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Sem Jobs in Virginia (NOW HIRING)

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA · On-site

$85K - $90K/yr

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA · On-site

$85K - $90K/yr

Description Position at DX1 Platform DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA

$85K - $90K/yr

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search ...

Jobtailor

SEM Manager

Alexandria, VA · On-site

$120 - $160/hr

Requirements * 5+ years in SEM / paid search, with advanced, at-scale experience in Google Ads (Microsoft Ads a plus). * Hands‑on experience using AI to scale campaigns, Smart Bidding, Performance ...

TDI, LLC

SEO Marketing Specialist

Virginia Beach, VA · On-site

$50K - $65K/yr

SEO Marketing Specialist | Own the Numbers. Scale the Brand. Tactical Distributors is looking for a SEO Marketing Specialist who knows how to turn ad spend into revenue and data into decisions. This ...

Cenvar Roofing and Solar

SEO & PPC Manager

Lynchburg, VA · On-site

$75K - $85K/yr

This role is ideal for an analytical, self-directed marketing professional who thrives in a fast ... Conduct technical SEO audits, resolve crawl issues, and improve site performance and Core Web ...

Zone 5 Technologies

Director of Marketing

Arlington, VA · On-site

Search Engine Optimization (SEO) & Search Engine Marketing (SEM) * Develop and own the SEO strategy to improve organic search visibility, keyword rankings, and inbound traffic for Zone 5 Technologies ...

MyEyeDr.

Digital Marketing Analyst, SEO & Web

Vienna, VA · Hybrid

$85K - $95K/yr

Description About the Role As our Digital Marketing Analyst, SEO & Web, you will serve as MyEyeDr.'s go-to expert on digital analytics, search performance, and onsite behavioral intelligence. You'll ...

MyEyeDr.

Digital Marketing Analyst, SEO & Web

Vienna, VA · On-site

$85K - $95K/yr

Description About the Role As our Digital Marketing Analyst, SEO & Web , you will serve as MyEyeDr.'s go-to expert on digital analytics, search performance, and onsite behavioral intelligence. You'll ...

Workshop Digital

SEO Manager [Richmond, VA]

Richmond, VA · On-site

$70K - $77K/yr

Develop strategies and tactics that support client goals and drive strong organic marketing ... Inform SEO management of any updates, concerns, or potential points of interest from within the ...

Autodesk

Search Intelligence Manager

Alberta, VA · On-site +1

$78K - $139K/yr

Manage and triage search intake requests across content, technical SEO, and marketing stakeholders-helping prioritize analyses, reporting needs, and optimization opportunities based on business ...

Registrar Corp

Director, Growth Marketing

Hampton, VA · On-site +1

$140K - $160K/yr

Be the SEM Expert * Own paid search strategy, execution, and optimization. * Manage keywords, bidding, budgets, landing pages, audience targeting, and campaign performance. * Continuously improve ...

Registrar Corp

Director, Growth Marketing

Hampton, VA · Remote

$140K - $160K/yr

Be the SEM Expert * Own paid search strategy, execution, and optimization. * Manage keywords, bidding, budgets, landing pages, audience targeting, and campaign performance. * Continuously improve ...

Kapitus

Organic Search Manager

Arlington, VA · On-site

Work closely with the Director of Brand Marketing to integrate SEO and AI search best practices into content, PR, website, social media, and campaign initiatives. * Support digital PR, research, and ...

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All JobsSem JobsSem Jobs in Virginia

Sem information

See Virginia salary details

$113.5K

$123.9K

$132.4K

How much do sem jobs pay per year?

As of Aug 25, 2026, the average yearly pay for sem in Virginia is $123,927.00, according to ZipRecruiter salary data. Most workers in this role earn between $119,000.00 and $128,900.00 per year, depending on experience, location, and employer.

What is a SEM specialist?

