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Sem Manager Jobs in Virginia (NOW HIRING)

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA

$85K - $90K/yr

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA · On-site

$85K - $90K/yr

DX1 is a cloud-based dealership management system for the motorsports industry. We build and ... Position Summary DX1 is looking for an experienced SEO/SEM Manager to lead our search marketing ...

DX1 Platform

SEO/SEM Marketing Manager

Norfolk, VA · On-site

$85K - $90K/yr

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search ...

Jobtailor

SEM Manager

Alexandria, VA · On-site

$120 - $160/hr

Manage budget, forecasting, and monthly spend. * Build dashboards that turn CAC, CPL, ROAS, and ... Requirements * 5+ years in SEM / paid search, with advanced, at-scale experience in Google Ads ...

TDI, LLC

SEO Marketing Specialist

Virginia Beach, VA

$50K - $65K/yr

SEO Marketing Specialist | Own the Numbers. Scale the Brand. Tactical Distributors is looking for a ... Manage and maintain backlink profile including disavow strategy * Build and execute backlinking ...

Cenvar Roofing and Solar

SEO & PPC Manager

Lynchburg, VA · On-site

$75K - $85K/yr

About the Role As the SEO & PPC Manager, you are responsible for driving our company's digital ... This role is ideal for an analytical, self-directed marketing professional who thrives in a fast ...

Zone 5 Technologies

Director of Marketing

Arlington, VA · On-site

Search Engine Optimization (SEO) & Search Engine Marketing (SEM) * Develop and own the SEO strategy ... Manage paid social media advertising campaigns and optimize for engagement, follower growth, and ...

Two Six Technologies

Lead Product Marketing Manager

$157K/yr

Overview of Opportunity We're looking for a Lead Product Marketing Manager to contribute to and own ... Nice to Have * SEO and SEM expertise so you can develop and execute comprehensive organic search ...

Workshop Digital

SEO Manager [Richmond, VA]

Richmond, VA · On-site

$70K - $77K/yr

Develop strategies and tactics that support client goals and drive strong organic marketing ... Inform SEO management of any updates, concerns, or potential points of interest from within the ...

Capital Square

Regional Marketing Manager

Glen Allen, VA · On-site

$75 - $85/hr

Manage digital marketing campaigns, including SEO/SEM, social media, email marketing, reputation management, and content creation initiatives * Analyze market trends, competitor activity, and ...

Autodesk

Search Intelligence Manager

Alberta, VA · On-site +1

$78K - $139K/yr

Manage and triage search intake requests across content, technical SEO, and marketing stakeholders-helping prioritize analyses, reporting needs, and optimization opportunities based on business ...

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$41.6K

$73.1K

$104.6K

How much do sem manager jobs pay per year?

As of Aug 25, 2026, the average yearly pay for sem manager in Virginia is $73,063.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,500.00 and $82,800.00 per year, depending on experience, location, and employer.

What is a SEM manager?

A SEM Manager, or Search Engine Marketing Manager, is responsible for planning, implementing, and managing a company's paid search advertising campaigns. Their main goal is to maximize the return on investment (ROI) from ads on search engines like Google and Bing. SEM Managers analyze keyword trends, optimize ad copy, manage bidding strategies, and track campaign performance to increase website traffic and conversions. They often collaborate with other marketing teams and stay updated on changes in the digital advertising landscape.

What are the key skills and qualifications needed to thrive as a SEM manager, and why are they important?

To thrive as a SEM Manager, you need expertise in search engine marketing strategies, data analysis, and a strong understanding of PPC platforms, often supported by a degree in marketing or a related field. Familiarity with tools like Google Ads, Bing Ads, Google Analytics, and relevant certifications (such as Google Ads Certification) is typically required. Outstanding analytical thinking, attention to detail, and communication skills help SEM Managers optimize campaigns and collaborate with stakeholders. These competencies are crucial for driving measurable online traffic, maximizing ROI, and achieving business goals in a competitive digital landscape.

How does a SEM manager typically collaborate with other departments to achieve campaign goals?

A SEM Manager regularly works with teams such as marketing, content, design, and analytics to create and optimize paid search campaigns. Collaboration involves aligning on campaign messaging, ensuring landing pages are conversion-friendly, and sharing performance data to refine strategies. Open communication and regular meetings help the SEM Manager coordinate efforts, address challenges, and leverage expertise from different departments to maximize ROI and meet business objectives.

What are the most commonly searched types of Sem jobs in Virginia?

The most popular types of Sem jobs in Virginia are:

What are popular job titles related to Sem Manager jobs in Virginia?

For Sem Manager jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Sem Manager jobs in Virginia look for?

The top searched job categories for Sem Manager jobs in Virginia are:

What cities in Virginia are hiring for Sem Manager jobs?

Cities in Virginia with the most Sem Manager job openings:

Sem Manager jobs near you
Infographic showing various Sem Manager job openings in Virginia as of August 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $73,063 per year, or $35.1 per hour.

