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Paid Search Manager Jobs in Virginia (NOW HIRING)

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA · On-site

$85K - $90K/yr

Develop scalable SEO and paid search programs that can be efficiently implemented across hundreds ... Manage Google Ads campaigns, including budgeting, bidding strategies, audience targeting, ad copy ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA

$85K - $90K/yr

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA · On-site

$85K - $90K/yr

... paid search), search engine optimization (organic search), and website analytics. DX1 is a cloud-based dealership management system for the motorsports industry. We build and maintain customer-facing ...

Jobtailor

SEM Manager

Alexandria, VA · On-site

$120 - $160/hr

Own our paid search strategy and daily execution across Google Ads and Microsoft Ads, spanning ... Manage budget, forecasting, and monthly spend. * Build dashboards that turn CAC, CPL, ROAS, and ...

Carmax

Manager, Marketing Analytics

Richmond, VA · On-site

We partner directly with the channel marketing managers who own media strategy and execution ... Paid Search Channel Analytics:Leadoptimizations, testing, and research todrive impact throughone of ...

Carmax

Manager, Marketing Analytics

Richmond, VA · On-site

$102K - $163K/yr

We partner directly with the channel marketing managers who own media strategy and execution ... Paid Search Channel Analytics: Lead optimizations, testing, and research to drive impact through ...

CarMax, Inc.

Manager, Marketing Analytics

Richmond, VA · On-site

We partner directly with the channel marketing managers who own media strategy and execution ... Paid Search Channel Analytics: Lead optimizations, testing, and research to drive impact through ...

Gnw

Paid Digital Marketing Specialist

Richmond, VA · Hybrid

Execute and manage day-to-day paid digital marketing campaigns across paid search (SEM), paid social, video, display, and retargeting channels. * Build, launch, and optimize campaigns within ...

Zone 5 Technologies

Director of Marketing

Arlington, VA · On-site

Demonstrated hands-on proficiency in SEO, SEM/PPC, and paid and organic social media marketing. * Proven experience managing company websites and digital content, including working with CMS platforms ...

Artisan Talent

Search Marketing Manager

Reston, VA · On-site

$60/hr

You Will • Develop and execute integrated digital media strategies and campaigns across paid and organic channels. • Guide campaign strategy while creating, editing, publishing, and managing ...

Registrar Corp

Director, Growth Marketing

Hampton, VA · On-site +1

$140K - $160K/yr

You'll lead the execution of integrated marketing across paid search, email, webinars, social media, and tradeshows through managing a small, high-performing team. You'll own marketing investment ...

Registrar Corp

Director, Growth Marketing

Hampton, VA · Remote

$140K - $160K/yr

You'll lead the execution of integrated marketing across paid search, email, webinars, social media, and tradeshows through managing a small, high-performing team. You'll own marketing investment ...

shrm

Senior Specialist, Digital Marketing

Alexandria, VA

$83K - $103K/yr

Advanced knowledge of digital marketing channels, including email, paid search, paid social, display advertising, web, and marketing automation. * Proficiency with marketing automation platforms, CRM ...

TDI, LLC

SEO Marketing Specialist

Virginia Beach, VA · On-site

$50K - $65K/yr

SEO Marketing Specialist | Own the Numbers. Scale the Brand. Tactical Distributors is looking for a ... Proven experience managing high-spend paid media accounts * Deep expertise in Google Ads and ...

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All JobsPaid Search JobsPaid Search Manager JobsPaid Search Manager Jobs in Virginia

Paid Search Manager information

See Virginia salary details

$32.2K

$74.9K

$109.6K

How much do paid search manager jobs pay per year?

As of Aug 29, 2026, the average yearly pay for paid search manager in Virginia is $74,852.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,000.00 and $90,700.00 per year, depending on experience, location, and employer.

What is a paid search manager?

A Paid Search Manager is a marketing professional responsible for managing and optimizing pay-per-click (PPC) advertising campaigns, primarily on platforms like Google Ads and Bing Ads. Their role involves keyword research, ad creation, budget management, and analyzing campaign performance to maximize return on investment. Paid Search Managers work closely with other marketing teams to align paid search strategies with broader business goals and ensure campaigns reach the right audience. They also stay up-to-date with the latest trends and best practices in digital advertising to maintain a competitive edge.

