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Freelance Sem Jobs in Virginia (NOW HIRING)

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA · On-site

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA

$85K - $90K/yr

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA

$85K - $90K/yr

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA · On-site

$85K - $90K/yr

Description Position at DX1 Platform DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on ...

Jobtailor

SEM Manager

Alexandria, VA · On-site

$120 - $160/hr

Requirements * 5+ years in SEM / paid search, with advanced, at-scale experience in Google Ads (Microsoft Ads a plus). * Hands‑on experience using AI to scale campaigns, Smart Bidding, Performance ...

TDI, LLC

SEO Marketing Specialist

Virginia Beach, VA · On-site

$50K - $65K/yr

SEO Marketing Specialist | Own the Numbers. Scale the Brand. Tactical Distributors is looking for a SEO Marketing Specialist who knows how to turn ad spend into revenue and data into decisions. This ...

Cenvar Roofing and Solar

SEO & PPC Manager

Lynchburg, VA · On-site

$75K - $85K/yr

This role is ideal for an analytical, self-directed marketing professional who thrives in a fast ... Conduct technical SEO audits, resolve crawl issues, and improve site performance and Core Web ...

Zone 5 Technologies

Director of Marketing

Arlington, VA · On-site

Search Engine Optimization (SEO) & Search Engine Marketing (SEM) * Develop and own the SEO strategy to improve organic search visibility, keyword rankings, and inbound traffic for Zone 5 Technologies ...

MyEyeDr.

Digital Marketing Analyst, SEO & Web

Vienna, VA · Hybrid

$85K - $95K/yr

Description About the Role As our Digital Marketing Analyst, SEO & Web, you will serve as MyEyeDr.'s go-to expert on digital analytics, search performance, and onsite behavioral intelligence. You'll ...

MyEyeDr.

Digital Marketing Analyst, SEO & Web

Vienna, VA · On-site

$85K - $95K/yr

Description About the Role As our Digital Marketing Analyst, SEO & Web , you will serve as MyEyeDr.'s go-to expert on digital analytics, search performance, and onsite behavioral intelligence. You'll ...

Workshop Digital

SEO Manager [Richmond, VA]

Richmond, VA · On-site

$70K - $77K/yr

Develop strategies and tactics that support client goals and drive strong organic marketing ... Inform SEO management of any updates, concerns, or potential points of interest from within the ...

Autodesk

Search Intelligence Manager

Alberta, VA · On-site +1

$78K - $139K/yr

Manage and triage search intake requests across content, technical SEO, and marketing stakeholders-helping prioritize analyses, reporting needs, and optimization opportunities based on business ...

Registrar Corp

Director, Growth Marketing

Hampton, VA · On-site +1

$140K - $160K/yr

Be the SEM Expert * Own paid search strategy, execution, and optimization. * Manage keywords, bidding, budgets, landing pages, audience targeting, and campaign performance. * Continuously improve ...

Registrar Corp

Director, Growth Marketing

Hampton, VA · Remote

$140K - $160K/yr

Be the SEM Expert * Own paid search strategy, execution, and optimization. * Manage keywords, bidding, budgets, landing pages, audience targeting, and campaign performance. * Continuously improve ...

Kapitus

Organic Search Manager

Arlington, VA · On-site

Work closely with the Director of Brand Marketing to integrate SEO and AI search best practices into content, PR, website, social media, and campaign initiatives. * Support digital PR, research, and ...

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Freelance Sem information

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How much do freelance sem jobs pay per hour?

As of Aug 23, 2026, the average hourly pay for freelance sem in Virginia is $47.30, according to ZipRecruiter salary data. Most workers in this role earn between $24.09 and $61.25 per hour, depending on experience, location, and employer.

What is a freelance SEM?

A Freelance SEM (Search Engine Marketing) job involves managing paid online advertising campaigns to drive traffic and conversions for businesses. Freelance SEM specialists create and optimize ads on platforms like Google Ads and Bing Ads, conduct keyword research, analyze performance data, and adjust strategies for better results. They work independently, often with multiple clients, to help improve ad visibility and ROI. This role requires expertise in PPC (pay-per-click) campaigns, budget management, and digital marketing trends.

What are the key skills and qualifications needed to thrive as a freelance SEM?

To thrive as a Freelance SEM (Search Engine Marketing) specialist, you need a solid understanding of PPC advertising platforms like Google Ads and Bing Ads, keyword research, analytics, and campaign optimization, usually supported by relevant digital marketing experience or certifications such as Google Ads Certification. Familiarity with tools such as Google Analytics, SEMrush, and ad management dashboards is essential for analyzing and improving campaign performance. Exceptional communication, project management, and problem-solving skills help build client relationships and deliver consistent results. These abilities are crucial for managing multiple clients, staying up to date with industry changes, and driving measurable ROI.

What are some common challenges faced by freelance SEM specialists and how can they overcome them?

Freelance SEM specialists often face challenges such as keeping up with frequent changes in advertising platform algorithms, managing multiple client campaigns simultaneously, and demonstrating clear ROI to clients. To overcome these, it’s important to set aside time for ongoing learning and certification updates, use project management and automation tools to stay organized, and establish transparent reporting processes. Additionally, proactively communicating with clients about campaign goals, results, and industry shifts can build trust and long-term partnerships. By staying adaptable and data-driven, Freelance SEM professionals can effectively navigate the dynamic landscape and deliver consistent value.

What are the most commonly searched types of Sem jobs in Virginia?

