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Omnichannel Project Manager Jobs in Virginia (NOW HIRING)

... cohesive, omnichannel client experience across paid, owned and earned channels * Support in ... Build and manage briefing, intake, and project management systems that create clarity and ...

... cohesive, omnichannel client experience across paid, owned and earned channels * Support in ... Build and manage briefing, intake, and project management systems that create clarity and ...

... cohesive, omnichannel client experience across paid, owned and earned channels * Support in ... Build and manage briefing, intake, and project management systems that create clarity and ...

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Omnichannel Project Manager information

See Virginia salary details

$44.1K

$95.7K

$153.2K

How much do omnichannel project manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for omnichannel project manager in Virginia is $95,732.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,400.00 and $112,000.00 per year, depending on experience, location, and employer.

What is an omnichannel project manager?

An Omnichannel Project Manager is responsible for planning, coordinating, and executing projects that integrate multiple customer engagement channels, such as online, in-store, mobile, and social media, to deliver a seamless customer experience. They work cross-functionally with marketing, IT, sales, and customer service teams to ensure consistent messaging and smooth transitions between channels. Their role includes managing timelines, budgets, and resources while monitoring project performance and adapting strategies as needed.

How does an omnichannel project manager typically collaborate with cross-functional teams to ensure cohesive customer experiences?

An Omnichannel Project Manager regularly works with marketing, IT, sales, and customer service teams to align project goals and integrate various channels—such as online, in-store, and mobile touchpoints. They facilitate meetings, coordinate timelines, and ensure consistent messaging and seamless transitions for customers across all platforms. This role often requires strong communication and organizational skills to bridge gaps between departments and manage competing priorities, ensuring that the customer journey remains unified and effective.

What are the key skills and qualifications needed to thrive as an omnichannel project manager, and why are they important?

To thrive as an Omnichannel Project Manager, you need expertise in project management, digital marketing, and cross-channel integration, typically supported by a bachelor's degree and experience in managing multichannel campaigns. Familiarity with project management tools (such as Asana or Jira), CRM platforms, and analytics systems is essential. Strong organizational skills, effective communication, and the ability to collaborate across diverse teams help you stand out in this role. These skills ensure seamless execution and alignment of marketing strategies across all customer touchpoints, driving business growth and customer satisfaction.

What is the difference between Omnichannel Project Manager vs E-commerce Project Manager?

AspectOmnichannel Project ManagerE-commerce Project Manager
CredentialsTypically requires PMP, Agile certificationsOften requires PMP, e-commerce platform certifications
Work EnvironmentCoordinates across retail, online, mobile channelsFocuses on online sales platforms and digital storefronts
Industry UsageUsed in retail, omnichannel retail strategiesPrimarily in online retail, e-commerce companies
Search & Comparison IntentHigh overlap in project management skills, channel coordinationMore focused on online sales, digital marketing

The Omnichannel Project Manager oversees projects across multiple sales channels, including online, mobile, and physical stores, ensuring seamless integration. The E-commerce Project Manager specializes in online sales platforms and digital storefronts. While both roles require strong project management skills and certifications, the Omnichannel Project Manager has a broader scope across channels, whereas the E-commerce Project Manager focuses on digital sales environments.

What are popular job titles related to Omnichannel Project Manager jobs in Virginia?

For Omnichannel Project Manager jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Omnichannel Project Manager jobs in Virginia look for?

The top searched job categories for Omnichannel Project Manager jobs in Virginia are:

What cities in Virginia are hiring for Omnichannel Project Manager jobs?

Cities in Virginia with the most Omnichannel Project Manager job openings:

Infographic showing various Omnichannel Project Manager job openings in Virginia as of June 2026, with employment types broken down into 1% As Needed, 74% Full Time, 24% Part Time, and 1% Temporary. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $95,732 per year, or $46 per hour.

Omnichannel Marketing Manager

Altria Group, Inc.