What is a paid search manager?

A paid search manager is in charge of implementing a pay-per-click (PPC) campaign for an organization. Your job duties include working with the marketing team to develop effective PPC strategies to drive more web traffic to the organization’s website, product landing page, or campaign asset. For this career, you need extensive experience with search engine marketing (SEM), social media marketing, and web analysis tools, like Google analytics. Additional qualifications include strong analytical, communication, and research skills as well as an intuitive familiarity with relevant industry software.

What are the key skills and qualifications needed to thrive as a paid search manager?

To thrive as a Paid Search Manager, you need expertise in digital marketing, data analysis, and campaign optimization, usually backed by a degree in marketing or a related field. Proficiency with platforms like Google Ads, Microsoft Advertising, Google Analytics, and certification in search engine marketing tools is essential. Strong analytical thinking, attention to detail, and effective communication skills help you stand out in this role. These skills are vital for creating high-performing campaigns that maximize ROI and align digital strategies with business goals.

What are some common challenges a paid search manager faces when optimizing large-scale campaigns?

Paid Search Managers working with large-scale campaigns often encounter challenges such as efficiently managing complex account structures, tracking performance across multiple platforms, and allocating budgets to maximize ROI. Balancing automation tools with manual optimizations is crucial, as is staying updated with ever-changing platform algorithms and policies. Strong collaboration with creative, analytics, and client teams is essential to align campaign goals and quickly adapt strategies based on data-driven insights.

What is the difference between Paid Search Manager vs PPC Specialist?

AspectPaid Search ManagerPPC Specialist
ResponsibilitiesOversees entire paid search campaigns, manages teams, develops strategies, and analyzes performance metrics.Executes specific PPC campaigns, manages ad groups, keywords, and ad copy, and monitors daily performance.
Required SkillsStrategic planning, team leadership, data analysis, and campaign optimization.Keyword research, ad creation, bid management, and performance tracking.
CertificationsGoogle Ads Certification, Bing Ads Certification, and analytics certifications.Google Ads Certification and relevant PPC training.
Work EnvironmentTypically in digital marketing teams within agencies or in-house marketing departments.Often in marketing teams, focusing on campaign execution and optimization.

The Paid Search Manager focuses on strategic oversight and team management of paid search campaigns, while the PPC Specialist handles the day-to-day execution and optimization of individual campaigns. Both roles require similar certifications and skills, but differ in scope and responsibilities.

More about Paid Search Manager jobs

What are the most commonly searched types of Paid Search jobs in Virginia?

The most popular types of Paid Search jobs in Virginia are:

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For Paid Search Manager jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Paid Search Manager jobs in Virginia look for?

The top searched job categories for Paid Search Manager jobs in Virginia are:

What cities in Virginia are hiring for Paid Search Manager jobs?

Cities in Virginia with the most Paid Search Manager job openings:

Paid Search Manager jobs near you
Infographic showing various Paid Search Manager job openings in Virginia as of August 2026, with employment types broken down into 100% Full Time. Highlights an 60% In-person, and 40% Remote job distribution, with an average salary of $74,852 per year, or $36 per hour.

SEO/SEM Marketing Manager

Norfolk, VA • On-site

DX1 Platform
See more jobs at DX1 Platformexternal

$85K - $90K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 20 days ago

Job description

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search), search engine optimization (organic search), and website analytics.

DX1 is a cloud-based dealership management system for the motorsports industry. We build and maintain customer-facing websites for dealers selling motorcycles, ATVs, side by sides, snowmobiles, scooters, power equipment and more.

Position Summary

DX1 is looking for an experienced SEO/SEM Manager to lead our search marketing team and drive measurable results for hundreds of powersports dealership websites across the US. This role combines strategic leadership with hands-on execution, managing a small team while overseeing a high-volume client portfolio.

