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Personal Lines Territory Manager Jobs (NOW HIRING)

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Personal Lines Territory Manager information

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$59.5K

$70.8K

$78.5K

How much do personal lines territory manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for personal lines territory manager in the United States is $70,833.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,500.00 and $75,500.00 per year, depending on experience, location, and employer.

What is a personal lines territory manager?

A Personal Lines Territory Manager is an insurance professional responsible for overseeing and developing sales of personal insurance products, such as auto and home insurance, within a specific geographic area or territory. They work closely with independent agents or brokers to support them in marketing products, achieving sales targets, and ensuring compliance with company policies. The role often involves analyzing market trends, training agents, and implementing strategies to grow the business in their territory. Personal Lines Territory Managers also act as a liaison between the insurance company and its distribution partners to ensure strong business relationships.

What are the key skills and qualifications needed to thrive as a personal lines territory manager?

To thrive as a Personal Lines Territory Manager, you need a solid background in insurance sales, underwriting, and account management, usually supported by a bachelor's degree and relevant insurance licenses. Familiarity with CRM software, insurance policy management systems, and data analysis tools is typically required. Exceptional interpersonal skills, negotiation abilities, and strategic thinking help you build strong agency relationships and drive territory growth. These skills are crucial for effectively expanding market share, ensuring compliance, and supporting agency partners in a competitive insurance landscape.

What are some common challenges faced by personal lines territory managers when working with independent agents?

Personal Lines Territory Managers often encounter challenges such as balancing the diverse needs of multiple independent agents, ensuring consistent communication, and providing timely support across a wide geographic area. They must stay informed on evolving insurance products and regulatory requirements to effectively guide agents. Building strong, trust-based relationships while managing performance expectations is key, and the role often requires adaptability to different agency cultures and business models.

What is the difference between Personal Lines Territory Manager vs Personal Lines Underwriter?

AspectPersonal Lines Territory ManagerPersonal Lines Underwriter
CredentialsInsurance licenses, sales experienceInsurance licenses, underwriting certifications
Work EnvironmentField sales, client interaction, agency visitsOffice-based, risk assessment, policy review
Employer & Industry UsageInsurance agencies, carriers, brokersInsurance carriers, underwriting departments
Primary FocusSales, client acquisition, territory growthRisk evaluation, policy approval, pricing

The main difference is that a Personal Lines Territory Manager focuses on sales, client relationships, and expanding their assigned geographic area, while a Personal Lines Underwriter concentrates on assessing risks and approving policies within the underwriting process. Both roles require insurance licenses, but their daily tasks and objectives differ significantly within the insurance industry.

More about Personal Lines Territory Manager jobs

What cities are hiring for Personal Lines Territory Manager jobs?

Cities with the most Personal Lines Territory Manager job openings:

What states have the most Personal Lines Territory Manager jobs?

States with the most job openings for Personal Lines Territory Manager jobs include:

Infographic showing various Personal Lines Territory Manager job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $70,833 per year, or $34.1 per hour.

Central Atlantic Office Personal Lines Territory Manager

Penn National Insurance

Harrisburg, PA โ€ข On-site

$44K - $60K/yr

Full-time

Medical, Retirement

Re-posted 6 days ago


Job description

Penn National Insurance is seeking a motivated and relationship-driven Personal Lines Territory Manager to strengthen and grow our partnerships with independent insurance agents. This position serves as a key liaison between the company, our agents, and internal underwriting and corporate teams - ensuring mutual success through profitable growth, strategic alignment, and exceptional service delivery.

The ideal candidate will combine strong business acumen with a deep understanding of property and casualty insurance, a consultative approach to relationship management, and the ability to drive results through collaboration and insight.

The territory for this position is Maryland, Delaware, and New Jersey. The ideal candidate will reside within the territory.ย 

POSITION COMPETENCIES

  • Business Acumen
  • Negotiation
  • Results Oriented
  • Time & Priority Management
  • Decision Making

ESSENTIAL DUTIES AND RESPONSIBILITIES

Sales/Premium Growth

  • Develop the agency force to pre-qualify, rate, and bind profitable personal lines business.
  • Utilize authority to assist agency partners in helping them write profitable business.
  • Develop professional working relationships with agents, regional underwriting and claim teams and corporate departments.
  • Conduct thorough evaluation of all prospective agents and submit written recommendation to Regional Vice President.
  • Keeps two-way communication between agent and company continuously open and viable.
  • Monitors agency results and follows up with agent as to growth and compliance with company's initiatives, procedures and policies.
  • Stays alert for and shares industry information, new ideas, products, or changes in other carrier philosophies that could positively or adversely affect Penn National Insurance with appropriate colleagues.
  • Conduct ongoing agency prospecting within territory to create a pipeline of potential future appointments.
  • Participates in personal lines rate reviews as requested.
  • Utilizes authority to make consistent underwriting decisions, adhere to company acceptability and pricing philosophies, and promote ease of doing business initiatives with Penn National Insurance

Profitability

  • Profiles personal lines book of business to assist in profitability analysis.
  • Develops and implements effective agency profitability plans when warranted
  • Monitors agency results and follows up with agent as to profitability and compliance with company's initiatives, procedures and policies.
  • Facilitate agency reviews with other team members to review agent's performance as compared to established goals and implement corrective actions as needed.
  • Develop and implement agency action plans to achieve profitability.

Agency Management

  • Provide training to agency plant on programs, products, services, and systems.
  • Develop annual agency/company marketing plans.
  • Analyze territory profitability, premium growth, and agency representation, and implement corrective actions where appropriate.