SEM specialists, or Search Engine Marketing specialists, are professionals who manage and optimize paid advertising campaigns on search engines like Google and Bing. Their main goal is to increase website visibility and drive targeted traffic by using strategies such as pay-per-click (PPC) advertising, keyword research, and ad copywriting. SEM specialists analyze campaign performance, adjust bids and budgets, and ensure ads reach the right audience. They often work closely with SEO and digital marketing teams to maximize return on investment (ROI) and achieve marketing objectives.

What are the key skills and qualifications needed to thrive as a SEM specialist?

To thrive as an SEM Specialist, you need expertise in digital marketing strategies, keyword research, campaign management, and typically a bachelor's degree in marketing or a related field. Familiarity with platforms such as Google Ads, Bing Ads, Google Analytics, and relevant certifications (e.g., Google Ads Certification) are crucial. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart. These skills are vital for optimizing ad performance, maximizing ROI, and ensuring campaigns align with business objectives.

What are some common challenges faced by SEM specialists when managing multiple campaigns across different platforms?

SEM specialists often encounter challenges such as balancing budget allocations, maintaining consistent messaging, and keeping up with rapidly changing algorithms across platforms like Google Ads and Bing Ads. Managing multiple campaigns requires strong organizational skills to monitor performance metrics, optimize keywords, and ensure compliance with each platform's policies. Additionally, effective communication with clients or other departments is essential to align SEM strategies with broader marketing goals.

What is the difference between Sem vs SEO Specialist?

AspectSemSEO Specialist
Required CredentialsMarketing certifications, digital advertising experienceSEO certifications, web analytics knowledge
Work EnvironmentPaid advertising campaigns, PPC managementWebsite optimization, organic search strategies
Employer & Industry UsageAdvertising agencies, digital marketing firmsBusinesses with online presence, marketing agencies
Search & Comparison IntentPaid search, advertising strategiesOrganic search, website ranking improvements

Sem (Search Engine Marketing) focuses on paid advertising campaigns like PPC, while SEO Specialist concentrates on organic search optimization to improve website rankings. Both roles are essential in digital marketing but differ in methods and tools used.

How to become a search engine marketing specialist?

To become a search engine marketing (SEM) specialist, you should gain knowledge of digital marketing, learn how to use tools like Google Ads and analytics platforms, and develop skills in keyword research, ad copywriting, and campaign management. Earning certifications such as Google Ads Certification can enhance credibility, and gaining hands-on experience through internships or personal projects is valuable for building expertise.

What is a search engine marketing job?

A search engine marketing (SEM) job involves creating and managing paid advertising campaigns on search engines like Google and Bing to increase website visibility. SEM professionals use tools such as Google Ads and Bing Ads, analyze performance metrics, and optimize campaigns to improve return on investment.

What are the most commonly searched types of Sem jobs in Virginia?

The most popular types of Sem jobs in Virginia are:

What are popular job titles related to Sem jobs in Virginia?

For Sem jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Sem jobs in Virginia look for?

The top searched job categories for Sem jobs in Virginia are:

Sem jobs near you
Infographic showing various Sem job openings in Virginia as of August 2026, with employment types broken down into 91% Full Time, 6% Part Time, and 3% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $123,927 per year, or $59.6 per hour.

SEO/SEM Marketing Manager

DX1 Platform

Norfolk, VA

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 16 days ago

Job description

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search), search engine optimization (organic search), and website analytics.

DX1 is a cloud-based dealership management system for the motorsports industry. We build and maintain customer-facing websites for dealers selling motorcycles, ATVs, side by sides, snowmobiles, scooters, power equipment and more. 

Position Summary

DX1 is looking for an experienced SEO/SEM Manager to lead our search marketing team and drive measurable results for hundreds of powersports dealership websites across the US. This role combines strategic leadership with hands-on execution, managing a small team while overseeing a high-volume client portfolio.

Success in this position requires someone who thinks like a boutique digital marketing agency but can build scalable processes that deliver consistent results across many accounts. The ideal candidate is highly organized, data-driven, process-oriented, and passionate about continuous improvement through automation, AI, and marketing technology.