Success in this position requires someone who thinks like a boutique digital marketing agency but can build scalable processes that deliver consistent results across many accounts. The ideal candidate is highly organized, data-driven, process-oriented, and passionate about continuous improvement through automation, AI, and marketing technology.

Responsibilities

Lead, mentor, and develop a team of up to three SEO/SEM specialists.
Manage search marketing strategies for a large portfolio of dealership websites while maintaining high-quality service standards.
Develop scalable SEO and paid search programs that can be efficiently implemented across hundreds of clients.
Prioritize work based on business impact, client needs, and team capacity.
Establish processes, documentation, and quality standards that improve efficiency and consistency.
Conduct technical SEO audits and identify opportunities to improve site health, crawlability, indexation, Core Web Vitals, and organic performance.
Oversee keyword research, on-page optimization, local SEO, content recommendations, link-building strategies, and competitive analysis.
Manage Google Ads campaigns, including budgeting, bidding strategies, audience targeting, ad copy testing, and conversion optimization.
Monitor campaign performance and communicate results through meaningful reporting and actionable recommendations.
Collaborate closely with Product Development, Customer Success, and Account Management teams and the Website Builders to implement SEO best practices within our website platform.
Stay current on Google algorithm updates, paid search trends, AI search developments, and emerging digital marketing technologies.
Continuously identify opportunities to automate repetitive work using technology, templates, AI, and workflow improvements.

Required Qualifications

5+ years of SEO and SEM experience with proven results.
2+ years managing or mentoring marketing professionals.
Experience managing multiple client accounts in an agency or high-volume SaaS environment.
Strong understanding of technical SEO, local SEO, content strategy, and paid search.
Advanced knowledge of:
Google Analytics 4 (GA4)
Google Tag Manager
Google Search Console
Google Ads
SEMrush
PageSpeed Insights
Screaming Frog SEO Spider
Raven Tools (or similar reporting platforms)
Experience implementing conversion tracking, event tagging, and attribution.
Strong analytical skills with the ability to translate data into business recommendations.
Excellent project management, prioritization, and organizational skills.
Ability to thrive in a fast-paced environment while managing competing priorities.

Preferred Qualifications

Experience working with automotive, powersports, RV, marine, or other dealer-based industries.
Experience supporting SaaS products or website platforms.
Familiarity with Local SEO for multi-location businesses.
Experience with schema markup, XML sitemaps, robots.txt, and JavaScript SEO.
Knowledge of AI-assisted marketing workflows and automation tools.

What Success Looks Like

Delivers measurable improvements in organic traffic, rankings, lead generation, and paid search performance across a large client portfolio.
Builds repeatable processes that enable the team to scale without sacrificing quality.
Develops a high-performing, accountable team focused on continuous improvement.
Uses data to drive decisions and proactively identifies opportunities for optimization.
Balances strategic thinking with hands-on execution while maintaining exceptional client outcomes.

Key Competencies

Strong Management Skills
Strategic Thinking
Process Improvement
Client Service
Analytical Thinking
Technical SEO
Paid Search
Communication
Collaboration
Continuous Learning
  • This role offers a compensation of approximately $85,000 - $90,000 annually. Compensation factors include geography, experience, education, job demands, job market, etc.Additional benefits for full-time employees include medical, dental, vision, flexible spending account, 401k, and matching up to. 4% fully vested on day one of employment; paid vacation, company holidays, and sick leave; corporate discount opportunities.

About DE

Dominion Enterprises (DE) is a privately held data services and software services conglomerate offering client solutions through stand-alone businesses serving several verticals including automotive, hospitality, franchise, real estate and powersports. Our customers rely on our B2B products and services through DataOne Software, Dominion DMS, Activator Dealer Solutions, Dealer Specialties, Cross-Sell, Travel Media Group, Franchise Ventures, PrimeStreet, and Recreational Dealer Solutions. DE is headquartered in Norfolk, Virginia. We are proud of our collaborative, innovative, team-oriented work environments, excellent career enrichment opportunities, community service opportunities, competitive earnings, and comprehensive benefits package including a generous 401(k) plan. DE is an equal opportunity employer and supports a diverse workforce, and is a drug-testing employer.

Employment Type: Full-Time

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