, marketing, or a related field. Familiarity with CRM software, event management platforms, and sales analytics tools is typically required. Strong negotiation, communication, and organizational skills help build client relationships and ensure smooth event execution. These abilities are crucial for meeting sales targets, maximizing exhibitor satisfaction, and driving successful event outcomes.

What are Exhibit Sales Managers?

Exhibit Sales Managers are professionals responsible for selling exhibit space and sponsorship opportunities for trade shows, conventions, and other events. They work with exhibitors to understand their needs, negotiate contracts, and ensure a successful event experience. Their role also involves prospecting for new clients, maintaining relationships with existing exhibitors, and collaborating with event organizers to maximize sales and attendee satisfaction.
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Exhibit Sales Manager jobs near you
Exhibit Account Executive

Exhibit Account Executive

Heritage Exposition Services

Phoenix, AZ • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 3 days ago

Job description

Job Overview & Purpose

The Exhibit Account Executive is responsible for driving sales and managing the end-to-end coordination of exhibit booth programs, including custom builds, legacy exhibits, and rentals. This role focuses on soliciting new and recurring exhibit opportunities both on Heritage General Service Contractor (GSC) events and non-Heritage shows, serving as a strategic liaison between clients and internal departments.

By combining sales expertise with project coordination and internal collaboration, the Exhibit Account Executive ensures that all deliverables are executed on time, accurately documented, and aligned with client expectations.

Reports to: Director of Exhibit Sales

Key Responsibilities & Duties

Primary Responsibilities

  • Proactively identify, quote, and secure new and repeat exhibit booth business for both Heritage-contracted and outside GSC events.
  • Lead the sales process for custom, rental, and legacy booth orders including quoting, documentation, and order tracking.
  • Accurately enter and maintain client orders and sales records in Salesforce and Boomer, in accordance with Heritage Standard Operating Procedures (SOP).
  • Actively participate in pre-show planning meetings and collaborate with design, estimating, production, operations, and project management teams.
  • Respond to and manage incoming inquiries via the shared exhibits email box.

Additional Responsibilities

  • Contribute to targeted email campaigns that promote Heritage Exhibit offerings.
  • Follow all steps in the Exhibits SOP Checklist; when deviations from SOPs occur, document issues and suggest improvements to the process team.
  • Ensure client expectations are exceeded and all project stakeholders experience successful delivery.
  • Coordinate labor calls; perform on-site visits when necessary to confirm readiness and eliminate uncertainties.
  • Take full ownership of challenges, escalate as needed, and maintain a solutions-driven mindset.
  • Promote a respectful, upbeat, and forward-looking team environment. Support and value each team member's unique contributions.
  • Manage and update exhibit sales tracking tools, show grids, and related spreadsheets to ensure visibility and alignment.

Requirements

Required:

  • 3+ years in exhibit or event sales, account coordination, or client services
  • Strong understanding of custom booth builds, rentals, and logistics
  • Excellent communication and client-facing skills
  • Proficiency in:
    • Salesforce (or equivalent CRM)
    • Boomer Software
    • Microsoft Excel, Word, Outlook
    • Google Sheets or Docs
  • Strong organizational, multi-tasking, and problem-solving abilities
  • Ability to manage and prioritize multiple projects under tight deadlines

Preferred

  • Previous experience working for or with general service contractors or exhibit houses
  • Knowledge of industry practices, union requirements, and show logistics
  • Familiarity with exhibit production scheduling, estimating, and SOPs

Work Environment & Physical Demands

This position is full-time and in-person, requiring on-site support at trade show events, including overnight travel and weekend/extended work hours based on event schedules.

Frequent sitting, standing, walking, typing, grasping, and repetitive hand motion. Occasional bending, reaching, twisting, carrying, pushing, pulling, and lifting of up to 25 lbs.

Heritage Exposition Services is a DRUG-FREE WORKPLACE and requires pre-employment drug and background screenings.

Benefits

  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401(k)) with employer match when applicable
  • Employee Stock Ownership Plan (ESOP) - eligible employees participate in the company's long-term growth and success
  • Paid Time Off (Vacation, Sick & Paid Holidays)
  • Training & Professional Development
  • Career growth opportunities within a nationwide, employee-owned organization

Heritage Exposition Services is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, genetic information, veteran status, sexual orientation, gender identity, or any other protected status under applicable laws. All employment decisions are based on qualifications, merit, and business needs.

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