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Product Marketing Associate Jobs (NOW HIRING)

Lucchese

Product Marketing Associate

Dallas, TX · On-site

Product Marketing Associate Department Name: Brand Marketing Effective Date: April 2026 Reports to (title): Sr. Director of Strategic Programs and Business Development # of Direct Reports: 0 ...

Lucchese

Product Marketing Associate

Dallas, TX · On-site

Product Marketing Associate Department Name: Brand Marketing Effective Date: April 2026 Reports to (title): Sr. Director of Strategic Programs and Business Development # of Direct Reports: 0 ...

Corps Team

Product Marketing Associate

Frisco, TX · On-site

$37.71 - $39.71/hr

Product Marketing Associate Our client, a large financial services company, is seeking an experienced Product Marketing Associate for a 12+ month contract assignment in either Chicago, IL; Charlotte ...

SuperDial

Product Marketing Associate

New York, NY · On-site

$85K - $105K/yr

We're looking for a Product Marketing Associate to help define how SuperDial shows up in the market. This role sits at the intersection of product, sales, and marketing. You'll be responsible for ...

ShuBee

Be Seen First

Product Marketing Associate

Macon, GA · On-site

$45K - $50K/yr

Position Summary We are seeking a dynamic and detail-oriented Product Marketing Associate to support the growth and positioning of our product portfolio. This role serves as the bridge between ...

Stord, Inc.

Product Marketing Associate

Atlanta, GA · On-site

The Product Marketing Associate is a key contributor to Stord's product marketing function and the internal owner of Stord's branded swag store. Reporting to the Product Marketing Manager and sitting ...

Stord

Product Marketing Associate

Atlanta, GA · On-site

The Product Marketing Associate is a key contributor to Stord's product marketing function and the internal owner of Stord's branded swag store. Reporting to the Product Marketing Manager and sitting ...

ULINE

Junior Product Marketing Associate

Waukegan, IL · On-site

Junior Product Marketing Associate Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Marketing that makes a measurable difference! As a Junior Product Marketing Associate with our ...

ULINE

Junior Product Marketing Associate

Kenosha, WI · On-site

Junior Product Marketing Associate Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Marketing that makes a measurable difference! As a Junior Product Marketing Associate with our ...

ULINE

Junior Product Marketing Associate

Glenview, IL · On-site

Junior Product Marketing Associate Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Marketing that makes a measurable difference! As a Junior Product Marketing Associate with our ...

Doss

Product Marketing Associate

San Francisco, CA · On-site

About the Role We're hiring a Product Marketing Associate to close the gap between what DOSS Operations Cloud can do and what the market understands about it. You'll get deep on our product - the ...

TIAA

Product Marketing Associate

Chicago, IL · On-site

CW-Marketing Management The Marketing Management job is responsible for promoting a favorable view of the organization and its products and services. Working independently under limited supervision ...

TIAA

Product Marketing Associate

Dallas, TX · Hybrid

CW-Marketing Management The Marketing Management job is responsible for promoting a favorable view of the organization and its products and services. Working independently under limited supervision ...

TIAA

Product Marketing Associate

New York, NY · Hybrid

CW-Marketing Management The Marketing Management job is responsible for promoting a favorable view of the organization and its products and services. Working independently under limited supervision ...

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Product Marketing Associate information

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How much do product marketing associate jobs pay per hour?

As of May 28, 2026, the average hourly pay for product marketing associate in the United States is $30.50, according to ZipRecruiter salary data. Most workers in this role earn between $23.56 and $37.98 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Product Marketing Associate, and why are they important?

To thrive as a Product Marketing Associate, you need strong analytical skills, market research abilities, and a background in marketing or business, often supported by a bachelor’s degree. Familiarity with tools like CRM software, analytics platforms (e.g., Google Analytics), and content management systems is typical. Excellent communication, collaboration, and creative problem-solving skills set top candidates apart. These competencies are essential for effectively positioning products, driving market adoption, and aligning marketing strategies with business goals.

How does a Product Marketing Associate typically collaborate with product and sales teams?

Product Marketing Associates play a crucial role in bridging the gap between product development and sales. They work closely with product managers to understand new features and offerings, then translate this information into clear messaging and marketing materials. Additionally, they support the sales team by providing training, creating sales enablement tools, and gathering feedback from the field to refine positioning. This cross-functional collaboration ensures that marketing strategies are aligned with both the product roadmap and the needs of customers.

What does a Product Marketing Associate do?

A Product Marketing Associate supports the development and execution of marketing strategies for a company's products. They help with market research, competitor analysis, and the creation of marketing materials. Their role often involves collaborating with sales, product, and design teams to ensure messaging is consistent and effective. They also help track campaign performance and gather customer feedback to improve product positioning.

What is the difference between Product Marketing Associate vs Marketing Coordinator?

AspectProduct Marketing AssociateMarketing Coordinator
ResponsibilitiesDeveloping product positioning, market research, supporting product launchesCoordinating marketing campaigns, managing schedules, assisting with events
Required SkillsMarket analysis, communication, product knowledgeOrganizational skills, communication, campaign management
Work EnvironmentProduct teams, marketing departments, cross-functional collaborationMarketing teams, event planning, administrative support
Common CertificationsMarketing certifications, product management coursesMarketing certifications, project management courses

The Product Marketing Associate and Marketing Coordinator roles share some skills like communication and marketing knowledge but differ mainly in focus. The Product Marketing Associate concentrates on product positioning and market research, while the Marketing Coordinator handles campaign coordination and event support. Both roles are essential in marketing teams but serve different functions within the organization.