The most popular types of Sem jobs in Virginia are:

What are popular job titles related to Freelance Sem jobs in Virginia?

For Freelance Sem jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Freelance Sem jobs in Virginia look for?

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Freelance Sem jobs near you
Infographic showing various Freelance Sem job openings in Virginia as of August 2026, with employment types broken down into 72% Full Time, 17% Part Time, 1% Temporary, and 10% Contract. Highlights an 77% Physical, 2% Hybrid, and 21% Remote job distribution, with an average salary of $98,379 per year, or $47.3 per hour.

SEO/SEM Marketing Manager

DX1 Platform

Norfolk, VA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Job description

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search), search engine optimization (organic search), and website analytics.

DX1 is a cloud-based dealership management system for the motorsports industry. We build and maintain customer-facing websites for dealers selling motorcycles, ATVs, side by sides, snowmobiles, scooters, power equipment and more. 

Position Summary

DX1 is looking for an experienced SEO/SEM Manager to lead our search marketing team and drive measurable results for hundreds of powersports dealership websites across the US. This role combines strategic leadership with hands-on execution, managing a small team while overseeing a high-volume client portfolio.

Success in this position requires someone who thinks like a boutique digital marketing agency but can build scalable processes that deliver consistent results across many accounts. The ideal candidate is highly organized, data-driven, process-oriented, and passionate about continuous improvement through automation, AI, and marketing technology.

Responsibilities

● Lead, mentor, and develop a team of up to three SEO/SEM specialists.
● Manage search marketing strategies for a large portfolio of dealership websites while maintaining high-quality service standards.
● Develop scalable SEO and paid search programs that can be efficiently implemented across hundreds of clients.
● Prioritize work based on business impact, client needs, and team capacity.
● Establish processes, documentation, and quality standards that improve efficiency and consistency.
● Conduct technical SEO audits and identify opportunities to improve site health, crawlability, indexation, Core Web Vitals, and organic performance.
● Oversee keyword research, on-page optimization, local SEO, content recommendations, link-building strategies, and competitive analysis.
● Manage Google Ads campaigns, including budgeting, bidding strategies, audience targeting, ad copy testing, and conversion optimization.
● Monitor campaign performance and communicate results through meaningful reporting and actionable recommendations.
● Collaborate closely with Product Development, Customer Success, and Account Management teams and the Website Builders to implement SEO best practices within our website platform.
● Stay current on Google algorithm updates, paid search trends, AI search developments, and emerging digital marketing technologies.
● Continuously identify opportunities to automate repetitive work using technology, templates, AI, and workflow improvements.

Required Qualifications

● 5+ years of SEO and SEM experience with proven results.
● 2+ years managing or mentoring marketing professionals.
● Experience managing multiple client accounts in an agency or high-volume SaaS environment.
● Strong understanding of technical SEO, local SEO, content strategy, and paid search.
● Advanced knowledge of:
○ Google Analytics 4 (GA4)
○ Google Tag Manager
○ Google Search Console
○ Google Ads
○ SEMrush
○ PageSpeed Insights
○ Screaming Frog SEO Spider
○ Raven Tools (or similar reporting platforms)
● Experience implementing conversion tracking, event tagging, and attribution.
● Strong analytical skills with the ability to translate data into business recommendations.
● Excellent project management, prioritization, and organizational skills.
● Ability to thrive in a fast-paced environment while managing competing priorities.

Preferred Qualifications

● Experience working with automotive, powersports, RV, marine, or other dealer-based industries.
● Experience supporting SaaS products or website platforms.
● Familiarity with Local SEO for multi-location businesses.
● Experience with schema markup, XML sitemaps, robots.txt, and JavaScript SEO.
● Knowledge of AI-assisted marketing workflows and automation tools.

What Success Looks Like

● Delivers measurable improvements in organic traffic, rankings, lead generation, and paid search performance across a large client portfolio.
● Builds repeatable processes that enable the team to scale without sacrificing quality.
● Develops a high-performing, accountable team focused on continuous improvement.
● Uses data to drive decisions and proactively identifies opportunities for optimization.
● Balances strategic thinking with hands-on execution while maintaining exceptional client outcomes.

Key Competencies

● Strong Management Skills
● Strategic Thinking
● Process Improvement
● Client Service
● Analytical Thinking
● Technical SEO
● Paid Search
● Communication
● Collaboration
● Continuous Learning
  • This role offers a compensation of approximately $85,000 - $90,000 annually. Compensation factors include geography, experience, education, job demands, job market, etc. Additional benefits for full-time employees include medical, dental, vision, flexible spending account, 401k, and matching up to.  4% fully vested on day one of employment; paid vacation, company holidays, and sick leave; corporate discount opportunities.

About DE

Dominion Enterprises (DE) is a privately held data services and software services conglomerate offering client solutions through stand-alone businesses serving several verticals including automotive, hospitality, franchise, real estate and powersports. Our customers rely on our B2B products and services through DataOne Software, Dominion DMS, Activator Dealer Solutions, Dealer Specialties, Cross-Sell, Travel Media Group, Franchise Ventures, PrimeStreet, and Recreational Dealer Solutions. DE is headquartered in Norfolk, Virginia. We are proud of our collaborative, innovative, team-oriented work environments, excellent career enrichment opportunities, community service opportunities, competitive earnings, and comprehensive benefits package including a generous 401(k) plan. DE is an equal opportunity employer and supports a diverse workforce, and is a drug-testing employer.