Responsibilities

● Lead, mentor, and develop a team of up to three SEO/SEM specialists.
● Manage search marketing strategies for a large portfolio of dealership websites while maintaining high-quality service standards.
● Develop scalable SEO and paid search programs that can be efficiently implemented across hundreds of clients.
● Prioritize work based on business impact, client needs, and team capacity.
● Establish processes, documentation, and quality standards that improve efficiency and consistency.
● Conduct technical SEO audits and identify opportunities to improve site health, crawlability, indexation, Core Web Vitals, and organic performance.
● Oversee keyword research, on-page optimization, local SEO, content recommendations, link-building strategies, and competitive analysis.
● Manage Google Ads campaigns, including budgeting, bidding strategies, audience targeting, ad copy testing, and conversion optimization.
● Monitor campaign performance and communicate results through meaningful reporting and actionable recommendations.
● Collaborate closely with Product Development, Customer Success, and Account Management teams and the Website Builders to implement SEO best practices within our website platform.
● Stay current on Google algorithm updates, paid search trends, AI search developments, and emerging digital marketing technologies.
● Continuously identify opportunities to automate repetitive work using technology, templates, AI, and workflow improvements.

Required Qualifications

● 5+ years of SEO and SEM experience with proven results.
● 2+ years managing or mentoring marketing professionals.
● Experience managing multiple client accounts in an agency or high-volume SaaS environment.
● Strong understanding of technical SEO, local SEO, content strategy, and paid search.
● Advanced knowledge of:
○ Google Analytics 4 (GA4)
○ Google Tag Manager
○ Google Search Console
○ Google Ads
○ SEMrush
○ PageSpeed Insights
○ Screaming Frog SEO Spider
○ Raven Tools (or similar reporting platforms)
● Experience implementing conversion tracking, event tagging, and attribution.
● Strong analytical skills with the ability to translate data into business recommendations.
● Excellent project management, prioritization, and organizational skills.
● Ability to thrive in a fast-paced environment while managing competing priorities.

Preferred Qualifications

● Experience working with automotive, powersports, RV, marine, or other dealer-based industries.
● Experience supporting SaaS products or website platforms.
● Familiarity with Local SEO for multi-location businesses.
● Experience with schema markup, XML sitemaps, robots.txt, and JavaScript SEO.
● Knowledge of AI-assisted marketing workflows and automation tools.

What Success Looks Like

● Delivers measurable improvements in organic traffic, rankings, lead generation, and paid search performance across a large client portfolio.
● Builds repeatable processes that enable the team to scale without sacrificing quality.
● Develops a high-performing, accountable team focused on continuous improvement.
● Uses data to drive decisions and proactively identifies opportunities for optimization.
● Balances strategic thinking with hands-on execution while maintaining exceptional client outcomes.

Key Competencies

● Strong Management Skills
● Strategic Thinking
● Process Improvement
● Client Service
● Analytical Thinking
● Technical SEO
● Paid Search
● Communication
● Collaboration
● Continuous Learning
  • This role offers a compensation of approximately $85,000 - $90,000 annually. Compensation factors include geography, experience, education, job demands, job market, etc. Additional benefits for full-time employees include medical, dental, vision, flexible spending account, 401k, and matching up to.  4% fully vested on day one of employment; paid vacation, company holidays, and sick leave; corporate discount opportunities.

About DE

Dominion Enterprises (DE) is a privately held data services and software services conglomerate offering client solutions through stand-alone businesses serving several verticals including automotive, hospitality, franchise, real estate and powersports. Our customers rely on our B2B products and services through DataOne Software, Dominion DMS, Activator Dealer Solutions, Dealer Specialties, Cross-Sell, Travel Media Group, Franchise Ventures, PrimeStreet, and Recreational Dealer Solutions. DE is headquartered in Norfolk, Virginia. We are proud of our collaborative, innovative, team-oriented work environments, excellent career enrichment opportunities, community service opportunities, competitive earnings, and comprehensive benefits package including a generous 401(k) plan. DE is an equal opportunity employer and supports a diverse workforce, and is a drug-testing employer.