Location & work modality:ย United States, Texasย -ย Houston (preferred) or Austinย -ย hybrid, with regular presence in the Houston officeย
Start:ย ASAPย
Type of Contract:ย Full Time / Permanentย
Travel Requirements:ย Frequent travelย requiredย across North America, including regular travel to Houstonย (Submerย office)ย and the West Coastย (clients, events)ย
Reporting line:ย This is a group-level role reporting directly toย the Global Marketing Director,ย Submerย Group. You will be part of the global marketing team rather than reporting into a US country manager or a local business.ย
Working pattern:ย Time flexibilityย isย a genuine requirement. You will work across European time zonesย to keep in-sync with the global marketing team, and the roleย carriesย the flexibility expectations that come with a fast-moving, group-levelย scale-upย remit.ย
Aboutย Submerย
Submerย designs and delivers end-to-end AI datacenter infrastructure builtย onย a strong legacy inย industry-leading liquid cooling.ย
We help organizations scale AI beyond the limits of traditional dataย centers by enabling higher density, greaterย efficiencyย and lower environmental impact - accelerating time-to-AI from first deployment to full production.ย
What impact you will haveย
We are seeking aย Regional Marketing Managerย to own marketing strategy and execution across North Americaย -ย takingย central marketingย strategy /ย objectives and deploying them locally.ย ย
You'll own North America marketing forย theย Submerย Group andย theย companiesย within itย thatย coverย theย fullย AI infrastructure stack, working at the cutting edge of one of the most dynamic industries in tech - and helping us build that future the responsible way, driven by a strong green agenda at the heart of how we grow.ย
You will play a key role in shaping how the North America region builds and powers its digital future. By developing and executing regional marketing strategy, strengthening partner relationships, and driving brand visibility,ย you'llย helpย Submerย become North America's trusted leader in sustainable digital infrastructure.ย
You will be our firstย full-mixย marketing hire in North America, with a remit spanning multiple companies across the group. That breadth is unusual: full-stack coverage of the AI infrastructure landscape gives you a vantage point on the industry that few marketing roles offer, alongside direct exposure to the executives shaping it.ย
Submerย is in the middle of a significant transformation from a liquid cooling specialist into a full-stack AI infrastructure group. This is a chance to help shape a business as it is being built rather thanย maintainย something already set in stoneย -ย and to grow the region's marketing function, and potentially a team, around you.ย
Role overviewย
You willย helpย buildย theย global marketingย strategyย andย own theย adoption andย execution ofย it for the North American regionย -ย adapting global campaigns and messaging to the region's market dynamics.ย
Equally important, you willย operateย as part of the group'sย globalย marketing team. Some of your work will be globalย -ย brand, content and campaign programs delivered with colleagues in Europeย -ย and some willย involve tailoringย that same work to the North America market. You will also be the on-the-ground marketing partner for theย groupย companies and senior leadersย operatingย from the US.ย
This is a foundation-building role. There is no established marketing function in the region and no playbook waiting for you: expect to define what good looks like,ย buildย regional marketing processes close to from scratch, wear several hats at once, and be comfortable withย autonomy, leading from the frontย and frequent changeย synonymous with tech companies as the market and demands shift.ย
Youย willย have proven experience driving B2B marketing strategy across North America, including customer engagement, partner collaboration, ABM, and multichannel campaigns. Skilled in partnering with commercial and technical colleagues to grow market presence, you combine technical credibility with strategic marketing acumen and genuinely hands-on execution in technology-driven businesses.ย You proactively monitorย marketย dynamics, ensuring marketing strategies are aligned with regional priorities and emerging trends.ย
Whatย you'llย do
1. Regional Strategy & Budget
- Develop the North America regional marketing plan, aligned to globalย strategies and initiativesย
- Allocate budget across channelsย
2. Marketing Program Execution
- Develop and implement regional marketing campaigns andย tailorย content to the North America market, across both digital and in-person channelsย
- Plan, coordinate, and executeย Submer'sย participation in industry events, roundtables, and forums, and representย Submerย at key industry and government initiativesย
- Own event delivery end to endย -ย logistics, messaging, on-siteย executionย and follow-upย -ย sometimes single-handedly, and always willing to be at the sharp end on the dayย
- Support senior leadership on speaking slots,ย briefingsย and executive visibility at regional events, including at short noticeย
- Track, measure, and report on the effectiveness of regional marketing initiativesย
3. Cross-Functional Collaboration
- Work as an integrated member of the group marketing execution team, contributing to global brand, content and campaign work as well as adapting corporate campaigns to regional and partner needsย
- Act as the marketing partner for US-based group company leadership and commercial teamsย
- Embed marketing into the day-to-day conversation across the group companiesย operatingย from the US, so that marketing is brought in early rather than called in lateย
- Provideย regional insights and feedback to inform global marketing strategyย
4. Market & Industry Intelligence
- Monitor industry trends, government-led funding programs (e.g.ย AI and digital transformation initiatives), and regulatory developments across the regionย
- Anticipate market shifts and advise internal stakeholders on opportunities for Submer to align with national and regional prioritiesย
- Leverage insights to shape campaign strategy, event participation, partner strategies, and localized marketing contentย
Whatย you'llย needย
- Bachelor's degree in Marketing, Business Administration/Management, Communications, Publicย Relationsย or related fields, if paired with relevant marketing experienceย
- Or equivalent experience: relevant hands-on experience in regional marketing, field marketing, partner marketing,ย communicationsย or events management may substitute for a formal degreeย
- A minimum of 5 years' experience in B2B marketingย -ย regional or field marketing, partner marketing, event management, and/or communications and PR. We are open to this being a step up into your first senior regional role if you bring the right breadth and attitudeย
- Strong understanding of B2B marketing in technology-driven sectors, including campaign strategy and budget management. A background in AI infrastructure, dataย centers, IT and power infrastructure, or enterprise software is idealย -ย what matters is credibility with technical subject matter and technical audiences from day oneย
- Direct, day-to-day exposure to C-level stakeholders, with the presence to manage senior personalities and push back constructively when neededย
- Demonstrable experience delivering high-quality events, including the hands-on execution and on-the-ground elements rather than oversight aloneย
- Strong writing and analytical skillsย -ย able to assess a market, form a view and argue it, not only execute campaignsย
- Evidence of having driven a project across anย organizationย from beginning to end,ย largely underย your own steamย
- A scrappy, entrepreneurial mindset and genuine comfort with change and ambiguity. Largeย organizationย experience is welcome, provided you haveย operatedย entrepreneurially within itย
- Excellent stakeholder management and communication skillsย
- Ability to work independently and set your own agenda, with strong organizational and project management skillsย
- Flexibility to travelย frequentlyย across North America, and to work an early schedule that overlaps with European colleaguesย
- Authorization to work in the United Statesย
What we offerย
- Attractive compensation package reflecting yourย expertiseย and experience.ย
- 401k Employee volunteer contribution Plan.ย
- A great workย environment characterized by friendliness, international diversity, flexibility, and a hybrid-friendly approach.ย
- Youll be part of a fast-growing scale-up with a mission to make a positive impact, offering an exciting career evolution.ย
- Real scope toย grow:ย as the region scales, this role has a clear path towards building and leading a team.ย
Our job titles may span more than one job level. The actual base pay is dependent on a number of factors, such as transferable skills, work experience, businessย needsย and market demands.ย
Our Inclusive Responsibilityย
Submer is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected category under applicable law.ย