SEO/SEM Marketing Manager

Norfolk, VA

DX1 Platform
See more jobs at DX1 Platformexternal

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 16 days ago

Job description

DX1, a division of Dominion Enterprises, is hiring a SEO/SEM Marketing Manager to join our Norfolk, Virginia-based team, managing the SEO/SEM team focused on search engine marketing (paid search), search engine optimization (organic search), and website analytics.

DX1 is a cloud-based dealership management system for the motorsports industry. We build and maintain customer-facing websites for dealers selling motorcycles, ATVs, side by sides, snowmobiles, scooters, power equipment and more. 

Position Summary

DX1 is looking for an experienced SEO/SEM Manager to lead our search marketing team and drive measurable results for hundreds of powersports dealership websites across the US. This role combines strategic leadership with hands-on execution, managing a small team while overseeing a high-volume client portfolio.

Success in this position requires someone who thinks like a boutique digital marketing agency but can build scalable processes that deliver consistent results across many accounts. The ideal candidate is highly organized, data-driven, process-oriented, and passionate about continuous improvement through automation, AI, and marketing technology.

Responsibilities

● Lead, mentor, and develop a team of up to three SEO/SEM specialists.
● Manage search marketing strategies for a large portfolio of dealership websites while maintaining high-quality service standards.
● Develop scalable SEO and paid search programs that can be efficiently implemented across hundreds of clients.
● Prioritize work based on business impact, client needs, and team capacity.
● Establish processes, documentation, and quality standards that improve efficiency and consistency.
● Conduct technical SEO audits and identify opportunities to improve site health, crawlability, indexation, Core Web Vitals, and organic performance.
● Oversee keyword research, on-page optimization, local SEO, content recommendations, link-building strategies, and competitive analysis.
● Manage Google Ads campaigns, including budgeting, bidding strategies, audience targeting, ad copy testing, and conversion optimization.
● Monitor campaign performance and communicate results through meaningful reporting and actionable recommendations.
● Collaborate closely with Product Development, Customer Success, and Account Management teams and the Website Builders to implement SEO best practices within our website platform.
● Stay current on Google algorithm updates, paid search trends, AI search developments, and emerging digital marketing technologies.
● Continuously identify opportunities to automate repetitive work using technology, templates, AI, and workflow improvements.

Required Qualifications

● 5+ years of SEO and SEM experience with proven results.
● 2+ years managing or mentoring marketing professionals.
● Experience managing multiple client accounts in an agency or high-volume SaaS environment.
● Strong understanding of technical SEO, local SEO, content strategy, and paid search.
● Advanced knowledge of:
○ Google Analytics 4 (GA4)
○ Google Tag Manager
○ Google Search Console
○ Google Ads
○ SEMrush
○ PageSpeed Insights
○ Screaming Frog SEO Spider
○ Raven Tools (or similar reporting platforms)
● Experience implementing conversion tracking, event tagging, and attribution.
● Strong analytical skills with the ability to translate data into business recommendations.
● Excellent project management, prioritization, and organizational skills.
● Ability to thrive in a fast-paced environment while managing competing priorities.

Preferred Qualifications

● Experience working with automotive, powersports, RV, marine, or other dealer-based industries.
● Experience supporting SaaS products or website platforms.
● Familiarity with Local SEO for multi-location businesses.
● Experience with schema markup, XML sitemaps, robots.txt, and JavaScript SEO.
● Knowledge of AI-assisted marketing workflows and automation tools.

What Success Looks Like

● Delivers measurable improvements in organic traffic, rankings, lead generation, and paid search performance across a large client portfolio.
● Builds repeatable processes that enable the team to scale without sacrificing quality.
● Develops a high-performing, accountable team focused on continuous improvement.
● Uses data to drive decisions and proactively identifies opportunities for optimization.
● Balances strategic thinking with hands-on execution while maintaining exceptional client outcomes.

Key Competencies

● Strong Management Skills
● Strategic Thinking
● Process Improvement
● Client Service
● Analytical Thinking
● Technical SEO
● Paid Search
● Communication
● Collaboration
● Continuous Learning
  • This role offers a compensation of approximately $85,000 - $90,000 annually. Compensation factors include geography, experience, education, job demands, job market, etc. Additional benefits for full-time employees include medical, dental, vision, flexible spending account, 401k, and matching up to.  4% fully vested on day one of employment; paid vacation, company holidays, and sick leave; corporate discount opportunities.

About DE

Dominion Enterprises (DE) is a privately held data services and software services conglomerate offering client solutions through stand-alone businesses serving several verticals including automotive, hospitality, franchise, real estate and powersports. Our customers rely on our B2B products and services through DataOne Software, Dominion DMS, Activator Dealer Solutions, Dealer Specialties, Cross-Sell, Travel Media Group, Franchise Ventures, PrimeStreet, and Recreational Dealer Solutions. DE is headquartered in Norfolk, Virginia. We are proud of our collaborative, innovative, team-oriented work environments, excellent career enrichment opportunities, community service opportunities, competitive earnings, and comprehensive benefits package including a generous 401(k) plan. DE is an equal opportunity employer and supports a diverse workforce, and is a drug-testing employer.