ADDITIONAL RESPONSIBILITIES

  • Applies data to solve common business problems.
  • Compiles, manipulates, and analyzes data of varying complexity.
  • Knowledgeable and proficient about what tools are available for data analysis and when they are appropriate to use.
  • Performs other duties as may be assigned by the Regional Vice President.

SPECIAL RELATIONSHIPS

  • Direct contact with all levels of branch underwriting and supporting claims service office personnel
  • Direct contact with all levels of Home Office Underwriting Operations personnel
  • Direct contact with agents and insureds

QUALIFICATIONS

Education

  • Four year college degree preferred.
  • Continuing education in specialized insurance courses such as IIA, AU, CPCU, and CIC, as well as other educational experiences that enhance product knowledge and technical business relations.ย 
  • Maintenance of an active agent's P&C license in domiciled state preferred.

Experience

  • Minimum of three years property/casualty personal lines underwriting and/or marketing experience with a Property and Casualty carrier preferred.ย 
  • Agency or broker experience with heavy concentration in underwriting exposure/risk and marketing may substitute for carrier experience.

Technical / Professional Knowledge

  • Must have technical underwriting knowledge of the personal lines of business written by Penn National Insurance
  • Effective oral and written communication skills, with the ability to communicate information of a highly technical nature
  • Proven sales, negotiations, and solution-selling skills
  • Working knowledge and skill in agency and Company automation systems, to include fundamental knowledge on the use of personal computers, with emphasis on Microsoft Office Suite
  • Exceptional customer service skills
  • Good financial analysis skills
  • Excellent time management skills
  • Strong personal lines underwriting analysis skills

The compensation has been carefully determined by considering a variety of important factors, including skill sets, experience, training, and certifications. With these considerations in mind, the estimated hiring range is $90,872.67 - $124,949.91. Additionally, you may be eligible to participate in our annual incentive program, depending on your eligibility under the plan.

Job Requirements (as required by ADA - Americans with Disabilities Act)

  • This position is primarily a sedentary position that requires occasional standing and walking throughout the office environment.
  • Must be able to see and effectively use a computer monitor.
  • Must be able to operate a computer, keyboard and applicable printers and other general office equipment.
  • Must be able to access and enter information accurately using automated systems.
  • Must be able to hear and communicate via the telephone and/or monitoring devices to both internal and external clients.
  • Must be able to present information to individuals and groups.
  • Must be able to interpret and apply concepts that may or may not be based upon established guidelines.
  • Must be able to maintain acceptable attendance and adhere to scheduled work hours.
  • Must have a valid driver's license and be able to operate a motor vehicle.
  • Must be able to travel, with overnight stays required.

Why Choose Penn National Insurance?

At Penn National Insurance, we're on a mission to help people feel secure andย make life better when bad things happen.ย For over 106 years, we've been a trusted partner to individuals, families and businesses because we are a mutual insurance company where service and support for our policyholders are at the heart of everything we do.ย 

We're not just a company-we're a community united by our core mission toย "Make Life Better."ย Here, you'll find a place where your professional growth, success and personal well-being are our top priorities.ย 

Your Career Journey: Empowering Your Growth

Your career should be more than just a job-it should empower you to feel secure, supported and inspired. At Penn National Insurance, we invest in your growth and celebrate your contributions with a comprehensive and competitiveย total rewardsย package. We're committed to supporting your journey and helping you thrive at every stage of your career. Key highlights include:

  • Benefits and Compensation: Generous 401(k) match, graded profit sharing, incentive compensation, and a wide range of benefits to support your financial health, physical well-being and career development.
  • Flexibility:ย We offer remote and hybrid work options, flexible scheduling and a "dress-for-your-day" culture.
  • Recognition: We celebrate your achievements, big and small, through employee recognition programs designed to honor your contributions.

Your Employer of Choice: A Legacy of Trust and Strength

Joining Penn National Insurance means becoming part of a company withย over a century of experience, built on trust, innovation and strong relationships. From our beginnings as a mutual insurance company founded by farmers to our 100th anniversary in 2019, we've stayed true to our relationship-driven model, focusing on direct service and meaningful support.ย 

Your Community: Making an Impact Together

Making life betterย isn't just our mission-it's a value that guides everything we do. Our employees are at the heart of this mission, giving back through community engagement and charitable efforts. We proudly support our community through financial support and employee volunteering opportunities including our annual United Way campaign, where employee contributions and company matches make a significant impact each year.

Your Future: Building a Rewarding Career Path

We're not just offering a job; we're providing a fulfilling and rewarding career. We support your growth with a range of resources designed to help you build your skills and achieve your goals, including:

  • Continuing Education Support: Access to programs that help you enhance your knowledge, skills and educational goals along with 100% tuition reimbursement for academic studies.
  • Professional Development Opportunities: Tailored designation programs to help you advance in your career such as CPCU, AINS, CPA, CISSP, and more.
  • Long-Term Career Focus: With an average employee tenure of 14 years and many team members serving for over 40 years, we take pride in fostering a work environment that values long-term growth and development.

When you join us, you're not just starting a job-you're becoming part of a team that values your growth and invests in your future. Our commitment to long-term retention and employee development ensures that you will be part of a tradition and legacy of excellence that spans decades.

Only candidates from the following states will be considered for opportunities with Penn National Insurance and Inservco Insurance Services: Alabama, Delaware, Iowa, Maryland, Minnesota, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia, Wisconsin - unless specifically stated otherwise in the job posting.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, creed, affectional and sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Consistent with the Americans with Disabilities Act (ADA) and EEOC guidance, it is the policy of Pennsylvania National Insurance to provide reasonable accommodations to qualified individuals with disabilities in all aspects of the employment process. If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to a HR Business Partner via telephone at 800-368-4764, or throughย email.