More about Product Marketing Associate jobs
What cities are hiring for Product Marketing Associate jobs? Cities with the most Product Marketing Associate job openings:
What are the most commonly searched types of Product Marketing jobs? The most popular types of Product Marketing jobs are:
What states have the most Product Marketing Associate jobs? States with the most job openings for Product Marketing Associate jobs include:
What job categories do people searching Product Marketing Associate jobs look for? The top searched job categories for Product Marketing Associate jobs are:
Product Marketing Associate jobs near you
Infographic showing various Product Marketing Associate job openings in the United States as of May 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $63,431 per year, or $30.5 per hour.
Product Marketing Associate

Product Marketing Associate

Lucchese

Dallas, TX • On-site

Full-time

Posted 6 days ago

Job description

Job Description

Job Title: Product Marketing Associate

Department Name: Brand Marketing

Effective Date: April 2026

Reports to (title): Sr. Director of Strategic Programs and Business Development

# of Direct Reports: 0

# Indirect Reports: 0

Individual Contributor: X Yes No

Full Time/Part Time: Full Time

# Hours Per Week: 40

Average Work Schedule: Monday – Friday 8:00 AM – 5:00 PM

Location Dallas TX

Job Summary:

The Product Marketing Associate is an individual contributor on the Brand Marketing team at Lucchese Bootmaker, reporting to the Sr. Director of Strategic Programs and Business Development. This role supports the execution of product storytelling across internal and external channels, ensuring a consistent and compelling product narrative that supports both customer engagement and associate education. This is a high-impact individual contributor role that supports conversion, sell-through, and brand perception across customer and associate touchpoints.

Scope of Job:

This role sits at the intersection of product development, creative, retail, and digital commerce. The Product Marketing Associate supports e-commerce performance, retail sell-through, and brand equity by executing clear, consistent product messaging across all channels.

Primary focus areas include supporting the execution of:

  1. Product storytelling and external marketing copy (PDPs, campaigns, digital channels)
  2. Internal product education and training content
  3. Cross-functional product marketing support across brand, retail, and e-commerce


Key stakeholder relationships include Product Development, Merchandising, E-commerce, Retail Operations, Creative, and PR.

  • Core KPIs include PDP conversion rate, organic traffic, email engagement, associate training completion, and product-related social engagement, in partnership with cross-functional teams.
  • This role is responsible for developing and maintaining product copy standards and training content in collaboration with key stakeholders and escalates broader brand or campaign decisions as needed.

Duties/Responsibilities:

Customer Experience & Business Performance

  • Contribute insights and recommendations to support brand and business objectives
  • Partner cross-functionally to align product messaging with broader business goals
  • Support commerce channels with accurate and compelling product information
  • Champion the customer perspective across all product storytelling and packaging

Internal Communications & Training

  • Support the development and maintenance of product training materials for retail, customer service, and wholesale partners
  • Create internal product launch communications to support cross-functional alignment
  • Build onboarding and ongoing product education programs
  • Partner with Retail Operations and leadership to ensure training effectiveness
  • Translate technical product details into clear, usable associate-facing content
  • Establish feedback loops to continuously improve product knowledge and training effectiveness

External Marketing Copywriting

  • Support the development and execution of product-focused copy across digital channels (PDPs, email, social, paid media)
  • Support PDP standards, including product naming, descriptions, and SEO-informed content in partnership with E-commerce
  • Collaborate with marketing teams to develop product-driven campaign messaging
  • Support product launches with omnichannel copy (digital, in-store, partnerships)
  • Ensure brand voice consistency across all product-related content
  • Partner with Creative on campaign development and execution

Operational Excellence

  • Contribute to product marketing recommendations informed by customer insights and market trends
  • Support photoshoots and product-related content creation as needed
  • Partner with Product teams to gather and translate product details for marketing use
  • Maintain organized product knowledge and content documentation


This role may perform additional duties as assigned to support business needs.


Required Skills/Abilities:

  • Strong written communication skills across multiple marketing channels
  • Understanding of e-commerce and SEO best practices
  • Experience developing product or brand education content
  • Ability to collaborate cross-functionally across multiple teams
  • Strong organizational and project management skills
  • Ability to analyze trends and translate insights into actionable content
  • Proficiency in Microsoft Office and Google Suite; CMS/e-commerce experience a plus
  • Strong attention to detail and ability to learn complex product information


Education, Experience, and/or Certifications:

  • 2-4 years of experience in product marketing, copywriting, brand marketing, or similar
  • Bachelor’s Degree in Marketing, Communications, English, Journalism, or related field
  • Relevant certifications (SEO, content marketing, etc.) a plus
  • Experience in luxury, fashion, footwear, or lifestyle brands preferred


Physical Requirements:

  • Prolonged periods of sitting and working on a computer
  • Ability to occasionally lift up to 15 pounds
  • Ability to effectively communicate
  • Travel up to 25% as needed to support business and brand initiatives


Haley Sorbo

Sr. HR Manager

4/17/26

Completed By

Title

Completed date

Revision date: initial description 04/15/2026