Richmond, VA • On-site

$119K - $173K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 8 days ago


Altria Group rating

9.4

Company rating: 9.4 out of 10

Based on 7 frontline employees who took The Breakroom Quiz


Job description

Job Title: Omnichannel Marketing Manager
Req Id: 3272
Work Model: Hybrid
Company: Altria Client Services
State/Province: Virginia
Job Description:
Together We Innovate. Together We Change.
Interested in creating connected marketing experiences that engage consumers across multiple channels? If you enjoy bringing together strategy, planning, analytics, and execution to deliver seamless customer experiences, this opportunity may be a great fit.
We're seeking an Omnichannel Marketing Manager to lead the development and execution of integrated marketing activation plans that connect brand strategy with consumer engagement across owned, earned, and paid channels. In this role, you'll partner with cross-functional teams, agency partners, and channel owners to deliver coordinated marketing programs that enhance the consumer experience and support business objectives.
This position is in Richmond, VA with a Hybrid work schedule, relocation benefits will be provided.
What You'll Be Doing
  • Develop and execute integrated omnichannel marketing strategies that align brand objectives, business priorities, and consumer insights.
  • Translate marketing goals into connected communication plans that deliver consistent experiences across channels and consumer touchpoints.
  • Partner with brand teams and channel leaders to identify opportunities to improve engagement, optimize marketing performance, and enhance customer journey.
  • Serve as a central point of coordination across stakeholders, agency partners, and internal teams to ensure alignment of objectives, timelines, and deliverables.
  • Facilitate planning sessions, working teams, and governance forums to support cross-functional collaboration and decision-making.
  • Establish clear roles, responsibilities, communication plans, and execution processes across integrated marketing initiatives.
  • Lead the development and management of activation calendars, project plans, and execution roadmaps for complex marketing programs.
  • Coordinate cross-channel campaign execution to help ensure initiatives launch accurately, on schedule, and within budget.
  • Identify risks, dependencies, resource needs, and potential barriers to execution while proactively developing solutions.
  • Partner with agency teams and external partners to deliver integrated campaigns that align with business objectives and omnichannel strategies.
  • Coordinate collaboration across creative, media, digital, CRM, consumer engagement, and experiential marketing partners.
  • Monitor campaign and program performance by tracking key metrics, business outcomes, and consumer engagement trends.
  • Develop reporting and executive-level updates that provide visibility into program performance, opportunities, and recommendations.
  • Partner with analytics teams to identify actionable insights and support data-driven decision-making and continuous improvement.

We Want You To Have
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 7+ years of experience in marketing, brand management, customer experience, marketing operations, omnichannel marketing, or related disciplines.
  • Experience developing and executing integrated marketing programs across multiple channels and consumer touchpoints.
  • Demonstrated success managing complex, cross-functional initiatives involving multiple stakeholders and competing priorities.
  • Experience working with agencies, external partners, and internal cross-functional teams.
  • Strong project management, organizational, and stakeholder management skills.
  • Ability to influence and build alignment across diverse teams and functions.
  • Experience developing marketing plans, activation calendars, and execution roadmaps.
  • Strong analytical and problem-solving skills with the ability to use performance data and consumer insights to inform decisions.
  • Excellent written, verbal, and presentation communication skills.
  • Familiarity with digital marketing, CRM, media, customer engagement channels, and marketing technology platforms.
  • Experience leveraging consumer data, analytics, and performance metrics to optimize marketing effectiveness and consumer engagement.

The starting salary is based on but not limited to experience, knowledge, and qualifications in determining compensation decisions. The Salary Range for this position is: $119,600.00 - $173,450.00.
At Altria, we believe a great career starts with feeling supported - both at work and in life. Here's what you'll find here:
  • Work where life works for you - with flexible and remote options that fit your world, not the other way around.
  • Own your time - start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully
  • A place where you belong - where your ideas are welcomed, your growth is encouraged, and your impact is real
  • Get recognized for your work - annual merit increases and performance bonus
  • A future you can count on - 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary
  • Help with your goals - get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends
  • Support for what matters most - comprehensive medical, dental, and vision coverage for you and your family
  • Celebrating your milestones - paid parental and bonding leave for life's biggest moments.
  • Wellness that goes beyond work - programs that care for your whole well-being at whatever stage you are in your life
  • A culture that gives back - paid volunteer days and a shared commitment to making a difference

At Altria, we offer more than benefits - we offer a career that fits your life, rewards your ambition, and celebrates your impact.
This position is not eligible for sponsorship.
Altria is a Fortune 500 company that has a leading portfolio of products for U.S. adult tobacco and nicotine consumers 21+. For decades we've been leaders in the tobacco industry, but the industry is evolving - and so are we. Our Vision is Moving Beyond Smoking™.
At Altria, we celebrate the power of diverse teams working together to shape our future. Each Altria company is an equal opportunity employer. We are committed to providing individuals with criminal records, including formerly incarcerated individuals and individuals with conviction records, a fair chance at employment. Join us as we work together to shape a better future for adult tobacco consumers, our employees, and our shareholders.
Altria is the parent company of Philip Morris USA, John Middleton, U.S. Smokeless Tobacco, Helix Innovations, and NJOY. Altria complements its tobacco portfolio with equity investments in Anheuser-Busch InBev and Cronos Group.
Learn more about Altria at www.altria.com and follow us on LinkedIn.

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