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Paid Search Manager Jobs (NOW HIRING)

Manage and optimize global paid search campaigns across Google Ads and Microsoft Ads. * Develop and execute strategies leveraging SEM and Performance Max (PMax) to maximize ROI. * Analyze campaign ...

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Paid Search Manager information

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$32.5K

$75.5K

$110.5K

How much do paid search manager jobs pay per year?

As of Jul 6, 2026, the average yearly pay for paid search manager in the United States is $75,500.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,500.00 and $91,500.00 per year, depending on experience, location, and employer.

What are some common challenges a Paid Search Manager faces when optimizing large-scale campaigns?

Paid Search Managers working with large-scale campaigns often encounter challenges such as efficiently managing complex account structures, tracking performance across multiple platforms, and allocating budgets to maximize ROI. Balancing automation tools with manual optimizations is crucial, as is staying updated with ever-changing platform algorithms and policies. Strong collaboration with creative, analytics, and client teams is essential to align campaign goals and quickly adapt strategies based on data-driven insights.

What is a Paid Search Manager?

A Paid Search Manager is a marketing professional responsible for managing and optimizing pay-per-click (PPC) advertising campaigns, primarily on platforms like Google Ads and Bing Ads. Their role involves keyword research, ad creation, budget management, and analyzing campaign performance to maximize return on investment. Paid Search Managers work closely with other marketing teams to align paid search strategies with broader business goals and ensure campaigns reach the right audience. They also stay up-to-date with the latest trends and best practices in digital advertising to maintain a competitive edge.

What Is a Paid Search Manager?

A paid search manager is in charge of implementing a pay-per-click (PPC) campaign for an organization. Your job duties include working with the marketing team to develop effective PPC strategies to drive more web traffic to the organization’s website, product landing page, or campaign asset. For this career, you need extensive experience with search engine marketing (SEM), social media marketing, and web analysis tools, like Google analytics. Additional qualifications include strong analytical, communication, and research skills as well as an intuitive familiarity with relevant industry software.

What is the difference between Paid Search Manager vs PPC Specialist?

AspectPaid Search ManagerPPC Specialist
ResponsibilitiesOversees entire paid search campaigns, manages teams, develops strategies, and analyzes performance metrics.Executes specific PPC campaigns, manages ad groups, keywords, and ad copy, and monitors daily performance.
Required SkillsStrategic planning, team leadership, data analysis, and campaign optimization.Keyword research, ad creation, bid management, and performance tracking.
CertificationsGoogle Ads Certification, Bing Ads Certification, and analytics certifications.Google Ads Certification and relevant PPC training.
Work EnvironmentTypically in digital marketing teams within agencies or in-house marketing departments.Often in marketing teams, focusing on campaign execution and optimization.

The Paid Search Manager focuses on strategic oversight and team management of paid search campaigns, while the PPC Specialist handles the day-to-day execution and optimization of individual campaigns. Both roles require similar certifications and skills, but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Paid Search Manager, and why are they important?

To thrive as a Paid Search Manager, you need expertise in digital marketing, data analysis, and campaign optimization, usually backed by a degree in marketing or a related field. Proficiency with platforms like Google Ads, Microsoft Advertising, Google Analytics, and certification in search engine marketing tools is essential. Strong analytical thinking, attention to detail, and effective communication skills help you stand out in this role. These skills are vital for creating high-performing campaigns that maximize ROI and align digital strategies with business goals.
What cities are hiring for Paid Search Manager jobs? Cities with the most Paid Search Manager job openings:
Who are the top companies hiring for Paid Search Manager jobs? The top employers for Paid Search Manager jobs are:
What states have the most Paid Search Manager jobs? States with the most job openings for Paid Search Manager jobs include:
What job categories do people searching Paid Search Manager jobs look for? The top searched job categories for Paid Search Manager jobs are:
Infographic showing various Paid Search Manager job openings in the United States as of June 2026, with employment types broken down into 76% Full Time, 22% Part Time, and 2% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $75,500 per year, or $36.3 per hour.

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 10 days ago


Job description

Company Description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders - CEOs, CMOs, sales leaders, and technology pioneers - and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.

In an AI era, we remain ""Guided By Humanity,"" a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

Overview

The Paid Search Manager is responsible for building and maintaining an effective and productive relationship with assigned client(s). The Manager will supervise a dedicated team in the creation, optimization, and execution of client search initiatives. This position requires a "hands-on" manager with astute attention to process and detail, who possesses the ability to apply this detailed knowledge to actionable insights and recommendations. 

Thisposition is both strategic and tactical in scope and requires the ability to apply detailed paid search knowledge to actionable insights and recommendations. They will assist the Associate Media Director and Director in driving strategic paid search expertise within the team as well as helping to develop innovative strategies to meet and exceed client business objectives.  

Responsibilities
  • Direct and manage the daily workflow of all paid search campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps 
  • Collaborate with direct reports, colleagues, and peers across the organization 
  • Comfortable with ambiguity and quickly adjusts thinking and actions should the realities of a situation shift 
  • Drawing on previous experiences, uses a variety of approaches to identify client needs 
  • Partner with clients to ensure their needs are met and their expectations surpassed 
  • Understands the complex cause and effect patterns that may underlie issues and/or opportunities and thinks beyond the obvious to come up with creative solutions
  • Optimization and manage search campaign performance recommendations for existing campaigns based on reporting and analysis 
  • Budget and performance projections for testing new search partners or technology 
  • Provide recommendations for using search to support new client objectives or campaigns 
  • Conduct monthly client billing audits 
  • Partner with Associate Director to develop processes for improved work flow within Starcom and between agency partners and vendors 
  • Maintain stellar relationships with the vendor partners to further advance Starcom as a preferred client partner 
  • Provide formal training to new team employees 
  • Working to master, identify, and communicate trends in search and in client industries
Qualifications

Qualifications:

  • Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
  • 3+ years of biddable media management experience with a focus on Search 
  • 1+ years working with search platforms with hands-on experience managing and optimizing buys  
  • Experience in applying search to brand-building & direct response initiatives 
  • Understanding of traditional and interactive media planning elements  
  • Strong analytics, organizational, and communication skills 
  • Previous leadership/management experience is preferred 
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel  
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting 
  • Strong organizational, problem-solving, and communication skills 

 

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

 Compensation Range: USD $75,050.00 - USD $120,159.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/28/2026.Employment Type: FULL_TIME