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Sem Jobs in Virginia (NOW HIRING)

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA · On-site

$85K - $90K/yr

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA · On-site

$85K - $90K/yr

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA · On-site

$85K - $90K/yr

Description Position at DX1 Platform DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on ...

MAP Communications

SEO Manager

Chesapeake, VA

$75K/yr

Partner with internal web and marketing teams to implement and validate improvements across the portfolio. Technical and On-Page SEO * Identify and address technical SEO issues including crawlability ...

MAP

SEO Manager

Chesapeake, VA · On-site

$75K/yr

Partner with internal web and marketing teams to implement and validate improvements across the portfolio. Technical and On-Page SEO * Identify and address technical SEO issues including crawlability ...

ECPI University

SEO Specialist

Virginia Beach, VA · On-site

College degree in Marketing, Communications or related field (Bachelor's degree preferred) * Minimum of 2 years' experience in digital marketing positions, with demonstrated successes leading SEO ...

MAP

SEO Manager

Chesapeake, VA · On-site

$75K/yr

Partner with internal web and marketing teams to implement and validate improvements across the portfolio. Technical and On-Page SEO * Identify and address technical SEO issues including crawlability ...

Workshop Digital

SEO Manager

Richmond, VA · On-site

$70K - $77K/yr

We work as an extension of our client's marketing teams, creating customized digital marketing ... Position Summary The SEO Manager position operates at a high degree of autonomy and regularly ...

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Sem information

See Virginia salary details

$113.5K

$123.9K

$132.4K

How much do sem jobs pay per year?

As of Jul 15, 2026, the average yearly pay for sem in Virginia is $123,927.00, according to ZipRecruiter salary data. Most workers in this role earn between $119,000.00 and $128,900.00 per year, depending on experience, location, and employer.

What is the difference between Sem vs SEO Specialist?

AspectSemSEO Specialist
Required CredentialsMarketing certifications, digital advertising experienceSEO certifications, web analytics knowledge
Work EnvironmentPaid advertising campaigns, PPC managementWebsite optimization, organic search strategies
Employer & Industry UsageAdvertising agencies, digital marketing firmsBusinesses with online presence, marketing agencies
Search & Comparison IntentPaid search, advertising strategiesOrganic search, website ranking improvements

Sem (Search Engine Marketing) focuses on paid advertising campaigns like PPC, while SEO Specialist concentrates on organic search optimization to improve website rankings. Both roles are essential in digital marketing but differ in methods and tools used.

What are SEM specialists?

SEM specialists, or Search Engine Marketing specialists, are professionals who manage and optimize paid advertising campaigns on search engines like Google and Bing. Their main goal is to increase website visibility and drive targeted traffic by using strategies such as pay-per-click (PPC) advertising, keyword research, and ad copywriting. SEM specialists analyze campaign performance, adjust bids and budgets, and ensure ads reach the right audience. They often work closely with SEO and digital marketing teams to maximize return on investment (ROI) and achieve marketing objectives.

What are some common challenges faced by SEM specialists when managing multiple campaigns across different platforms?

SEM specialists often encounter challenges such as balancing budget allocations, maintaining consistent messaging, and keeping up with rapidly changing algorithms across platforms like Google Ads and Bing Ads. Managing multiple campaigns requires strong organizational skills to monitor performance metrics, optimize keywords, and ensure compliance with each platform's policies. Additionally, effective communication with clients or other departments is essential to align SEM strategies with broader marketing goals.

What are the key skills and qualifications needed to thrive as a SEM Specialist, and why are they important?

To thrive as an SEM Specialist, you need expertise in digital marketing strategies, keyword research, campaign management, and typically a bachelor's degree in marketing or a related field. Familiarity with platforms such as Google Ads, Bing Ads, Google Analytics, and relevant certifications (e.g., Google Ads Certification) are crucial. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart. These skills are vital for optimizing ad performance, maximizing ROI, and ensuring campaigns align with business objectives.
What are the most commonly searched types of Sem jobs in Virginia? The most popular types of Sem jobs in Virginia are:
What are popular job titles related to Sem jobs in Virginia? For Sem jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Sem jobs in Virginia look for? The top searched job categories for Sem jobs in Virginia are:
Sem jobs near you

SEO/SEM Marketing Manager

DX1 Platform

Norfolk, VA • On-site

$85K - $90K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 5 days ago

Job description

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search), search engine optimization (organic search), and website analytics.

DX1 is a cloud-based dealership management system for the motorsports industry. We build and maintain customer-facing websites for dealers selling motorcycles, ATVs, side by sides, snowmobiles, scooters, power equipment and more.

