As a heavy equipment sales manager, your duties include overseeing sales representatives in your region or territory, providing excellent customer service to clients, and generating leads in the construction industry and agriculture sector for your sales representatives. If you work in manufacturing, your goal is to improve customer relationships with heavy equipment dealers and retailers and get them to purchase products wholesale from you and your sales team. If you work as a sales manager at a heavy equipment dealer, your responsibilities include driving sales goals and policies for the sales team and collaborating closely with the marketing department and upper management.