Position Summary

DX1 is looking for an experienced SEO/SEM Manager to lead our search marketing team and drive measurable results for hundreds of powersports dealership websites across the US. This role combines strategic leadership with hands-on execution, managing a small team while overseeing a high-volume client portfolio.

Success in this position requires someone who thinks like a boutique digital marketing agency but can build scalable processes that deliver consistent results across many accounts. The ideal candidate is highly organized, data-driven, process-oriented, and passionate about continuous improvement through automation, AI, and marketing technology.

Responsibilities

Lead, mentor, and develop a team of up to three SEO/SEM specialists.
Manage search marketing strategies for a large portfolio of dealership websites while maintaining high-quality service standards.
Develop scalable SEO and paid search programs that can be efficiently implemented across hundreds of clients.
Prioritize work based on business impact, client needs, and team capacity.
Establish processes, documentation, and quality standards that improve efficiency and consistency.
Conduct technical SEO audits and identify opportunities to improve site health, crawlability, indexation, Core Web Vitals, and organic performance.
Oversee keyword research, on-page optimization, local SEO, content recommendations, link-building strategies, and competitive analysis.
Manage Google Ads campaigns, including budgeting, bidding strategies, audience targeting, ad copy testing, and conversion optimization.
Monitor campaign performance and communicate results through meaningful reporting and actionable recommendations.
Collaborate closely with Product Development, Customer Success, and Account Management teams and the Website Builders to implement SEO best practices within our website platform.
Stay current on Google algorithm updates, paid search trends, AI search developments, and emerging digital marketing technologies.
Continuously identify opportunities to automate repetitive work using technology, templates, AI, and workflow improvements.

Required Qualifications

5+ years of SEO and SEM experience with proven results.
2+ years managing or mentoring marketing professionals.
Experience managing multiple client accounts in an agency or high-volume SaaS environment.
Strong understanding of technical SEO, local SEO, content strategy, and paid search.
Advanced knowledge of:
Google Analytics 4 (GA4)
Google Tag Manager
Google Search Console
Google Ads
SEMrush
PageSpeed Insights
Screaming Frog SEO Spider
Raven Tools (or similar reporting platforms)
Experience implementing conversion tracking, event tagging, and attribution.
Strong analytical skills with the ability to translate data into business recommendations.
Excellent project management, prioritization, and organizational skills.
Ability to thrive in a fast-paced environment while managing competing priorities.

Preferred Qualifications

Experience working with automotive, powersports, RV, marine, or other dealer-based industries.
Experience supporting SaaS products or website platforms.
Familiarity with Local SEO for multi-location businesses.
Experience with schema markup, XML sitemaps, robots.txt, and JavaScript SEO.
Knowledge of AI-assisted marketing workflows and automation tools.

What Success Looks Like

Delivers measurable improvements in organic traffic, rankings, lead generation, and paid search performance across a large client portfolio.
Builds repeatable processes that enable the team to scale without sacrificing quality.
Develops a high-performing, accountable team focused on continuous improvement.
Uses data to drive decisions and proactively identifies opportunities for optimization.
Balances strategic thinking with hands-on execution while maintaining exceptional client outcomes.

Key Competencies

Strong Management Skills
Strategic Thinking
Process Improvement
Client Service
Analytical Thinking
Technical SEO
Paid Search
Communication
Collaboration
Continuous Learning
  • This role offers a compensation of approximately $85,000 - $90,000 annually. Compensation factors include geography, experience, education, job demands, job market, etc.Additional benefits for full-time employees include medical, dental, vision, flexible spending account, 401k, and matching up to. 4% fully vested on day one of employment; paid vacation, company holidays, and sick leave; corporate discount opportunities.

About DE

Dominion Enterprises (DE) is a privately held data services and software services conglomerate offering client solutions through stand-alone businesses serving several verticals including automotive, hospitality, franchise, real estate and powersports. Our customers rely on our B2B products and services through DataOne Software, Dominion DMS, Activator Dealer Solutions, Dealer Specialties, Cross-Sell, Travel Media Group, Franchise Ventures, PrimeStreet, and Recreational Dealer Solutions. DE is headquartered in Norfolk, Virginia. We are proud of our collaborative, innovative, team-oriented work environments, excellent career enrichment opportunities, community service opportunities, competitive earnings, and comprehensive benefits package including a generous 401(k) plan. DE is an equal opportunity employer and supports a diverse workforce, and is a drug-testing employer.

Employment Type: Full-Time

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